The Free People Wholesale team is at Coterie in NYC, it’s a massive trade show filled with exciting labels. Department stores such as Saks, Harvey Nicholas and many other cute little boutiques and department stores from around the world visit to see what labels they would like to buy and showcase.
The wholesale team set up a beautiful booth accessorized with ipads so customers can view our digital Fp lifestyle and beautiful fashion forward lookbooks. Whilst I was there, I snapped the style of our girls. Don’t they look adorable!?
Our Creative Director made the necklace to the right!
We arrived in LA and up first it’s time for some prop shopping!
The air was fresh and the vibe was calm after the bustle of the east coast. “California Dreamin” played over and over in our heads like it was the soundtrack of our time there.
We picked up some heart shaped balloons for our shoot, but they never made the catalog.
Production made a sweet strawberry cake for Candy and Meadow’s section of the catalog.
The first day of shooting is always exciting. We got to see Jason Lee Parry in the element as photographer.
We shot at one of the most beautiful beach houses in Malibu – the home of actress Nan Martin, where her husband resides today.
Our surroundings were like staring into an old postcard.
We shot our final hours of the day into the sunset sky.
Looking out into the California sunset made me realize my love for this place was bigger than I could have imagined. Maybe it was the sound of the ocean, maybe it was the laughter in the air, maybe it was the pink sky, but in the moment I realized I could die here.
The view from our van on our way back to the hotel after shooting day one!
these behind the scenes photos were taken by our producer.
if there was one article of vintage women’s clothing i was going to collect, it would be vintage tshirts. i love them and can never get enough… each one is a little piece of history. the ones i own each have a story behind them that makes them incredibly special… a bar in somer’s point NJ where my parents used to hang out, a tom petty shirt from his “last dance with mary jane” tour that a boyfriend gave to me and is full of holes , a pink floyd tee i found in brooklyn, and my favorite- and perhaps the most random – a tshirt my uncle picked up in wyoming years ago that ended up in my mom’s possession, and now mine.
so when i found out we’d be selling vintage t-shirts as part of our vintage loves collection, you can imagine how excited i was. our vintage buyer did an amazing job hand picking these rare and perfectly broken in tshirts… i’ll admit it, i bought two the moment they went on sale… check them all out here!
you should also check out our homepage right now, it’s pretty neat :)
i could spend hours wandering around our building checking out peoples’ desks… each one is like a window into who that person is – what they love and choose to surround themselves with and the things that inspire them when they’re creating. here are just a few of the amazing desk spaces from around the office…
spring is in the air today in philly! warmer weather is on its way, i can feel it in my bones, and i’m so excited to wear lighter clothes and brighter colors and prints. like maybe…floral shoes and socks? it’s such a sweet look and literally puts some spring in your step. which of these floral shoes would you wear?
We have fallen head over heels in love with Bass shoes. That 50’s jive look is growing on us in a big way.
Bass has collaborated with Rachel Antonoff to design a collection of sweet/masculine looking shoes. I think these shoes are perfect for spring; add them to your cute dresses or make your jeans a little more interesting.
What I like about Bass is the quality leather and thorough workmanship; you know you’re invested in a pair of shoes that will last a lifetime.
I think they are endearing, and I love how they have been styled on Tennessee from The Like.
We’d like to know, are penny loafers your thing?
James Dean made them ‘cool’ in the 50’s after he was seen rocking around in them but we love to know how you fp girls would wear them?
with our latest catalog being shot in california, i wanted to get some insider scoop on what its like to live there – i’ve been to LA several times but could never see myself settling there…san francisco was much more my speed. so who better to ask about life in so cal than two fashionable bloggers that were born and raised there – natalie and dylana suarez!
where in LA do you live?
in the valley area of los angeles.
what is your favorite thing about living on the west coast?
natalie: i love the beautiful weather and constant sunshine. i’m not much of a gloomy weather type of person!
dylana: my favorite thing definitely has to be the beautiful weather we always have year round, all the amazing beaches we can go to on a sunny day, and the amazing thrift / vintage shops.
what are some essential pieces every girl in LA must own?
natalie: a great pair of skinny jeans and comfortable boots! also, a big bag is great for toting around everything you need on hand.
dylana: every LA girl must own a good pair of denim shorts, maxi or ankle length skirts, a good pair of leather ankle boots, silk blouses, and a lightweight blazer.
where are your favorite places to shop/eat/go out?
natalie: we were born and raised in santa monica so that is definitely my favorite part of the city. i love main street and montana avenue for the cute, little restaurants. i love 3rd street for the shopping. from there, i usually walk to the boardwalk and beach.
dylana: i love to shop on the santa monica promenade or the americana in glendale. my favorite place to eat is also santa monica because you can get just about anything there and there are a lot of cute little restaurants to eat at. i also really love main street in santa monica.
3rd street promenade, santa monica
is there a certain spot/place you like to go to get away from it all?
natalie: i love hiking up will rogers park on the westside. you get beautiful views of all of los angeles and it is super relaxing.
inspiration point, will rogers park
dylana: if i want to get away from the city, i can just stay right at home in the valley, where things are of a much slower pace. i also like to go up to ventura and to relax on the beach or do some thrift shopping on main street over there.
what’s your ideal way to spend a day off in LA?
natalie: my ideal day off would be biking along the beach from santa monica down to venice. in venice, i usually grab abbot pizza and gelato at nice cream!
dylana: i like to meet up with friends at a new restaurant that i haven’t tried yet to just hang out and laugh. i also love to spend a few hours at the bookstore reading magazines or i head to the movies. another thing i love to do on my days off is take a nice long bike ride or hike around my neighborhood. it totally clears the mind!
and here are their picks from our february catalog – i could see them wearing any of these pieces and looking lovely in them!
We’re intrigued by fashion everyday – it stimulates, inspires, and influences everything we do. We’re always looking for the freshest trends and the newest movements in street style and boho fashion, and we constantly fuel our ideas with the best from fashion culture.