Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Festival Fashion for Outside Lands 2011

I am so excited for Outside Lands in San Francisco this weekend!

Festival fashion at Outside Lands differs a little bit from the other summer festivals because of its location. Read More

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Exclusively at Target: 42 Blu-ray Combo Pack with exclusive bonus content and box art. The 27-car race lineup will include IZOD Indy - Car Series points leader Will Power and runner-up Helio Castroneves, representing Team Penske, last-year's Kansas winner; Scott Dixon of Target Chip Ganassi Racing, who has 21 IRL wins in his eight seasons of Indy racing, including championship seasons in 2003 and 2008; Ryan Hunter-Reay, currently third in the points standings, and female favorite Danica Patrick, both driving under the Andretti Autosport banner, and Dan Wheldon of Panther Racing. A full complement of IRL circuit open-wheel drivers and teams is expected to be on the starting grid for Saturday's 1 p.

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Post image for Vintage Mendocino Wedding

I swear, I was just thinking the other day about how it had been a while since I posted about a wedding and lo and behold, one of our lovely readers named Sascha sent me an email.

“I just recently got married to my special sweetheart. I have been so inspired by Free People whether its your blog, stores, catalogs, and of course the clothes that I have been rockin’ for the past twelve years. My inspiration definitely shined through while preparing for one of the biggest days of my life.  I just wanted to share my special day with you and say thank you for empowering us ladies and our creative minds.”

She included a link to her wedding photos and they completely melted my heart. The enchanted-forest-like setting, vintage decor and casual touches, plus the love that simply radiates from the photos.  I had to share with you guys!

Sascha’s now sister-in-law and close friend found her dress at a vintage store, La Rosa, in Haight Ashbury in San Francisco – how cool is that?













Photos by Kristy Walker of Studio Vérité Photography except for the last one, via 2oddshoes.

Thank you so much for sharing, Sascha! Congrats on your beautiful wedding.

Keidi -Oct 17, 2014, 1:47AM
Gorgeous! Can I ask what the venue was?
Laura -Jul 30, 2013, 11:44AM
Gosh those photos are beautiful. i hope my wedding is like this! x Heroine In Heels

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Post image for Style File: Visual Merchandiser

Meet this week’s style file girl – the visual merchandising assistant at the Free People home offices. She is one of the sweetest most humble people, and when you visit her desk you’re sure to get licked up and down by her friendly (canine) partner in crime, Dill. I was drawn to her style because of the perfect blend of classic elements and rocker edge that she seems to have mastered. You can almost bet she’ll have on at least one piece that you want to rip off of her for yourself – namely, the abundance of statement necklaces, hair pieces, and perfect tees that she has collected over the years. Another thing I love about her style is the hair. She has mastered the art of hair pinning for awesome intricate up-dos, and has tons of neat head bands, scarves, turbans, and hats that she works in. Maybe it’s her easy personality that makes it all look so effortless, but she sure knows how to top off a look achieving great results.

Her styling skills don’t just keep her looking like perfection each day, but they also keep our stores looking like perfection. In her job as a visual merchandiser, she styles mannequins with outfit ideas and comes up with merchandising concepts and color stories for our stores. Another cool part of her job involves selecting all of the music to be played in Free People stores. Every other Friday she and the visual team go through their new selections and choose their favorites. After all the ideas have been developed she maintains communication with store contacts, so they are well aware of the big ideas and everything going on.





Copy of IMG_2440




Colorado trail



Dill hike


Allie -Jun 08, 2012, 11:28AM
Love her style! She seems to really enjoy life!
Angela -Aug 12, 2011, 3:20AM
Where is that gold necklace from?!?!? I want it!!!!!

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Post image for Office Style: Perfect Prints

Wearing prints can take a certain amount of confidence and skill. Knowing what to pair them with and how to place them on your body takes a good eye. I love getting inspiration from the other ladies around the office who have gotten the trick down. So whether it’s floral, plaid, paisley, or cheetah and whether it’s all over or a strategic print pop, these ladies can show you how it’s done.








Emily -Aug 05, 2011, 2:28PM
LOVE Victoria's black leather shorts. Get it girl! Interns can be fabulously dressed too :)
shea -Aug 04, 2011, 11:01PM
I love #1 and #5.. that white dress is simplys tunning!

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Post image for Thursday Poll: High Waisted Edition

One of our favorite trends here at Free People are high waisted pants. They’re great for mixing up those proportions, and can be worn with a variety of looks. Maybe you’re going for super polished, or perhaps you’d rather look like you stepped right out of Woodstock ’69. However you wear them, high waisted pants are extremely comfortable and flattering. We love them so much that we’ve have them in all different materials now at Free People. So which will you be wearing?

Blank Suede High Waisted Wide Leg

One Teaspoon Rangers High Rise Wideleg Jean

Free People Super 70’s Wideleg Jean

Super 70's Wideleg Jean

Blank High Rise Cord Flare

Blank High Rise Cord Flare

Blank High Waisted Zipper Jean

Blank High Waisted Zipper Jean

g! -Aug 05, 2011, 9:11AM
For the most part, these look great on the models... but for me being only 5'3", not a toothpick and a little curvy- No.
linda -Aug 05, 2011, 2:51AM
I love the brown bag is that a free people fall item?

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Post image for Store Style from Free People Glendale

Check out these amazing photos from our Glendale, California store! They were taken by the store’s MIT Jessica of her sister wearing some of our latest pieces. Lovely!

In this look: we the free graphic tank, vegan leather shorts, dreamtime leopard maxi dress, jenoah floppy brim hat, spilling chain necklace, thunderbird over feather pendant.




In this look: sheer dots tunic, serrano feather earring.



In this look: valhala dress, tribal stone bib necklace, southwest mesa duffle bag, vines of stone ring.



In this look: seams pretty cropped cami, fp spun fishtail maxi skirt, jenoah floppy brim hat, twin lace bib necklace, madame c clutch.



In this look: lace curtain top, fp spun rusty spurs pull on flares, ripper crossbody bag.


In this look: marrakesh maxi dress, fp one black floral crop top, falling feathers necklace, lani mixed chain necklace, ancient stone pendant, chevron leather bracelet.


In this look: fp spun dreams of crochet dress, oversized tribal ring, irregular quartz ring.

RaeRae -Aug 05, 2011, 10:20AM
:Something to dream of. These looks are burned to my brains. I am deliciously envious, hire me. Beautiful work ladies. Bravo. Bravo. Bravo.
jasmin -Aug 04, 2011, 7:41PM
aww love this and jessica! shes the sweeetest! go Free People So Cal!!! xx jasmin FP Hollywood

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Post image for Behind the Scenes: Shooting in Venice with Guy Aroch

I always love the behind the scenes photos from our catalog shoots… they allow us to see what was going on behind the lens and around the lens when the catalog photos were being taken.  Here’s a little taste of the atmosphere on the Venice shoot with Guy Aroch and models Marloes Horst and Darla Baker!

























Photos by Thomas Northcut.

karacter -Aug 05, 2011, 4:57PM
absolutely stunning!
Joanna -Aug 05, 2011, 10:56AM
Super super cute! So free people <3

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Post image for Trend Spotting: Turban Fashion

I’m all over the turban accessory trend that was so endearing during the 40’s and 70’s. Its now making a huge come back – on the streets, on the runways and in editorials.  I cannot get enough of this accessory that’s reminiscent of an Arabian night. The look is now surprisingly wearable given the vast interpretations that are being created.

The turban adds a touch of quirky-ness to your every day look; it can be dressed down with a tee and jeans of worn for a lovely night out with your favorite dress. It’s a cool accessory for a wear now and also to carry into Fall.

 Are you into this trend?

Our Tadefi Embellished Turban


lurex turban, striped turban, tadefi embellished turban, lace turban, printed silk turban

Susan -Aug 06, 2011, 2:35PM
yes, im on board! They are so cool looking and I love the jeweled one. I will wear them going into fall to with sweaters. I like this post!
Laurie -Aug 04, 2011, 9:00PM
I love this look; there is something for everyone depending how you style them. Love the photos! You might love Titillating Turbans; there are endless ways to wear them - xxo

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Post image for Venice by Guy Aroch

Venice has always been a city that intrigued me. I have never been there, but having studied a lot of Art History in college, it was always a place that signified fine art, gothic architecture, romantic music and exquisite fashion. The city’s layout, with ribbons of canals running through it, and iconic imagery like the masks of carnival, made the city seem almost other-wordly in my mind… a decadent gem floating mysteriously off of Italy’s coast, its own unique entity. Guy Aroch’s photography heightens these sensations and confirms in my mind that I will visit this city one day.














Stay tuned because our team put together a beautiful guide to Venice – I will share it with you soon!

view the complete August Catalog.

Mary -Aug 04, 2011, 10:27AM
I love Guy Aroch. His photography is so wonderful.
Alexis -Aug 03, 2011, 11:08AM
I got lost in Venice once. Best four hours of my life. It's truly the most magical, beautiful city in the world.

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Guy Aroch has done it again. His genius is clearly not limited to photography – his video to accompany our August catalog, shot in Venice featuring models Marloes Horst and Darla Baker, is breathtaking. It tells the story of two girls on a globetrotting adventure, exploring the streets and canals of Venice armed with maps and cameras. They go site-seeing and dine on spaghetti and gelato, meet a handsome Italian and don carnival masks and evening gowns for nights out on the town. As one of our readers stated last week and I couldn’t have said better, it seems like Guy Aroch just happened to be there and spontaneously decided to capture the moment on film.

Free People – August in Venice from FreePeople on Vimeo.


view the entire august catalog.

Calli -Aug 04, 2011, 3:51PM
I just adore this video. So gorgeous
serena -Aug 03, 2011, 9:30PM
i'm the reader who said that! thanks for the shout-out. what an enchanting video! this collection has to be one of my favorites already.

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Post image for Featured Jewelry Designer: Carol Marie

Our featured jewelry designer this month is Carol Marie, a line launched by designers Jennifer Carol Kramer and Heather Marie White based on their love for statement pieces and belief that a certain piece of jewelry can transform your look. Their pieces are strong enough to be worn on their own, but designed to be layered together. Their Ethiopian Double Cross Necklace is featured throughout our August catalog, along with the gorgeous Sapphire Tiered Jewel Necklace, Hinged Studded Cuff, Studded Enamel Bangle and Large Amulet Pendant.


on the left – a more layered look; on the right – stunning simplicity.

Even amidst the beautiful Venetian scenery and clothing, these pieces stand out and certainly do make a statement. Antique metals, romantic details, glowing jewels and architectural elements make them the perfect pieces to be featured in this book as they reflect the characteristics of the city of Venice itself.


View all designer jewelry by carol marie.

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Post image for Office Style: I like what you got in the behind..

I love when somebody’s outfit is okay from the front, and then they turn around and all of a sudden its ace. They have that element of surprise in the back – a cool detail or bold statement. It’s like that old saying, business in the front, party in the back… or is that just about mullets….??? Either way, I love the trend, and these ladies have nailed it.


Picnik collage








Tory -Jul 29, 2011, 8:48PM
What is the name of the top in the first picture? I love it?
sara alana -Jul 29, 2011, 3:29PM
Love all of these shots. I just started following you guys on and I am getting so much inspiration from all of you "around the office" shots. Looks like an amazing place to work.

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