Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Thursday Poll: Cropped Bralletes!

Cropped bralletes are everywhere. I think just about every girl has one in her wardrobe nowadays, and I don’t know that this was so typical 10, 15, 20, 30….years ago. With fashion being cyclical, it’s tough to find things that are unique to our decade. Of course, bras have always been around, but the way we’re wearing these pieces feels entirely new. They’re useful to have. You can layer them under tanks with big armholes, t-shirts with back cutouts, or anything with a droopy neckline for that pop of something pretty, edgy, ethnic – whatever you want that pop to be.

So what do you want that pop to be? Let us know!

Sexy Lace

Edgy Print

Romantic Shade and Texture

new Romantics Woven Bustier

Flirty and Innocent

zinke lace crop bralette

Funky Ethnic Design

chevron seamless halter bra

Boho Floral

love you more bustier

VASARELLE -Jul 31, 2011, 7:54AM
These are stunning! I want all of them;///
Kerri -Jul 29, 2011, 3:09PM
Oops haha nevermind!

More comments »

Post image for Chicago Style File

Meet one of our store managers that works in our Chicago stores, I met up with her in Chicago to talk about fashion, style and blogs. She’s a cool cat with the sickest jewelry. Meet Alyssa and check out her lovely tumblr. When I met her, I was obsessed with her insane jewelry collection stacked on her hands, she let me know that some of it was made by her best friend who happens to have a trunk show in Chicago this weekend, if you’re there you should check it out!

About me:  My three most favorite feelings in the world are: feeling well-traveled, feeling inspired & feeling loved. Having the chance to travel is extremely exciting for me; I lust for the opportunity to explore the unfamiliar and seek as many new adventures as possible. Inspiration comes to me from most all places, especially travel, my friends, and blogging. Now, having my own blog, I’m challenged to come up with creative ways to give inspiration to all my readers as well. When I’m not working at Free People or blogging, I’m usually spending time with super sweet boyfriend, my family, or my amazing friends. I believe having a tight knit group of people who love and support you & who you love and support in return, is essential. My style icon has to be Erin Wasson, she has such a free & easy, relaxed look that I aspire to when I get dressed each morning! …she is totally a Free People girl too; she was just shopping in my store on Monday!



BohoQueen -Jul 28, 2011, 10:42PM
Love this post! Her "about me" section is perfectly written, and I find myself sharing many of her feelings. Her jewelry is too cool, and I love the last group of three pictures! It's so creative! xoxo
Lana -Jul 28, 2011, 9:56PM

More comments »

Post image for August in Venice with Guy Aroch: Catalog Sneak Peek!

Our August book was shot in Venice, Italy by the one and only Guy Aroch, featuring models Marloes Horst and Darla Baker. It is romantic, dreamy, sophisticated and full of intrigue – everything I imagine Italy to be. The book drops next week, and here’s a little preview!












The catalog drops on Tuesday, I can’t wait to show you more!

alison -Jul 31, 2011, 4:47PM
the catalogs photographed by guy aroche are my favorite! they are so beautiful
paola -Jul 29, 2011, 4:21PM
Love these shots!!!! Cool photographer!! :)

More comments »

Post image for FP Spun Houston Style

Check out these amazing photos from our Houston Galleria store girls, showcasing the FP Spun line! The photos were taken by Houston Galleria’s senior store manager of the assistant manager, and they did such a beautiful job! The photos really draw attention to the delicate details of the Spun pieces and the model looks gorgeous :)

The FP Spun Daily Chord Pointelle Tunic worn with the Kelsey Mule Wedge and lots of layered necklaces.




The gorgeous FP Spun Dreams of Crochet Maxi Dress contrasts nicely with a couple of Gem Watch Strap Bracelets.



I love this look! The FP Spun Fishtail Crochet Maxi Skirt looks awesome with the FP One Floral Crop Top and Barbarella Bed Jacket; topped off with the Flower Drop Necklace, Falling Feathers Necklace, Thunderbird over Feather Pendant and Irregular Quartz Ring.



And the FP Spun Eighty Stages Crochet Dress is beautiful in its simplicity, worn here with the Ancient Stone Pendant and La Casa Wool Moon Shoulder Bag.

So beautiful!! View all FP Spun.

Southern Hospitality -Jul 26, 2011, 9:41PM
I love to see the shots of the people that wear free people everyday. Now, if you could just get these people to actually help you when you go into the store, that would be great. I've shopped both locations in Houston, and both times not ONE associate actually acknowledged me and offered to help in any way. Such a contrast to the spirit of free people....... Just sayin... Show some love ladies!
paola -Jul 26, 2011, 8:22PM
I love these pics!!! I love to see the clothes in people thta are not necessarily models and in natural really gives you a sense of them- and they are gorgeous!!! I want it all! great job FP! Love FP Spun! It's just a little pricey to what I can afford...

More comments »

Post image for From our Catalog Team: Shooting in NYC

Our catalog team sent along some more photos to give you guys a little peek at what they’ve been up to! Enjoy :)

We arrived in New York City on the 19th and had a nice bonding dinner to start the shoot off right at Frankie’s on the Lower East Side. We stayed at The Bowery – the rooms are beautiful and some have lovely private terraces. We got up early the next morning and headed to Splashlight Studios where we were shooting with one of our favorite photographers, Guy Aroch, and model Julia Stegner. She is very beautiful and even more so behind the lens! I love the 60’s Marianne Faithfull vibe she brings to the table and felt really inspired by it. During the shoot we listened to Carly Simon and munched on Sushi. It was a fun shoot and the perfect time to be in NYC – while there was a stifling heat wave in Philly, New York had a cool breeze circulating the summer air. It was a great shoot, we are all very proud of it and can’t wait for everyone to see!

i love her cute, off-duty style!



Our sweet studio intern :)


We had to bundle up in the cold studio!


Our friend Bambi was shooting next door.


model multi-tasking.


elegant hair.



Reviewing the shots with Guy Aroch.


…and a little peek for you!

BohoQueen -Jul 25, 2011, 11:00PM
Although I like the catalogs where there is an actual place you go, like the Hawaii catalog, or the Texas catalog, as opposed to the studio shoots, I am looking forward to seeing the boho style you have set up for fall in the August catalog. The model is too cute! I love the first picture of her. She has such a relaxed, laid-back, casual style, and I love her shorts! The place you guys stayed with the terraces is not too bed, either! xoxo
cass -Jul 25, 2011, 4:18PM
can you do a make up tutorial please?!

More comments »

Post image for FP Spun by Free People

A couple of weeks ago we introduced you to our new line of specialty pieces called FP Spun. The line features garments made with fine Italian yarns, shiny silk blends and nubbed soft linens, accentuated with intricate jacquards, stitching and details. The pieces range from short and flirty to slinky and long to shaped and sculpted, each portraying a different personality. Learn a little bit more about spun and the lovely designers in this video!

shop fp spun.

fp julia -Jul 27, 2011, 3:23PM
catarino - not that i know of :( i think its her own!
paige -Jul 26, 2011, 8:51PM
this is a pretty amazing concept, I love the fact that you are working with luxury materials and vendors. Its nice to see more conceptual crochet and knitwear instead of the typical vintage inspired pieces..definitely stepped it up a notch in my book :)

More comments »

Post image for Style File: Edition 3

Quirky, creative, lovable, giggly, cool…these are all words to describe the assistant designer for Meadow here at Free People who is also this week’s Style File Girl. And boy does this girl have style. I envy how creatively cool she looks each day, and it never appears to take her much effort.  She alters pieces in unique ways, thrifts like it’s her job (okay, it partly is), and throws in unexpected extraneous items to pull an outfit together. It’s tough to explain why exactly it all works, so I’ll just let the photos speak for themselves. Check out what she wore this week…



Even though her look changes from day to day she certainly has her favorite accessories. I’m a big fan of the watch she always wears.


And what about those tattoos?

Her favorite is the acorn (far left) inspired by her childhood self who made her grandmother watch Peter Pan twice a day, every day. The acorn is from the version with real people in which Wendy asks Peter for a kiss, but since he’s just a boy, he doesn’t know what that is and gives her an acorn. Later on in the movie she’s struck down by an arrow, but you later come to find out the arrow pierced the acorn instead. It saved her life.


The creative spirit that she uses in her appearance is just as apparent in her job as the assistant designer on team Meadow. She pumps out awesome piece after awesome piece, often inspired by vintage clothing that she picks apart, blogs, and her coworkers. This Wednesday she was working on updating sketches she presented for setup to meet the buyers’ and head designers’ requests. She now has to show the garments in flat form along with fabric swatches, body, and any artwork to be used in the piece. At the end of it all, she puts it together into a nice presentation so buyers can decide exactly what they’ll buy and how much.

Picnik collage

The coolness doesn’t stop there. Her work space and home are just as one-of-a-kind as the outfits she wears and the creativity she brings to her job. I mean, who has a pregnant Barbie to accompany them at their desk every day? Safe to say, the space she inhabits is never boring.


And of course, I wouldn’t leave you all without a fun questionnaire. Time to let the woman speak for herself


Jordan -Jul 25, 2011, 12:14PM
I love that ya'll are spot lighting different people from your team! It is so cool to see the face behind the work and see how they truly fit in with their job description! Who does your pattern making work?? Thanks for sharing! Love your blog! jen
sofia -Jul 24, 2011, 1:00PM
love the vest! s

More comments »

Post image for a special treat for you

it’s friday and we’re in the middle of a heat wave… but at least you can enjoy free shipping all weekend long! i wanted to make sure none of you lovely blog readers missed out :) happy weekend!

fp julia -Jul 25, 2011, 2:58PM
eme - yes! Standard, Canada Priority and International!
Eme -Jul 22, 2011, 4:06PM
Is this free shipping also available to Europe? Especially to Hungary. Do you have any limitation about ordering? For example minimum order cost or something. Thank you. Eme

More comments »

Post image for Office Style: It’s HOT

It is hot as hell here in Philadelphia today – advisory warning and all. It’s the kind of heat that makes you not even want to get dressed, but, of course, that’s not socially acceptable. One has to put something on to go to work, and these ladies (and gentleman) did quite a good job of it today. Today’s office style is all about how we’re battling the heat – crop tops, billowy fabrics, light colors, and shade. How are you staying cool?

Picnik collage








And Toby just wanted his picture taken… :)

-Aug 11, 2011, 1:46AM
The harem pants in the seventh photo down are aaaadorable! Where are they from?
fp julia -Jul 25, 2011, 2:45PM
hi! the red cropped bralette is on our website here -

More comments »

Post image for Thursday Poll: Vintages Loves Graphic Tees & Tanks

I’ve been on the hunt. The hunt for the perfect vintage graphic tee that is. Little did I know – there’s a whole pile of them sitting in the vintage loves section on our website – and they’re selling out fast!

Vintage tees have become a must-have wardrobe staple over the past few decades – taking on a role as the perfect throw on item since there are so many ways for them to be worn. They can look cool and relaxed, edgy and vintage, all at the same time. Throw one on with denim shorts for a casual look, or pair them with (vegan!) leather pantswedges, and loads of jewelry for a night out.  Now, just to decide which one I like best… me out?

Vintage Beach Boys Tee

Vintage Guns N’ Roses Tee

Vintage Just Buffalo Tee

Vintage Just Buffalo Tee

Vintage The Jacksons Tee

Vintage The Jacksons Tee

Vintage Sleeveless Harley Davidson Tee Tee

Vintage Sleveles Harley Davidson Tee

Vintage 94 Rock Tee

Vintage 94 Rock Tee

Post image for Store Style: Lace and Kimonos

There are a couple of items on our website right now that we’re all going crazy for! Check out some of our lovely store girls rocking the scalloped hem lace shorts and the printed kimono (which i actually have and love very much)!

i love how the lace shorts look with the polka dot shirt!




the printed kimono looks good with everything…


…especially with the scalloped lace shorts! love this look :)

Christina -Jul 26, 2011, 7:59PM
Where did that polka dot blouse come from? It is not the new mink pink one because the dot's are too small and too many. I love her shirt and would love to know where I can pick one up to wear with my ivory scalloped hem lace shorts!!!
luvfreeps -Jul 23, 2011, 12:42PM
also the polka dot top is super cute!

More comments »

Post image for Snapshots from NYC

Our catalog team just left for a shoot in NYC! Here’s a little peek at what they’re up to…


alyssa -Jul 20, 2011, 5:47PM
oooooooooohhhhhh this makes me even more excited for fall. free people gets better and better and better as each fall passes. can't wait to see the october book & any lookbook on the way!!! <3,

More comments »

Back To Top     
Stay Inspired & Don't Miss A Thing.
Weekly Updates from BLDG 25.

Enter your email address for Free People BLDG 25 news, offers, and other promotional communications. You may unsubscribe at any time.