Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Facebook Fan Photos

It’s been a while since I posted some facebook fan photos! That just means there were lots of good ones to choose :)










we love you guys!

evelyn -Aug 23, 2011, 2:22PM
A couple of weeks ago I did a photoshoot with one of your dresses!
Cathy -Aug 23, 2011, 1:58PM
The third pic from the bottom with the girl in the sheer skirt and hat is awesome. The red lipstick pops and the high belt...Amazing!

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Post image for Trend Spotting: Monochromatic Street Style

Monochromatic dressing is one of our favorite fall fashion trends – we love the idea of outfitting from head-to-toe in shades of color that amplify a certain mood or feeling. Jemma and Naomi worked with our senior photographer to capture some monochromatic street style right here at the navy yard! Here’s how we would wear this trend:

In this look: open stitch pullover, fp skinny cords, archduchess platform, tina patched satchel.

shop all seafoam and emerald shades of color.

In this look: long sleeve vintage lace dress, delancy backpack, boots coming soon!

shop all mustard and camel shades of color.



In this look: dancing in the dark lace tunic, super 70s wideleg cord, large amulet necklace, lust cuff.

shop all blush and rust shades of color.


In this look: jenoah floppy brim hat, ripper crossbody, velveteen docs, velvet shorts and polka dot blouse coming soon!


Items coming soon.

shop all shades of color.

Which look is your favorite?

nicole -Aug 30, 2011, 12:20AM
can i pretty please get the date the last skirt will be in stores!! xo
A Casa da Vá -Aug 27, 2011, 11:50PM
I want the white dress from the last pic so bad, please let me know as soon as it is available for purchase! Beijos,

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Post image for Fall Fashion Trends: Monochromatic Color Palette

After the light and dreamy summer fabrics in pastels and muted shades, the colors of fall always seem so rich and bold. This year is certainly no exception, but we’re taking it a step further: make a fashion statement this fall by stepping out in head-to-toe emerald, mustard, maroon, cerulean, or whatever color you are feeling that day. Wearing one color from head to toe is daring – chances are you will be noticed as you walk down the street, but when it’s done well it’s perfectly chic and fashionable. Break up a monochromatic ensemble with a little dash of black or beige to lessen the dramatic look or go all out and make that fashion statement. Here’s a look at some of our favorite shades of color to wear from head-to-toe this fall!

shop seafoam and emerald shades of color.



shop mustard and camel shades of color.


shop blush and rust shades of color.


shop all shades of color.

Stay tuned for a post showing how we’d wear monochromatic outfits this fall – and tell us, what do you think of this trend? Would you wear it?

samantha -Sep 04, 2011, 6:11PM
I love the dark blues. where can i find that dark blue velvet blazer??
jenny -Aug 25, 2011, 5:30PM
Hell Ya I'd wear it. I'm always "drinking the Kool-Aid" when it comes to Free People!~ Show me how to put together lots of outfits...maybe like 20 from each color group?? Keep in mind, many peeps aren't creative like you girls. Do it for me, and I'll buy it up!~

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Post image for Office Style from our Showroom!

Jemma is in New York City today and sent along these great photos of office style and mood boards in our showroom! I love all the cheery colors :)





-Aug 22, 2011, 1:32PM
Where is that watch from? I love it!!
Hayley -Aug 20, 2011, 2:08PM
It would be a dream to work at Free People! follow my blog:

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Post image for Behind the Scenes: August in Venice

Here is the last batch of behind the scenes photos from our August catalog shoot in Venice with Guy Aroch! Featuring models Marloes Horst and Darla Baker, and members of the fp crew :)

















Behind the Scenes photos by Thomas Northcut.

Leah Honey -Aug 20, 2011, 12:49AM
the pics are probobly from a camera with adjustable f stop, making your range of focus smaller
martha -Aug 19, 2011, 10:46AM
lovely pics and that pizza looks fabulos !

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Post image for Thursday Poll: La Dolce Vita

I’m in love with our new August lookbook that just dropped this week. Titled, La Dolce Vita, it literally means “the sweet life” – and it is exactly that. The rich colors, elegant details, and luxe fabrics make me want to escape to a chateau in the brisk cool of fall. Once I was there, I’d put my feet up and munch on elegant sweets just because I could. If you were able to pull together any one of these looks, what would be your outfit for living La Dolce Vita?

Look 1

Look 2

Look 3


Look 4


Look 5


Look 6


Look 7


g! -Aug 18, 2011, 2:11PM
I voted for look #6, but i loooove #4 almost equally as much!
ChelseaJoon -Aug 18, 2011, 2:05PM
Opps...I meant to vote for Look 3! The photo numbers are kinda confusing :/

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Post image for About a Girl: Amy Soderlind of San Francisco

Not long before I went to San Francisco for Outside Lands, one of my co-workers sent me a link to a blog that she thought was worth checking out, called Refuses to Label. I clicked on the link and spent the next hour or so perusing the inspirational posts and photos on the blog. The writer, Amy Soderlind, is a stylist and writer living right outside of San Francisco on a beautiful farm. Her style is impeccable and I love her poetic way of writing – check out some photos below, along with a writeup about what she loves most about her city.

San Francisco carries character and integrity in every little crevasse of her small size. Take a walk and in just two blocks you are in another world. New smells, subcultures that I must sit and appreciate, really take in. I go nowhere without my note/sketch pad, and I do say: the most incredible quotes come from some of the crazies on the morning MUNI rides. I love that I can get from one end of the city to the other in less than 30 minutes.

The history that she holds also brings many like minded free spirits to live and create… the Beat Generation AND the Summer of Love?  yes please.

Taking Sundays to myself… City Lights Books, Trieste and Vesuvio: reels playing in my mind of Kerouac perusing the shelves and writing on the small table tops… Ginsberg spitting out words and phrases that still blow our minds today. The De Young or MOMA…. and yes, the many many beautiful small ma and pa vintage shops that I tend to spend far too much time in.

My favorite thing about this city? The beautiful people that are apart of my life here…. extraordinary talents that make my life rich with happiness.

Dressing in San Francisco is a year round challenge. Our summers are in October (for 3 short weeks) and the rest of the year is unpredictable with certainty of daily fog. I actually love this very variable when it comes to dressing – You can wear boots! Socks! Hats! Scarves! Jeans! Layers…. opens up doors of options that usually are shut tightly in August.


In this Look: Vintage Crochet Dress, Vintage black leather belt, AA Hat, Vintage combat boots, Afghan Necklace


In this Look:Thrifted Harem Pant, AA Tank, Vintage Cord Bomber, Diesel Boots, Panama Bag, Painted Bird Glasses, All Vintage Jewelry from around the Globe.

high waist_4

In this Look: Ernest Sewn High Waist Denim, Crop Tee, Vintage Bag, Vintage Belt, Vintage Jewelry Africa and Bali, Printed Silk Jacket.

Photo Credit: Lauren Goodman

Here are my current Free People favorites:


Stretch Suede Leggings, Zipper Ankle Boot, New Romantics Pleated Tunic, Nova Drawstring Bucket Bag.

Girl’s got good taste! I’m telling you, she is one to watch… refinery 29 just featured her this week! And be sure to check out her amazing blog, Refuses to Label. Thank you Amy!

Ruby van Dort -Oct 20, 2014, 7:56AM
Never mind i got in contact with Amy yesterday and it is all clear now:) Cheers
Ruby van Dort -Oct 19, 2014, 2:21PM
Hi, I have a slightly strange question. First of all i apologize if my english isn't perfect! I am from holland so i make some mistakes now and then. I was wondering if you could help me out, i have tried to get in contact with amy a few times now(email/facebook) but i am affraid my messages get delivered in her spam folder. The reason i am trying to get in contact with her is this: A while ago i saw a picture of Amy on Pinterest in a awesomeeee white dress. Now i have been looking for this dress everywhere in The netherlands but can not find it. So i wanted to ask her where she bought her dress so maybe i can order it online or something. Now i am writing to you because maybe you know where the white dress comes from. Hmm i now realise i can't add a picture to this post uhm. Omg i am just looking to find a picture online to add the link ans i think i found it on your site?it is the white dress she is wearing.. I think it is called the "mexican wedding dress" but when i clicked on the link i see that it is unavailable:( is there a way that i can buy this dress maybe via via someone? I love it sooooo much! Sorry for the long and crazy questions hope you guys can help me out or can get me in contact woth Amy so she can maybe help me out. I have been looking for 2 months already so i am kind of on a mission right now haha. Hope to hear from you, Cheers from the cold Netherlands! Ruby

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Post image for European Fashion: La Dolce Vita

Whenever i think of “the sweet life” la dolce vita i think of Europe. I think of exquisite beauty that romances you and makes you feel rich inside with thoughts and emotions. It’s gives a feeling of wealth but not the kind of wealth involved in spending lots of money on luxury items, but the kind of wealth that involves evoking a feeling of fulfillment. Textures like velvet and fur that scream “I’m worth it” a whole silhouette that tells a story of love, of taste and great knowledge of the beautiful. European fashion definitely embodies la dolce vita.

This trend makes me want to get lost in a city just like the concept of our August book. It makes me want to fall in love and feel like a million bucks.

What does la dolce vita mean to you?

Images taken from

ladolcevita3items in second image: swalesdale texture shrug vegan leather pleated skirt floral lace fit and flare dress large amulet pendant western moonstone ring  malachite wrap ring

Susie -Aug 17, 2011, 11:43AM
great post I love the la dolce vita look it makes me want to fall on love with Europe
laura -Aug 16, 2011, 10:12PM
i think of Paris and Rome. this post is so pretty, i got lost in your words. i want to buy a fall wardrobe now and kiss a guy in a european city!

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Post image for Festival Fashion at Outside Lands – Day Three

Outside Lands 2011 has come to a close and what a magical weekend it was… Sunday was another gorgeous sunny day in Golden Gate Park and once again Free People was everywhere we looked. The girls in San Francisco definitely know how to do festival fashion right!Read More

cara -Aug 17, 2011, 3:29AM
lol i went to high school with the girl in the orange maxi! so random. great style shots!!!
Vera -Aug 15, 2011, 5:49PM
I love all the FP outfits!!! Great for inspiration too.

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Post image for Festival Fashion at Outside Lands – Day One

Outside Lands kicked off today in Golden Gate Park and attendees were definitely rocking their best festival fashion! Everywhere we looked there was amazing style, with lots of maxis, boots, braids, funky accessories and of course Free People! Read More

-Aug 15, 2011, 9:48PM
does anyone know where i can get the skirt from the picture titled "Simply gorgeous!" The skirt is beige short in the from and long in the back, Im obsessed with it and would love to get one like it let me know if anyone knows where its from !
Erica -Aug 15, 2011, 11:17AM
I agree with anonymous. Include Vanessa in a catalog. She's one of the first stars I think of when I hear Free People. She just gives off good vibes.

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Post image for Style File: Merchandise Assistant – Knits

I first met this week’s style file girl when she was still an intern. We had one of those classic intern moments with a broken copy machine, ten different types of toner, and too many blinking arrows. We ended up figuring it out while chatting back and forth a bit.

She has now been promoted from intern, to merchandise assistant for knits. She loves her job, but admits that she didn’t always know that she wanted to work in fashion. Her career began as an international business major in college from where she went to teach English in Japan for three years. She traveled all around Southeast Asia and fell in love with Japan and fashion while she was there.

In talking with her, she gave me interesting perspective on what it is about the fashion there that interested her so much – no matter how funny or different it is, the people really dress however they want. They stick out as an individual, which is an interesting thing to see expressed in a society that is so strongly community based. To further explain, she shared two of her favorite Japanese street fashion blogs with me: style-arena and Japanese streets. I’ve added the blogs to the list of blogs that I follow I found them so interesting. The style is far out, but totally cool and inspirational.

As is her own fashion! She’s a bohemian queen, but mixes in quirky vintage pieces that at times give her outfits a sense of humor. Check out her personal style and what she wore this week ;)







This week at work she was scrambling a bit because her buyer was out on vacation which left her to cover duties she’d never dealt with before. Her department (buying) serves as a central coordinator for planning, design, wholesale, and production, which means there can be a lot to do. On the day that I caught up with her to hear about it she was entering in orders with an archaic looking system (although it’s not) to be sent to our producers. This is a highly detailed process involving lots of codes. When placing an order everything is considered from cost, color, and fabric to delivery method, ship date, and unit count. It’s amazing how fast she can do it at this point. Any one of the components can get messed up at anytime, anywhere in the supply chain, and a lot of her job also involves cleaning up the mistakes to make sure that the customer gets what she wants when she wants it.

Picnik collage

I know you’re already intrigued by how interesting this girl is, but to further interest you – here is her survey. (How cute are her doodles? They made me smile (= )


HippieChick -Aug 16, 2011, 12:04AM
Her outfits are so adorable! I love them!
celeste -Aug 13, 2011, 7:58AM
girlfriend, you have always been too kawaii!! shigoto de ganbatte ne!

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Post image for Free People’s Guide to Venice – Part 2

Here is part two of the Free People Guide to Venice, put together by our producer! Read on for our tips on where to eat and more of our favorite things about Venice, and if you missed it be sure to check out part one of the guide featuring where to stay, landmarks, gondola riding tips and more fun stuff!

It’s always my goal when arriving in a new city to find the best local joints. Venice is a hard city to get to know due to its “tourist-y” nature, but all it takes is a little wander away from San Marco and the Rialto (make sure you see those too!) to get to know the real Venice.

It was recommended by a friend of a friend to eat at Alle Vedova – we didn’t end up finding it until our last night, but I think I can speak for all of us in saying that we wish we had made it there sooner! After a week of sub-par and expensive Italian food we found just what we were craving at Alle Vedova.

I think that it was more the experience than the food itself, though tables of  fresh squid, local veggies and homemade pasta weren’t so bad! Alle Vedova is settled in at the end of a small dark alley, but the rumble of local chatter makes it clear when you are headed in the right direction! Once you put your name in they give you small glasses of red or white wine for while you wait and homemade meatballs to tide you over until your table is ready. One of my favorite touches was the napkin lampshades! What a sweet idea!

Its spritz o’clock!

It seems to be a Venetian tradition to take a break in the middle of the day for a Spritz. I think it’s the most beautifully colored cocktail I’ve ever seen and it is the perfect drink for a hot summers day.

Here is how to make it for yourself …

1/3 white wine (ideally prosecco)

1/3 aperol or bitters or select (pick your favorite!)

1/3 seltzer water

Throw in an olive; find some sunshine and lounge by a canal… you’ll blend right in with the locals!


I’m not sure even where to begin talking about gelato! I think that a few of us ate it breakfast lunch and dinner during our long shoot days. Our local producer claimed that Gelati Nico was her favorite in Venice, and though I agree that it was delicious I believe that gelato is heaven anywhere you eat it in Italy, it may just be a matter of price … more expensive does not equal better in this case!

I’m sure a lot of you are wondering what the difference is between gelato and ice cream and I am here to tell you that they are not at all the same thing. The ingredients are similar but the process of making it, the ratio of ingredients in it and the temperature at which it is served are completely different. It is smoother, tastes creamier and I am happy to tell you has less fat then ice cream.

… it’s making my mouth water just thinking about it now!





Oh boy… every little detail makes me smile… and the color combinations are inspiring to say the least <3


Venice kills me with its rich color combinations and patterns … for a city that is known for its decay, it has the richest detail elements! Look at these samples from the home that we shot in… All of these patterns were found in the living room alone!  Just thinking about it makes my heart melt a little.



These shoes aren’t mine but I sure do wish they were! They are the perfect flat shoe… casual and dressy and oh so comfortable.  I can’t wait for them to come out in the catalog so I can snatch up a pair for myself!


Venice comes alive at night, and I recommend to everyone that you go out and enjoy it! We often worked late which meant that we didn’t eat until around 10 or so which seemed to be the norm at most of the places we ate.  After our meal we often opted to wander back to the hotel instead of taking a water taxi and we saw the most beautiful things along the way!


Our last night in Venice was my favorite.  We combined all of my favorite things into one last hurrah! We ate great food at Alle Vedova, had fun drinks at Bar Paradiso Perduto (Cannaregio 2540, Venice), played dice along the canal, met up with old friends, made some new ones, wandered endlessly and laughed even more so… certainly a night to remember and how I recommend ending every trip! Well, think of it this way… a late night before the flight home helps you sleep on the plane :)


We hope you enjoyed our guide to Venice! If you’d like, visit our flickr page and download the whole thing. Ciao, Venice!

*All photos by Thomas Northcut except for pages: “All about the details,” “Patterns” and “Shoes I Love”.

Ox -Aug 30, 2011, 3:41PM you inspired me
Ronnie -Aug 13, 2011, 11:28PM
What type of camera is being used here? I love that sort of foggy, over-exposed look that these pictures have.

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