Post image for and…martha off duty!

earlier today we showed you martha ON duty, and here she is off duty, looking awesome in our new romantics cala luna top, skinny jeans and our lace oxfords with striped socks!

thanks to our stylist for taking these pics!

Elin -Mar 08, 2011, 7:32PM
Very cute!
-Mar 08, 2011, 4:58PM
did the march catalog drop today? i didn't receive mine :(

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Post image for martha on duty

martha hunt is one of our favorite models to work with – in our web studio and on catalog shoots, she consistently brings an amazing attitude and free spirited beauty. this past friday, our web studio did a special shoot with martha and had her style all her own outfits, as well as give makeup and hair direction. i got to watch and take some photos, and i must say… i have a little bit of a girl crush on martha!

she is so fun and full of personality, and the second she sets foot on set she is all business and works the camera like no other.  here’s a little behind the scenes look at martha ON duty, along with the final shots our photographer took of the five looks she styled.

in this look: runaway lace kaftan, IRO vova chain short, jade covered wedge.

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in this look: lace cropped kaftan, suede circle skirt, crosby platform.

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in this look: suede circle skirt, blank boy blue denim shirt, crochet bralette, napoli corset sandal.

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in this look: rib & lace maxi slip, doma studded leather jacket, ophelia platform boot.

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in this look: borderline fringe sweater, macedon wedge, pants coming soon.

so i’m curious, which outfit styled by martha is your favorite?

and stay tuned because later this week we’ll show you what makeup products were used to get her look ;)

Sabra -Jan 10, 2012, 4:43PM
I adore the denim top outfit! Beautiful!!
ramona -Mar 29, 2011, 4:40PM
sammy look at the swim section on the website. since they show the swimsuit from the back you will be able to see it. i had to increased the zoom on my screen to really see it... and i wasn't crazy there really was a scar there! its not as big as mine though. i'm one of the unlucky ones that has it pretty much all the way up and down.

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Post image for Shakuhachi

About the brand:

Shakuhachi takes you on a trip down romance lane – luxurious chiffons and breezy silks that will make you want to float into the summer months. silks in camel and heart racing tones offset the delicate charm and give you a little bit of “cool”.

Shakuachi was birthed a decade ago in Australia from creative experimentation and a kaleidoscopic vision. Jessie White the founder and designer has cultivated a solid global presence and a broad, enduring following with style mavens and celebrities throughout the US, Japan and Europe. We have invited her label into Free People!

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Marci -Mar 08, 2011, 10:44AM
Your March catalog is your best one yet!!
g! -Mar 07, 2011, 7:37PM
Loooove that dress! Buying it ASAP!

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Spring face

Post image for Spring face

A Spring face is on my mind – after the dull winter I’m itching to enliven myself and snap out of this greyness.
Golden highlights, spring like skin with a soft glow and subtle make up. Below are the looks that inspire my beauty, thought and the products that I want to buy.

-Mar 13, 2012, 10:24PM
i agree
May Landry -Mar 06, 2011, 8:37PM
Maca is amazing, it really balance your mood swings and when you feel stressed out it really helps you calm down and focus. And the best of all, it's all natural ! I'm not doing an infomercial here, just want to say it's something amazing that we don't really know about ! thx for posting this

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Post image for store style

our store girls keep inspiring me with outfit ideas! they always look so amazing…here are some of the latest looks that have caught my eye on our stores’ facebook pages!

one of our dallas girls wearing the morning glory chiffon skirt as a dress, with the borderline fringe sweater over top and the bullet boots. LOVE.

here’s one of our houston girls looking gorgeous in the fp-1 around town shirt dress worn over the super stripe tee – what a great layering idea!

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another houston gal wears the we the free graphic bareback tank over the sweater halter tunic with the cantina concho belt and western boots – cute!

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a great casual look – the super stripe tee, skinny jeans, wrapped in fringe vest, fedora and backpack.

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i want to copy this outfit… the super 70s jeans, floral bodycon tunic, tassel hip belt and tyler cinched hat. amazing.

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one of our portland girls posing with the spring store display! she’s wearing the slouched rugby tee, printed floral skort and faded dye scarf.

speaking of spring displays – how amazing are these umbrella chandeliers from portland?!

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oh, and…. HAPPY FRIDAY!

destiny -Mar 20, 2011, 4:35PM
I <3 adore <3 the first two houston girl looks!!
-Mar 11, 2011, 11:45PM
I love my Portland store and the amazing chicas who help me everytime i come in with a laundry list the length of my arm from the latest mag. Hahaha :) besos!

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Post image for office style

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and a couple pics from the studio today…

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i’m in love with these crochet bralettes from our march catalog.

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Ariel -Mar 06, 2011, 12:40PM
i am in LOVE with the knit bras!
gabs -Mar 04, 2011, 7:33PM
the second girl from the top is GORGEOUS!

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Post image for thursday poll: edition 134

yesterday we introduced you to our newest line, “new romantics” (if you missed it, read about it here), so today i wanted to ask which of these beautiful new romantics pieces you like best!

the cala luna tunic:

the asymmetrical sea top:
asymmetrical sea top

the fringe cami tunic:
fringe cami

the first bloom maxi dress:
first bloom maxi

the one shoulder top:
one shoudler top

or the windows on the world top:
windows on the world

morgan -Mar 07, 2011, 1:39PM
I'm in love with all the lace and splashes of floral prints everywhere!! btw does anyone know the models name on the last picture?
margaux -Mar 07, 2011, 12:47AM
i am in love with the cala luna tunic, but the shoulders were so wide that it kept falling off! it looks beautiful on every girl in the catalogue, though! i bought the must-haves windows top in black, and i am in love with it and wear it to work all the time!

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Post image for march catalog sneak peek!

it’s finally here… i have been dreaming of our march catalog for months now, ever since i first saw these images.  some of these are alternate versions of the catalog shots, and some aren’t in the book, so you wont see them anywhere else!

our march book was shot in old san juan, a small, narrow island that is the oldest settlement in puerto rico. we again worked with the amazing photographer guy aroch, who captures models aline weber and alina baikova in a haze of sun, sea-salt and sand that will leave you craving a beach getaway.

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all images by guy aroch. the catalog drops on tuesday!

margaux -Mar 07, 2011, 12:49AM
such a beautiful, beautiful catalogue with absolutely stunning concepts. i love the castaway theme. where were these taken? it looks like ireland or something! and a heads up, the girls are absolutely healthy and beautiful. i love the featured models in this month's catalogue. BEAUTIFUL girls! xx
-Mar 06, 2011, 9:19AM
i d rather see images of a very skinny model, fat is disguisting

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Post image for Get to know our New Romantics line

We caught up with our New Romantics designer to give a little insight into this new label we have launched.

What was the initial inspiration behind New Romantics?

Just after this opportunity was presented to me, I was leaving for a girlie vacation to Sardinia.  I was really taken with the passion of the Italians and the rustic beauty I found there.  The beaches are stone and are overshadowed by steep cliffs and rocky coves….the surface of the sea, reflecting the pebble bottom, looked like prisms.

 How would you describe New Romantics as a line?

Intimates dressing has been really appealing to me and how it’s a bit naughty but delicate, I wanted New Romantics to feel more grown up.  It’s beautiful, kinda sexy or as we call in FP sensual…I like that the sensual girl doesn’t look like she’s trying too hard. They are items that you can take on vacation with you, they are light and delicate. You can roll them up into your suitcase and they will still look great… all crunched up.

The fabrics that you use for this line are quite unique, how would you describe them?

I spend a lot of time researching or pulling ideas from anywhere and everywhere, a curtain, vintage blouse, and antique tank linens, scarves and develop from scratch. My eye is hungry for the next beautiful texture and I enjoy building texture on top of texture.  In general I am attracted to sheer Rochelle’s that mimic crochet but they drape more beautifully and in turn are sexier because they are less perky and demure. They are hard to find!   There’s lots of raised texture contrasting with see-through fabrics so you get a lot of dimension.  I find this mix of elements makes for expensive looking clothes that need very little embellishment to sing.

What’s to come for New Romantics, I hear there are some beautiful items coming in April?

Looking forward, each collection story will be told by the fabrications I curate, I feel like New Romantics will always have a touch of delicate hand.  But it’s a new generation of romanticism…extreme hem lines are going to get weird and sweep are going to get big and I’m not sure how bra friendly it’s going to be ;)

-Apr 08, 2011, 9:05AM
Lovely Collection! I am certain the Designer of this line is just as lovely as her inspirations.
noname -Mar 04, 2011, 2:09PM
designer's names aren't given out to protect their intellectual property otherwise others could approach their talent so they keep it private.

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Post image for our creative director’s march survival kit

this month’s survival kit comes from our creative director! she has amazing taste so i asked her for a list of items she loves and wants at the moment…

1. bag by artemas quibble for urban zen – this little bag is the perfect size for carrying basic necessities when you’re running around, out on the town, or shooting a catalog :)

2. lace top from our march catalog, coming soon!

3. these stackable totem rings by matina amanita are amazing.

4. my favorite jeans – vintage 1970′s orange label bell bottoms.

5. song of the moment: “school days” by loudon wainwright III.

6. my favorite perfume, called “la chasse aux papillons,” which means hunt of the butterflies in french. i love its soft, floral scent.

7. this face cream by pratima is refreshing and i love the way it smells.

8. i’m really into the book steppenwolf by hermann hesse right now.

9. loving this ralph lauren bag!

i love her picks! i want it all :)

Cindy -Mar 02, 2011, 7:33PM
Loving the lace top!
ariel -Mar 02, 2011, 5:49PM
yeah, where can i get that ralph lauren bag? :] is it vintage? i love it!

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Post image for love birds

one of our readers emailed me that she had taken some photos at a wedding a couple of weeks ago and the bride wore a free people maxi dress… i eagerly clicked on the link and found these sweet photos of newelyweds mark and cate. cate wore the love birds maxi dress- i love that she chose something unique and unexpected but still beautiful – and she layered it with the point d’esprit maxi!

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the parasols are a great touch – and look at that, her bridesmaid is wearing the fp-1 around town shirt dress!

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looks like such a beautiful and relaxed wedding… images via rachel robinson photography.

Elmira -Aug 15, 2011, 9:31PM
So true. Honesty and eevrthiyng recognized.
-Mar 02, 2011, 12:49PM
Wow!! Congrats to the new couple. I love the idea of using FP for a wedding. Everyone looks amazing!

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Post image for A trend we love

Whoever knew the hem line could be this adventurous. The spring 2011 big trend is the hi-low silhouette, and we are huge fans!

We love the peek-a-boo factor that this look gives, a great way to show off your lovely shoes and a little bit of your leg when spring hits. It’s a look that’s making a romantic comeback from the 70’s in a new modern way. Play around with the look and add a little petticoat or slip to make it slightly more dramatic.

Recently Natalie, one of our favorite bloggers rocked the look on her blog and made us 100% sure that this trend is the one for spring.

Natalie’s Blog: www.natalieoffduty.blogspot.com

Hi-low shop: Fp hi-low shop

taylor kitto -Feb 28, 2011, 11:30PM
love this trend!! i also love that blue dress. how cute. thelittledeers.blogspot.com
fanofchrishell -Feb 28, 2011, 10:09PM
blue dress chrishell were that in the feb short video catololg film it has a carribian feel

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