I am beyond excited about the fact that Free People is now launching its very own line of vegan leather pieces! As I mentioned in the video, I am a vegetarian and although it doesn’t bother me when other people wear leather products, it’s not something I can bring myself to do. Which is torture, because working here I see so many amazing leather items that I love – but it seemed only natural that we would do this, being a company that loves animals so much! After months of anticipation, vegan leather is here, and I’m happy to say that my search for the perfect vegan leather jacket has ended :)
Today’s been a busy day! The first half of the day I got to travel out to the owner of Urban Inc.’s personal farm. I shot some photos of the stylish interns on the outing.
Although I enjoyed the trip, it was fun getting back to the office and noticing lots of new Free People buys around. These two ladies are actually wearing two of my favorite items right now – both just happen to have been sitting in my shopping basket for about the past week now.
Our July Lookbook, “FALLing for Bambi,” is definitely one of my favorites yet – maybe because I think Bambi Northwood-Blyth is insanely adorable, but also because I love these pre-fall, layered looks. This lookbook actually has 15 total outfits but I pulled out some of my favorites – which one do you like best?
The first day of shooting in Austin was a blast – we shot at the Mohawk Room with the Happen-Ins, and models Ashley Smith, Anastasia Khodkina and Jessica Mau took turns pretending to be in the band. Ashley was a natural on the guitar and Anastasia blew us away with her rockstar energy! With Alexandra Valenti making magic behind the lens, it was a day of live music and fun in the company of friends.
so inspired by this look today! our office coordinator took an old oversized button-down shirt and turned it into a skirt! she just buttoned it up halfway from the bottom, stepped into it and tied the sleeves around her waist – add a cropped tee and boots and you’ve got 90s grunge perfection.
just another reason to nab your boyfriend/dad/brother’s button-downs! vintage printed ones are a plus :)
Our july lookbook features one of our favorite fashion icons, Australian model Bambi Northwood-Blyth! She is such a joy to be around – from her endearing accent to her magnetic charm, we all fell in love with her. For our july lookbook she showcases our pre-fall collection full of layering essentials like leather, denim, crochet, tights, bed jackets and sheer fabrics. Here’s a peek behind the scenes!
Bambi told us the story behind her cute ankle tattoo: she and her boyfriend were traveling together and got beaded anklets that read “dan and bambi.” She decided to get a tattoo of the anklet so that she would always have it :)
i know i’ve talked a lot about these guys over the past few weeks on the blog, what with our catalog release party and the free download, but today i wanted you to get to know the happen-ins from their mouths :) here’s a little slideshow interview with the band mixed in with some behind the scenes photos from our catalog shoot!
check them out in our july catalog, here, and don’t forget to download their song “be yer fool” (for free!) here.
Some people like to dress in strictly black clothing. I’m personally more of a white apparel girl, and then there are some who like to dress in between. We had a lot of black and white all over the office today. Black seemed to be showing up in bolder edgy pieces while summer white was all ethereal in lacey frocks and tunics. Check out how our Free People girls were styling the two it colors!
On Tuesday you all got an introduction to our new capsule collection: FP Spun. In general, I’m a big fan of Free People’s crochet and knit pieces, so word of this collection got me very excited. The pieces are all crocheted or knit with elegant Italian yarns, shiny silk blends, or nubbed soft linens. Seeing the final results, I’m awed – every piece is a masterpiece. I think I know which my favorite is, but what do you all think?
Today our lovely lady of the week styled an outfit from the sample closet here at Free People. She decided to centralize the outfit around the Avenue West Chemise, her favorite piece of the moment, because she absolutely loves how pretty and versatile it is. She wanted to style it unbuttoned, and worn as a bed jacket today, but she said she would also wear it as a dress or with more layers in the fall if it were a piece in her own closet. “Not only is it versatile, but it’s versatile in two ways: day to night and summer to fall.”
She layered the chemise over her own jeans and a rocker style tank to play down its femininity and give the outfit some edge. The HIGH platform shoes in a nude pink color that she chose had that same balance of pretty vs. edgy. Then she mixed it all up by throwing some earthy flavor into the mix with a fringed suede shoulder bag. It’s unexpectedness kept the outfit interesting, and added a whole new level of detail. The whole look was topped off with simple jewelry, a long jade necklace, to avoid distracting from the elegant fringed chemise and the outfit’s other contrasting elements.
We’re intrigued by fashion everyday – it stimulates, inspires, and influences everything we do. We’re always looking for the freshest trends and the newest movements in street style and boho fashion, and we constantly fuel our ideas with the best from fashion culture.