Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Snapshots from NYC

Our catalog team just left for a shoot in NYC! Here’s a little peek at what they’re up to…


alyssa -Jul 20, 2011, 5:47PM
oooooooooohhhhhh this makes me even more excited for fall. free people gets better and better and better as each fall passes. can't wait to see the october book & any lookbook on the way!!! <3,

More comments »

Post image for Indie Fashion From Pitchfork Music Festival 2011

Indie fashion was at the forefront when it came to style at the Pitchfork Music Festival and this weekend, girls with an eccentric sense of fashion awareness paraded around in the sweltering heat.Read More

StephanieJessup -Sep 03, 2014, 3:45AM
Where could I find that embroidered bag? I would love to have it. Please reply back.
tiadanae -Jun 07, 2014, 12:40PM
Where can I get this bag!? I'm in love with it!

More comments »

Post image for Boutique Fashion from Jen’s Pirate Booty

Calling all “sandy” girls! We have an exquisite collection of pieces by Jen’s Pirate Booty on our website right now that scream summer and beach!  The timing is perfect as we just launched our Endless Summer shop and these pieces are the epitome of summer styles that can be worn and loved all year long.  In addition to being the perfect beach cover-ups, they can be styled in different ways to wear as casual weekend attire or even dressed up to wear out on the town.

Our buyer told me that she fell in love with the brand because of the soft, flowy fabrics and amazing silhouettes that are bohemian but in a modern way.  The pieces are undeniably summery, right down to the fabric they are made in – light and gauzy, or peek-a-boo patterns with sun-like shapes. Most pieces come in one or two sizes, with the idea that they will look different on each girl that wears them.

On that note- here are some of our home office ladies wearing Jen’s Pirate Booty in ways that could totally work beyond just the beach!

The perfect outfit for a casual summer day. Denim cutoffs and the janis crop top – the color of this one is amazing!


The warrior robe looks awesome worn over top of a dress and would look just as cute over a bathing suit on the beach when you need to cover up!


Our buyer loves the eclipse babydoll tunic because the silhouette is unexpected in this type of fabric.  It looks adorable styled with cowboy boots and a floppy hat!


The poetic kaftan is my favorite – I love the dusty rose color and the fabric is so light and soft! It looks really cute with one of our floral bralettes peeking out from underneath.


The treasure tank is super cool – it has two very long tails on either side that you can leave hanging or knot together to create different shapes.


shop all jen’s pirate booty.

which of these pieces is your favorite?

Ramona Cruz -Jan 05, 2012, 6:43PM
Love these looks as beach cover ups ! just throw on a pair of sandals with any one of them and youre set for a day at the beach and shopping after!
BohoQueen -Jul 19, 2011, 10:47PM
I love these, but some of them I would have a hard time getting myself to wear. My favorites are the Janis Crop Top (the color is so refreshing!), the Warrior Robe (it is so flowy and gorgeous, I almost have no words to describe it!), and the Treasure Tank (so unique and fun!). Oh, and BRING BACK THE GAUCHOS!!! xoxo

More comments »

Post image for Endless Summer Means Beach Wear All Year Round

who wants summer to end? I most definitely don’t. i love the easy breezy beach lifestyle too much.

so, when we decided to launch an endless summer shop i was very happy indeed. our new concept introduces a wardrobe that is season-less, relating to the beach lifestyle – easy items that can be layered and carried through from summer to early fall.

our new concept shop, “endless summer”, will carry swim, long sleeve textured shirts, cotton pullover sweaters and cardigans, denim jackets and shorts, knitted maxi dresses and lose, cozy items, which can be worn to the beach as a cover up, or can be worn all year long.

beach is a lifestyle the fp girls love, so we wanted to make it last, because if you’re like me, I also enjoy strolls on the beach when it’s a little chilly outside.

here’s a little ‘endless summer’ inspiration quote from our beach designer about season-less dressing ~

“When I first moved to Philadelphia in the fall, all I had for winter was my denim jacket, a hoodie and my chucks, because in San Francisco that’s all I needed to take me through the winter. I soon found out I needed a little bit more than that. I just recently learned the concept of seasonal dress, put away coats, and take out shorts.

These, I find are staple items, that can easily be layered up or pared down, I never have to put them away. The season-less items in my wardrobe include: my vintage crochet sweater, my 501 cut offs, my Cheap Monday white V-neck Tee, and my white cotton button up.

The design concept for Endless Summer would be clothes at its loveliest most basic level, nice feel, flattering going out or staying in, layered up or layered down.

Or simply

Clothes you never want to put away.”

We love endless summer! do you want summer to end?

Go visit the store here Endless Summer Shop

-Jul 21, 2011, 3:19AM
my grandpa actually made a surf documentary called the endless summer wayyy backk when surfing was just getting famous. love what the words have inspired here <3
anne -Jul 19, 2011, 9:08PM
So pretty! Love the liine. Also, I've been wondering what fonts you use for the logo and in catalogs and such. Can I find them somewhere? Or just get the name?

More comments »

Post image for Style File: Edition 2

Meet this week’s style inspiration – the design assistant for New Romantics here at Free People. I was immediately attracted by her laid back and beautiful – yet approachable – look. I checked in on her daily to get to know her better and bring you her week in style file.


In her romantic, somewhat demure, way of dressing she reflects her personality perfectly. She seems quiet and shy at first, but is then sweet beyond words as soon as you approach her. This is a girl who doesn’t wear outfits that shout “look at me,” but rather, “come closer.” Pay attention and you’ll notice a dainty necklace or a gorgeous etched bracelet.

Picnik collage

As assistant designer for the Free People New Romantics, she will be given a fabric chosen by her boss, the head designer for New Romantics, and then has to come up with styles using what she is given. The process usually starts with a sketch. Her sketches themselves are amazingly inspirational to look at. She will then drape the piece – usually doing about one a day. After she’s done draping, she will pass everything along to tech who takes it from there. This week she was already working on things for next summer.

Picnik collage

And now for a peek into her personal life =)



-Jul 19, 2011, 6:08PM
those sketches are such teasers! i'd love to see more fashion illustrations of hers!
guest -Jul 17, 2011, 3:29PM
I think girls who are interested in the boyish styles are less likely to feel lost once they reach their teens and adulthood as far as clothes go because there will always be guy clothes(rough, tough, easy, relaxed,etc..) so you don't have to go looking everywhere to try to find yourself. I know for me when I turned 16 I was so, so lost because there were not anymore girly, girl or popular culture type clothes in the stores. I didn't know who I was, and the only store I thought where I thought I found myself closed down so I didn't know what to wear. And, alot of older guys would approach me because I wore a lot of older ladies clothes because that's what was in the stores but I didn't realize how they made me look and how uncomfortable I felt all the time. So, I am so happy to see these new lines here and collections like Lou and Candy so girls like myself won't have to feel like someone who doesn't exist. It's great and I hope you continue to create styles for us girls that want to have fashion but can't find it.

More comments »

Post image for Vegan Leather Makes its Free People Debut

I am beyond excited about the fact that Free People is now launching its very own line of vegan leather pieces! As I mentioned in the video, I am a vegetarian and although it doesn’t bother me when other people wear leather products, it’s not something I can bring myself to do. Which is torture, because working here I see so many amazing leather items that I love – but it seemed only natural that we would do this, being a company that loves animals so much! After months of anticipation, vegan leather is here, and I’m happy to say that my search for the perfect vegan leather jacket has ended :)

In addition to the jacket, the other items online now are the vegan leather pants, vegan leather skirt and vegan leather shorts. I love that these items can be styled in a girly way, with pretty blouses and heels, or in a boyish rock n’ roll way:


And here’s how I styled the pants for the video – I paired them with the concert raglan and sandals for an easy casual look. Clearly the boyish look is more my style :)


items pictured: vegan leather pant, we the free raglan tee, calypso pendant necklace, kale collegic stack rings, zion ring, molly beaded sandal.

Your response will help determine whether we’ll continue to design into this line, so I would love to hear your thoughts on vegan leather!

Michelle -Sep 05, 2011, 8:26PM
PLEASE get vegan leather bags too!!!!
Athena -Jul 19, 2011, 10:16PM
Just because it's vegan, it doesn't mean it isn't tacky.

More comments »

Post image for Office Style

Today’s been a busy day! The first half of the day I got to travel out to the owner of Urban Inc.’s personal farm. I shot some photos of the stylish interns on the outing.


Although I enjoyed the trip, it was fun getting back to the office and noticing lots of new Free People buys around. These two ladies are actually wearing two of my favorite items right now – both just happen to have been sitting in my shopping basket for about the past week now.


The Free People Printed Kimono


The Mohawk Embroidered Dress

I love the flirty sheerness these two coworkers were rocking today.


How cool is this shirt? I love the combo of it with the braids.


I caught this stylish woman sauntering up the stairs in her carefree printed summer dress. Her tattoo juxtaposes against the girly-ness of her outfit for an intriguing look.


Denim and lace…one of my favorite combos for summer


Taylor -Jul 21, 2011, 1:34PM
The denim and lace look kills me its so cute!
Stargirl -Jul 15, 2011, 1:29PM
Oh my gosh, where is that bag from? I've been looking for a new bag and that would be perfect!!

More comments »

Post image for Thursday Poll: The July Lookbook with Bambi Northwood-Blyth

Our July Lookbook, “FALLing for Bambi,” is definitely one of my favorites yet – maybe because I think Bambi Northwood-Blyth is insanely adorable, but also because I love these pre-fall, layered looks. This lookbook actually has 15 total outfits but I pulled out some of my favorites – which one do you like best?

look one:

look two:

look three:

look four:

look five:

look six:

look seven:

or look eight:

(view the entire july lookbook)

time to vote!

Vicky -Aug 16, 2011, 7:11AM
This does look pomisring. I'll keep coming back for more.
-Aug 01, 2011, 1:20PM
is there a make up tutorial to go with this? her eyes look beautiful!

More comments »

Post image for July Catalog: Behind the Scenes in Austin

The first day of shooting in Austin was a blast – we shot at the Mohawk Room with the Happen-Ins, and models Ashley Smith, Anastasia Khodkina and Jessica Mau took turns pretending to be in the band. Ashley was a natural on the guitar and Anastasia blew us away with her rockstar energy! With Alexandra Valenti making magic behind the lens, it was a day of live music and fun in the company of friends.

















view the july catalog.

Dani -Jul 30, 2011, 12:44PM
Just because a girl is thin, does NOT mean she has an eating disorder. Nor does the fact that she doesn't have "breasts". It's called genetics, people. By saying someone that is size 14-16 is "average" is insulting to the girls smaller than that, and the bigger girls, too. So because we don't fit into that category, that means we aren't normal, or average? Please. Ignorance is not flattering.
Ruby -Jul 18, 2011, 9:30AM
While your models do have breasts, they are not the average American female, as the average female these days is a size 14 - 16.

More comments »

Post image for DIY shirt turned skirt!

so inspired by this look today! our office coordinator took an old oversized button-down shirt and turned it into a skirt! she just buttoned it up halfway from the bottom, stepped into it and tied the sleeves around her waist – add a cropped tee and boots and you’ve got 90s grunge perfection.

just another reason to nab your boyfriend/dad/brother’s button-downs! vintage printed ones are a plus :)

bob -Jul 03, 2012, 2:42PM
Kati -Nov 08, 2011, 10:53PM
I love this! This is total inspiration!

More comments »

Post image for Pitchfork Music Festival 2011: What to Wear?

Free People girls are heading to Pitchfork Music Festival in Chicago this Friday for a festival fashion bonanza!Read More

godrej modular kitchen catalogue -Oct 08, 2014, 2:08PM
Cooking has become a joyful experience with the advent of modular kitchens. They have a long lifespan and often come with adjustable options for dimming. Shutters can be cleaned easily, making them a popular choice.
Irene -Jul 14, 2011, 1:27PM
Looking beautiful ladies!!! BEST MANAGERS EVER!!!!!!!!!

More comments »

Post image for July Lookbook: Behind The Scenes With Bambi Northwood-Blyth

Our july lookbook features one of our favorite fashion icons, Australian model Bambi Northwood-Blyth! She is such a joy to be around – from her endearing accent to her magnetic charm, we all fell in love with her. For our july lookbook she showcases our pre-fall collection full of layering essentials like leather, denim, crochet, tights, bed jackets and sheer fabrics. Here’s a peek behind the scenes!


Bambi told us the story behind her cute ankle tattoo: she and her boyfriend were traveling together and got beaded anklets that read “dan and bambi.” She decided to get a tattoo of the anklet so that she would always have it :)
















view the full july lookbook.

Penfield -Jul 13, 2011, 7:21AM
Fantastic blog you have made. Keep up good work.
BohoQueen -Jul 11, 2011, 3:21PM
Bambi is so cute! I'm so happy she is in your July lookbook! I love how the little figurine of "Bambi" is just sitting there with all the makeup. That's too adorable! Her ankle tattoo is so cute, and I love the story behind it! xoxo

More comments »

Back To Top     
Stay Inspired & Don't Miss A Thing.
Weekly Updates from BLDG 25.

Enter your email address for Free People BLDG 25 news, offers, and other promotional communications. You may unsubscribe at any time.