Our catalog team just left for a shoot in NYC! Here’s a little peek at what they’re up to…
Stay inspired and dont miss a thing. Weekly updates from BLDG 25
Indie fashion was at the forefront when it came to style at the Pitchfork Music Festival and this weekend, girls with an eccentric sense of fashion awareness paraded around in the sweltering heat.Read More
Calling all “sandy” girls! We have an exquisite collection of pieces by Jen’s Pirate Booty on our website right now that scream summer and beach! The timing is perfect as we just launched our Endless Summer shop and these pieces are the epitome of summer styles that can be worn and loved all year long. In addition to being the perfect beach cover-ups, they can be styled in different ways to wear as casual weekend attire or even dressed up to wear out on the town.
Our buyer told me that she fell in love with the brand because of the soft, flowy fabrics and amazing silhouettes that are bohemian but in a modern way. The pieces are undeniably summery, right down to the fabric they are made in – light and gauzy, or peek-a-boo patterns with sun-like shapes. Most pieces come in one or two sizes, with the idea that they will look different on each girl that wears them.
On that note- here are some of our home office ladies wearing Jen’s Pirate Booty in ways that could totally work beyond just the beach!
The perfect outfit for a casual summer day. Denim cutoffs and the janis crop top – the color of this one is amazing!
The warrior robe looks awesome worn over top of a dress and would look just as cute over a bathing suit on the beach when you need to cover up!
Our buyer loves the eclipse babydoll tunic because the silhouette is unexpected in this type of fabric. It looks adorable styled with cowboy boots and a floppy hat!
The treasure tank is super cool – it has two very long tails on either side that you can leave hanging or knot together to create different shapes.
shop all jen’s pirate booty.
which of these pieces is your favorite?
who wants summer to end? I most definitely don’t. i love the easy breezy beach lifestyle too much.
so, when we decided to launch an endless summer shop i was very happy indeed. our new concept introduces a wardrobe that is season-less, relating to the beach lifestyle – easy items that can be layered and carried through from summer to early fall.
our new concept shop, “endless summer”, will carry swim, long sleeve textured shirts, cotton pullover sweaters and cardigans, denim jackets and shorts, knitted maxi dresses and lose, cozy items, which can be worn to the beach as a cover up, or can be worn all year long.
beach is a lifestyle the fp girls love, so we wanted to make it last, because if you’re like me, I also enjoy strolls on the beach when it’s a little chilly outside.
here’s a little ‘endless summer’ inspiration quote from our beach designer about season-less dressing ~
“When I first moved to Philadelphia in the fall, all I had for winter was my denim jacket, a hoodie and my chucks, because in San Francisco that’s all I needed to take me through the winter. I soon found out I needed a little bit more than that. I just recently learned the concept of seasonal dress, put away coats, and take out shorts.
These, I find are staple items, that can easily be layered up or pared down, I never have to put them away. The season-less items in my wardrobe include: my vintage crochet sweater, my 501 cut offs, my Cheap Monday white V-neck Tee, and my white cotton button up.
The design concept for Endless Summer would be clothes at its loveliest most basic level, nice feel, flattering going out or staying in, layered up or layered down.
Clothes you never want to put away.”
We love endless summer! do you want summer to end?
Go visit the store here Endless Summer Shop
Meet this week’s style inspiration – the design assistant for New Romantics here at Free People. I was immediately attracted by her laid back and beautiful – yet approachable – look. I checked in on her daily to get to know her better and bring you her week in style file.
In her romantic, somewhat demure, way of dressing she reflects her personality perfectly. She seems quiet and shy at first, but is then sweet beyond words as soon as you approach her. This is a girl who doesn’t wear outfits that shout “look at me,” but rather, “come closer.” Pay attention and you’ll notice a dainty necklace or a gorgeous etched bracelet.
As assistant designer for the Free People New Romantics, she will be given a fabric chosen by her boss, the head designer for New Romantics, and then has to come up with styles using what she is given. The process usually starts with a sketch. Her sketches themselves are amazingly inspirational to look at. She will then drape the piece – usually doing about one a day. After she’s done draping, she will pass everything along to tech who takes it from there. This week she was already working on things for next summer.
And now for a peek into her personal life =)
I am beyond excited about the fact that Free People is now launching its very own line of vegan leather pieces! As I mentioned in the video, I am a vegetarian and although it doesn’t bother me when other people wear leather products, it’s not something I can bring myself to do. Which is torture, because working here I see so many amazing leather items that I love – but it seemed only natural that we would do this, being a company that loves animals so much! After months of anticipation, vegan leather is here, and I’m happy to say that my search for the perfect vegan leather jacket has ended :)
In addition to the jacket, the other items online now are the vegan leather pants, vegan leather skirt and vegan leather shorts. I love that these items can be styled in a girly way, with pretty blouses and heels, or in a boyish rock n’ roll way:
And here’s how I styled the pants for the video – I paired them with the concert raglan and sandals for an easy casual look. Clearly the boyish look is more my style :)
Your response will help determine whether we’ll continue to design into this line, so I would love to hear your thoughts on vegan leather!
Today’s been a busy day! The first half of the day I got to travel out to the owner of Urban Inc.’s personal farm. I shot some photos of the stylish interns on the outing.
Although I enjoyed the trip, it was fun getting back to the office and noticing lots of new Free People buys around. These two ladies are actually wearing two of my favorite items right now – both just happen to have been sitting in my shopping basket for about the past week now.
I love the flirty sheerness these two coworkers were rocking today.
How cool is this shirt? I love the combo of it with the braids.
I caught this stylish woman sauntering up the stairs in her carefree printed summer dress. Her tattoo juxtaposes against the girly-ness of her outfit for an intriguing look.
Denim and lace…one of my favorite combos for summer
Our July Lookbook, “FALLing for Bambi,” is definitely one of my favorites yet – maybe because I think Bambi Northwood-Blyth is insanely adorable, but also because I love these pre-fall, layered looks. This lookbook actually has 15 total outfits but I pulled out some of my favorites – which one do you like best?
(view the entire july lookbook)
time to vote!
The first day of shooting in Austin was a blast – we shot at the Mohawk Room with the Happen-Ins, and models Ashley Smith, Anastasia Khodkina and Jessica Mau took turns pretending to be in the band. Ashley was a natural on the guitar and Anastasia blew us away with her rockstar energy! With Alexandra Valenti making magic behind the lens, it was a day of live music and fun in the company of friends.
view the july catalog.
so inspired by this look today! our office coordinator took an old oversized button-down shirt and turned it into a skirt! she just buttoned it up halfway from the bottom, stepped into it and tied the sleeves around her waist – add a cropped tee and boots and you’ve got 90s grunge perfection.
just another reason to nab your boyfriend/dad/brother’s button-downs! vintage printed ones are a plus :)