Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for summer layering with ponchos

ponchos are typically thought of as a fall/winter thing, at least in my mind, but with our may catalog we decided to breathe some new life into the poncho as a light and easy summer layer – and the perfect beach cover-up. the idea of ponchos on the beach was first introduced to the fashion world back in the 70s – check out these images i found on tumblr!

these definitely play on the idea of using the poncho as a cover up and when you take it off, using it as a beach blanket – the boxy shape of ponchos makes them perfect for this. but that’s just one reason why they’re so great- in addition to being functional, they can also be really cute and sexy. here are some images I love of stylish gals rocking ponchos the summer way!





even heavier ponchos can work on a cooler spring/summer day- love how they look with shorts or a skirt and bare legs!

personally i can’t get over how this poncho is styled on our website with the nightcap lace bellbottoms. i would definitely wear this for a laid-back night out in summer after spending the day lounging on the beach!


items pictured: kona pointelle poncho, nightcap lace bell bottom – color coming soon!, on the fringe poncho, miranda sun hat, loa woven bracelets, fresno aviators, vacancy bustier bikini, arrow straw beach tote, terry cloth lined towel.

recommended summer reading: the rum diary by hunter s. thompson :)

click on images for sources.

Chris -Jun 01, 2011, 11:06PM
Will you be getting any more of the Nightcap Lace Bell Bottoms in the tobacco color in? Sold out online!
Ashley -May 19, 2011, 7:08PM
LOVE! P.S. The Rum Diary is one of my all time favorite books! I can't wait until it's released as a movie, I've heard Johnny Depp is playing the lead <3

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Post image for thursday poll – edition 135

good morning! it’s time for a lookbook poll – our may lookbook is all about movement, shown through light, flowing skirts and dresses perfect for summer nights dancing under the stars. i love how expressive model alina baikova is in these photos! which one is your favorite?

look one:

look two:

look three:

look four:

look five:

look six:

look seven:

look eight:

look nine:

look ten:
click on each image to see items in the outfit.

to read about the makeup for this shoot, click here!

Post image for Macrame anyone?

Macramé has landed on our fp page bringing a little bit of unique texture to our summer feet. Many people get confused with Macramé and crochet so here’s a little about its background. Macramé is an art of decorative knotting without using needles or hooks. By using a series of knots, it can be created using any kind of material. You can use fine thread or even use leather strips. The outcome – a truly unique texture that creates interest.

We love the 1970’s influence and the workmanship aesthetic it portrays deriving from the early sailors of the seven seas.  Sailors made macramé objects in off hours while at sea, and sold or bartered them when they landed, thus spreading the art to places like China and the New World. Nineteenth-century British and American sailors made hammocks, bell fringes, and belts from macramé. They called the process “square knotting”, after the knot they used most frequently.

However, the trend has made its way back and made an impact on the runaways for spring/summer 2011, but how do you wear such an intricate look?

Let the texture tell the story of your outfit; team with a simple sundress and brown satchel, maybe a no print outfit would work best avoiding over busy-ness or run wild with the 70’s look and team some cute little Macramé shoes with bell bottoms and a simple tee.

We’re loving the shoes that are featured here they’re the ideal summer shoe!

See Macrame product here: Gretna Macrame Wedge Shoreline Binetti Bag

macrame1Malandrino’s SS11

Phill Bear Arrington -Jun 05, 2011, 11:45PM
those shoe's are great work of art. I love the craft for 31 year's Macrame chair's is one of my Specialty macrame is awesome.
How to Macrame -May 23, 2011, 3:30PM
That brown macrame dress is really cool, but it looks kind of heavy at the top? Macrame is definitely hot for this summer!

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Post image for Ruby Aldridge at Fp studio

We have the uber cool Ruby Aldridge in our studio today. She screams rock chic and she’s adding a cutting edge to our looks. She’s having a blast dancing around to the NY Dolls, she’s full of energy I can’t wait to see her styled up on our web.


suzie -May 18, 2011, 12:40PM
I got to take this picture of Ruby! Thanks so much Jemma :) Fun fact: She made the necklaces she's wearing! She found the charms at flea markets and fashioned them together herself, Très chic!
Stormy -May 17, 2011, 11:54PM

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Post image for houston galleria lookbook

our new houston galleria store shot a lookbook with texas photographer shanna ingram and when i first opened these photos i was completely floored! these girls are gorgeous and the photos are lovely.

in this look: we the free concert raglan, mesh maxi half slip, lacey layering skort.




in this look: fp-1 mesh maxi skirt, floral seamless bodycon slip, austin festival bag.




in this look: boxy sheer stripe pullover, pearl eagle pendantfiona sunglasses, scarf coming soon.




in this look: polynesian princess romper, even dots bandeau.


in this look: skinny stripe bodysuit, fp-1 mesh ombre skirt.




in this look: lovely lace halter tunic, honey textured tube, miranda sun hat.




in this look: honey textured tube, scalloped eyelet short, raggy desert scarf, ombre seed bead collar.



in this look: hinted florals maxi dress.




in this look: wideleg sheer gauchos, fp-1 plaid crop top, embroidered mesh crop top, eastwood crossbody.

so beautiful, ladies! nice work :)

Daniel -May 19, 2011, 11:11AM
These photos are really awesome! I know the photographer and you can see more of her work at
darkberry32 -May 18, 2011, 11:31AM
Love Love Love this store!

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Post image for may catalog behind the scenes, pt. 3

it is rainy and chilly in philadelphia today and i am longing for tropical air and salt water…

















behind the scenes photos by thomas northcut.

Brooklyn -May 20, 2011, 5:17AM
You shot in my neighborhood!!!! Why wasn't I invited!!??
Taylor -May 17, 2011, 1:05PM
These are great! I love the picture of the model writing in her journal! :) I agree, it makes you want to be somewhere warm and tropical...not humid and rainy. --the rain isn't supposed to stop until sunday too. :(

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Post image for A photo diary from Australia Fashion Week

We reached out to Mandy, our blogger friend at Oracle Fox, to guest blog for Free People from Australia Fashion Week. I was super excited that she was willing to do this for us, as it’s one of my favorite fashion weeks around, and we knew she would do a stellar job documenting it!

She documented the scene of great fashion and the beautiful relaxed lifestyle Australia has to offer. Here’s round 1 of her favorite shows. If you could go to any fashion week which one would you choose? Mine would definitely be Australia.

“The styling at the Miss Unkon show was spectacular!! I loved the beautiful earth tone colour palette and the way the show was accessorized with long delicate necklaces, tribal braiding and incredible body art!”


“I love this shot of Ivan Rodic taking Nicole from Gary Pepper Vintage’s picture, I think this piccies sums up the whole Australian fashion week vibe…amazing street photographer-check, amazing fashion blogger-check, amazing style-check, opera house-check”


 pop colours with neutral we love a lot!




Stay tuned for more!!!

-May 17, 2011, 1:46AM
precious pink. Luv the sox w/ sandels. how brave and warm, all @ the same time. mmwah!
Claire -May 16, 2011, 10:08PM
This is too good, thanks for this!!!

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Post image for seamless style

here at the home office we’re crazy about our seamless intimates.  they’re very “ginger” pieces on their own but are essential layering pieces for all the fp girls.  today some of our buyers all came in wearing their favorite seamless piece styled in some very different but equally awesome ways  – check it out…

a seamless bodysuit is perfect for layering under something semi-sheer like the finale in fringe slip!


she’s wearing the seamless tupelo honey top over the seamless scoop tank – a great combo with a printed skirt!



the seamless corset top looks adorable under a button-down shirt!


the seamless bodysuits are perfect to wear under a skirt too.


and a little pop of cheerful color goes a long way :) love the color of this eyelet crop bralette!



beautiful girls :) check out all our seamless items here and tell me:

what’s your favorite seamless item and how would you style it?

Joy -May 26, 2011, 9:15PM
I love the picture.there are more pic here
Maggie -May 18, 2011, 9:42PM
Is the cream fringe cardi in the first picture by FP?

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Post image for fancy feet

our creative director rocking some patriotic new jeffrey campbell shoes. amazing! happy friday :)

Oda -May 13, 2011, 6:42PM
Happy Friday! :D
Anna -May 13, 2011, 5:56PM
great shoes!

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Post image for guest blog post: the gold coast

australia’s gold coast is located in south east queensland, on the country’s eastern shore. with 35 miles of coastline that includes some of the most popular surf breaks in australia and the world, the area has been a huge draw for both tourists and surfers all over the world. it was also inspiration for a special shop launching today on our website that is our nod to surfer girls everywhere – denim shorts in bright colors, easy knits, bathing suits, summery shoes and pops of neon, its a collection that screams summer fun and adventure.

for her second guest post for us, mandy of the amazing blog oracle fox went down to the gold coast and took some beautiful photos to capture the atmosphere there. i am thinking a trip to australia is definitely in order!

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all images by oracle fox – thank you so much mandy!

and here’s a little collection i made inspired by the gold coast. click on the image to go see more details, and check out our gold coast shop here.


TESS -May 20, 2011, 8:40AM
THANK YOU!!! this is the first time in ...well for ever..that I have the Gold Coast (and the women that live here) represented properly!!!!! I am absolutely stoked to see the style and ideologies of the Gold Coast girl portrayed accurately - we don't all have fake boobs and orange skin - YEY!!!!!!!
salima -May 14, 2011, 10:53AM
Oracle fox is one of my favourite !! Mandy is so stylish and her pics are so wonderful and full of sun ... I'm happy because I bought your friendship bracelets yippieeee !! I can't wait !! xoxoxo

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Post image for Be bold with colour blocks

Our office went crazy this week with bold colours a new trend we’re all loving, it brought a smile to everyone’s face – worn with simple tops and finished off with a touch of ethnic in accessories.

This Colour Block fashion is one of the hottest new trends for the season. It combines the use of two or more blocks of colour in an ensemble. This could be for a top, bottom, tunic, a dress and even a handbag or shoes. Simply it means – creating an outfit by putting areas or blocks of solid color next to each other. It can include monotone, bright colours, muted colors, contrasting and complimentary colors creating an impact outfit for the summer.

We’re also pretty excited about one of our new hires, Dylana – I’m sure you all know her blog Colour Me Nana. She started Monday as our new assistant stylist!!!
I asked her to pull together a colour block outfit for us and she did it perfectly. The ocean green and peach work well together don’t you think?

Here’s her take on colour blocking;

“I love mixing and matching brightly hued pieces together into one look. It is a lot of fun, but if not done correctly, the result can be disastrous. Try to stick to just two really strong colors at one time (like electric blue and shocking pink), and only three at the most (in this case, the colors must complement each other and have similar undertones . . . think orange, pink, and yellow . . . these are my favorite colors to color block with, especially in peachy, almost pastel tones). Don’t try to get too experimental . . . it takes away from the overall effect that the color blocking trend sets out to make. You want to be statement-making, not an eyesore. Just pick your favorite color and pair it with something that meshes well, and just go for it. Keep your accessories simple, and leave behind strong patterns and prints when going for this trend. Simplicity is key when you want color to be the subject of attention in your outfit”

nini scalzo -May 15, 2011, 2:17PM
Free People really got it right to hire Dylana, not only is she talented but to boot she is extremely down to earth and real. She connects with such a broad audience of vintage & relevant tones. Im happy for FP but Im happier for us because I know she will inspire an already phenomenal company.! Felicidades!!!!!!!!!!!!!!!
-May 14, 2011, 9:59AM
I Love the Urban campus in the Navy Yard !!! Free People's Kelly is beautiful and amazing !!! You all have a wonderful work place. The entire Free People gang are wonderful, go Philly !!! I love your catalogs, and your blog is very cool !!

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Post image for may catalog behind the scenes, pt.2






















more behind the scenes from our may catalog, shot in hawaii by frédéric lagrange featuring tallulah morton and elsa hosk. i want to dance on the beach barefoot so badly right now!

all behind the scenes photos by thomas northcut.

shop the may catalog online here!

amy -Jul 30, 2011, 7:56AM
what is the name of the blonde, model she is sooo cute xx
Hannah -May 17, 2011, 6:52AM
This is a really great blog. Thx to the auther

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