ponchos are typically thought of as a fall/winter thing, at least in my mind, but with our may catalog we decided to breathe some new life into the poncho as a light and easy summer layer – and the perfect beach cover-up. the idea of ponchos on the beach was first introduced to the fashion world back in the 70s – check out these images i found on tumblr!
these definitely play on the idea of using the poncho as a cover up and when you take it off, using it as a beach blanket – the boxy shape of ponchos makes them perfect for this. but that’s just one reason why they’re so great- in addition to being functional, they can also be really cute and sexy. here are some images I love of stylish gals rocking ponchos the summer way!
even heavier ponchos can work on a cooler spring/summer day- love how they look with shorts or a skirt and bare legs!
personally i can’t get over how this poncho is styled on our website with the nightcap lace bellbottoms. i would definitely wear this for a laid-back night out in summer after spending the day lounging on the beach!
good morning! it’s time for a lookbook poll – our may lookbook is all about movement, shown through light, flowing skirts and dresses perfect for summer nights dancing under the stars. i love how expressive model alina baikova is in these photos! which one is your favorite?
look ten: click on each image to see items in the outfit.
to read about the makeup for this shoot, click here!
Macramé has landed on our fp page bringing a little bit of unique texture to our summer feet. Many people get confused with Macramé and crochet so here’s a little about its background. Macramé is an art of decorative knotting without using needles or hooks. By using a series of knots, it can be created using any kind of material. You can use fine thread or even use leather strips. The outcome – a truly unique texture that creates interest.
We love the 1970’s influence and the workmanship aesthetic it portrays deriving from the early sailors of the seven seas. Sailors made macramé objects in off hours while at sea, and sold or bartered them when they landed, thus spreading the art to places like China and the New World. Nineteenth-century British and American sailors made hammocks, bell fringes, and belts from macramé. They called the process “square knotting”, after the knot they used most frequently.
However, the trend has made its way back and made an impact on the runaways for spring/summer 2011, but how do you wear such an intricate look?
Let the texture tell the story of your outfit; team with a simple sundress and brown satchel, maybe a no print outfit would work best avoiding over busy-ness or run wild with the 70’s look and team some cute little Macramé shoes with bell bottoms and a simple tee.
We’re loving the shoes that are featured here they’re the ideal summer shoe!
We have the uber cool Ruby Aldridge in our studio today. She screams rock chic and she’s adding a cutting edge to our looks. She’s having a blast dancing around to the NY Dolls, she’s full of energy I can’t wait to see her styled up on our web.
We reached out to Mandy, our blogger friendat Oracle Fox, to guest blog for Free People from Australia Fashion Week. I was super excited that she was willing to do this for us, as it’s one of my favorite fashion weeks around, and we knew she would do a stellar job documenting it!
She documented the scene of great fashion and the beautiful relaxed lifestyle Australia has to offer. Here’s round 1 of her favorite shows. If you could go to any fashion week which one would you choose? Mine would definitely be Australia.
“The styling at the Miss Unkon show was spectacular!! I loved the beautiful earth tone colour palette and the way the show was accessorized with long delicate necklaces, tribal braiding and incredible body art!”
“I love this shot of Ivan Rodic taking Nicole from Gary Pepper Vintage’s picture, I think this piccies sums up the whole Australian fashion week vibe…amazing street photographer-check, amazing fashion blogger-check, amazing style-check, opera house-check”
here at the home office we’re crazy about our seamless intimates. they’re very “ginger” pieces on their own but are essential layering pieces for all the fp girls. today some of our buyers all came in wearing their favorite seamless piece styled in some very different but equally awesome ways – check it out…
australia’s gold coast is located in south east queensland, on the country’s eastern shore. with 35 miles of coastline that includes some of the most popular surf breaks in australia and the world, the area has been a huge draw for both tourists and surfers all over the world. it was also inspiration for a special shop launching today on our website that is our nod to surfer girls everywhere – denim shorts in bright colors, easy knits, bathing suits, summery shoes and pops of neon, its a collection that screams summer fun and adventure.
for her second guest post for us, mandy of the amazing blog oracle fox went down to the gold coast and took some beautiful photos to capture the atmosphere there. i am thinking a trip to australia is definitely in order!
all images by oracle fox – thank you so much mandy!
and here’s a little collection i made inspired by the gold coast. click on the image to go see more details, and check out our gold coast shop here.
Our office went crazy this week with bold colours a new trend we’re all loving, it brought a smile to everyone’s face – worn with simple tops and finished off with a touch of ethnic in accessories.
This Colour Block fashion is one of the hottest new trends for the season. It combines the use of two or more blocks of colour in an ensemble. This could be for a top, bottom, tunic, a dress and even a handbag or shoes. Simply it means – creating an outfit by putting areas or blocks of solid color next to each other. It can include monotone, bright colours, muted colors, contrasting and complimentary colors creating an impact outfit for the summer.
We’re also pretty excited about one of our new hires, Dylana – I’m sure you all know her blog Colour Me Nana. She started Monday as our new assistant stylist!!!
I asked her to pull together a colour block outfit for us and she did it perfectly. The ocean green and peach work well together don’t you think?
Here’s her take on colour blocking;
“I love mixing and matching brightly hued pieces together into one look. It is a lot of fun, but if not done correctly, the result can be disastrous. Try to stick to just two really strong colors at one time (like electric blue and shocking pink), and only three at the most (in this case, the colors must complement each other and have similar undertones . . . think orange, pink, and yellow . . . these are my favorite colors to color block with, especially in peachy, almost pastel tones). Don’t try to get too experimental . . . it takes away from the overall effect that the color blocking trend sets out to make. You want to be statement-making, not an eyesore. Just pick your favorite color and pair it with something that meshes well, and just go for it. Keep your accessories simple, and leave behind strong patterns and prints when going for this trend. Simplicity is key when you want color to be the subject of attention in your outfit”
We’re intrigued by fashion everyday – it stimulates, inspires, and influences everything we do. We’re always looking for the freshest trends and the newest movements in street style and boho fashion, and we constantly fuel our ideas with the best from fashion culture.