this year’s holiday book is incredible- not only is it twice the length of our usual catalogs but it is put together beautifully. the book is split into six sections, each with a different focus, setting, photographer and models. here is a sneak peek at the book, which drops tuesday november 2nd.
chapter one: be the belle of the ball
chapter two: treasures
chapter three: the sketchbook
chapter four: wee people
chapter five: grab a bag
chapter six: wrap me in a sweater
stay tuned for lots more info on where the book was shot, the amazing photographers and models, and behind the scenes coverage!
i am so excited to introduce wee people… a line for our tiniest muses!
the collection captures the spirit of the free people girl in her earliest stages, when fairy tales are real and imagination knows no boundaries. whimsical party dresses to release her inner princess, cozy sweaters and items with free people’s unique details and elements to make her feel as special as she is.
the line is the baby of our managing director of design and image, who drew her inspiration from her daughter and the desire to create a wardrobe for her that had the same uniqueness as free people. the focus of the first collection, which falls during holiday season, are girly party dresses countered with cozy, comfy items made to be played in all winter long.
the size range for wee people is 2t – 6t. the collection will debut online and in our november catalog on november 2nd.
here are some outtakes from our wee people photo shoot, featuring some of the cutest little models you’ll ever see!
our third and final october catalog model, rumi neely, was photographed by her boyfriend colin sokol at the home of our senior designer in mt. airy, philadelphia. i posted some photos of the gorgeous home the other day, and here are some photos from rumi’s day of shooting there.
stay tuned for a video tour of the house coming soon!
a couple of our stores posted about the blog fashionlitter on their facebook pages so i checked it out- this girl definitely loves fp! and she wears it well too :) i like the way she styled our items in these pics!
you guys might remember a while back, we had a couple of our summer interns set up a makeshift “store” in our office, filled with items that were actually going to be used in our october catalog. well the purpose was to create a really nice environment for when rumi neely came into our office, so she could experiment with all of the items and choose her outfits for the shoot! i went up and hung out with her for a little bit and snapped some photos. both rumi and her boyfriend colin are incredibly sweet and down to earth people and work so well together, they’re fun to watch :)
one of our favorite trends here at the home office right now is wearing underwear as outerwear- using our cute bralettes as layering pieces over top of or peeking out from under other items. we have so many great ones, which of these is your favorite?
for rumi neely’s shoot in the october catalog, our team went to the home of our senior designer behind our fp one line and store design. located in mt. airy, philadelphia, her house is everything you would imagine for someone with her creative spirit. from the outside it looks like villa you’d see in the south of france, and on the inside it is full of treasures she has collected during her travels (she spends six months of each year in india).
a video is coming soon, but here is a special preview of her beautiful home.
We’re intrigued by fashion everyday – it stimulates, inspires, and influences everything we do. We’re always looking for the freshest trends and the newest movements in street style and boho fashion, and we constantly fuel our ideas with the best from fashion culture.