Post image for A Monday Thought


As shown by Rumi from Fashion Toast and Natalie from Natalie Off Duty

Supergirl -Nov 10, 2010, 10:20PM
i really love this attractive style! Who took the pictures? what camera was used? Technology is really good!
Fp Jemma -Nov 09, 2010, 2:49PM
totally up to you... whatever feels comfortable :) I wouldn't personally.

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Post image for november catalog chapter three: the sketchbook

“beauty begins when pencil hits paper… the sketch comes alive with swatches and trims, transformed into an enchanting ensemble. the muse is awakened. each design idea is created with the beauty of the free people girl in mind. she’s special, one of a kind.”

this is my favorite section of the book. i love the simplicity of the layout – studio shots against a white backdrop, highlighted by sketches of the designs and swatches of fabrics to draw you in.  i adore the little sketches – i wish i could draw like this!


this section features models suvi koponen and jessica mau, who were photographed in a new york studio by the amazing dan martensen – he also shot our february 2010 catalog in california and our april 2010 catalog in morocco.  these are two of my favorite shots in the entire book:


his portraits always manage to exude so much grace and simple beauty.  here are some from his portfolio that i love:


view the entire november book here.

kat -Nov 08, 2010, 1:32PM
So pretty, and thanks for always representing your photographers. It's the best, they totally deserve it.

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Post image for roommates

a lil sneak peek at something we did for the blog today :)

Post image for office style – twins!

hwe had a couple of twin spottings in the office yesterday! first, wearing the we the free motoring in fleece jacket:


and next the directions in lace maxi slip:





i love seeing how people style the same items differently!

Cindy -Nov 15, 2010, 2:22PM
Love the lace skirt! AND also loving the black boots she's wearing with the skirt in the "motoring in fleece jacket" pics. Is there a way to find out who they are by? LOVE Love love them.
katie -Nov 07, 2010, 5:51PM
are the girls just wearing tights under the lace skirt??

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Post image for holiday fashion show

a couple of months ago we had a big meeting at the home office with all of our store managers from across the country. as part of the meeting we had a free people holiday fashion show featuring some of the looks from our november catalog on models and on some of the girls who work here in the office. it was so fun seeing everything go down a runway – and now that the catalog’s out i can show you some pictures that one of the managers snapped during the show!













they all looked amazing – but wee people stole the show :)

our holiday displays are going up in all of our stores next week and i can’t wait to show you photos, they’re breathtaking!

elaine -Nov 06, 2010, 3:34AM
what an excellent show!!! thank you lots for sending me the holiday catalog in the mail! :) i'm all sorts of giddy over it! xoxoxo
-Nov 05, 2010, 6:52PM
these looks are excellent!!!!!!!! thanks lots for sending me the holiday catalog in the mail!!! xoxo

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Post image for more behind the scenes…

from the belle of the ball section of our november catalog shoot!


the one that got away


scouting for locations




this forest doesn’t even look real.




crazy cats :)


our makeup artist.


hair and makeup.



dinner at eglinham hall.



the nearby town of alnwick – it looks like such a cute place!

stay tuned for behind the scenes of the other chapters in the november book coming soon :)

Eliza -Nov 04, 2010, 6:55PM
The first picture reminds me alot of one of Tim Walker's photos. Love his work.
jennifer Ruppert -Nov 04, 2010, 12:53PM
*GASP* THAT RED BEADED GYPSY PURSE. Where can I buy that !? So rad ! xxx

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Post image for model off duty


the always gorgeous jenny lopez off duty in our office this week, rockin some fp! she’s wearing the we the free tie-front long sleeve top and lara wrap waist belt, which i’m thinking i might need to purchase…

Jamie -Dec 06, 2010, 11:07AM
simply gorgeous!! ;-)
marianne -Nov 05, 2010, 5:37PM
Jenny is flawless! She is the best marketing tool at FP!

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Survival Kit

Post image for Survival Kit


Some items I loved from the studio the other day while I was up there prowling.

I decided to pick out some items that will see me through Fall along with little things I cant live without right now.

It’s coming close to my second Winter in the USA and maaaaaaaaaaaaaan I’m going to prepare myself this time around!

This year is all about learning from last year’s mistakes – there’s no way I’m going to let the cold weather get the better of me this time!

I’m taking the layering trend on board making it pretty and edgy with these lingerie shorts and boots (these black buckle ones are super cool – I will be ordering them next week) to protect me from the wet wet wet weather.

The vintage brown satchels that were featured in the holiday book are perfect and the ideal size to carry my ipad around which has become my BFF! I have also had a little addiction lately for collecting vintage camera straps to jazz up my plain bags.

and now… the comfort zone that will keep me happy when the cold starts to bite – Hot Hot Hot chocolate all the time and the most tastiest thing ever, Sara Happ’s Lip Scrub in Red Velvet = YUM!

This is the beginning of my Fall Survival Kit.

Post image for magical mystery mansion

while shooting the belle of the ball section of our november book, our lucky team got to spend a week at eglingham hall in north umberland, england.  i can see why tim walker used it as the location for his fantasy-like photo shoots, as it looks like a place with many stories to tell and secrets hiding in its walls. here’s a peek inside…








“100% good.”






the study






haunted house?



the backyard. wow.





tea for two.



this picture makes me laugh.



and in the backyard, the most amazing teepee ever.

thank you to our producer for these beautiful photos!

Girly -Aug 17, 2014, 8:09AM
These pictures are really beautifull and this mansion too. Thanks you for these and keep hoing !
esther -Apr 12, 2014, 4:44PM
i am absolutely in love with the cardigan the girl in the "tea for two"-photo is wearing. where is it from? i neeeed it :D xoxo and keep going! love this blog

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Post image for holiday book chapter two: treasures

“twinkling gems add a dusting of mysterious wonder to your outfit. hang with admiration on your wall like a cherished piece of artwork. exquisite pieces for gifts, and for your loved ones to treasure.”

chapter two focuses on gift items so special we consider them treasures…  vintage chainmail evening bags, statement jewelry and delicate lace slips so beautiful you almost won’t want to wear them. The treasures were photographed in philadelphia by rene micheli.

page20 2


i love this shot of the bags from our vintage loves collection too:


view the catalog online here, and shop our vintage treasures here.

Lorencodep -Dec 11, 2010, 12:14PM
Did you know that USA and Europe blocked Wikileaks? What do you think about it? Thanks

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Post image for holiday boutiques featuring blogger picks!

have you guys checked out our holiday boutiques online yet? it looks so beautiful- i am in love with the lookbooks, which i’ll post about later on – but also we (jemma and i) got to do something fun and pick our favorite items from the november catalog, which are featured in the blogger picks section of the holiday boutiques! here are the collections i made featuring our picks, which you can also view in the holiday boutiques right here.

my picks:

“my favorite thing about the holiday season is the smell of fresh pine…it reminds me of going to the christmas tree farm to cut down our tree each year when i was little.”

jemma’s picks:

jemma collection

“holiday season brings warm feelings for me – a time that’s reminiscent of great family love. i get really nostalgic when i start to smell the season’s scents; cinnamon, mulled wine, figs and the crispness of the air. i also like that i can get away with wearing a little bit of sparkle almost every day during this season too!”

stay tuned because we’ll be adding picks from some of our favorite bloggers soon!

Post image for holiday catalog drops today!

this is our biggest book to date, and there’s so much t want to tell you about it,  from the photographers to the models to the locations.  starting with chapter one…

“the center of attention, she glistens in the night.  she is a cinderella star in a beautiful dress. She’s the special one, the one with magic all around her.”

to achieve an atmosphere of holiday magic and fantasy, our team went to northumberland england and shot part of this section at eglingham hall – a location known for being the backdrop to many of tim walker’s magical shoots.



the location was perfect to capture the essence of a girl who awakes to find herself in a fairytale, the lines between reality and dreams are blurred. she dons a beautiful dress and dances off into the night like cinderella.






the photographer for the shoot at eglingham hall was benjamin huseby, who’s dreamy photography captured the spirit of the belle of the ball beautifully, as brought to life by models julia hafstrom and jessica mau.


the third model in this section, who also graces the cover, is the lovely zippora seven. she was shot wearing some of our gorgeous holiday dresses here at the home office in philly by our photographer anthony nocella. she’s done so many great shoots, but these two photos have always been among my favorites:



i have lots of photos of eglingham hall to show you so stay tuned :) and view the entire november catalog right here!

Cat horn -Nov 03, 2010, 8:13PM
Such a beautiful catalog. I especially love the sketches and swatches on some of the pages. Very artfully done!
wa sha lei -Nov 03, 2010, 12:55AM
perfect... I'm so impressed by the gorgeous model the beautiful place..the photography and of-course the beautiful clothes... nice picture from the photographer... thanks for sharing me this articles.. god bless

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