about a three hour drive through the desert to the west of marrakech will bring you to the seaside town of essaouira in morocco. from the pictures you can feel the laid back vibe of a quaint fishing town, but essaouira also has an artistic culture that is very much alive- its medina houses several arts and crafts businesses, the beach is an ideal location for kite and windsurfing, and for the past 12 years the town has hosted the gnaoua festival of world music. often referred to as the “moroccan woodstock,” the festival lasts four days and attracts close to a half million spectators. one of the city’s most famous landmarks is the castle made of sand- said to be the inspiration for the jimi hendrix song, although he hadn’t yet visited essaouira when he wrote it. several images from our april catalog were shot in essaouira, and in looking through these photos i can certainly see why our team was drawn there.
the morocco catalog was shot by photographer dan martensen – he also shot our february catalog – we love him. the team also worked with morocco-based producer fred fantun, who has worked on numerous fashion editorials, and his familiarity with the area saved our team on multiple occasions. one obstacle? the lack of cars- our team had to use three carts to carry all of their shooting equipment, but luckily their porter was awesome and had a huge smile on his face the entire time as he helped them maneuver the narrow streets and alleyways. our team shot the catalog in several locations, including marrakech, essaouira, the house where they stayed and on the balcony of the villa maroc hotel. they did an amazing job and found some truly beautiful locations for this shoot…next time bring me along, please!?!
we love being used as inspiration and hope to encourage it … photographer javiera estrada used free people clothing to style part of a look book for a jewelry designer! thanks so much javiera, we’re very flattered and your photos are beautiful! check out a couple more of her photos below that we love and think exude free people spirit…
when our team went to morocco to shoot the april catalog their first stop was marrakech. they stayed in a gorgeous spot just outside the city, where small streets and alleyways recede into a vast grove of palm trees. the sounds of the city are a distant memory as you enter a peaceful oasis where oranges grow on trees and roses climb the walls towards your balcony window. the hotel is called les deux tours and these pictures taken by our producer speak for themselves…
our free people store at space 15 twenty in los angeles is holding a spring outfit contest this sunday! stop by the store between 1pm and 3pm and put together your perfect spring look at the store. they will photograph you in your outfit and select a winner who will receive a free people gift card and be featured on the space 15 twenty website! the winner will be announced on space15twenty.com on tuesday april 13. make sure you rsvp for the event here!
so what’s your favorite look for spring? i’d love to know!
so have you all seen our new april catalog yet? if not you can check it out here – the catalog was shot in morocco and features some really beautiful dresses for spring and summer. which one of these moroccan-themed beauties do you love most?
this is heidi – an adorable customer who came into our bucktown, chicago store already wearing our lightshow babydoll tank and raving about how much she LOVES free people! our fp girls got to know her while she had fun modeling some outfits for them…
where are you from?
what is it that draws you to free people?
i love the attention to detail!
what’s your favorite free people item in your closet?
i’m buying it right now! these jeans are amazing!
We’re intrigued by fashion everyday – it stimulates, inspires, and influences everything we do. We’re always looking for the freshest trends and the newest movements in street style and boho fashion, and we constantly fuel our ideas with the best from fashion culture.