Post image for shooting our august catalog

when our team returned from morocco after shooting our latest catalog and shared all of their photos, i was completely blown away. the desert setting in the photos almost looked unreal – like something out of a dream. their experience shooting this book must have been incredible and these behind the scenes photos give you a glimpse of what it was like…

our team flew into marrakesh, and from there they traveled to morocco’s “hollywood town” of ouarzazate.  they then drove seven hours into the desert, arriving in the dark of night.  when they woke up, this is what they saw:

they had the option of sleeping in the tents, or outside!

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the dressing room.

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clothing takes over…

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our senior stylist gets model klara wester ready for the shoot.

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photographer benjamin alexander huseby at work in the sand.

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pretty set.

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camels in the background.

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from afar.

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models klara wester and hind sahli step out in another look…

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…and up the hill they go.

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the team.

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getting klara ready for another shot.

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tired from a long day.

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footsteps.

big thanks to our producer for these photos :)

shop the catalog here.

Valentina -Aug 09, 2010, 10:29PM
I second the notion of having an info page with photographer and location info! This catalog has been my new favorite since the one with the pets from the animal shelter months ago!
samantha -Aug 07, 2010, 2:34AM
these sets are amazing!!!

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Post image for vintage loves – a sneak peek

song is “anna laura lee” by yellow taxi.

coming monday august 9th to freepeople.com

Christiana -Dec 22, 2010, 7:31PM
GAWD that girl has the most amazing red hair ever..she should feel so lucky to have it...gorgeous
ANN -Aug 06, 2010, 12:45PM
AHHH i can not even wait for Vintage Loves to come out. this is going to chANGE MY LIFE, NO DOUBT.

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Post image for camel time

our august catalog is here! i’ve already told you about two of the models in this book, klara wester and hind sahli, but i failed to mention the other model – the camel!

our team named the beautiful “free people” camel who graces the cover and pages of our catalog janis joplin :)

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i think the name suits her, don’t you?

the reason they thought to call her that is because the other two camels, who our team got to ride, were named jimi hendrix and bob marley!

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i believe that’s jimi on the left and bob on the right :)

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Alyssa -Aug 06, 2010, 4:02AM
Such beautiful camels! I love how often FP catalogs have animals in them :)
fp julia -Aug 04, 2010, 9:48AM
hi yes i believe she has extensions in and that is a fishtail braid :) ping- i will run your suggestion by our design team!

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Post image for pop up shopping

the urban outfitters interns organized a pop up shop over in building 543 today – they had apparel, accessories and stuff for the home at really low prices, sort of like the sample sales that we have for employees every once and a while. all proceeds are going to bike works. i think they did a great job and i scored some awesome finds! here are a few pics…

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here are the items i picked up:

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they match perfectly! unintentional :) i kindof want to wear the above four items together is that wierd?

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i love the shorts. thanks urban interns!

sample sale siren -Aug 04, 2010, 2:37AM
that jumpsuit is cute!
-Aug 04, 2010, 1:07AM
it looks like that girl is holding the anthro shower curtain, which ive been wanting for forever! or maybe its the quilt?

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Trend Report

Post image for Trend Report

The sales have hit the stores and the Fall collections are slowly creeping in, already?! Yup I know!

It’s rather exciting though, I really like it when the transition time in fashion comes around. You can start fresh and experiment with new looks.

This weekend I fondled the runway shows to see what was cooking on the trends department. There’s a couple of key looks happening for Fall but the two that I’m liking the most are the “man up” look and the “Long View” as categorized by style.com

The sound of light weight, slightly oversized silk, satin and chiffon shirts combined with blazers, cardigans, waisted belts and the MUST HAVE for FALL long mesh or chiffon skirts.

Girls are going crazy over the maxi skirts and I’m one of them. They give a very elegant silhouette that I’m somewhat addicted to.

Below are some of the lovely skirts that are available at Free People and the looks the designers are running down the runway.

 

Carrie -Aug 04, 2010, 3:58AM
Love all the new fall clothing!
-Aug 04, 2010, 3:57AM
I live in Arizona so everyone thinks I'm crazy when I get excited for coats, jackets, and cardis when its still 100+ degrees out! But who can resist all the cute new trends?

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Post image for you spin me right round…

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to celebrate the start of our countdown until vintage loves, we broke out the old fisher price record player in the office today – and it actually still works! i had one of these when i was little and i now want to go dig it up.

wendy kapner -Aug 13, 2010, 4:10PM
love vintage collection i was at woodstock festival and lived in woodstock my son makes music videos do you need any done for you? he is the james kapner and is in hollywood
Maliha -Jul 31, 2010, 11:12AM
Wow... thanks for posting this! This got me all excited and I even up and found some cool offers on e-bay for little old devils like this one shown here. I might just get one for myself... and these are way cheap too!!

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Post image for coming soon: vintage loves

the countdown is on.

divya -Aug 01, 2010, 6:13PM
woooooo!
Jasmine -Jul 31, 2010, 8:39PM
YAY!

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Post image for wait a sec, is that BOB?

our beloved customer service manager is pictured on this year’s eagles season tickets! to show their appreciation for their biggest fans, the eagles put their photos on the tickets, saying “we reached out to you to share your eagles stories with us and we were touched by the depths of your passion for eagles football.  all ten of this year’s tickets feature fans with a unique perspective on what it means to be an eagles fan.”

bob’s story? “i painted E-A-G-L-E-S on my neighbor’s roof for the planes flying overhead. now did she know about it? well…”

i love it! bob will also get to be on the field at game one to start off the eagles chant :)

-Jul 30, 2010, 2:23PM
E-A-G-L-E-S Eagles!

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Post image for this week’s office style

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the last photo was taken by our videographer and is such a great shot it was posted on jeffrey campbell’s blog!

fp julia -Aug 02, 2010, 5:27PM
she got the skirt at portobello market in london!
bellaMUMMA -Jul 30, 2010, 3:31AM
LOVING those shoes!!!!!!!

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Post image for thursday poll – edition 103



i’m all about slips right now.  they’re light and airy for summer and perfect for carrying over into fall and winter as layering pieces. i have my eye on a couple of these… which one is your favorite?

the loving tulle layering slip:

the fields of lace dress:
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the chiffon and lace tiered ruffle slip:
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the sleeveless ruffle up solid tunic:
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or the pointed maxi slip:
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the winner of last week’s poll was the vintage mandala bag with 42%!

nini -Aug 09, 2010, 7:07PM
love the new vintage line..sure you need some amazing pieces to add to your store, I have been hording vintage on the lines with the same distinctions of a lot of FP looks. please email me if you are interested in any. I have A LOT! I will only accept emails from FP buyers or stylist, not the public. thanks nini

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Post image for free people august catalog sneak peak

“we went back to morocco for 7 days to shoot the august catalog. we traveled from marrakesh to morocco’s “hollywood town” of ouarzazate and then 7 hours into the sahara desert from there. it was an amazing trip… we laughed a lot, slept under the most stunning stars, rode camels… i will never forget this adventure.”

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two

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back

much more to come…

sofia -Mar 15, 2011, 1:03PM
OMG! i can't believe you were in my country and i didn't know that! So happy that you choose one of our moroccan girl Hind ! love pleace kiss from casablanca
anna -Aug 05, 2010, 5:29AM
and the styling is extra amazing in this catalog. in love with all of the layers!

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Post image for a few from facebook

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love our fan photos :)

Angela -Jul 27, 2010, 5:10PM
beautiful! www.benchesandchandeliers.com
Jamie -Jul 27, 2010, 11:34AM
All pics are beautiful! The second pic is my fav too! ;-)

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