first of all thank you so much to everyone who participated in our boho mom contest! we got some amazing submissions which made it extremely difficult to select a winner, but we held a vote and the grand prize and runner up have been selected!
our grand prize winner, who gets the awesome prize of having their mom’s outfit recreated by free people, was submitted by heather:
and our runner up, who gets a $100 gift card, was submitted by india:
she’s the body conscious party girl who always seems to find herself with an occasion to dress up, put on some heels and flutter her lashes. her coolness exudes confidence and she and her friends draw attention from every corner. a night on the town, dinner and drinks with girlfriends, and daytime shopping are her favorite pastimes, mixed in with a drop of boy fun. sometimes it’s a mystery where you’ll find her, but she’ll catch your eye when you do.
she is ginger and her summer getaway is the city that never sleeps – new york. she is in her element among the crowds and stops traffic wherever she goes. a day of shopping is capped off with drinks with her girlfriends overlooking the sparkling city lights. she only returns to her suite as the sun comes up. located in chelsea, the xx suite is stylish yet affordable, with plenty of room for her to bring back some friends for a late night dance party before tired heads hit the pillow, in need of a good beauty sleep.
for her getaway ginger makes sure to pack plenty of body con items to wear out on the town, with killer heels and eye catching jewelry. the only other thing she needs are some skinny jeans and a cute top for brunch and daytime shopping excursions.
we voted for our favorite photos for the august catalog…
there was a birthday celebration for one of our visual display artists…
fritz looks up from his comfy bed…
this requires some explanation. we had a sample sale today (when employees can purchase old clothing samples) and sometimes they have leftover samples that they package into “mystery boxes” that we can then buy for $5 or $10. what you’re seeing is some mystery box styling!
…and an orange flag appeared in our lobby :) go flyers!!!
memorial day weekend is almost here! it’s the first unofficial weekend of the summer, and you know what that means…time to hit the beach! which of these bathing suits would you love to wear this weekend and all summer long?
lou is our tomboy all american girl who loves the great outdoors – so there is no better summer getaway for her than a cross country road trip. she is inspired by being on the road and the vast American landscape that sprawls out before her. from lush green forest to open plains to desolate ghost towns and sand dunes she drives with the windows down and the music blasting, the wind whipping her hair across her face. she has a bad habit of stopping at western gas stations and rest stops where they sell cowboy hats, dream catchers and native american woven blankets that she picks up as souvenirs. the white topped mountains in the distance take her breath away.
lou doesn’t reach her destination until she can’t go any further – she has reached the pacific coast, and drives up highway one to big sur, one of the most beautiful spots in the US. Here she hikes to a campground to meet up with others and share stories of the road. she swims in the river and takes hikes down to the beach, coming back in time to cook a campfire dinner and go to sleep, exhausted from the day’s activities, under a canopy of redwood trees.
she’s pretty and intrigued by intricate detail. lace, crochets and fairytale fabrics are aesthetics that make up her wardrobe. she loves vintage and anything that looks like it belongs in an old english tea house. Her destination is a city like paris, rich with culture and romance. She’ll spend her days riding a bike through the city, admiring the delicate beauty of the architecture, and she relishes the historic museums of paris like the louvre and the musee d’orsay. She goes to the cinema that plays films during the day and has picnics in the park, where she drinks earl grey tea while nibbling on croissants and jam.
candy would stay in montmartre, a hill overlooking all of paris and overflowing with artistic culture. she walks the cobbled streets and feels the creative energy of picasso, van gogh, toulouse lautrec and other artists who lived and worked there. her rented apartment, called “the countess,” is a quiet sanctuary with old fashioned charm and shutters that open out to a courtyard full of flowers and birds who sing to her each morning. she occasionally walks over to the nearby square jehan rictus, a tiny “secret garden” that is home to a mural covered in the words “i love you” in over 300 languages. here she revels in the peaceful quiet and loses herself in daydreams.
Meadow is a girl who loves old world charm, she’s cultured and interested in the fairytale of life – reading folklore makes her imagination run wild into a world of illusion and utopia.
Her nomadic way of thinking is projected in the way she dresses. Her wardrobe is a cluster of treasures from around the world. Each item tells a story.
Her ideal destination would be the English Country – Cornwall to be exact.
A historic Farm is where she would stay within wild flower meadows that are grazed by cattle and sheep. The place is Botelet, a few miles west of Liskeard in Cornwall. Patchwork of ancient fields and a wet woodland, capped by the Neolithic Hill Fort of Bury Down rural setting. It’s the type of place you can only imagine existing in Enid Blyton books.
She would travel solo with a heavy rucksack of books and sketch pads. She would wander the fields in the day, tell her tales to the wildlife and nestle down by the streaming rivers.
She would stay in the mirrored 70′s showman’s caravan (pictured above) which is positioned in the orchard amongst campions and bluebells with great views over rolling fields to the distant sea.
she loves the sand between her toes and salt water in her hair, and the sun brings a sparkle to her eye. her style is easy and effortless- soft materials, solid colors and silhouettes that can be sexy when dressed up. the most important thing is comfort because she never knows what the day will hold- it could end cuddled up in blankets by a beach bonfire or with a night on the town so versatility is key. she’s all about the layers upon layers in the winter but she lives for spring, summer and splashing in the surf.
when thinking about sandy the lyrics to the beatles song “julia” always come to mind.
sandy’s summer getaway is the beach, whether that be a tropical destination like vieques in puerto rico or the california coast. she always packs light- easy pieces that can be worn as beach cover-ups during the day and then dressed up if she goes out at night, and a warm sweater or jacket is a must for evenings when the breeze chills her sun burnt skin. in her beach bag are definitely a few items from – what else? – our beach line; sunglasses and a big brimmed hat to shade her eyes, sandals and some accessories to throw on at night time.
our boho mom contest ends tomorrow! this is your last chance to submit photos of your mom in her best vintage boho style – with the very cool grand prize of winning a a look just like mom’s created by free people! runner up gets a $100 gift card, so that’s not too shabby either…
i LOVE the photos that have been submitted so far, it’s going to be really tough to pick a winner. view all the entries, and submit your own,right here!
the above picture is the lovely mom of one of our fp girls :)
my greatest loves are my husband, family and friends… i also love penguins and butterflies! my favorite place in the world is the great barrier reef in austrailia. i went there on my honeymoon and had the most amazing time! the weather, the water and the landscape were unforgettable. i love to shop and walk around NYC, people watch, eat at new restaurants, spend time with friends and hang out with my family in florida. on a typical day off i’ll exercise, walk around the city and explore new places, spend time in central park, catch up on tv from the week and go out to a fun dinner with friends!
not too long ago we held a twitter contest and the winner, named tanya, got a free people gift card. when she went to the store to spend it she took some photos and i asked her some questions about living in austin - read on for a little guide to the live music capital, in tanya’s words!
We’re intrigued by fashion everyday – it stimulates, inspires, and influences everything we do. We’re always looking for the freshest trends and the newest movements in street style and boho fashion, and we constantly fuel our ideas with the best from fashion culture.