Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for thursday poll – edition 120

good morning! hope you all had a very happy thanksgiving! due to the holiday we missed the thursday poll so let’s do it now shall we…

how cute is this image our creative team did? they had the thermals pinned up on a wall in the office :)

in addition to our standard thermals we have some other really cute layering tops that would be so cozy on a dreary day like today in philly. which of these is your favorite?

the long sleeve sweater and lace turtleneck:

the ladder rungs sweater:

the heart on your sleeve thermal:

the we the free v-neck freckles sweater:

or the we the free fairisle sweater sleeve thermal:

time to vote!

and here are last week’s poll results – look eight was by far the winner with 35%!
lodge results

Bridget -Nov 30, 2010, 8:00PM
uhm, why can't I vote for all of them? :( they're so fabulous!
fp julia -Nov 29, 2010, 5:34PM
thanks kara i was still on the hunt! :)

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Post image for The sparkles are coming out!

We love this Fp one Bralette here at the office. Our lingerie buyer is wearing hers with a leather skirts.

It’s such a beautiful little item that can make such a big difference to a simple outfit whether you choose to wear it under a basic tee or laying it over your tops and dresses. It’s a little festive gem that will put a smile on anyone’s face whether you’re looking at it or wearing it!

We Love It!

Heff -Nov 25, 2010, 3:41PM
Lucy -Nov 22, 2010, 9:51PM
I bought this item this weekend it's perfect!!

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Post image for NYC photo diary

jemma and i were in new york on thursday night and friday last week for a couple of meetings, and to work on a free people guide to nyc! the guide will be posted on the blog as soon as its finished so keep an eye out ;) – in the meantime, here’s a photo diary from our trip – of course we wore free people the whole time!































all photos by jemma and me.

jemma wore: sleeveless wonder wong dress, rails crinkle plaid shirt.

julia wore: fp lace inset flare, furry capelet, tribe printed scarf, always easy maxi, we the free solid v neck tee, accent on sherpa jacket.

Kaitlyn -Mar 06, 2014, 5:59PM
Somebody essentially lend a hand to make severely articles I would state. That is the first time I frequented your webste page and so far? I surprised with the analysis yyou made to mzke this actual publish extraordinary. Magnificent task!
Katelyn -Dec 14, 2010, 7:13PM
Beautiful photos :) Where are her boots from in the fourth and fifth from the last photos (black and slouchy with buckles)? They look awesome and like what I've been trying to find forever!!!

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Post image for iceland destination: the blue lagoon

i am sooo jealous because while they were in iceland our team got to visit the blue lagoon! one of iceland’s top attractions, the blue lagoon is a natural hot spring of geothermal seawater that is probably not only incredibly relaxing, but its really good for your skin too. the lagoon is situated in a lava field, and the water temperature ranges from 98-102 degrees! it sounds, and looks, heavenly. plus there’s a restaurant and hotel there that overlook the lagoon!









images, except for top two, via the blue lagoon website. can someone take me there now, please?

abigail -Sep 26, 2012, 12:50AM
I have been there on 2006 and it is phenominal exciting, enjoyed the nature and the high cost of what they had to serve turist with. Not much, but that doesn't matter. It's just something to talk about. I loved it!!!
maureen -Aug 23, 2012, 1:32PM
Does anyone know what is the name of the hotel there and how much does it cost a night?

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Post image for behind the scenes – shooting in iceland

the first shot!










their wheels for the week! they shot all over iceland, which they told me is quite small.



sleeping model







looks like such an amazing experience :)

melliforte -Dec 10, 2010, 9:26AM
I googled a bit and discovered that he red-haired model’s name is Julia Hafstrom. She is unbelievably pretty.
-Nov 23, 2010, 8:04AM
oh, how I would love to be a Free People model. Not only do they get to wear some amazing clothes but travel to and see amazing places!

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Post image for office style!

one of our planners (my sister!) wearing head-to-toe free people yesterday! bob was happy to pose along with her :)


this is an older free people belt but i LOVE it – i borrow it from her all the time :) it says “so it goes” on the back.


boots coming soon!


she’s wearing the tuxedo shirt dress over the easy corset slip. love it!


and here is the adorable chau, wearing another look i love – comfy maxi dress with a warm blanket scarf and hat!




she’s wearing our lennon topper hat, rally ankle boots, and fp beach maxi (that she designed!) which should be online soon!

dallas moving company -Nov 26, 2010, 3:29AM
Stunning couple…. stunning location…. stunning photos….. Brilliant, my friend! Glad you liked your photos you and you partner have been a real pleasure to work with. Wish you both all the best!
fp julia -Nov 24, 2010, 8:48AM
hey anna- they're available now!! :)

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Post image for thursday poll – edition 119

i’ve got cabin fever! i love all of these outfits from our lodge lookbook and they’re making me want to load up on layers and spend a weekend at a lodge with a fireplace and lots of hot chocolate. which of these looks do you guys like best?

look one:

look two:

look three:
look four:
look five:

look six:

look seven:

look eight:

click on each image to see details on the items in the look! now vote :)

the winner of last week’s party shoe poll was the velvet crusher peeptoe with 32%.

Jenny -Nov 23, 2010, 8:38AM
Hi, I have to get a belt like that with loads of colours. I got inspiration from these pictures and then borrowed my flatmates belt, to do the outfit thats on my blog now. Thanks for the inspiration and a great blog!
bravegrrl -Nov 20, 2010, 1:42AM
love all these looks! my favorite is #7 though!!!! she is absolutely gorgeous!

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Post image for nothing short of magical

the dramatic landscape of iceland was the perfect backdrop for the final chapter of our november catalog, wrap me in a sweater.  rocky cliffs, open fields, wild horses, snow-capped glaciers, icy blue water that blends into the sky and a dreamy mist settling over it all…

…these photos taken by our producer don’t even look real.

approaching iceland.




i love this photo of our creative director.

















claudia -Dec 15, 2010, 10:15PM
Wow!!!Beautiful pictures...makes me want to go to photography school and of course to Iceland.
Roxanne -Nov 20, 2010, 10:46AM
Can't wait to get it in the mail :)

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Post image for november catalog chapter six: the photographer

as mentioned, chapter six of our november book was shot by eric kvatek.  whenever i find out who is shooting our catalogs i immediately look up their websites to check out their work, because our team always picks such amazing photographers to work with.  well this one is no different- here’s some of his photography that i love.



wrap me in a sweater


eric also shot our october 2008 catalog which featured we the free and is one of my personal favorites:



i think he does an amazing job integrating the models and clothing and the surrounding landscape in his work.

here he is with model jessica mau in iceland during the shoot (via his blog):


i love these off duty shots he took of jessica mau and julia hafstrom:




view more of his work here!

supergirl -Nov 20, 2010, 9:10AM
The girls in the pictures must be models!
3D Martin -Nov 18, 2010, 3:14AM
Ohhh, what impressive photos!

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Post image for Party Dressing Begins

It’s that time again when the stores start to become filled with sexy little numbers to begin your party season. I was out shopping in Philly this weekend and was overwhelmed by how many choices I had.

So I went home and started to arrange my thoughts on how I want my party look to be.

The idea I have in mind is a tight body con worn with heels, red lipstick and a signature necklace. I have to make this look my own by teaming it with a leather jacket and lace shawl. To finish off this look I MUST own OPI’S ‘mad as a hatter’ nail colour –  it’s part of a range based on Alice in Wonderland and I need it on my finger tips everyday during holiday season!!!

So here’s my Party look number 1… I’m sure there’s going to be many more to follow!

Supergirl -Nov 17, 2010, 10:43PM
Very beautiful! Beautiful girl has goods figure with beautiful dress.
Matty Ellis -Nov 17, 2010, 2:20PM
I love this idea! where is the shawl from it is so beautiful! xx

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Post image for november catalog: chapters 5 and 6

chapter five: grab a bag

“a variety to take on all life’s adventures. soft leathers and great details, in an assortment of lengths. These lovely items won’t add extra baggage but instead complete your perfect look.”

this section features some of our amazing bags for the season, on their own and worn by model zippora seven! she was shot here at our office in philly by our photographer anthony nocella- i ran into them shooting on my way back from getting coffee one day and was a little star struck by zippora!

i love the creedence messenger – its so unique and could fit everything you’d need for a weekend getaway.  i would wear it with the lace maxi and striped tee and beanie for a look that’s a little bit grunge. i also love the idea of wearing a rugged brown satchel with some of our pretty holiday  items to toughen them up!

items pictured: directions in lace maxi skirt, we the free striped burnout long sleeve, hunting for fairisle tall sock, isara ring, oversized pom beanie, creedence messenger, victorian loves lace dress, victoria rose blouse, stag satchel.

chapter six: wrap me in a sweater


“icelandic air was perfect for cuddling up in cozy textures and soft yarns.  wrap up in a sweater and let the cold air breeze sweep past you. these glorious sweaters will add comfort to your winter days.”

the final chapter of the november book was shot by photographer eric kvatek in iceland! when i first saw the photos i was speechless.  models julia hafstrom and jessica mau are stunning on their own but when combined with the dramatic icelandic landscape it really was taken to another level. i love the idea of styling the sweaters with lots of layered intimates items – over top of slips or the lacey skort, with tights and socks.

wrap me in a sweater

items pictured: kristal’s ombre hat, fuzzy oversized pullover, lacey layering skort, peruvian pattern legwarmer, cross my heart cardigan, vintage charm slip, dotted mesh layering top, lace inset flare.

stay tuned for more behind the scenes from iceland!

elizete serra -Apr 10, 2012, 2:44PM
i need grab a bag.

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Post image for blogger wishlist

when we launched our holiday boutiques this month, i told you guys about a special section for blogger picks, featuring jemma and my favorite items. well today i wanted to share some new additions- we asked a few of our favorite bloggers to pick their favorites as well – here they are!

chantal of cocorosa – i’ve been following her blog for a while now but i had the pleasure of meeting her a few months ago and she is seriously adorable!  if you want to know what she’s like check out this video on her blog. i love people who don’t take themselves too seriously! and she always looks amazing- i think she can pull of any look!

shop chantal’s picks here.

dylana (2)

we met dylana of nana in wonderland when we worked with her and her sister natalie on our october catalog, and we fell in love with both of them! her style is a lovely combination of classic and vintage with a modern twist. she’s also a great photographer and she can play guitar and sing!


shop dylana’s picks here.


gemma of fade to black – i’ve been hooked on her blog ever since i discovered it! she has amazing style – like bohemian meets new york cool.  and she’s got serious artistic talent- check out the dreamcatcher she drew!


shop gemma’s picks here.

i love seeing everyone’s different picks! view all of the blogger wishlists here.

fp jemma -Nov 15, 2010, 4:28PM
awesome, awesome I love these blogger's style!!!

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