Our skinny cords are the perfect fit for your everyday. I like them tucked into riding boots for an elegant silhouette. To me they are the best bottom to have this winter, I’m spoilt with choice with the colour palette though, can’t quite figure out which ones I want AH!
as a vegetarian, i often find myself in a bit of a conundrum when it comes to some clothing. i love the look and feel of leather jackets, and lately i’ve been thinking about purchasing one, but a part of me always feels guilty. am i a true vegetarian if i wear a leather jacket? is that hypocritical? sure i could buy a fake leather jacket…but they never seem to look as cool as the real ones.
the battalion has come along and solved my problem, by creating “vegan” leather pants and jackets that look just as good as, or better than, the real thing. i decided to find out a little bit more about the company and wow…i am in love.
the battalion specializes in knits and woven fabrics that are eco-friendly, primarily rayon, bamboo, organic cotton, promodal, recycled polyester, veggie fur, veggie leather, and cruelty free “peace” silk.
here’s a brief interview with battalion founder linda wong!
What inspired you to start the battalion?
I see clothes as something more than adornment of oneself but as the foundation of one’s creativity and personal expression. I started The Battalion as a vehicle to communicate that vision.
Have you always been passionate about fashion and designing? How would you describe your personal style?
My first love is drawing and creating. As I acquired the technical skills of clothes making, I fell in love with fashion design. My style is exactly like how I design. It has to be comfortable but not boring. It is relevant to popular and sub cultures, and full of narratives
What environmental issue are you most passionate about?
The Battalion is a member of The Nature Conservancy and 1% for the Planet. We are passionate about preserving nature. We also recognize that in order to make a fundamental difference with environmental issues, we have to encourage the right environmental policies to be in place. We mobilize our fans via twitter, facebook to get out the vote for all issues that will better our environment. Lastly and most importantly, we are promoting the benefits of wearing faux fur. It is not only ethical, but it is more beautiful and alluring to wear something where no animals were hurt in the process.
Battalion AW10 inspiration board
I read that the inspiration for the AW10 collection is landscape, desert and a wolf named Indio. Can you explain this a little bit more?
Years ago, my design partner worked in the costume department of one of Wim Wenders movies. His movies were known for it’s beautiful imageries of Americana. Recently I found a road atlas he left behind with detailed notes of routes he had taken during the scout. So we went on a road trip, following the routes from Los Angeles, to Palm Desert, through Las Vegas, up to Monument Valley in Utah and down to Sedona, Arizona. The collection is the reflection of our epic trip. And yes, we met a wolf name Indio in the desert whom inspired our expanded faux fur collection.
What’s next for the battalion? Is there anything you can share that you’re working on now and are really excited about?
For Spring 2011 we have some beautiful hand crochet pieces that are made in a very new way. Instead if using yarns, we crochet our ultra soft and light weight jersey fabrics.
The results are beautiful and delicate looking tops and dresses with self-crochet details.We are also making new versions of our best seller, The Battalion knit pants with buckle trims, motorcycle details, and some secret ingredients. More to come!
view the battalion items available at freepeople.com here.
last week’s party lookbook poll had a huge turnout- i think the largest for any thursday poll! it was close between looks three and five, but five took it with 25% – i wonder if the cute pup had something to do with it? :)
one of our interns from the summer (in the blue shirt and floppy hat) has done some modeling for us, and she was in the studio last week to do some special shots for our website. she asked her college roommate to come along and we just so happened to be doing a how to style session and thought… why not use both of them? they looked adorable and had such great energy together :) here they are showing different ways to wear the directions in lace maxi slip!
I’m loving this trend right now. It’s perfect for crispy Fall days, over the knee riding boots, plaid shirts and knitted fitted jackets; I like the idea of smartening it up with velvet jackets and ruffle skirts in lace and paisley prints.
“beauty begins when pencil hits paper… the sketch comes alive with swatches and trims, transformed into an enchanting ensemble. the muse is awakened. each design idea is created with the beauty of the free people girl in mind. she’s special, one of a kind.”
this is my favorite section of the book. i love the simplicity of the layout – studio shots against a white backdrop, highlighted by sketches of the designs and swatches of fabrics to draw you in. i adore the little sketches – i wish i could draw like this!
this section features models suvi koponen and jessica mau, who were photographed in a new york studio by the amazing dan martensen – he also shot our february 2010 catalog in california and our april 2010 catalog in morocco. these are two of my favorite shots in the entire book:
his portraits always manage to exude so much grace and simple beauty. here are some from his portfolio that i love:
a couple of months ago we had a big meeting at the home office with all of our store managers from across the country. as part of the meeting we had a free people holiday fashion show featuring some of the looks from our november catalog on models and on some of the girls who work here in the office. it was so fun seeing everything go down a runway – and now that the catalog’s out i can show you some pictures that one of the managers snapped during the show!
they all looked amazing – but wee people stole the show :)
our holiday displays are going up in all of our stores next week and i can’t wait to show you photos, they’re breathtaking!
We’re intrigued by fashion everyday – it stimulates, inspires, and influences everything we do. We’re always looking for the freshest trends and the newest movements in street style and boho fashion, and we constantly fuel our ideas with the best from fashion culture.