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Post image for more behind the scenes…

from the belle of the ball section of our november catalog shoot!


the one that got away


scouting for locations




this forest doesn’t even look real.




crazy cats :)


our makeup artist.


hair and makeup.



dinner at eglinham hall.



the nearby town of alnwick – it looks like such a cute place!

stay tuned for behind the scenes of the other chapters in the november book coming soon :)

Eliza -Nov 04, 2010, 6:55PM
The first picture reminds me alot of one of Tim Walker's photos. Love his work.
jennifer Ruppert -Nov 04, 2010, 12:53PM
*GASP* THAT RED BEADED GYPSY PURSE. Where can I buy that !? So rad ! xxx

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Post image for model off duty


the always gorgeous jenny lopez off duty in our office this week, rockin some fp! she’s wearing the we the free tie-front long sleeve top and lara wrap waist belt, which i’m thinking i might need to purchase…

Jamie -Dec 06, 2010, 11:07AM
simply gorgeous!! ;-)
marianne -Nov 05, 2010, 5:37PM
Jenny is flawless! She is the best marketing tool at FP!

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Survival Kit

Post image for Survival Kit


Some items I loved from the studio the other day while I was up there prowling.

I decided to pick out some items that will see me through Fall along with little things I cant live without right now.

It’s coming close to my second Winter in the USA and maaaaaaaaaaaaaan I’m going to prepare myself this time around!

This year is all about learning from last year’s mistakes – there’s no way I’m going to let the cold weather get the better of me this time!

I’m taking the layering trend on board making it pretty and edgy with these lingerie shorts and boots (these black buckle ones are super cool – I will be ordering them next week) to protect me from the wet wet wet weather.

The vintage brown satchels that were featured in the holiday book are perfect and the ideal size to carry my ipad around which has become my BFF! I have also had a little addiction lately for collecting vintage camera straps to jazz up my plain bags.

and now… the comfort zone that will keep me happy when the cold starts to bite – Hot Hot Hot chocolate all the time and the most tastiest thing ever, Sara Happ’s Lip Scrub in Red Velvet = YUM!

This is the beginning of my Fall Survival Kit.

Post image for magical mystery mansion

while shooting the belle of the ball section of our november book, our lucky team got to spend a week at eglingham hall in north umberland, england.  i can see why tim walker used it as the location for his fantasy-like photo shoots, as it looks like a place with many stories to tell and secrets hiding in its walls. here’s a peek inside…








“100% good.”






the study






haunted house?



the backyard. wow.





tea for two.



this picture makes me laugh.



and in the backyard, the most amazing teepee ever.

thank you to our producer for these beautiful photos!

Girly -Aug 17, 2014, 8:09AM
These pictures are really beautifull and this mansion too. Thanks you for these and keep hoing !
esther -Apr 12, 2014, 4:44PM
i am absolutely in love with the cardigan the girl in the "tea for two"-photo is wearing. where is it from? i neeeed it :D xoxo and keep going! love this blog

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Post image for holiday book chapter two: treasures

“twinkling gems add a dusting of mysterious wonder to your outfit. hang with admiration on your wall like a cherished piece of artwork. exquisite pieces for gifts, and for your loved ones to treasure.”

chapter two focuses on gift items so special we consider them treasures…  vintage chainmail evening bags, statement jewelry and delicate lace slips so beautiful you almost won’t want to wear them. The treasures were photographed in philadelphia by rene micheli.

page20 2


i love this shot of the bags from our vintage loves collection too:


view the catalog online here, and shop our vintage treasures here.

Lorencodep -Dec 11, 2010, 12:14PM
Did you know that USA and Europe blocked Wikileaks? What do you think about it? Thanks

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Post image for holiday boutiques featuring blogger picks!

have you guys checked out our holiday boutiques online yet? it looks so beautiful- i am in love with the lookbooks, which i’ll post about later on – but also we (jemma and i) got to do something fun and pick our favorite items from the november catalog, which are featured in the blogger picks section of the holiday boutiques! here are the collections i made featuring our picks, which you can also view in the holiday boutiques right here.

my picks:

“my favorite thing about the holiday season is the smell of fresh pine…it reminds me of going to the christmas tree farm to cut down our tree each year when i was little.”

jemma’s picks:

jemma collection

“holiday season brings warm feelings for me – a time that’s reminiscent of great family love. i get really nostalgic when i start to smell the season’s scents; cinnamon, mulled wine, figs and the crispness of the air. i also like that i can get away with wearing a little bit of sparkle almost every day during this season too!”

stay tuned because we’ll be adding picks from some of our favorite bloggers soon!

Post image for holiday catalog drops today!

this is our biggest book to date, and there’s so much t want to tell you about it,  from the photographers to the models to the locations.  starting with chapter one…

“the center of attention, she glistens in the night.  she is a cinderella star in a beautiful dress. She’s the special one, the one with magic all around her.”

to achieve an atmosphere of holiday magic and fantasy, our team went to northumberland england and shot part of this section at eglingham hall – a location known for being the backdrop to many of tim walker’s magical shoots.



the location was perfect to capture the essence of a girl who awakes to find herself in a fairytale, the lines between reality and dreams are blurred. she dons a beautiful dress and dances off into the night like cinderella.






the photographer for the shoot at eglingham hall was benjamin huseby, who’s dreamy photography captured the spirit of the belle of the ball beautifully, as brought to life by models julia hafstrom and jessica mau.


the third model in this section, who also graces the cover, is the lovely zippora seven. she was shot wearing some of our gorgeous holiday dresses here at the home office in philly by our photographer anthony nocella. she’s done so many great shoots, but these two photos have always been among my favorites:



i have lots of photos of eglingham hall to show you so stay tuned :) and view the entire november catalog right here!

Cat horn -Nov 03, 2010, 8:13PM
Such a beautiful catalog. I especially love the sketches and swatches on some of the pages. Very artfully done!
wa sha lei -Nov 03, 2010, 12:55AM
perfect... I'm so impressed by the gorgeous model the beautiful place..the photography and of-course the beautiful clothes... nice picture from the photographer... thanks for sharing me this articles.. god bless

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Post image for The bottom movement

Here at Free People, we know and love cords. It’s falls go-to fabric. This Autumn/winter we have styles to suit your “wear till they’re threadable” needs, as well as the chic tulip flare that you’ll turn to when you want to smarten up. These are the styles we’ll be wearing this autumn.”

First round modeled by one of our lovely girls working here at the home office: the flared cord which is perfect for Fall, and the shape is super sexy!

Blog Denim Story sized 058

Blog Denim Story sized 074

Blog Denim Story sized 087

sabra -Jan 11, 2012, 8:04PM
Love the feather tat!
rachel -Dec 08, 2010, 12:30AM
Just bought these today at the Dallas store...I'll be wearing them in Denver this weekend! We will be stopping by the store opening in Cherry Creek Mall while we're there. CAN'T WAIT!

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Studio Time

Post image for Studio Time

Our studio has been shooting looks for holiday this week for our web. Here’s a couple of snapshots; we invited Natalie from Natalie off duty here… she’s like a giant pixie being, so beautiful!

The looks are very exciting and are going to make for some must have outfits ready for holiday!

Our Holiday Catalog launches very soon, can’t wait for you guys to see. It’s very nice!

Keri -Oct 28, 2010, 11:39PM
Crazy wonderful looks

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Post image for november catalog sneak peek!

this year’s holiday book is incredible- not only is it twice the length of our usual catalogs but it is put together beautifully.  the book is split into six sections, each with a different focus, setting, photographer and models. here is a sneak peek at the book, which drops tuesday november 2nd.

chapter one: be the belle of the ball


chapter two: treasures



chapter three: the sketchbook



chapter four: wee people



chapter five: grab a bag



chapter six: wrap me in a sweater



stay tuned for lots more info on where the book was shot, the amazing photographers and models, and behind the scenes coverage!

fp julia -Nov 01, 2010, 10:09AM
the catalog drops tomorrow! everything will be up online then :) ariana- i think there are some lovely options in this book, check out the belle of the ball section :)
ariana -Nov 01, 2010, 8:25AM
im so looking forward to this! im looking for a dress to get married in(a civil wedding) and i think i just might find something here... can anyone give any suggestions or ideas??id love some help with this... thank you fp for always creating such inspiring catalogs!!! cant wait to see it:)

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Post image for introducing wee people!

i am so excited to introduce wee people… a line for our tiniest muses!

the collection captures the spirit of the free people girl in her earliest stages, when fairy tales are real and imagination knows no boundaries.  whimsical party dresses to release her inner princess, cozy sweaters and items with free people’s unique details and elements to make her feel as special as she is.

the line is the baby of our managing director of design and image, who drew her inspiration from her daughter and the desire to create a wardrobe for her that had the same uniqueness as free people. the focus of the first collection, which falls during holiday season, are girly party dresses countered with cozy, comfy items made to be played in all winter long.

the size range for wee people is 2t – 6t. the collection will debut online and in our november catalog on november 2nd.

here are some outtakes from our wee people photo shoot, featuring some of the cutest little models you’ll ever see!







Melissa -Apr 05, 2015, 10:26PM
Does this even exist? :/ Can't find it anywhere! I wish though.....sooooooooo cute!!!
Emily -Jan 24, 2014, 3:14PM
Will wee people ever be available again?

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The kitten Trend

Post image for The kitten Trend

Soft and Silky

There’s a new rule in town for delicate slips: Wear your sheerest of fabrics with soft and cozy knits

Sounds a little intimidating but looks very sweet. Layer lace over thermals and wear under your favorite sweaters.

A sensual and soft look we can’t get enough of.

Why we love it…

What’s not to love? I love being  cozy, and I love soft fabrics on my skin.

How we’ll be wearing it?

Lacey slips and long maxi sheer skirts with biker boots and chunky socks, super soft knitwear, and thermals.

I’m completely seduced by this trend!

click here to go to the shop

cassie -Oct 28, 2010, 10:51AM
This is exactly what I will be pulling off all winter, its lovely.
Via -Oct 28, 2010, 2:20AM
Great look, but two typos in the first sentence.

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