Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for It’s getting cold outside

But I still want to be sensual! When it gets cold out I usually live in the same outfit every single day… it consist of Skinny jeans, hoody, pea coat and warm boots.

 This time around however I want to get a little creative with our lingerie, though – adding a little bit of cuteness to the everyday denims and sweaters. Here’re some looks that our stylist in the studio hellped us create in our studio the other day, we were in awe of all the delicate items so we decided to make them come to life by creating little outfit ideas!

 Silky slips and velvet bralettes add a touchy/feely vibe to your winter wardrobe.

 Not all items are online yet but will be pretty soon, I can’t wait!

hb -Oct 19, 2010, 9:23PM
al -Oct 19, 2010, 9:49AM
when is that brown fair isle sweater coming in??

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Post image for fp loves…herno puffer jackets

image by jess gough

i wanted to tell you guys a little bit more about these awesome herno puffer jackets we have right now!

herno was founded in italy in 1948 and originally specialized in men’s raincoats. over the years the company evolved to offer a women’s collection and in the last decade has conducted advanced research on performance – in their new range they are introducing high tech fabrics like polyamide to create high quality jackets that are a fusion of tradition and modernity. these are the ultimate winter jackets – not only will tthey keep  you dry and warm, they will last you for years and years.

we have two styles of herno jackets- the reversible down hoodie and the down blazer.  i especially love the reversible one because you can change it up with different looks! i hate winter but these jackets are almost making me look forward to snowy days and weekend ski trips… hanging at the lodge by a fire with a cup of hot chocolate.

i love how the jackets look paired with a body con skirt, over the knee socks and tall boots, or with skinny jeans and a flannel! here are some fp items i’d style them with:


items pictured: long sleeve reversible down hoodie; long sleeve down blazer; we the free plaid button down; rich & skinny moto crop; webs we weave topsonia bracelet; fairisle reversible beanie; textured body con skirt; plaid and flower tall sock; rogan tall hiker.

bon voyage…

Post image for bon voyage…


our team is off to paris to shoot an upcoming catalog! can you fit me in one of those cute polka dot suitcases? s’il vous plait?

i can’t wait to see the photos when they get back, i’m sure they’ll be beautiful.

-Oct 14, 2010, 11:18PM
I LOVEEEEE her boots!! Where are they from??

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Post image for office style!

lots of ladies sporting some of our new items in the office this week!

she’s wearing our daisy outfield baseball tee and slouchy sweater tall sock.


almost famous fur jackets :)


not free people, but i liked the back of her jacket :)


our senior stylist looking lovely.


the cocoon pullover looks perfect for a gray rainy day like today in philly…


…so does the super stripe tee!

Kate -Oct 17, 2010, 11:03AM
what dress is the fith picture? that your senior stylest is wearing. its super cute!
-Oct 16, 2010, 11:33AM
I LOVE LOVE LOVE Freepeople! Just waiting to actually be able to afford more of it! I think you guys should do this EVERYDAY!! I love looking at your clothes!

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Post image for model off duty

model martha hunt off duty in our office this week.  i love her in our october lookbook… she’s a stunner.

x -Oct 18, 2010, 7:49PM
Beautiful! My favorite FP model. :)
su -Oct 18, 2010, 9:24AM
she's having a really nice style! great pic!

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Post image for behind the scenes – georgia’s shoot

our second catalog model, georgia larsen, was photographed by one of our studio photographers, nathan kula, at and around his home in northern liberties philadelphia. here’s a look at her day of shooting in behind the scenes photos taken by thomas northcut.



























how rad is that last shot with the bridge and skyline in the background?? i love all these photos.

grandmaK -Oct 15, 2010, 12:30PM
It is a very original and interesting presentation
fp julia -Oct 15, 2010, 10:51AM
hi! they're taken with a canon EOS 5D Mark II :)

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Post image for thursday poll – edition 114

we have some really amazing comfy pieces right now that are great for layering or throwing on on days when you just want to be relaxed. i just got the with ease slubby tee and it is amazing – which one do you guys like best?

the bonita rib tee:

the varsity pullover:
varsity pullover

the with ease slubby tee:
with ease slubby tee

the iro janice knit pant:
iro janice knit pant

or jill’s day dress:
jills day dress

last week’s october lookbook poll was very close between outfits one and two, but outfit two took it with 25% :)

fp julia -Oct 14, 2010, 5:05PM
hey guys! they are the blank vegan leather pants and will be online very soon!! :)
sara -Oct 14, 2010, 3:04PM
must have those leather pants!

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hair tip!

Post image for hair tip!

so a couple of you have asked us how we get our models’ hair so relaxed, wavy and perfect… which is a great question. so i asked our hair/makeup artist deanna and here is her method! i tried it out myself and it works wonderfully…

first, slightly dampen hair with a styling spray – she uses bumble and bumble.

next, separate the hair into two pieces down the center. then separate those two into two. start with 2 strands, either the left side or the right of head,  and twist the hair away from the face. then take the 2 twisted strands and twist them together. secure on top of head with a hair clip.

allow time to dry, then remove clips and shake out hair.


and that’s it!

Burgie -Oct 22, 2012, 12:04AM
I have curly/wavy hair and this doesn't give me that bed head look. Any help? Thanks
supergirl -Nov 15, 2010, 9:01AM
haha, beautiful hair style, very natural. Will this work even on super thin hair?

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Post image for wednes-diy

my boss has a sweater with patches on the elbows and i always thought it was the cutest thing.  then i saw this photo a couple of weeks ago and a light bulb went on.  this is an easy project!

what you need:

a sweatshirt or sweater that you don’t mind experimenting with…


fabric, needle & thread, scissors, safety pins, and something about the size that you want the patches to be.  our visual display team let me use this scrap of pretty fabric, and i happened to have this free people sticker at my desk that was just the right size for the patches!


first i used a sharpie to trace around the edges of the sticker on the fabric, and then cut out the patches being careful to cut right inside the marker line.



next i pinned the patches onto the elbows of the sweater and tried it on to make sure they were placed where i wanted them to be.  keep the safety pins in as you start sewing so the patches don’t move.


i sewed them on by hand yesterday at work and it only took about an hour –  i think sewing while listening to music has got to be one of the most relaxing things ever :)



and voila… cute elbow patches that breathe new life into a plain old sweater!

Jessica -Oct 21, 2010, 10:31AM
@nats I used to make jewelry all day long in the summer. Incubus' Morning View was my album of choice during those special years!
Jessica -Oct 21, 2010, 10:28AM
Speaking of vintage fabrics, when my grandfather died, my mom gave me all his old ties. I used them as belts for a while, but this would also be a great use since it doesn't require too much fabric!

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Post image for all about georgia

time to get to know our second october catalog model, georgia larsen!

What is your theme song?

At the moment it’s Edward Sharpe and the Magnetic Zero’s – 40 day dream. It instantly makes me feel on top of the world.

If you could go anywhere in the world, free of cost, where would you go?

I’d love to go to India as I’ve heard it’s a really life changing experience. I’d make sure I picked up some Indian jewelery too!

If you were stranded on an island, what three things would you want with you?

A computer (I’m addicted to the Internet), my dog Dora and a huge set of speakers so I could dance to incredibly loud music.

in philly for the free people shoot this past july.

How would you describe your personal style? What are your favorite items from free people right now?

I’ve always been pretty bohemian – I love messy hair and clothes that look a bit disheveled. I think my favourite look is to mix something pretty with something grungy. I’m totally obsessed with Free People shoes, especially the Doub studded clogs and the sling back wood platforms. I’m also in love with the Fields of Lace dress.


from her blog, dora’s fur.

What is your biggest fear?

My biggest fear is boredom – I always need to be on an adventure or doing something that makes me feel inspired.

Winter, spring, summer or fall?

It’s got to be spring. In England, we don’t really get good summers but our spring is beautiful. I love how hopeful and excited people feel in spring as the winter is finally ending and the flowers begin to peek.

What color are you?

Coral. I don’t know why, but I always feel attracted to warm colours. Whenever I see something coral I have to stop and look.

What is your motto?

I know it’s so cliché, but I’ve never found a motto to be as true as “what doesn’t kill you makes you stronger”. The more experiences I gain, good or bad, the easier things get.



What is your favorite hobby?

I’ve got so many it’s hard to pick one. Traveling is pretty high up there, I’m fascinated by other cultures and addicted to the excitement of it.

If you could spend a day with anyone – dead or alive – who would it be?

Probably Devendra Banhart – he looks like he’d be a lot of fun. I love how undeniably eccentric and original he is.

What’s the last album you bought? What else is on your ipod right now?

The last album I bought was by Natty – he’s a British reggae musician. At the moment my ipod is full of the Black Keys, Dan Auerbach, Kings of Leon and a lot of hip hop.

What is your dream job?

For a while now I’ve been hoping to get into fashion buying. Anything that involves trend prediction, research and travel always gets me excited.



What inspired you to start a blog?

Initially my friend Jemma inspired me to start a blog as I was fascinated by her blog, Frontier Magic. I had a desperate need for a creative outlet, and a blog just seemed the perfect solution for that.

What influences your style?

Sometimes I don’t know what influences my style – I just find myself being naturally drawn towards certain looks. But I think the blogging world has had a massive effect on my style as I can easily spend hours looking at blogs. I find them far more interesting than fashion magazines.

How would you define your signature look?

It’s usually a vintage dress teamed with some ankle cowboy boots and socks. I’m also pretty addicted to denim cut offs…


from her blog, dora’s fur.

What designers are you inspired by?

I’m obsessed with anything by Miu Miu. They do the most incredible accessories and print designs. I’m also a fan of Chloe, Alexander Wang, Charlotte Ronson and Christopher Kane.

What’s your most memorable experience whilst blogging?

It’s got to be doing the photoshoot for Free People!



How was your free people experience?

Incredible. The team who work for Free People are some of the loveliest, most creative people I have ever met. I feel such a connection with the brand and I couldn’t have asked for a better experience.


check out georgia’s blog, dora’s fur, and view our october catalog right here!

-Oct 13, 2010, 7:30PM
the dress in the first image is just too beautiful, i want it!! xx
joannna -Oct 13, 2010, 7:18PM
shes my favorite of the three, the shoot looks so fun! x

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john lennon

Post image for john lennon

“two is one”

“feeling good”


“land of milk and honey”


“united we stand”


“family tree”


“peace brother”


“come together”

it’s amazing how a few simple lines can say so much.

Claire Anne -Oct 10, 2010, 4:44PM
John Lennon is my hero, thank you for honoring him on what would have been his 70th birthday. Happy birthday John.
-Oct 09, 2010, 1:36PM
Happy Birthday

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Post image for office style




apologies for the graininess of these photos… my camera is having a bad day.

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Megan -Dec 21, 2010, 6:10PM
I absolutely love the sweater in the first picture next to the red dress! Is it free people? I'm obsessed!

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