Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for model off duty

here is stunning model sofija milosevic at the fp offices rocking an oversized knit, simple black leggings and black biker boots. i love her glasses!

alison -Sep 16, 2010, 5:45PM
i love these posts! thanks juliaaa :D
g! -Sep 16, 2010, 3:45PM
Wow, she is beautiful! And I love her glasses too! Now I see that even MODELS cannot pull off wearing leggings as just pants though... ;)

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Post image for thursday poll – edition 110

have you guys seen our jacket shop? it’s awesome- we have some amazing jackets that are making me  really anxious for cooler weather- which is rare because i love summer. which of these styles is your favorite?

aviator, like the woolie knit bomber:

leather, like the giorgio brato biker jacket:

girly faux fur, like the first impressions jacket:

boyfriend style, like the we the free lumber jacket:

or patterned, like the zig zag jacket:

the winner of last week’s outfit poll was number four, with 28% of the vote!

mel -Sep 16, 2010, 11:03PM
have you laid eyes on the Blur Leather Trench?? it's soooo beautiful. i'm in love.
sk -Sep 16, 2010, 8:07PM
I love the Giorgio Brato jacket!! FP has such amazing leather jackets right now.

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Post image for september behind the scenes – part 2

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kate -Oct 12, 2010, 11:01AM
who shot the september catalog?! the photos are so great:)
fp julia -Sep 17, 2010, 12:01PM
hi, it was shot in kent in the UK!

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Post image for scarf style

our stylists demonstrate some of their favorite ways to style scarves this season! modeled by one of our lovely buyers :)Read More

mma clothing -Sep 17, 2010, 3:40AM
Love the belt idea!!!
Chelsea -Sep 16, 2010, 1:48AM
my favorite way by far is layered with the belt! so unique and absolutely adorable.

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behind the scenes of our september catalog shoot! shop the catalog here.

fp julia -Sep 15, 2010, 11:56AM
hi lola! we update our website every week- try refreshing the page our clearing your browsers cache, that should work!
lola -Sep 15, 2010, 1:25AM
hello. just a question! why isn't the website updated much? the home page is still from the may collection.

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Post image for tunesday

have you guys heard of birdie busch? she’s a philly native whose atmospheric folk music and whimsical voice are starting to gain wider recognition.  her myspace page describes her music as “weird and winding: she sings about magic, luck, the universe, the human heart speeding off on dangerous missions like Inspector Gadget. An intimate partnership with long time band mates has assured that her records are cohesive and remarkably mature, a dreamy Americana too warm to be made in this decade but too grounded and aware to be made anytime else.”

she has just released an EP of four songs inspired by her hometown (philadelphia) called “everyone will take you in” and our music coordinator gave me a copy last week. i was immediately intrigued by the packaging alone, it’s really lovely. it includes vinyl and cd versions of the EP as well as a stack of vintage looking postcards with song lyrics on the back and a letter from birdie explaining the meaning of this project. i wanted to share some photos just because i thought it was so nice!










she’ll be playing at johnny brenda’s in philly this friday so if you’re in the area stop by and check her out! here are a couple of her songs, check out her myspace page for more!

Create a MySpace Music Playlist at

birdie -Sep 17, 2010, 6:44PM
you can get the 7inch at!
nina -Sep 17, 2010, 2:37PM
i luv her . reminiscent of joni mitchell. luv that her heart beats for philly , such a special city , like no other. may the forece be with you birdie. and where can i get the 7"?

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Post image for The highlighted Shows so far – NY Fashion Week

So Far from New York the show that has stood out for me is the Charlotte Ronson show.

Everything was done so well from the combination of textures and prints to the styling and layering.

The collection was a delight “dressing down but in a romantic way” was the thesis of the range, sheerness seemed to be the prominent fabric, layered on top of prints.LOVE.

Floral prints were dressed down with grungy cardigans and loose knitted hats and… I’m all about long maxi denim dresses – this one is perfect!

It does seem like sheerness is going to be a big trend for Spring/Summer 2011, I’m seeing it in most collection (see Thakoon) everything from sheer tops to bottoms to maxi dresses.

I added in this Lela Rose ball gown because I thought it was breathtaking the subtle tie dye at the bottom is spectacular.

These are the shows that have excited me so far and I can’t wait to see what else NY has to offer!

nicoledaniella -Sep 21, 2010, 2:29PM
I absolutely love this blog. how do I get my blog out there, i feel like i blog for no reason becasue nobody reads it!
abby -Sep 15, 2010, 10:03AM
totally love the maxi denim we well as the fem + grunge wear combo.

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Post image for model off duty

model karolina babczynska, who appears in our september catalog,  looks stunning even when she’s off duty!

Lori -Sep 11, 2010, 12:03AM
she looks amazing, i love her lace tee! p.s. thank you so much for adding me to your blogroll!
-Sep 10, 2010, 6:46PM
Where are her boots from?? what are they called?

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Post image for where to stay in kent

while shooting our september catalog our team stayed in the gorgeous chilston park hotel, a historic manor house in lenham, kent, that has been home to politicians, writers and lords.  not only is it located in the heart of the scenic “garden of england,” the hotel is full of history, with rooms that still have their original fireplaces, four-poster beds and antiques. here are some photos our team took…

i love all the cool old cars!

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after a long day of shooting they walked through the fields at sunset to the pepperbox inn – england’s oldest brewer.  how cool!

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hm -Feb 11, 2011, 12:34AM
as i was looking at this i was thinking the PRECISE thing con said. <3
Katherine -Sep 10, 2010, 5:37PM
Good point con.

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Post image for the rainbow braid

a lot of you have been asking about the amazing technicolor fishtail braid in our september catalog.  well lucky for us, our videographer was on hand to film the process! check it out…

How to do Amazing Rainbow Fishtail Braids by Free People from FreePeople on Vimeo.

it’s actually pretty simple! our team bought colored extensions at a hair/beauty supply store and glued them into model karolina’s hair, then carefully braided them into the fishtail.  the rainbow effect is stunning!

the song in the video is “woh woh yea yea” by the dynamos.

Other related posts: Dip Dye Hair DIYDip Dye Hair Love


Sophie -Jan 10, 2015, 6:26PM
It looks so good
Catielyn -Jan 29, 2013, 7:28PM
OMG!! where did you guys get your extensions i want to buy some!!

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Post image for office style – our store girls!

remember last week i mentioned all of our store managers were here at the home office? well our visual manager for the west coast, who always sends me amazing photos of our stores and displays, snapped a bunch of photos of their outfits! our store girls have amazing style, they always represent free people beautifully :)










Jun Loayza -Sep 14, 2010, 2:08AM
Go Kim go!!!
Kelli -Sep 12, 2010, 1:30PM
I absolutely LOVE the outfit in the first picture!!!

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Post image for thursday poll – edition 109

good morning! i wanted to get right to the poll today because we have a new lookbook for september and it is beautiful. which outfit is your favorite?

outfit one:

outfit two:

outfit three:

outfit four:

outfit five:

outfit six:

outfit seven:

and the winner of last week’s denim poll was the lightweight skinny with 38% :)

magicmand -Aug 07, 2014, 5:47PM
-Sep 09, 2010, 8:39PM
tough choice - they're all so brilliant!

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