Post image for getting our special lou shots

as we told you earlier this week, to get our special web shots for the twisted classics trend, we went to nearby FDR park to get some shots of ‘lou’ on her skateboard. it was a gorgeous spring afternoon and i think we were all a little excited to get out of the office for a bit and enjoy the weather- here are some behind the scenes photos of our team at work!

more below…

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Post image for morning glory

our reader lea sent these beautiful photos and wrote:

“i’m so inspired by your blog…two days ago my friend and i shot these photos with my yashica and the flowers remind me so much of you.  greetings from zagreb, croatia!”

thank you so much for sharing, lea! these are lovely.

talia -Apr 21, 2010, 10:47PM
hey, loove your clothes! i was just wondering if there are any casting calls for models coming up? thanks! xo talia
LeA -Apr 20, 2010, 9:34AM
I'm so glad you like them, thank you for posting! :))))

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Post image for meet lou!

lou is our guy’s girl – a tomboy with a feminine side who can be sexy without losing her rough and tumble, rock n’ roll edge.   she’s the type of girl who can roll out of bed and throw on cutoffs and a t-shirt and walk out the door without any makeup. the key to her style is being ready to hop on her skateboard or bike at a moment’s notice and disappear in a cloud of dust, because she’s always moving – with the wind in her hair and her beat-up sneakers or boots on her feet.

to capture the gritty style and energy that is lou we went to FDR park in philadelphia, a perfect location with its mix of grunge and beauty.  it winds around a scenic lake with ducks and blossoming trees and ends under the highway with a skatepark, where the sound of wheels grinding on concrete made our ‘lou’ right at home.  here are some of our special shots to give you some insight into the spirit of lou!

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more photos below!

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fp julia -Feb 25, 2011, 3:42PM
scout - she's actually one of our stylists and she's beautiful, she was the perfect lou, especially since she's a real girl!
scout -Feb 25, 2011, 3:20PM
I wish you guys had chosen a better model to fit this role! love the concept of this all but definitely need to find a girl who is truly lou to rock this look!

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Post image for twisted classics

She grew up building dams in rivers and climbing trees. She’s been nurtured into one of the boys. She’s adventurous and not afraid of the outdoors.  Spontaneity calls to her and Skate parks are where you’d find her, swinging on bars, teasing the air around her. This girl likes to twist her favorite classics – fedoras, cargos, pinstripes and retro sneakers until they are out lived. Say hello to Lou…

I’ve been trying to get into this mindset ever since I watched the Lords of Dog town film starring Heath Ledger and Emile Hirsch (2005) however I don’t think I have the attitude!

As soon as I heard about this trend I jumped straight to Erin Wasson for inspiration (who wouldn’t… right?)

She’s at the top of the hierarchy when it come to skater cool. I take a note out of her book when it comes to styling.

“Bring your spirit into your style”

items pictured above: 1. pucker up corset cami, levis lvc 1933 baggy 501; 2. short sleeve voluminous v-neck tee; 3. we the free collectors tee; 4. leopard bralette; 5. reed runner by frye; 6. old english boot.

shop twisted classics!

dergexyquex -Jun 06, 2010, 2:41PM
Just want to say what a great blog you got here! I've been around for quite a lot of time, but finally decided to show my appreciation of your work! Thumbs up, and keep it going! Cheers Christian,Earn Free Vouchers / Cash
dergexyquex -May 31, 2010, 4:07PM
Just want to say what a great blog you got here! I've been around for quite a lot of time, but finally decided to show my appreciation of your work! Thumbs up, and keep it going! Cheers Christian,Diet Guide!

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Post image for space 15 twenty spring outfit winner!

the winner of the space 15 twenty spring outfit contest is adalinda! i love how she took a simple outfit and played it up with accessories – she looks comfy and stylish! as winner, she received a gift card and her outfit was featured on the space 15 twenty blog.

the items pictured above are: we the free solid swept away tunic; worn in leather belt; twisted chain & rock bracelet; bonnaroo braided headband; tied tight rock necklace; fp destroyed skinny jeans; lace trimmed bandeau; turquoise raw stone ring.

physical therapist -Apr 28, 2010, 2:04AM
Wow this is a great resource.. I’m enjoying it.. good article

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Post image for castles made of sand…

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about a three hour drive through the desert to the west of marrakech will bring you to the seaside town of essaouira in morocco.  from the pictures you can feel the laid back vibe of a quaint fishing town, but essaouira also has an artistic culture that is very much alive- its medina houses several arts and crafts businesses, the beach is an ideal location for kite and windsurfing, and for the past 12 years the town has hosted the gnaoua festival of world music.  often referred to as the “moroccan woodstock,” the festival lasts four days and attracts close to a half million spectators.  one of the city’s most famous landmarks is the castle made of sand- said to be the inspiration for the jimi hendrix song, although he hadn’t yet visited essaouira when he wrote it. several images from our april catalog were shot in essaouira, and in looking through these photos i can certainly see why our team was drawn there.

more photos below!

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medical assistant -Apr 29, 2010, 12:08AM
Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!
Riley -Apr 16, 2010, 1:45PM
Beautiful photos! Thanks for sharing! Definitely would love to visit.

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Post image for thursday poll – edition 90

we have a really fun poll for you today! take a look at these five girls and vote for the one that you feel like you relate to the most:

girl number one:

girl number two:
two

girl number three:
three

girl number four:
four

girl number five:
five

we had a huge turnout for last week’s dress poll – 898 votes! the winner, with 35% was the casablanca dress.

Dominique -Apr 24, 2010, 6:06PM
WAIT! I'm all these girls...sometimes all in one day, so hard to choose!!!
Lily -Apr 15, 2010, 8:54PM
wow, it was hard to decide, i'm always in bright, rainbow-y colors, like girl 4, but my fav color is pink, and i love girly things :) so i went with girl 1. I love all the outfits though! :D

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Post image for shooting the morocco catalog

the morocco catalog was shot by photographer dan martensen – he also shot our february catalog – we love him. the team also worked with morocco-based producer fred fantun, who has worked on numerous fashion editorials, and his familiarity with the area saved our team on multiple occasions. one obstacle? the lack of cars- our team had to use three carts to carry all of their shooting equipment, but luckily their porter was awesome and had a huge smile on his face the entire time as he helped them maneuver the narrow streets and alleyways.   our team shot the catalog in several locations, including marrakech, essaouira, the house where they stayed and on the balcony of the villa maroc hotel. they did an amazing job and found some truly beautiful locations for this shoot…next time bring me along, please!?!

see more behind the scenes pics below!

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Denisse -Apr 15, 2010, 12:53PM
:D

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Post image for office style!

bj3

bj5

bj4

we’re  crazy about denim at the home office! all of these photos were taken yesterday :)

fp julia -Apr 19, 2010, 3:51PM
hi hayley and jenn! it actually is the same material as the ends in sequins dress- she works closely with the designer who made the dress so she was lucky enough to score some scraps of fabric!! and the jeans are current elliot, "the skinny" style!
Jenn -Apr 18, 2010, 9:00PM
Who makes the jeans the girl is wearing in the last picture? I need to have them!

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Post image for javiera estrada photography

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we love being used as inspiration and hope to encourage it … photographer javiera estrada used free people clothing to style part of a look book for a jewelry designer! thanks so much javiera, we’re very flattered and your photos are beautiful! check out a couple more of her photos below that we love and think exude free people spirit…

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Kerry -Oct 07, 2012, 5:44PM
Stunning jewellery!
Katherine Michelle -Apr 18, 2010, 6:31PM
Simply Beautiful! Javi you did it again!!! Would love to see more....

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Post image for It’s all about the Body Con

We are obsessed here @ home office with the body con,and also a little obbsessed with Alexa Chung. I’ve got all excited about styling tips for this very versatile little number.

I’m the type of girl who doesn’t like the look too ‘Ginger’ (Fp’s term for the Sexy girl) So I play down any item I have that might scream Wowzer! With quirky accessories and layering.

Rock Vintage T’s, playful jewelry and messy / dreaded hair are details that will tag along with my body con. However if I had a body like our models below… Sure I’d Rock out in one all day everyday!

The items above are:1. French Terry Dress 2.Scandalous Lace Tunic 3.East Meets West Tunic

What Is Caveman Diet -Sep 10, 2014, 2:34PM
I think the admin of this site is truly working hard for his web page, because here every material is quality based material.
eliza -Apr 14, 2010, 6:29AM
only now im getting into body cons and i love that Alexa wears hers with a music shirt

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Post image for where to stay in marrakech

when our team went to morocco to shoot the april catalog their first stop was marrakech.  they stayed in a gorgeous spot just outside the city, where small streets and alleyways recede into a vast grove of palm trees.  the sounds of the city are a distant memory as you enter a peaceful oasis where oranges grow on trees and roses climb the walls towards your balcony window.  the hotel is called les deux tours and these pictures taken by our producer speak for themselves…

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elen -May 25, 2010, 7:01AM
Hi! i will be in morocco this summer...! i'm very excited!!! i don't know very well the places...but i hope to discover it very soon! surely i will see all the things to see and do in Marrakech :-) it will be amazing....thanks for your photos...very beautiful!
Lily -Apr 09, 2010, 8:49PM
Wow, those pictures are gorgeous! You are making me definately want to add Morocco on my list of places to travel to someday! :)

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