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vintage.  to me a vintage piece carries a certain weight – it has been around longer than i have, it has a history, and an energy that radiates through it. touch it and you can feel the presence of its previous owner, a tiny rip, scratch or loose thread evidence of their past adventures.  a dress that was worn by a high school girl at a 1950s sock hop, a patched up pair of jeans worn at a beat poetry reading, or a blouse worn at a 1960s love in…the possibilities are endless.  this special uniqueness is what makes each vintage piece so irreplaceable, so treasured, and so desired.

view our vintage loves collection here.

Immax -Oct 26, 2011, 10:21AM
Chloe C -Aug 10, 2010, 10:43AM
this, and looking at all the vintage collection was a very nice blast from the past. Sometimes I wish my daughters knew more about this time - they are much,um,tougher. (But I am proud of them)(most of the time) Well put together, very evocative. Thanks!

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Post image for meet our vintage buyer!

this questionnaire will give you a little bit of an idea of who our vintage buyer is, but it doesn’t paint the full picture.  just like the items she works with, ali is one of a kind.  in the time that i’ve known her, i’ve learned that ali: 1. has an amazing cocllection of vintage rock tshirts, 2. has an adorable bulldog, named  chloe, who is blind, 3. left her car in arizona, 4. has a fisher price record player at her desk, 5. records her vintage purchases in a leather bound journal from the 1800s.

here’s a little more about ali :)

what is your theme song?

“sunny day sweeping the clouds away…” – sesame street!

if you could go anywhere in the world, free of cost, where would you go?

fantasy island

if you were stranded on an island, what 3 things would you want with you?

a bacon egg and cheese mcmuffin, an ipod and a satin eye patch.

how would you describe your personal style?

east meets west…old school urban cowgirl hippi crunchy.

what is your biggest fear?


winter, spring, summer or fall?

all you have to do is call.

what color are you?


what is your motto?

peace love happiness

what is your favorite hobby?

watching movies.

if you could spend a day with anyone – dead or alive – who would it be?

albert einstein.

nicole -Mar 18, 2013, 7:29PM
I love everything about this
Emily -Feb 11, 2013, 7:00PM
LOVE!!!! We adore vintage. Nothing like it. xxxx Emily of EL Vintage

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Post image for vintage loves is here!








shop vintage loves.

Freesoul -Mar 15, 2015, 9:26AM
I agree with most of you, and you can tell the positive reviews sound like someone from the company. I stumbled across this site from a pinterest link, not knowing who or what the company was about. 1. Absolutely shocked by the prices. 2. Brain tries to justify the prices 3. Cannot find justification, as, if you think you can't find all this stuff at markets and op shops, well you are a sheep and just think anything with a high price tag must be cool or worth it. Good luck to you in life! You can find this kind of stuff in op shops for sure! And cheap shops! In fact they are all boring, run of the mill designs and designed for those with no imagination that aquire self worth from the cost of their clothes. Give it to the poor and reassess your life!
vintage style clothing -Jul 15, 2013, 2:19PM
I am quite conflicted, I comments are quite varied but I notice price is one that keeps coming up here. Things look quite expensive. :/

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Post image for this week’s office style







Karla -Aug 06, 2010, 2:13PM
You girls all look beautiful! Everyone has their own style and it completely suits the Free People persona.
Ping -Aug 06, 2010, 1:52PM
such cute outfits!! i wished everyone at my office looked like that. my fave is the sheer tank and the gray pants with brown casual chic.

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Post image for hot hair tip!

so last month we made a little video showing you how to do a fishtail braid – and this month we have a kickass way to spice up your fishtail braid! our stylists and hair/makeup artist are loving this look right now – colorful streaks woven into the braid!

Now this can be done many ways- you can do one color or three, you can actually dye streaks in your hair, or you can put in colored extensions.

for the braid in these images our hair/makeup artist used extensions. she mixed blond, blue, purple and pink extensions together and spread them out before braiding them into a fishtail, which she then clipped into the model’s hair. simple enough, right?

here it is on a larger scale in our august catalog:


i love it and i am definitely going to try it!

Elena Golescu -Apr 24, 2012, 12:51PM
Direct sunlight is one of the common causes of hair damage. Even when you are wearing hair extensions, still protect your extensions and most especially your real hair from direct sunlight.
Lia -Mar 16, 2011, 10:15PM
This is lovely! I'm actually about to purchase some purple hair extensions but how did you get the color to be such an earthly, faded color?

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Post image for thursday poll – edition 104

our august catalog has some beautiful accessories. they all look so special and unique and complement the outfits perfectly.  which of these is your favorite?

the nile fringe earrings:

the traded treasure bib necklace:
traded treasure bib necklace

the gold coin pendant:
gold coin pendant

the saharan sun bangle:
saharan sun bangle

or the setting sun tassel earring:
setting sun tassle earring

and the winner of last week’s slip poll was the chiffon and lace tiered ruffle slip with 38%!

tiffany -Aug 05, 2010, 8:54PM
wonderful ,it is very beautiful.
-Aug 05, 2010, 8:47PM
i love the tassel earrings they remind me of holly golightly's ear plugs :p

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Post image for wanderlust style

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i love the relaxed, hippie vibe of the wanderlust style! captured by one of our awesome fp girls :)

-Aug 07, 2010, 7:51PM
So cool!!! Thank you fp
Amy -Aug 06, 2010, 9:53PM
Awwwwesome pictures! Thanks for putting them up!

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Post image for shooting our august catalog

when our team returned from morocco after shooting our latest catalog and shared all of their photos, i was completely blown away. the desert setting in the photos almost looked unreal – like something out of a dream. their experience shooting this book must have been incredible and these behind the scenes photos give you a glimpse of what it was like…

our team flew into marrakesh, and from there they traveled to morocco’s “hollywood town” of ouarzazate.  they then drove seven hours into the desert, arriving in the dark of night.  when they woke up, this is what they saw:

they had the option of sleeping in the tents, or outside!



the dressing room.


clothing takes over…


our senior stylist gets model klara wester ready for the shoot.


photographer benjamin alexander huseby at work in the sand.


pretty set.


camels in the background.


from afar.


models klara wester and hind sahli step out in another look…


…and up the hill they go.


the team.


getting klara ready for another shot.


tired from a long day.



big thanks to our producer for these photos :)

shop the catalog here.

Valentina -Aug 09, 2010, 10:29PM
I second the notion of having an info page with photographer and location info! This catalog has been my new favorite since the one with the pets from the animal shelter months ago!
samantha -Aug 07, 2010, 2:34AM
these sets are amazing!!!

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Post image for vintage loves – a sneak peek

song is “anna laura lee” by yellow taxi.

coming monday august 9th to

Christiana -Dec 22, 2010, 7:31PM
GAWD that girl has the most amazing red hair ever..she should feel so lucky to have it...gorgeous
ANN -Aug 06, 2010, 12:45PM
AHHH i can not even wait for Vintage Loves to come out. this is going to chANGE MY LIFE, NO DOUBT.

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Post image for camel time

our august catalog is here! i’ve already told you about two of the models in this book, klara wester and hind sahli, but i failed to mention the other model – the camel!

our team named the beautiful “free people” camel who graces the cover and pages of our catalog janis joplin :)


i think the name suits her, don’t you?

the reason they thought to call her that is because the other two camels, who our team got to ride, were named jimi hendrix and bob marley!


i believe that’s jimi on the left and bob on the right :)




Alyssa -Aug 06, 2010, 4:02AM
Such beautiful camels! I love how often FP catalogs have animals in them :)
fp julia -Aug 04, 2010, 9:48AM
hi yes i believe she has extensions in and that is a fishtail braid :) ping- i will run your suggestion by our design team!

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Post image for pop up shopping

the urban outfitters interns organized a pop up shop over in building 543 today – they had apparel, accessories and stuff for the home at really low prices, sort of like the sample sales that we have for employees every once and a while. all proceeds are going to bike works. i think they did a great job and i scored some awesome finds! here are a few pics…







here are the items i picked up:



they match perfectly! unintentional :) i kindof want to wear the above four items together is that wierd?


i love the shorts. thanks urban interns!

sample sale siren -Aug 04, 2010, 2:37AM
that jumpsuit is cute!
-Aug 04, 2010, 1:07AM
it looks like that girl is holding the anthro shower curtain, which ive been wanting for forever! or maybe its the quilt?

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Trend Report

Post image for Trend Report

The sales have hit the stores and the Fall collections are slowly creeping in, already?! Yup I know!

It’s rather exciting though, I really like it when the transition time in fashion comes around. You can start fresh and experiment with new looks.

This weekend I fondled the runway shows to see what was cooking on the trends department. There’s a couple of key looks happening for Fall but the two that I’m liking the most are the “man up” look and the “Long View” as categorized by

The sound of light weight, slightly oversized silk, satin and chiffon shirts combined with blazers, cardigans, waisted belts and the MUST HAVE for FALL long mesh or chiffon skirts.

Girls are going crazy over the maxi skirts and I’m one of them. They give a very elegant silhouette that I’m somewhat addicted to.

Below are some of the lovely skirts that are available at Free People and the looks the designers are running down the runway.


Carrie -Aug 04, 2010, 3:58AM
Love all the new fall clothing!
-Aug 04, 2010, 3:57AM
I live in Arizona so everyone thinks I'm crazy when I get excited for coats, jackets, and cardis when its still 100+ degrees out! But who can resist all the cute new trends?

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