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Post image for tie dye is my bag

how cool are these tie dye bags? we are using these as packaging for the vintage loves collection and i think they are so beautiful –  plus they were made with love by some of our fp girls right here at the home office.

the ingredients:

dye in shades of fuchsia, orange, yellow, purple, turquoise and green!

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bags of various sizes and lots of rubber bands!


various tying techniques…


time to dye!

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they let the bags sit overnight so the dye sets in.


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next step – rinsing!

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hang me out to dry…

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and… ta da!

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i love it! i have a plain white free people bag that i think needs to be tie dye :)

Lavender -Jul 23, 2014, 2:25AM
So dissapointed you guys dont do this anymore! just received my free people vintage loves item was so sad to see a plain free people logo on it :( I used to love to use these for different things.
sunglasses hut -Oct 04, 2011, 12:17PM
Great items from you, man. I’ve take note your stuff previous to and you’re just extremely excellent. I actually like what you have got right here, certainly like what you’re saying and the way through which you are saying it. You’re making it entertaining and you continue to care for to keep it smart. I cant wait to learn far more from you. This is actually a wonderful web site.

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Post image for sing joyfully, even if it’s off-key

the other day another fp girl told me about the LA Ladies Choir, her current obsession.  i had never heard of them before but i was immediately intrigued.  they are a group of 30 women with careers ranging from music, fashion, art, literature and theater, and they sing covers of old folk songs and wear beautiful vintage dresses. how can you not love that? founding member becky stark (front woman of groups kavender diamond and the trio the living sisters) says the one rule of the choir is to sing joyfully, and she doesn’t care if you sing off-key. the ladies perform at venues around L.A., sometimes joined by flea of the red hot chili peppers, whose wife, model frankie raydar, is a member of the group (and her sister missy modeled in our march catalog!).


check out this video of them performing john lennon’s “happy xmas (war is over)” at space 15 twenty:

LA Ladies Choir perform “Happy Xmas (War Is Over)” from Space 15 Twenty on Vimeo.

images from their myspace page.

wholesale ladies apparel -Dec 01, 2010, 4:47PM
All of their dresses are so fabulous! You should mention where all of these vintage dresses were purchased from! I'm sure lots of people would want to purchase these dresses,including me.
Rikki -Aug 12, 2010, 10:54PM
I received a free people catalog from Bloomingdales there was a awsome necklace that the model had on in a few of the outfits. She had other necklaces that are free people jewelry I would like to own this necklace and the manager at one of your boutique suggested I post a blog and that you girls were wonderful and would help me find this necklace? I am a loyal customer of and your boutique's So please help me. If it is not a freepeople merchandise perhaps you could help me locate it? Thank you in advance for your help. I don't know how to upload a picture on here or if you even can. So if some one could email me I can send you a picture of the necklace. Please help

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Post image for sweet facebook fans









the last three photos were posted by one of our facebook fans who had them taken at gerald decock’s amazing home!

lindsey martin -Aug 12, 2010, 4:26PM
yay my photo is the third one! i was so excited to find out you put it on the blog! thank you so much! i lovelovelove free people!
Danielle -Aug 10, 2010, 10:23PM
i wondering is that in the third photograph? :) please and thank you!

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Post image for vintage











vintage.  to me a vintage piece carries a certain weight – it has been around longer than i have, it has a history, and an energy that radiates through it. touch it and you can feel the presence of its previous owner, a tiny rip, scratch or loose thread evidence of their past adventures.  a dress that was worn by a high school girl at a 1950s sock hop, a patched up pair of jeans worn at a beat poetry reading, or a blouse worn at a 1960s love in…the possibilities are endless.  this special uniqueness is what makes each vintage piece so irreplaceable, so treasured, and so desired.

view our vintage loves collection here.

Immax -Oct 26, 2011, 10:21AM
Chloe C -Aug 10, 2010, 10:43AM
this, and looking at all the vintage collection was a very nice blast from the past. Sometimes I wish my daughters knew more about this time - they are much,um,tougher. (But I am proud of them)(most of the time) Well put together, very evocative. Thanks!

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Post image for meet our vintage buyer!

this questionnaire will give you a little bit of an idea of who our vintage buyer is, but it doesn’t paint the full picture.  just like the items she works with, ali is one of a kind.  in the time that i’ve known her, i’ve learned that ali: 1. has an amazing cocllection of vintage rock tshirts, 2. has an adorable bulldog, named  chloe, who is blind, 3. left her car in arizona, 4. has a fisher price record player at her desk, 5. records her vintage purchases in a leather bound journal from the 1800s.

here’s a little more about ali :)

what is your theme song?

“sunny day sweeping the clouds away…” – sesame street!

if you could go anywhere in the world, free of cost, where would you go?

fantasy island

if you were stranded on an island, what 3 things would you want with you?

a bacon egg and cheese mcmuffin, an ipod and a satin eye patch.

how would you describe your personal style?

east meets west…old school urban cowgirl hippi crunchy.

what is your biggest fear?


winter, spring, summer or fall?

all you have to do is call.

what color are you?


what is your motto?

peace love happiness

what is your favorite hobby?

watching movies.

if you could spend a day with anyone – dead or alive – who would it be?

albert einstein.

nicole -Mar 18, 2013, 7:29PM
I love everything about this
Emily -Feb 11, 2013, 7:00PM
LOVE!!!! We adore vintage. Nothing like it. xxxx Emily of EL Vintage

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Post image for vintage loves is here!








shop vintage loves.

Freesoul -Mar 15, 2015, 9:26AM
I agree with most of you, and you can tell the positive reviews sound like someone from the company. I stumbled across this site from a pinterest link, not knowing who or what the company was about. 1. Absolutely shocked by the prices. 2. Brain tries to justify the prices 3. Cannot find justification, as, if you think you can't find all this stuff at markets and op shops, well you are a sheep and just think anything with a high price tag must be cool or worth it. Good luck to you in life! You can find this kind of stuff in op shops for sure! And cheap shops! In fact they are all boring, run of the mill designs and designed for those with no imagination that aquire self worth from the cost of their clothes. Give it to the poor and reassess your life!
vintage style clothing -Jul 15, 2013, 2:19PM
I am quite conflicted, I comments are quite varied but I notice price is one that keeps coming up here. Things look quite expensive. :/

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Post image for this week’s office style







Karla -Aug 06, 2010, 2:13PM
You girls all look beautiful! Everyone has their own style and it completely suits the Free People persona.
Ping -Aug 06, 2010, 1:52PM
such cute outfits!! i wished everyone at my office looked like that. my fave is the sheer tank and the gray pants with brown casual chic.

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Post image for hot hair tip!

so last month we made a little video showing you how to do a fishtail braid – and this month we have a kickass way to spice up your fishtail braid! our stylists and hair/makeup artist are loving this look right now – colorful streaks woven into the braid!

Now this can be done many ways- you can do one color or three, you can actually dye streaks in your hair, or you can put in colored extensions.

for the braid in these images our hair/makeup artist used extensions. she mixed blond, blue, purple and pink extensions together and spread them out before braiding them into a fishtail, which she then clipped into the model’s hair. simple enough, right?

here it is on a larger scale in our august catalog:


i love it and i am definitely going to try it!

Elena Golescu -Apr 24, 2012, 12:51PM
Direct sunlight is one of the common causes of hair damage. Even when you are wearing hair extensions, still protect your extensions and most especially your real hair from direct sunlight.
Lia -Mar 16, 2011, 10:15PM
This is lovely! I'm actually about to purchase some purple hair extensions but how did you get the color to be such an earthly, faded color?

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Post image for thursday poll – edition 104

our august catalog has some beautiful accessories. they all look so special and unique and complement the outfits perfectly.  which of these is your favorite?

the nile fringe earrings:

the traded treasure bib necklace:
traded treasure bib necklace

the gold coin pendant:
gold coin pendant

the saharan sun bangle:
saharan sun bangle

or the setting sun tassel earring:
setting sun tassle earring

and the winner of last week’s slip poll was the chiffon and lace tiered ruffle slip with 38%!

tiffany -Aug 05, 2010, 8:54PM
wonderful ,it is very beautiful.
-Aug 05, 2010, 8:47PM
i love the tassel earrings they remind me of holly golightly's ear plugs :p

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Post image for wanderlust style

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i love the relaxed, hippie vibe of the wanderlust style! captured by one of our awesome fp girls :)

-Aug 07, 2010, 7:51PM
So cool!!! Thank you fp
Amy -Aug 06, 2010, 9:53PM
Awwwwesome pictures! Thanks for putting them up!

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Post image for shooting our august catalog

when our team returned from morocco after shooting our latest catalog and shared all of their photos, i was completely blown away. the desert setting in the photos almost looked unreal – like something out of a dream. their experience shooting this book must have been incredible and these behind the scenes photos give you a glimpse of what it was like…

our team flew into marrakesh, and from there they traveled to morocco’s “hollywood town” of ouarzazate.  they then drove seven hours into the desert, arriving in the dark of night.  when they woke up, this is what they saw:

they had the option of sleeping in the tents, or outside!



the dressing room.


clothing takes over…


our senior stylist gets model klara wester ready for the shoot.


photographer benjamin alexander huseby at work in the sand.


pretty set.


camels in the background.


from afar.


models klara wester and hind sahli step out in another look…


…and up the hill they go.


the team.


getting klara ready for another shot.


tired from a long day.



big thanks to our producer for these photos :)

shop the catalog here.

Valentina -Aug 09, 2010, 10:29PM
I second the notion of having an info page with photographer and location info! This catalog has been my new favorite since the one with the pets from the animal shelter months ago!
samantha -Aug 07, 2010, 2:34AM
these sets are amazing!!!

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Post image for vintage loves – a sneak peek

song is “anna laura lee” by yellow taxi.

coming monday august 9th to

Christiana -Dec 22, 2010, 7:31PM
GAWD that girl has the most amazing red hair ever..she should feel so lucky to have it...gorgeous
ANN -Aug 06, 2010, 12:45PM
AHHH i can not even wait for Vintage Loves to come out. this is going to chANGE MY LIFE, NO DOUBT.

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