our free people store at space 15 twenty in los angeles is holding a spring outfit contest this sunday! stop by the store between 1pm and 3pm and put together your perfect spring look at the store. they will photograph you in your outfit and select a winner who will receive a free people gift card and be featured on the space 15 twenty website! the winner will be announced on space15twenty.com on tuesday april 13. make sure you rsvp for the event here!
so what’s your favorite look for spring? i’d love to know!
so have you all seen our new april catalog yet? if not you can check it out here – the catalog was shot in morocco and features some really beautiful dresses for spring and summer. which one of these moroccan-themed beauties do you love most?
this is heidi – an adorable customer who came into our bucktown, chicago store already wearing our lightshow babydoll tank and raving about how much she LOVES free people! our fp girls got to know her while she had fun modeling some outfits for them…
where are you from?
what is it that draws you to free people?
i love the attention to detail!
what’s your favorite free people item in your closet?
i’m buying it right now! these jeans are amazing!
the girls who work in our virginia stores sent me the following writeup on an event taking place in their area that they love – the national cherry blossom festival!
on march 27th, people began to flock to the DC metropolitan area to witness a breathtaking event – the flowering of the cherry blossoms along the tidal basin! in 1912, japan gave the cherry blossom trees to the citizens of the united states a gift of friendship. the cherry blossom festival is held every year – this year from march 27th until april 11th, and is located just 5 minutes from our free people store in clarendon, va, and 20 minutes from our tyson’s corner, va location. throughout the two-week festival, customers who visit the stores are inspired by the cherry blossoms, which symbolize the fresh, bright renewal that spring delivers. the free people girl loves venturing into DC to enjoy the colorful blossoms blooming in her path and to fulfill her love of nature.
read more to see some stunning photos and a selection of free people items that evoke the spirit and beauty of the cherry blossoms!
cara has been with us at king of prussia, pa as an associate for quite a while now and has been a great part of our team. her hard work and love for the brand has landed her an operations internship at the home office this summer – we look forward to having you here, cara!
today’s featured artist is actress/singer/style icon charlotte gainsbourg. she has long been france’s sweetheart and calls paris home, but she’s making a name for herself in the US as well thanks to her latest album, IRM. since releasing the album she has embarked on her first live tour, culminating with a top spot in this year’s coachella lineup (she’s playing on sunday). IRM is a collaboration with beck, who wrote and produced the songs using notes and lyrics that charlotte supplied. the subject matter on the record is heavy- in 2007 she underwent surgery for a brain hemorrhage – the title track “IRM” is MRI in french, and incorporates the sounds of the machine. while that might sound ominous, the song is actually upbeat and the feel of the album is uplifting. it is the story of someone overcoming a challenge and using that difficult situation to make something beautiful.
the climate in morocco is warm almost all year round, although temperatures do differ depending on where you stay – coastal towns are much cooler and marrakesh can be pretty hot, especially in summer months. an item like the fes romper would be the first thing in my suitcase because it’s casual and cool for daytime but could be dressed up at night. for the hot days exploring the medina and sightseeing around the city pack some shorts, a tank and some comfy sneakers or sandals. layering pieces like the scandalous lace top and irina slip dress are perfect and take up little room in your suitcase, and of course- lots and lots of gold jewelry and a sun hat!
one of our favorite trends for spring are wrists piled with bracelets and bangles- brass, silver or gold, it doesn’t matter, and the more the merrier is a key motto here. mix delicate gold leaf patterns with bulky mesh and brightly painted flowers for texture with a touch of the unexpected. this look has a multi-cultured and exotic feel, giving the illusion that you’ve traveled the world collecting pieces from different places along the way to display like artwork on your arms. give a simple summer dress a mysterious edge and turn a casual daytime look like shorts and a tee into rocking evening attire – just layer on some bracelets and you’re good to go!
April kicked off with a beautiful Easter weekend and our direct business kicked off with a beautiful visual – Sweet Jasmine which is out story for April.
Here’s the mindset:
A girl’s life captured through accidental snapshots, a memoir…
Reminiscent of a girl who has just come back from a well-travelled journey in Asia. She’s brought back with her a beautiful wise story full of depth and emotion. She’s pinned her thoughts in photos, incidentals that are placed together creating a feeling of solitude and luminosity.
Sweet jasmine was born through Asian watercolor landscape and simple floral illustrations. Think apple branches, lotus flowers, daisies and doves, made up of cool blues, royals, pinks and purples as well as minty greens and Chinese red. Pretty/sweet elements are toned down with crude/rough collages of graph and ripped paper. Branches and pencil detail contribute to a flux of affection.
Portraits of flat shot clothes have charm, while beautiful wallpaper backdrops animate a soft feminine feel.
when we did a survey on the blog earlier this year we asked you all to answer the question “if the free people blog were a travel destination, where would it be?” topping out the responses was india, and a close second was morocco…which was interesting because we had just finished shooting our april catalog there! morocco is a mythical place with an incredibly rich culture and fabled cities like tangier, the vibrant gateway to africa, casablanca, made legendary by the 40s hollywood movie named after it, and of course marrakech, where our team stayed.
We’re intrigued by fashion everyday – it stimulates, inspires, and influences everything we do. We’re always looking for the freshest trends and the newest movements in street style and boho fashion, and we constantly fuel our ideas with the best from fashion culture.