lou is our guy’s girl – a tomboy with a feminine side who can be sexy without losing her rough and tumble, rock n’ roll edge. she’s the type of girl who can roll out of bed and throw on cutoffs and a t-shirt and walk out the door without any makeup. the key to her style is being ready to hop on her skateboard or bike at a moment’s notice and disappear in a cloud of dust, because she’s always moving – with the wind in her hair and her beat-up sneakers or boots on her feet.
to capture the gritty style and energy that is lou we went to FDR park in philadelphia, a perfect location with its mix of grunge and beauty. it winds around a scenic lake with ducks and blossoming trees and ends under the highway with a skatepark, where the sound of wheels grinding on concrete made our ‘lou’ right at home. here are some of our special shots to give you some insight into the spirit of lou!
She grew up building dams in rivers and climbing trees. She’s been nurtured into one of the boys. She’s adventurous and not afraid of the outdoors. Spontaneity calls to her and Skate parks are where you’d find her, swinging on bars, teasing the air around her. This girl likes to twist her favorite classics – fedoras, cargos, pinstripes and retro sneakers until they are out lived. Say hello to Lou…
I’ve been trying to get into this mindset ever since I watched the Lords of Dog town film starring Heath Ledger and Emile Hirsch (2005) however I don’t think I have the attitude!
As soon as I heard about this trend I jumped straight to Erin Wasson for inspiration (who wouldn’t… right?)
She’s at the top of the hierarchy when it come to skater cool. I take a note out of her book when it comes to styling.
the winner of the space 15 twenty spring outfit contest is adalinda! i love how she took a simple outfit and played it up with accessories – she looks comfy and stylish! as winner, she received a gift card and her outfit was featured on the space 15 twenty blog.
about a three hour drive through the desert to the west of marrakech will bring you to the seaside town of essaouira in morocco. from the pictures you can feel the laid back vibe of a quaint fishing town, but essaouira also has an artistic culture that is very much alive- its medina houses several arts and crafts businesses, the beach is an ideal location for kite and windsurfing, and for the past 12 years the town has hosted the gnaoua festival of world music. often referred to as the “moroccan woodstock,” the festival lasts four days and attracts close to a half million spectators. one of the city’s most famous landmarks is the castle made of sand- said to be the inspiration for the jimi hendrix song, although he hadn’t yet visited essaouira when he wrote it. several images from our april catalog were shot in essaouira, and in looking through these photos i can certainly see why our team was drawn there.
the morocco catalog was shot by photographer dan martensen – he also shot our february catalog – we love him. the team also worked with morocco-based producer fred fantun, who has worked on numerous fashion editorials, and his familiarity with the area saved our team on multiple occasions. one obstacle? the lack of cars- our team had to use three carts to carry all of their shooting equipment, but luckily their porter was awesome and had a huge smile on his face the entire time as he helped them maneuver the narrow streets and alleyways. our team shot the catalog in several locations, including marrakech, essaouira, the house where they stayed and on the balcony of the villa maroc hotel. they did an amazing job and found some truly beautiful locations for this shoot…next time bring me along, please!?!
we love being used as inspiration and hope to encourage it … photographer javiera estrada used free people clothing to style part of a look book for a jewelry designer! thanks so much javiera, we’re very flattered and your photos are beautiful! check out a couple more of her photos below that we love and think exude free people spirit…
when our team went to morocco to shoot the april catalog their first stop was marrakech. they stayed in a gorgeous spot just outside the city, where small streets and alleyways recede into a vast grove of palm trees. the sounds of the city are a distant memory as you enter a peaceful oasis where oranges grow on trees and roses climb the walls towards your balcony window. the hotel is called les deux tours and these pictures taken by our producer speak for themselves…
our free people store at space 15 twenty in los angeles is holding a spring outfit contest this sunday! stop by the store between 1pm and 3pm and put together your perfect spring look at the store. they will photograph you in your outfit and select a winner who will receive a free people gift card and be featured on the space 15 twenty website! the winner will be announced on space15twenty.com on tuesday april 13. make sure you rsvp for the event here!
so what’s your favorite look for spring? i’d love to know!
We’re intrigued by fashion everyday – it stimulates, inspires, and influences everything we do. We’re always looking for the freshest trends and the newest movements in street style and boho fashion, and we constantly fuel our ideas with the best from fashion culture.