Sew Kewl

Friend of FP Elizabeth Garvey loves and collects old photographs, and houses them all in her blog, Sew Kewl. “One of the things I love more than anything are old photographs, especially from different cultures. Life seemed so simple back then, and their outfits were just the cutest!” says Elizabeth.

Check out Sew Kewl at Etsy where you can find little wonders such as this…

One of my favorite women’s tees that we are selling right now is the We The Free Kitty Hawk Tee.
Something that tickled the curiosity of myself and my fellow Free People bloggers however, was whether the tee had been inspired by the fact that our home office is located on Kitty Hawk Avenue…
So I searched out the designer mostly responsible for the tee, Gabrielle, asked her-
and to my delight, the answer was yes! The print had been inspired by our humble street.
She also told me a little about the process of burning out a tee to make it thinner
and have that vintage feel.
They start with a poly-cotton material, then come up with a print or a set of areas they want to “burn out.” You’ll notice on these type of garments that some areas are thinner than others. The areas more thinned out have had a type of print applied to them which has a chemical that when washed, dissolves the cotton but leaves the polyester. After the fabric has been burnt out, it is dyed. Generally, after the dying is when the garment is constructed.
The screen print is the last thing added.

A friend of one of the fp girls made the May catalog video (see the previous entry) and it turned out so amazing, we wanted to share a little about his process and inspiration. Here is what Ram had to say about his work on the project.
“Carrie (fp creative director) first sent me a 3-4 minute cut done there with music and everything. I used that footage and grabbed stills from it I liked compositionally and took them into Photoshop to create color boards. The whole idea was to create a dreamy feel for the video. This is something I like to incorporate into a lot of what I do.
My background is illustration, specifically in concept art and matte painting, which is basically just creating images which don’t actually exist, but could in a potential fantasy world. The boards showed how far I’d like to push the piece. From there, David Bokser and I requested more footage. I scrubbed through it and found everything I liked and then we started on the final edit. I also knew I wanted it to end with “Free People” written in the clouds. I also spent a good bit of time going through the footage to find frames of the behind the scenes people and even some other interesting shots and treated them with texture and color for the “flicker” shots through the whole piece. I’ll post some of the favorites on my website once the video is released.

The choice of music was difficult at first. When Carrie initially brought up the possibility of doing this I had some music in mind that reminded me of the drive down the Pacific Coast Highway (where Big Sur is). I really wanted to use a certain track, but I didn’t want that to dictate the mood. I wanted the clothing and the models to be first. When Dave played me the piano track, I was hesitant at first to let go of what I originally wanted but after a few listens and some changes I enjoyed it more and more and felt it was fitting.
I really love Free People. Is that weird for a guy to say? :) I think maybe the cute models have something to do with it. Ha, no really, what I love most about FP is the use of textures, patterns, and color. I am one to always incorporate texture and rich color into what I do. I think the clothing just looks great, it has a vintage flare to it but very modern and stylish. Another quality I really love is how the inspirations for the trend come from around the world. I’d love to do a photoshoot for Free People on location and create a catalog and video.
The creative inspiration question… always a tough one. A while back, Kara (from fp) introduced me to a photographer, Tim Walker, whose work I’d seen before but now that I knew the name I fell in love with the work when I saw an entire gallery of it altogether. His work, alongside a slew of fashion photographers, have been really inspirational. I’ve actually come up with some photo shoots of my own that I hope to start working on soon. A huge director inspiration for me these days has been Bruno Aveillan. His video for Louis Vuitton is incredible and his cinematography is practically flawless. In the future I’d love to come on set and shoot the videos for Free People as a more narrative piece that incorporates the clothing as the showcase.”
The music is by an artist named Michael David Crawford. Ram said “We basically wanted something dreamy and devoid of words so we could focus on the visuals. I do love piano and want desperately to learn to play. :) Originally the piece was going to incorporate an E.E. Cummings poem I really liked, but after the edit and visual effects were done, we were really happy with it and didn’t want to detract from what we already had.”
Ram’s web site:
David Bokser’s site:

kristy -May 12, 2008, 5:59PM
that video was really amazing.. anyways, you guys should do another blog about one of the models! (:

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Meet our intern Pruitt! She is doing an awesome job helping out with the blog to bring you more nuggets from the FP home office. Check out these videos while Pruitt interviews people on the streets and asks, “Do you know what Free People is?” And check out her shopping trip.
We’ve updated our youtube page with a few new videos you haven’t seen before, so go there to see them all…

Lucas -May 20, 2008, 7:04PM
Great interviews. She's natural and has real enthusiasm.
Emma -May 14, 2008, 2:43PM
I adore her voice, it's so calm and soothing :)

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Here is our behind the scenes look at the Free People Home Office in Philadelphia. This video shows our three summer trends for 2008.
Peace Corps Prep: Inspired by girls in the peace corps traveling in India.
Everything But a Flower: A collection of new and vintage geometric patterns and shapes.
Mayan: Inspired by the beautiful Mayan Riviera and Aztec designs.

fpgirl -May 07, 2008, 8:43AM
If you can't see it, you can view it on youtube. Here's the link...
darla*fatale -May 06, 2008, 3:09PM
the video doesn't show up...?

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vintage sunglasses

We have this amazing collection of vintage sunglasses acquired from Selima Optique, the famous luxury eyeglass boutiques from LA, NY and Paris. Each pair is original and in pristine condition. Check out shades by Dior, Lacoste, Dunhill, and Vuarnet. There are also these sweet color-changing Chameleon sunglasses in assorted colors. Check them all out here.

ray bans wayfarer cheap -Jul 26, 2013, 5:28AM
brooklyn -Dec 20, 2008, 8:48AM
I absolutely love the orange sunglassses, I wonder if they still have them, another place I shop for vintage sunglasses is

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Post image for november catalog coming!

Our November catalog drops this week! Our inspiration was based on Tibet. Read more »

black hattitude -Oct 29, 2009, 9:46PM
Hi, thanks for the great quality of your blog, each time i come here, i'm amazed.
Thimblescratch -Dec 04, 2007, 6:38PM
When I saw the Tibet catalogue and the clear inspiration for the clothing, it was very inspiring and beautiful. Some of the models looked like they did not enjoy being there but the beauty of the area and the environment spoke volumes and I must say it did complement the clothes beautifully. The most beautiful picture of all was the Tibetan man wearing a scarf. The model looks almost cringing but I won't let that detract from the image. The man shines so beautifully, so radiantly, I was taken aback in amazement. The photo of him really struck a chord with me, and brought tears of joy to my eyes. I think that is the most beautiful page in the book. Every time I look at his smile, I feel completely inspired by his beauty. It makes me wish you would have included some information about the plight Tibet's people are facing. In this country awareness is lacking and in fact UNawareness is a disease. The beauty of Tibet in the pages of your catalogue would have been even more inspired if you would enlighten the casual viewer of the seriousness the country is facing. The comments received here are showing the desperation of those who are aware with Tibet's plight. In any case, thank you for a deep, gorgeous, and thought-provoking collection. Peace, Thimblescratch Handmade Clothing

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candace ang

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We would like to share a little background info about one of our favorite jewelry designers, Candace Ang. Read more »

Linda Zweygberg -May 01, 2009, 2:56PM
Hi there! O love your blog (: I can see that you lika Candace Ang, and so do we! Check out our blog-posting her jewelry and a interview with her! a great day!' // Linda
Jennifer -Oct 27, 2007, 2:24AM
OH WOW - I really love this designer! I have been seeing her work around alot in magazines and's really cool to see it here and that you guys support young, fresh talent!

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becky kelso

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We would like to introduce you to jewelry designer Becky Kelso. We have been selling her jewelry since we’ve opened our first Free People store, and her rings have always been a favorite of our customers. Read more »

fpgirl -Oct 12, 2007, 8:50AM
Hi Candace. I don't easily have access to our store inventory. You could call our call center and they should be able to direct you to a store. 800-309-1500. Hope they can help!
Candace -Oct 09, 2007, 3:09PM
Can you tell me if you have the Canvas Princess Backpack Style #: 74B0017 in any of your stores? and if so what one and what is the number?

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Post image for august catalog inspiration

On it’s way to you, our August catalog! The inspiration for this collection is a mix of art nouveau, mod and glam. Kind of dark, decorative and beautiful… Our catalog team was in London a few months ago, on their way out to shoot the Grunge Princess July catalog at Vintage Vacations. While in London, they met up with some friends at a restaurant. The atmosphere was so amazing there and they decided it was perfect for their next shoot! They also scouted some other locations, a private home and a beautiful park.

Jess -Aug 11, 2007, 2:47PM
Aww thanks so much! I hope it works out! =) Many kisses! xx
Jo -Aug 11, 2007, 4:05AM
Wow! Jess´s idea is amazing, it would be great if it became true!

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Post image for homestead


I’m sure you’ve noticed all this talk about “homestead” on our website the last week or two. What’s homestead? It’s the name of our latest trend concept. Since we didn’t do a catalog inspired by this trend, I thought I’d give you some of the info we use in the home office to connect to this idea. Check out this poem written by one of our girls on the creative team… Read more »

adeline -Dec 14, 2011, 8:41AM
very nice dress :) This is still available in 2011 ? Thanks, Adeline
Emily -Jun 30, 2007, 2:29AM
Ok great, thanks!!

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Post image for may catalog is here!

Check out our new May catalog!!! Keeping along with our travel theme, this trend concept is inspired by Asia. Read more »

ki h -May 15, 2007, 7:22PM
I love the catalog. It's like little pieces of art on each page. I especially love the song lyrics! Great touch.
sidsel - spagat -May 13, 2007, 12:38PM
Ohhh - your catalogues are little gems - is there some way to get hold of them when you live outside of US?

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