Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Upcoming Store Events

We have some great events going on at some of our stores this weekend and next week! Here’s the lowdown…

Coat Drive Kick Off Party at Free People Upper East!

Sunday December 4th 12PM-5PM

Free People Upper East (1319 3rd Ave, NYC) is hosting a Winter Coat Drive in collaboration with New York Cares that will take place this Sunday through Saturday December 10th.  During this time, every time a customer donates a coat they will receive 20% off their purchase for that day!

The store is having a KICK OFF PARTY this Sunday Dec. 4th 12-5 pm with a DIY ornament station hosted by yours truly!

There will be holiday inspired food and beverages provided by Aly Debbas from the blog From Graduate to Gourmet for customers to enjoy, and of course don’t forget to bring any old coats you may have to donate to the cause!

For more info and to RSVP visit the Facebook Page.

Hope to see you there :)

In addition to the coat drive, our New York stores are taking toy donations for Toys For Tots!

Customers can bring in a brand new toy to our 5th Ave, Upper East, SoHo or Brooklyn stores and be entered to win one of three $100 gift cards, now through December 21st!


Free People Buffalo Grand Opening!

Friday December 2nd, 5pm – 9pm

Celebrate the Grand Opening of Free People in Buffalo NY!  Shop our new product while you enjoy wine and cupcakes by Sassy Sweets!

Check out a special art presentation and auction from 5-9 pm featuring work from the Buffalo Arts Studio.

AND – there will be a special gift with purchase for the FIRST 20 customers!

For more info and to RSVP visit their Facebook Page.


Holidate at Free People Paramus!

Tuesday December 6th 6pm-9pm

FP Paramus is holding a fashion show event showcasing our newest styles! A stylist will be available to help perfect your holiday look, and there will be a DJ and refreshments to enjoy! Don’t be late, because the first 50 guests will receive special gifts at the door. And, a raffle winner will receive an amazing gift basket that the store has put together, and 2 special runner ups will get little presents! Customers who spend $500 or more will get special gifts with purchase.

For more info and to RSVP visit their Facebook Page.

Pinkerton -Dec 02, 2011, 7:34AM
Free People in Buffalo! Hell Yessss!!!! :-)
-Dec 02, 2011, 12:03AM
When is the Michgan store opening?! I am too excited to wait any longer!

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Post image for December Calendar

The months keep flying by! Happy December… visit our flickr page to download the large version of the calendar in regular or widescreen!

fp brigette -Jan 08, 2014, 5:26PM
Kel - yes! It's up now :)
fp julia -Jan 03, 2012, 3:16PM
yes, there will be a 2012 calendar, it's not ready quite yet but stay tuned!

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Post image for DIY Event this Friday in Portland!

You’re getting two for one today!! Two DIY projects, that is :) This one is in relation to an event we are having at our Portland store this Friday 12/2!Read More

mary -Apr 30, 2014, 10:26AM
Is there one in 2014 great ideas..
Lauren -Apr 22, 2013, 7:00PM
Gorgeous! I am definitely going to give this a shot!

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Post image for A Walk in the Woods

I am 100% without a doubt a summer person – I love the heat, I love the sun and the feeling of freedom that hangs in the humid air, even though you still have work. But I will admit, there is no better time of year for a good weekend hike than the fall. The crisp air is much more comfortable to work up a slight sweat, and the scenery is breathtaking. Not to mention, I love the sound of leaves shuffling under foot.  Here are some photos from a fall hike in Fairmount Park – a place that lets you forget you’re in a city and reconnect with nature.











skipping stones.






Tamberine -Dec 01, 2011, 4:14PM
the bridges remind me a little of where I live, Richmond, VA
Anna -Nov 30, 2011, 5:17AM
amazingly beautiful! :)

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Post image for Blogger Diary: A Thanksgiving Feast

I love Thanksgiving. It’s one of the holidays that my family does best – centered on good food and warm sentiments. Each year, my mother wakes up at the crack of dawn to get cooking – something she’s been doing ever since she was eight years old. She starts with the pies – so when you turn up all bleary eyed from your bed, the sweet scent fills your nostrils and puts a drunk smile on your face. A fire is already blazing in the wood oven, and we all plop down on the couch with blankets, dogs, and the Thanksgiving Day parade. Quickly, hot cups of Jo are distributed, and you couldn’t be happier.

This year, once the caffeine had hit my brain, and I was able to pull my couch-loving-self together, I whipped out my camera to document. In the past year I’ve gotten a lot more into food photography. Not just looking at it on the pages of periodicals, but also practicing it a bit myself. Thanksgiving is a visual playground of food, and this seemed like the perfect chance to mess around…

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My Aunt came from Italy and we prepared one of my favorite Italian desserts – Monte Bianco. It’s made with a puree of roasted chestnuts and whipped cream.

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Abigail looking very guilty after trying to steal some turkey…

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I had to include how beautiful the sky was at sunset. Hope you all had a great thanksgiving! xx

Katie Urie -Dec 09, 2011, 7:29AM
This looks so wonderful, especially around the holiday season I think you have such great ideas, and that's so much for sharing.
heather -Nov 29, 2011, 11:46AM

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Post image for Fall Display Deer Giveaway!

We have a very cool giveaway for you today!! When I first saw our fall displays I fell completely in love with the deer – each store got one of the sculptures, which they then painted and embellished so that each one is unique and special to the store where it lived :) Now that our holiday displays have gone up in stores, and Fall displays have come down, we have some deer that we’d like to give away!

Since the deer are large (and heavy!) and fragile, we are offering the giveaways separately in each location where they are available, so that the winner can go pick it up at their convenience.

The following locations are each giving away ONE DEER. Please click on the link for your desired location and fill out the brief form to enter to win. This giveaway will remain open for one week, and then I will pick one winner for each location. I will send the winner a confirmation email and put you in touch with the store so you can schedule a time to pick up your deer.

These would make the most amazing lawn decorations! Good luck :)

*click on the link below for the store closest to you and fill out the form to enter*


Free People Scottsdale – 15147 N Scottsdale Rd, Scottsdale AZ


Free People Cahuenga – 1520 Cahuenga Blvd, Los Angeles CA

Free People Corte Madera – 1618 Redwood Highway, Corte Madera CA

Free People Glendale – 137 South Brand Blvd, Glendale CA


Free People Boston – 800 Boyleston St. #A, Boston MA

Free People Burlington – 75 Middlesex Turnpike, Burlington MA

Free People Cambridge – 63 Church St, Cambridge MA

New York:

Free People 5th Ave – 79 5th Avenue, New York NY

Free People Garden City – 630 Old Country Road, Garden City NY


Free People Arlington – 2700 Clarendon Boulevard, Arlington VA

Free People McLean – 1961 Chain Bridge Road, McLean VA

**UPDATE: Check your email, the winners have been contacted!!**

Allison -Dec 06, 2011, 3:24PM
Have the winners been picked yet?! I've been checking my email every hour I want that Garden City deer!!!!!!!!
Caitlin -Dec 05, 2011, 2:04PM
Have the winners been picked yet?! I have my fingers crossed for the Corte Madera one! :)

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Post image for Black Friday Events in our Stores!

Here’s a rundown of what some of our stores are doing for the biggest shopping day of the year!

Black Friday Sneak Peek at FP Costa Mesa!
November 25; 5AM-10PM

5:00-6:00am fans of Free People South Coast on facebook receive 10% off your purchase! You can “like” them at the door to be allowed in. Get first dibs on exclusive FP merchandise and enjoy cookies and refreshments while you shop.

6:00-7:00am the first 10 shoppers will get handmade leather/fabric totes with purchase!

All day check out online exclusive items only available at Free People South Coast!

**make sure to bring your phone so you can show us you like like our fan page @ the door to get in***

For more info visit their Facebook Page.


Give a Little, Get a Little
Black Friday @ FP Studio City

7AM – 7PM

Anyone who comes in and buys a gift on Friday November 25 will be entered in a raffle to win a day of pampering for themselves!

The prize includes a lunch for 2 at Charlie’s Pantry, a mani/pedi, and Starbucks on us!

For more info visit their Facebook Page.



Black Friday Giveaway at FP Santana Row
6AM – 10PM

The first 25 customers to spend $100+ will be entered into a raffle to win a FP gift card worth $50 and a gift basket filled with hand-made goodies from the Santana Row FP girls!

For more info visit their Facebook Page.



A Holiday Affair at FP Walnut Creek
7AM – 9PM

Stop by FP Walnut Creek for a cup of coffee and breakfast treats while you shop! Whether you’ve been battling lines since 3 AM or just stepping into the madness of Black Friday our stylists are happy to accommodate all of your shopping needs! You won’t need to lift a finger, we’ll do all the shopping and gift-wrapping for you! Hurry in, the first 25 customers who spend $150 or more will be entered into an exclusive raffle offering a $50 gift card amongst other gifts. See you there!

For more info visit their Facebook Page.



Cozy Party at FP Austin Downtown
10AM – 8PM

Enjoy sweet treats and a hot cocoa bar while you shop! There will also be a raffle for a FP gift card- for every ‘cozy’ item bought, you will be entered to win!

Fore more info visit their Facebook Page.



Cozy Cocoa and Cookies at FP Houston City Centre
6AM – 10PM

Comfy, cozy, cups of hot chocolate and cookies for our Free People friends and shoppers, to keep you peppy for a full day of shopping! FP fabulous ‘fringed bags’ are back and FREE with $100 or more purchase. And a cozy little contest for our fabulous FP fans… Enter your name with every cozy item purchased for a chance to win a gift from our FP gals to you!!

For more info visit their Facebook Page.



Shop Now, Be Merry Later at FP San Antonio
8AM – 11AM

Shop early between 8AM-11AM and receive 10% Off your entire purchase! Also, get a sneak preview of this season’s “MUST HAVES” for Holiday 2011 and enjoy a quick “Grab & Go” breakfast before you leave compliments of Free People San Antonio!

For more info visit their Facebook Page.


And, for those of you who prefer to stay home and shop online, enjoy Free Shipping all weekend long!

Britney Cherry -Nov 21, 2012, 10:39PM
What will the mark downs be ?
Cindy Chun -Nov 16, 2012, 7:52PM
you need to have a store in Honolulu please!

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Post image for Happy Thanksgiving

We lost power in our office! We’ve been sent home for the holiday but I’ll be back Friday – and keep an eye out for a post with a rundown on what some of our stores are doing for Black Friday :)

Hope you all have a very happy holiday full of family, friends and good food!



Anna -Nov 23, 2011, 3:34PM
Happy Thanksgiving :)
Christina -Nov 23, 2011, 12:31PM
Lucky ducks getting to leave early for the Holiday. Happy Thanksgiving! xo, Christina

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Post image for Two New Stores Opening Tomorrow!

First up, Free People is coming to Michigan! Troy, MI, to be exact, and we’re celebrating with a grand opening party all day long tomorrow (10AM – 9PM)!

They will have cookies and coffee and a beautiful new store to shop! For more info and to RSVP check out their facebook event.



Also opening tomorrow, Free People Water Tower Place! They will be celebrating with a holiday party and treats from 6pm-9pm!

Plus, with the purchase of any holiday sweater or dress, you’ll be entered in a raffle to win a $50 FP gift card!
Fore more info and to RSVP click here.
Bridget -Dec 10, 2013, 3:00PM
Yes, Madison, W!
Cera -Dec 09, 2012, 9:54PM
MADISON, WI. please?!

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Post image for Blogger Diary: Birthdays and Photography

“How old would you be if you didn’t know how old you were?”

My birthday was last week… its funny how as you get older, you start to worry about birthdays more, and want to acknowledge them less. I’ve always felt that the day itself doesn’t really hold much significance, but whenever it comes around I think of it as a time to reflect on the past year, and also think about the year ahead and what I want to do with it.

My dad got me a new camera. As someone who once aspired to be a professional photographer, and built a darkroom in his parents basement, he appreciates photography and has always been incredibly supportive of my little “hobby.” I’ve taken photography classes in the past, but with film, not digital – and this year I want to make a conscious effort to work on it.

So over the past week I’ve been playing around with the new camera a lot, and using it to capture little bits of what I’ve been up to…


My friend made homemade apple cider using tea-bags filled with spices (and a little bit of rum)… YUM!


And after several months of living in my current apartment, I FINALLY got around to hanging up some artwork! The fish is by my sister’s super talented boyfriend; one of my best friends had the painting on the left below done of my shore house –the sweetest gift I’ve ever gotten.



I spent some time yesterday working on a DIY with these fun colors of embroidery floss! Can’t wait to share :)


And lastly, I thought I’d share a few of the Free People items i can’t stop wearing lately! The velvet extreme flares are the most comfortable, luxurious pants I’ve ever worn – they’re getting a lot of wear this season. My sister got me the marled yarn pullover in this lovely wine color and it’s my new favorite sweater! And technically my Gola sneakers are from February of last year when we sold them before, but I still love them just as much today and am contemplating getting another color… put together these items make a cute outfit too!

And, my kitten Jam, who always wants to be the center of attention :)

Oh and to answer the question I started with… I think I would think I’m in my early twenties. How about you??

sassyj -Nov 22, 2011, 1:05PM
Love the paintings of the fish and the beach house!! so sweet:) I would be 29.
fp julia -Nov 22, 2011, 10:53AM
faith - its a canon rebel it takes such lovely photos :)

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Post image for Awesome Event in SoHo This Weekend!

Remember a little while back, we shared a guest post from one of our stores associates in Brooklyn who makes really amazing crochet vests? Well our SoHo store is having a cool event this weekend and she will be raffling off four of her beautiful creations!

Stop by the store this weekend (November 19th & 20th) and purchase a “Cozy” Product: Sweaters, Scarves, Cold, Weather, Socks, etc – and we will enter your name in the raffle to win one of the four vests! Enjoy some hot cocoa and apple cider while you shop as well :)

For more info visit their facebook page.

KERKROW -Nov 18, 2011, 3:56PM
WHYYYY?!?! WISH I could make it to this amazing event!! I've literally been dreaming of wearing on of these daily!! MUCH LOVE FP

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Post image for Guest Post: Philadelphia Style Through Swedish Eyes

Our friend Elsa of the blog Styleabaad put together this awesome guest post. Enjoy!

Philadelphia Style Through Swedish Eyes

If Stockholm was a garment it would without a doubt be a black leather jacket – classic, chic and a safe style bet. Philadelphia on the other hand would be something more complex, like a multicolored romper – experimental, colorful and a bit risky.

Moving from my native Sweden to Philadelphia was a cultural shock in several ways. Never had I talked to strangers in elevators before or got a compliment for my hat from someone on the street. I also quickly realized that when my beau and I went out for a bite at night people thought we were attending a black tie event rather than having an evening snack. The 60’s vintage silk dresses I felt so comfortable wearing for dinners in Stockholm suddenly made me feel like a snob in the bar next to people in flannel shirts and flip-flops.

Stockholm is known worldwide for it’s phenomenal street style and I couldn’t agree more. The streets are crowded with well-groomed guys in slim fitted jeans and 5.8 ft. women looking like they’ve just stepped out of an edgy editorial. However Sweden has always been a homogenous society, at least compared to the multicultural United States. This may be the reason why I’ve always thought that the Stockholm style was so uniform; everyone seems to have such similar idea of fashion, to the degree that I’m wondering where the creativity is. Maybe the carbon copy fashion is in our Swedish genes because of our society’s homogenous history… but one style fits all? I don’t believe so.

In Philadelphia I found myself reinventing my style. I had been detoxed of the minimalistic and formal Stockholm style and now felt this new city inviting me to express my personal style. Philadelphia is such a diverse city. Cultures, styles and trends all blend into a mix that might not necessarily be the most trendy but has influenced me to experiment more with how I dress. In Philadelphia I dress more casual, I wear more colors and I care way less about what everyone else is wearing. I’m thankful for the inspiration my new city has given me and I kind of like what my personal style has transformed into. In fact I’ve never expressed myself more through my style than I do today.



Collage images via Stockholm Streetstyle; others via Styleabaad.

Such an interesting perspective!! Thank you Elsa <3

kristina@beancakes ★ -Nov 22, 2011, 12:05AM
this was such a great post elsa!! thanks for sharing!! i absolutely LOVE your style as you already know!! xoxo ~ kristina

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