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Post image for Two New Stores Opening Tomorrow!

First up, Free People is coming to Michigan! Troy, MI, to be exact, and we’re celebrating with a grand opening party all day long tomorrow (10AM – 9PM)!

They will have cookies and coffee and a beautiful new store to shop! For more info and to RSVP check out their facebook event.



Also opening tomorrow, Free People Water Tower Place! They will be celebrating with a holiday party and treats from 6pm-9pm!

Plus, with the purchase of any holiday sweater or dress, you’ll be entered in a raffle to win a $50 FP gift card!
Fore more info and to RSVP click here.
Bridget -Dec 10, 2013, 3:00PM
Yes, Madison, W!
Cera -Dec 09, 2012, 9:54PM
MADISON, WI. please?!

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Post image for Blogger Diary: Birthdays and Photography

“How old would you be if you didn’t know how old you were?”

My birthday was last week… its funny how as you get older, you start to worry about birthdays more, and want to acknowledge them less. I’ve always felt that the day itself doesn’t really hold much significance, but whenever it comes around I think of it as a time to reflect on the past year, and also think about the year ahead and what I want to do with it.

My dad got me a new camera. As someone who once aspired to be a professional photographer, and built a darkroom in his parents basement, he appreciates photography and has always been incredibly supportive of my little “hobby.” I’ve taken photography classes in the past, but with film, not digital – and this year I want to make a conscious effort to work on it.

So over the past week I’ve been playing around with the new camera a lot, and using it to capture little bits of what I’ve been up to…


My friend made homemade apple cider using tea-bags filled with spices (and a little bit of rum)… YUM!


And after several months of living in my current apartment, I FINALLY got around to hanging up some artwork! The fish is by my sister’s super talented boyfriend; one of my best friends had the painting on the left below done of my shore house –the sweetest gift I’ve ever gotten.



I spent some time yesterday working on a DIY with these fun colors of embroidery floss! Can’t wait to share :)


And lastly, I thought I’d share a few of the Free People items i can’t stop wearing lately! The velvet extreme flares are the most comfortable, luxurious pants I’ve ever worn – they’re getting a lot of wear this season. My sister got me the marled yarn pullover in this lovely wine color and it’s my new favorite sweater! And technically my Gola sneakers are from February of last year when we sold them before, but I still love them just as much today and am contemplating getting another color… put together these items make a cute outfit too!

And, my kitten Jam, who always wants to be the center of attention :)

Oh and to answer the question I started with… I think I would think I’m in my early twenties. How about you??

sassyj -Nov 22, 2011, 1:05PM
Love the paintings of the fish and the beach house!! so sweet:) I would be 29.
fp julia -Nov 22, 2011, 10:53AM
faith - its a canon rebel it takes such lovely photos :)

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Post image for Awesome Event in SoHo This Weekend!

Remember a little while back, we shared a guest post from one of our stores associates in Brooklyn who makes really amazing crochet vests? Well our SoHo store is having a cool event this weekend and she will be raffling off four of her beautiful creations!

Stop by the store this weekend (November 19th & 20th) and purchase a “Cozy” Product: Sweaters, Scarves, Cold, Weather, Socks, etc – and we will enter your name in the raffle to win one of the four vests! Enjoy some hot cocoa and apple cider while you shop as well :)

For more info visit their facebook page.

KERKROW -Nov 18, 2011, 3:56PM
WHYYYY?!?! WISH I could make it to this amazing event!! I've literally been dreaming of wearing on of these daily!! MUCH LOVE FP

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Post image for Guest Post: Philadelphia Style Through Swedish Eyes

Our friend Elsa of the blog Styleabaad put together this awesome guest post. Enjoy!

Philadelphia Style Through Swedish Eyes

If Stockholm was a garment it would without a doubt be a black leather jacket – classic, chic and a safe style bet. Philadelphia on the other hand would be something more complex, like a multicolored romper – experimental, colorful and a bit risky.

Moving from my native Sweden to Philadelphia was a cultural shock in several ways. Never had I talked to strangers in elevators before or got a compliment for my hat from someone on the street. I also quickly realized that when my beau and I went out for a bite at night people thought we were attending a black tie event rather than having an evening snack. The 60’s vintage silk dresses I felt so comfortable wearing for dinners in Stockholm suddenly made me feel like a snob in the bar next to people in flannel shirts and flip-flops.

Stockholm is known worldwide for it’s phenomenal street style and I couldn’t agree more. The streets are crowded with well-groomed guys in slim fitted jeans and 5.8 ft. women looking like they’ve just stepped out of an edgy editorial. However Sweden has always been a homogenous society, at least compared to the multicultural United States. This may be the reason why I’ve always thought that the Stockholm style was so uniform; everyone seems to have such similar idea of fashion, to the degree that I’m wondering where the creativity is. Maybe the carbon copy fashion is in our Swedish genes because of our society’s homogenous history… but one style fits all? I don’t believe so.

In Philadelphia I found myself reinventing my style. I had been detoxed of the minimalistic and formal Stockholm style and now felt this new city inviting me to express my personal style. Philadelphia is such a diverse city. Cultures, styles and trends all blend into a mix that might not necessarily be the most trendy but has influenced me to experiment more with how I dress. In Philadelphia I dress more casual, I wear more colors and I care way less about what everyone else is wearing. I’m thankful for the inspiration my new city has given me and I kind of like what my personal style has transformed into. In fact I’ve never expressed myself more through my style than I do today.



Collage images via Stockholm Streetstyle; others via Styleabaad.

Such an interesting perspective!! Thank you Elsa <3

kristina@beancakes ★ -Nov 22, 2011, 12:05AM
this was such a great post elsa!! thanks for sharing!! i absolutely LOVE your style as you already know!! xoxo ~ kristina

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Post image for Store Style: Snow Angel

The latest trend we can’t get enough of is Snow Angel. With a new chilliness to the air and less hours of sunshine in the day, we’re brightening our spirits with shades of pink, ivory and icy blue and cozy, comfy textures that warm our souls. Winter doesn’t have to be about black, gray and deep tones, it can be as light and airy as the snow outside :)  This trend makes me think of sledding all day, rosy cheeks, icicles and candy canes!

Here are some of our beautiful store girls rocking the snow angel trend.

A dreamy shot… wearing the scallop strapless dress with a sweater and adorable faux fur arm warmers.

We adore the new romantics embellished romper! Worn here with the cropped cardigan and a beanie.


The embellished romper also looks awesome with the anita faux fur jacket!


On the left, the scallop lace tube dress with the amazing casablanca cape and faux fur arm warmers; on the right, the voile and lace slip worn with tights, legwarmers, the kimono cardigan and adorable ear flap beanie.


A perfect holiday party dress: the new romantics foiled maxi; get the goddess look by adding a head piece :)


LOVE this look: fp spun sequin knit short, tights, fp one smocked beaded bandeau, plaid shirt, beanie and arm warmers.


Here’s a thought – the embellished romper with the fp one smocked beaded bandeau over top! Accessorized with a beanie and bracelets.


Wear the sequin bodycon with the faux fur jacket, weather boots and floppy hat!


Love this pairing of embellished romper with the fairisle maxi cardigan over top!


This is a great idea – the fp one smocked beaded bandeau turned backwards, peeks out from under the lurex crochet top.


Snow Angel textures: fairisle triangle scarf, faux fur jacket, icy embellished dress, charm and chain cluster necklace, new romantics chiffon capelet.


Our much-loved voile and lace slip in all its pretty colorways.


And our favorite snow angel layering piece, the fp one smocked beaded bandeau!

Shop the Snow Angel Trend.

Post image for This Weekend’s Store Events!

Warm up your winter at Free People Short Hills, NJ!

Friday 11/18 at 9:00am until Sunday 11/20 at 6:00pm

With every purchase of a sweater or outwear piece, you will be entered into a raffle to win a gift certificate to Prana Yoga in Denville!

RSVP for the event here.

Sharing Warmth at Free People Suburban Square!

Saturday 11/19 at 8:00am until Sunday 11/20 at 5:00pm

FP suburban square is partnering with the region’s largest hunger relief organization, Philabundance to provide food to families in need this Thanksgiving. Bring by any non-perishable food item, and with your purchase receive a hand made FP Infinity Scarf to keep you cozy this Holiday Season.

RSVP for the event here.


Holiday Kickoff Party at Free People Glendale!

Tonight, Thursday 11/17 5:00pm until 9:00pm

Kick off the Holiday season at FP Glendale! Enjoy the cookie buffet and hot cocoa bar while shopping to DJ Takara, live in the store! They will be having raffles and giving handmade gifts with purchase. Then at 7:30, take a break to watch the annual Tree Lighting Ceremony on the lawn at The Americana. The ceremony includes Cirque de Santa, flying reindeer, flipping elves, and an amazing firework finale!! Did we mention, there will be snow in the air as well! Come be with us for this magical event!

RSVP for the event here.

Post image for Step Inside Free People Aspen

We opened a new store in Aspen, CO on Friday and it is beautiful! The store is decorated with our new holiday displays, so it fits right in with its wintery setting! It’s like a snow globe on the inside and out :) Here are some photos of the magical new store…

Our beautiful new store front! And check this out, here it is back in the day:



Before and after :)


“Sequining” the display bike! And how cute are the sweater pedals?!?





Stay tuned for a tutorial on the awesome wrapping paper!




The FP Spun Sequin Knit Shorts are so beautiful – and I love how they look on the right paired with the red opaque tights, plaid shirt and cropped fairisle pullover!



More great outfitting ideas! On the left, the Sequin Bodycon and Fairisle Triangle Scarf; On the right, the Miles of Lace Dress with the Plaid Buttondown with Gingham over top.



Beautiful accessory display! One of our FP girls made the little tags for higher price-point bags and accessories using Aspen postcards! I love this idea for holiday gifts – check out a tutorial here ;)





So pretty :) Welcome to the family, Aspen!

Kasey -Dec 07, 2011, 2:24AM
Yay! Free People is finally in Colorado!!! :)
sara -Nov 17, 2011, 7:57AM
what a beautiful winter wonderland dream!

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Post image for Free People Philadelphia!

It’s finally happening!!! We are SO excited to be opening a store in our hometown of Philly! The store will open in January and we are currently looking for an Assistant Store Manager & Assistant Visual Manager. Our fp girls put together this really cute video to give potential applicants some insight into a day in the life of an fp store manager!

Check out the video, and for more info about the position and/or to apply click here.

We are also currently looking for a Santa Barbara Store Manager and all positions in Birmingham, Alabama (coming soon)!

Janine Andrews -May 05, 2012, 11:02AM
Hi, I am trying to get an internship with your company. The internship starts May 21 and ends August 10. My career path is graphic design and I am a junior at the University of the Arts. My cell number is 609-276-1405. Thanks, Janine
Ayden -Nov 14, 2011, 10:31PM
Savannah, GA wants one too!

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Post image for Blogger’s Diary – The sweet scent of Fall

This weekend I enjoyed the feeling of Fall, the leaves have turned all fiery here in Philly. The rustic leaves brings a vintage feel, a feeling of age and decay that I’m drawn to; throughout my life I’ve loved the juxtaposition of the beautiful and the ugly finding old buildings and seeing the beauty in them. This nostalgic feeling comes flowing into me during fall – the trees decay ready to transform into something beautiful come spring. I kinda love that.

After a scrumptious brunch at one of my favorite restaurants here in Philly “Parc” that recalls the chic brasseries of Paris and a long walk in my vintage French military boots I returned home and got be-dazzled by party hats for these coming festive months – DIY soon perhaps!

Happy Monday all!!




Laura -Nov 14, 2011, 8:03PM
Great post your photos really scream Fall
Debbie Schramer -Nov 14, 2011, 1:51PM
I love your's really beautiful and always inspiring. i hope you'll visit my blog again, too. have some exciting news! We started a Kickstarter project with our art.....Kickstarter is the largest funding platform for artists online. Our project is about our incredible Nature Art, our fairy houses and furniture and lots of our other art, too. And there's tons of great "rewards" for people who support our project. Hope you'll visit my blog to find out more about it!! Our project goes til December 13th, but some of our art is one of a kind and will go fast. Keep creating fantastic are amazing!!

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Post image for Be the Stylist!

For all of you in the Philadelphia area – you’ll want to head to our KOP store this Saturday from 11am-1pm! A professional photographer will be in the store snapping photos of your best holiday styling creations in his “Winter Wonderland Photo Booth.” The store will then pick their four favorites which will go up on Facebook to be voted on. The look with the most votes will get featured on the BLDG 25 blog, right here!

More details on the store’s Facebook page.

Get out to the store and show us what you got. Can’t wait to see all of the amazing styling ;)

Post image for Guest Post from New Zealand

With all this talk of New Zealand and Australia here at the home offices I’ve been thirsting to learn more about the area. The wildlife and natural world I see in photographs has always intrigued me, but I wanted to know – what are the best spots, and what are the experiences actually like? So, when Soné Moriarty, a native New Zealander now living in Qatar, sent over a link to her blog (Polli Blog) I knew she’d be the perfect person to ask. With a passion for the simple pleasures in life, she seemed like a good, down-to-earth woman who could point me to the right things. Read through below on some of her favorite experiences and spots from the island country of New Zealand.

I am Soné Moriarty a Graphic designer and blogger from New Zealand. My blog is an inspirational online scrapbook of fashion, photography and my personal life.

Before starting this blog post I really had to narrow down all the pictures I had on my computer. So many good memories, so many beautiful places and so many things I love about New Zealand, the list is endless.

My favourite time of the year would have to be summer. It’s the time of the year where me and my hubby usually setup a backpack and a small tent to go camping along the coastal sides of New Zealand.

All you need is a bottle of wine, chips and dip, a flower crane and a guitar. As most of the camping sites are free and you’re able to wake up next to the beach and enjoy a warm cup of coffee.


Summer time is the best times to also find really good vintage buys. You can find the most beautiful vintage summer dresses and leather satchels in some of the smallest towns. Which is a raging trend at the moment! I always try to snatch up the peter-pan collared dresses which is almost impossible, yet so exciting when you do find one.

Hawks Bay is one of my favourite hot spots in New Zealand. Not only are you surrounded by vineyards but I love to go strawberry picking and strolling through a few local art and crafts stores in town.

Visiting the local Farmers markets is usually a must, as you’re able to stock up your cupboards with loads of fresh and organic local produce. My “have to get list” are usually, cherries, feijoas, strawberries, pineapples and mango’s and let’s not forget the ice cream.

Another must on your list would have to enjoy brunch at a boutique coffee shop called “French Tart” in Hamilton. I love meeting friends there for a vanilla shot coffee after a long weeks of work to unwind.





I hope you feel inspired and energized to make a trip to New Zealand. And as a reminder to all, don’t leave home without your camera, its precious memories like these that makes who we are.

Be sure to check out her blog for more! Thank you, Soné!

Ella Wild -Mar 10, 2014, 10:06AM
NZ is the top of my bucket list. I've lived in Australia and didn't have a chance to make it over there. Its a secret dream of my to liv in a airstream in NZ and travel around making and selling jewelry. A girl can wish, cant she? Ella Wild xoxox Visit my store:
Shikha Merigi -Mar 06, 2014, 11:59PM
Great Post!!! Love all these have a wonderful talent of photography.Keep it up . Cheers!!!

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Post image for Vegas Opening

Our brand-new and very first Las Vegas boutique opens today! We threw an opening bash last night with live music by Avalon Landing and styling by Lauren, Free People’s Art Director and Head Stylist. There was an amazing turnout flooding the store with fashionable women from far and wide. Fashion addicts that we are, we couldn’t help but snap some shots of our favorite looks…

utah ladies

These ladies drove all the way from Utah! #dedication

DIY Fishtail from blog

Not only is she an awesome fan for having driven all the way from Utah, but she also tried out the fishtail diy from last month’s guest post – so awesome!



styled by lauren

Lastly, a look styled by Lauren using the Gini Top, amazingly detailed Fleur Godet Maxi Skirt, and Jenoah Floppy Brim Hat.

daphne -Sep 28, 2012, 3:52PM
Loved your opening, but missed it, my friend told me you had everything, Except one major item My Jewelry, sure wish I can set up a appointment to show you some, one of a kind pieces, soon hopefully I work from home and currently serve Celion and dealing with Eva, for her grand opening ... so sad that I missed your`s... keep on smileing, you gals look stunning...
Katelyn -Dec 16, 2011, 4:01PM
I'm the girl in the jeans and yes they are from Free People! They go with EVERYTHING. It was great to meet you Julia :) XO

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