Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Free People Philadelphia!

It’s finally happening!!! We are SO excited to be opening a store in our hometown of Philly! The store will open in January and we are currently looking for an Assistant Store Manager & Assistant Visual Manager. Our fp girls put together this really cute video to give potential applicants some insight into a day in the life of an fp store manager!

Check out the video, and for more info about the position and/or to apply click here.

We are also currently looking for a Santa Barbara Store Manager and all positions in Birmingham, Alabama (coming soon)!

Janine Andrews -May 05, 2012, 11:02AM
Hi, I am trying to get an internship with your company. The internship starts May 21 and ends August 10. My career path is graphic design and I am a junior at the University of the Arts. My cell number is 609-276-1405. Thanks, Janine
Ayden -Nov 14, 2011, 10:31PM
Savannah, GA wants one too!

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Post image for Blogger’s Diary – The sweet scent of Fall

This weekend I enjoyed the feeling of Fall, the leaves have turned all fiery here in Philly. The rustic leaves brings a vintage feel, a feeling of age and decay that I’m drawn to; throughout my life I’ve loved the juxtaposition of the beautiful and the ugly finding old buildings and seeing the beauty in them. This nostalgic feeling comes flowing into me during fall – the trees decay ready to transform into something beautiful come spring. I kinda love that.

After a scrumptious brunch at one of my favorite restaurants here in Philly “Parc” that recalls the chic brasseries of Paris and a long walk in my vintage French military boots I returned home and got be-dazzled by party hats for these coming festive months – DIY soon perhaps!

Happy Monday all!!




Laura -Nov 14, 2011, 8:03PM
Great post your photos really scream Fall
Debbie Schramer -Nov 14, 2011, 1:51PM
I love your's really beautiful and always inspiring. i hope you'll visit my blog again, too. have some exciting news! We started a Kickstarter project with our art.....Kickstarter is the largest funding platform for artists online. Our project is about our incredible Nature Art, our fairy houses and furniture and lots of our other art, too. And there's tons of great "rewards" for people who support our project. Hope you'll visit my blog to find out more about it!! Our project goes til December 13th, but some of our art is one of a kind and will go fast. Keep creating fantastic are amazing!!

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Post image for Be the Stylist!

For all of you in the Philadelphia area – you’ll want to head to our KOP store this Saturday from 11am-1pm! A professional photographer will be in the store snapping photos of your best holiday styling creations in his “Winter Wonderland Photo Booth.” The store will then pick their four favorites which will go up on Facebook to be voted on. The look with the most votes will get featured on the BLDG 25 blog, right here!

More details on the store’s Facebook page.

Get out to the store and show us what you got. Can’t wait to see all of the amazing styling ;)

Post image for Guest Post from New Zealand

With all this talk of New Zealand and Australia here at the home offices I’ve been thirsting to learn more about the area. The wildlife and natural world I see in photographs has always intrigued me, but I wanted to know – what are the best spots, and what are the experiences actually like? So, when Soné Moriarty, a native New Zealander now living in Qatar, sent over a link to her blog (Polli Blog) I knew she’d be the perfect person to ask. With a passion for the simple pleasures in life, she seemed like a good, down-to-earth woman who could point me to the right things. Read through below on some of her favorite experiences and spots from the island country of New Zealand.

I am Soné Moriarty a Graphic designer and blogger from New Zealand. My blog is an inspirational online scrapbook of fashion, photography and my personal life.

Before starting this blog post I really had to narrow down all the pictures I had on my computer. So many good memories, so many beautiful places and so many things I love about New Zealand, the list is endless.

My favourite time of the year would have to be summer. It’s the time of the year where me and my hubby usually setup a backpack and a small tent to go camping along the coastal sides of New Zealand.

All you need is a bottle of wine, chips and dip, a flower crane and a guitar. As most of the camping sites are free and you’re able to wake up next to the beach and enjoy a warm cup of coffee.


Summer time is the best times to also find really good vintage buys. You can find the most beautiful vintage summer dresses and leather satchels in some of the smallest towns. Which is a raging trend at the moment! I always try to snatch up the peter-pan collared dresses which is almost impossible, yet so exciting when you do find one.

Hawks Bay is one of my favourite hot spots in New Zealand. Not only are you surrounded by vineyards but I love to go strawberry picking and strolling through a few local art and crafts stores in town.

Visiting the local Farmers markets is usually a must, as you’re able to stock up your cupboards with loads of fresh and organic local produce. My “have to get list” are usually, cherries, feijoas, strawberries, pineapples and mango’s and let’s not forget the ice cream.

Another must on your list would have to enjoy brunch at a boutique coffee shop called “French Tart” in Hamilton. I love meeting friends there for a vanilla shot coffee after a long weeks of work to unwind.





I hope you feel inspired and energized to make a trip to New Zealand. And as a reminder to all, don’t leave home without your camera, its precious memories like these that makes who we are.

Be sure to check out her blog for more! Thank you, Soné!

Ella Wild -Mar 10, 2014, 10:06AM
NZ is the top of my bucket list. I've lived in Australia and didn't have a chance to make it over there. Its a secret dream of my to liv in a airstream in NZ and travel around making and selling jewelry. A girl can wish, cant she? Ella Wild xoxox Visit my store:
Shikha Merigi -Mar 06, 2014, 11:59PM
Great Post!!! Love all these have a wonderful talent of photography.Keep it up . Cheers!!!

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Post image for Vegas Opening

Our brand-new and very first Las Vegas boutique opens today! We threw an opening bash last night with live music by Avalon Landing and styling by Lauren, Free People’s Art Director and Head Stylist. There was an amazing turnout flooding the store with fashionable women from far and wide. Fashion addicts that we are, we couldn’t help but snap some shots of our favorite looks…

utah ladies

These ladies drove all the way from Utah! #dedication

DIY Fishtail from blog

Not only is she an awesome fan for having driven all the way from Utah, but she also tried out the fishtail diy from last month’s guest post – so awesome!



styled by lauren

Lastly, a look styled by Lauren using the Gini Top, amazingly detailed Fleur Godet Maxi Skirt, and Jenoah Floppy Brim Hat.

daphne -Sep 28, 2012, 3:52PM
Loved your opening, but missed it, my friend told me you had everything, Except one major item My Jewelry, sure wish I can set up a appointment to show you some, one of a kind pieces, soon hopefully I work from home and currently serve Celion and dealing with Eva, for her grand opening ... so sad that I missed your`s... keep on smileing, you gals look stunning...
Katelyn -Dec 16, 2011, 4:01PM
I'm the girl in the jeans and yes they are from Free People! They go with EVERYTHING. It was great to meet you Julia :) XO

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Post image for 11/11/11… Make a Wish!!!

It’s that time again… to enter for a chance to win your wishlist!!!

*One grand prize winner will receive the contents of their wishlist… up to $1,000!”*

*Two 1st prize winners will receive a $500 Free People gift card!*

*Five 2nd prize winners will receive a $100 Free People gift card!*

For the official rules and to enter please click here. Good luck!!

crimsonlip -Nov 11, 2011, 4:18PM
Not available for Canadians, booo!
Calvin James Hendry -Nov 11, 2011, 3:18PM
I had made my wish on this 11th Day of November, 11th Month of the Year 2011, at 11:11AM, in the 11 Seconds. My wish was that I, Calvin James Hendry, would Retire WEALTHY from my present job at Clines Corners, NM 87070, and all would go well.

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Post image for Free People Aspen Opens Today!

Free People has entered winter wonderland! Our new Aspen store opens today – if you’re in the area stop by and say hello :)

Free People Aspen – 406 East Hopkins Ave
Visit them on Facebook!

And don’t forget, Free People Las Vegas opens today as well! Located at Fashion Show Mall.

dafne -Nov 11, 2011, 1:06PM
when you're gonna open one in Brazil? ;DD
g! -Nov 11, 2011, 1:01PM

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Post image for Once… Pop-Up Shops

Our limited edition dresses have launched online and in our special pop-up shops! The Pop-Up shops are at our Brentwood, CA and 5th Ave, NYC stores through Sunday and we held special preview parties at both stores last night. Here are some photos of the beautiful pop-up shops that our visual display team designed, the lovely ladies who attended the events, and of course the magical gowns!

Once… in New York City



Our friend Natalie Suarez stopped by, and Christina Caradona!


Two of our beautiful designers posing with their limited edition dresses :)

Photo Credit: Nathan Kula

Once…in Los Angeles

In LA we had a photo booth set up so attendees could try on the dresses and have their photos taken. They all looked amazing!









Photo Credit: Taylor Dunfee

The dresses are now available online or you can see them in person at the two pop-up shops through Sunday 11/13!

Finally, we had a very special performance at our Brentwood store last night – Jade Castrinos performed solo for the very first time and she was amazing. Here’s one of the songs from her intimate set.

What a magical night, from coast to coast!

stephmichelle -May 01, 2012, 10:50AM
I adore the yellow dress it's fascinating!
ROZ FPCALI -Nov 10, 2011, 3:06PM
Jade was amazing, the dresses are GORGEOUS, the store was sparkling! so glad we got to do it!

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Post image for FP Limited Edition Dresses: Coming Tomorrow

Here it is, a sneak peek at the last of the six limited edition dresses we will be launching online and in our pop-up shops (in Brentwood and 5th ave, NYC) tomorrow!

Or, if you’re in LA tonight stop by our Brentwood store at 8pm and see the dresses in person AND a live performance from Jade Castrinos!

fp julia -Nov 10, 2011, 1:27PM
Rachael! - check it out -
rachael -Nov 10, 2011, 9:02AM
omg fly me out there right now! please take a video of it! love, rachael from fp kop

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Post image for Viva Las Vegas!

Free People Las Vegas is opening this Friday!!!  To celebrate, we’re having a special preview party tomorrow, November 10, from 4-7pm!  Come check out our new digs at Fashion Show Mall and enjoy live music by Avalon Landing, while checking out the new merch and getting styling tips from our Art Director and lead stylist. There will be sweet treats provided by Retro Bakery and awesome goodie bags stuffed with jewelry by Wild & Free, too :)

For more info and to RSVP go here.

Post image for Cambridge Crafting Party Photo Diary!

Early Saturday morning I flew to Boston for our Holiday Crafting Party at Free People Cambridge. It was such an amazing day – we were blown away by the creativity of everyone who came to the event, and it was so great to just sit around a table, talking and crafting for a few hours! Here’s a photo diary of the day :)

It was an early flight…very early… but this sunrise made it ok.



Hello, Boston!


Our Cambridge store is located at Harvard Square, a really cute little spot just outside Boston where Harvard University is located.







I loved these friendship bracelets one of our fp girls was rocking.


And this sick tattoo another fp girl drew herself!



Sweet Meghan, our Harvard-area stores manager.



Printed Kimono twins!



One of our crafters, Nicole, blew me away with her style and creativity! She made the following braided hat band, necklace and bracelet. And her rad printed jacket is actually a men’s shirt that she found in Africa – amazing.





Fall layering done well by Kerrin.

Get the look: oversized sweater, tights, slouchy socks, buckle boots, light jacket and chunky scarf. Piece of cake!


Friendship bracelet making :)


So many amazing holiday ornaments were made!


One girl used the embroidery thread and tied a bunch of tiny bows that she glued to the inside of the ornament – soooo beautiful.



Wouldn’t it be a sweet gift to put a ring or something small inside a homemade ornament?!?



Such a wonderful day :) Thank you so much to everyone who came, and to our Cambridge FP girls for being so amazing!

Would you guys be interested in having an event like this in your area? Let us know, maybe we’ll come to your hood next!

Ana -Jan 10, 2016, 8:48AM
Hey, do you think you could do a DIY on how to get the colorful filters from the beginning photos?
Liza Amor -Nov 17, 2012, 11:39AM
Come to Vegas for First Friday! We have a lot where there are free crafting classes for chilren, but it would be cool to have one for adults too!

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Post image for FP Limited Edition Dresses: Coming Tomorrow!!

They’re almost here!!! Our special limited edition dresses will launch tomorrow and I can’t wait to show them to you :) Here’s a sneak peek at dress number five.  I’ll give you a peek at the last dress later today before we reveal them tomorrow and open up our pop-up shops in Brentwood and 5th ave, NYC!

Mood de Luna -Nov 09, 2011, 4:43PM
So do I, really impatient to discover fp limited dresses !
holly cromer -Nov 09, 2011, 2:36PM
i cannot wait to see them! if they are anything like the preview pic i'm sure they will be fantastic.

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