Stay inspired and dont miss a thing. Weekly updates from BLDG 25

good morning! today’s DIY is once again inspired by our spring store displays – specifically, the colorful silk scarves floating around the ceiling.  our team dyed and hand-painted each one of these scarves themselves! i think they’re beautiful and such a great way to add some color to a space for spring.

what you need:

for our displays, our team used silk scarves from dharma trading co. and dye-na-flow silk dye.


the dye can be applied to the fabric by simply dipping it in the dye or by using a brush, squirt bottle or sponge to create different patterns on the scarf. once dry, iron the fabric for a few minutes to fix the dye, then wash in cool water with synthrapol and rinse.



i love the mixture of printed and solid scarves our team used!

if you check out the instructions for the silk dye here, there are a number of other cool dying methods you can try, such as sun printing:


i never heard of this method before but what you do is arrange cutouts or found objects like leaves and flowers on the fabric while the dye is still wet, and lay out in the sun for a couple of hours.  when you remove the objects you’re left with ghosts of the shapes that look really beautiful.



i love the idea of sewing a bunch of scarves together like our display team did…they look like prayer flags. i am definitely going to try this and string them up in my apartment!


Jenny Vega -Apr 07, 2012, 10:47PM
I am so going to try this. My silk is a old one its has some slub to it. I hope it goes well
Ely -Mar 06, 2011, 12:52AM
Do you happen to know what kind of silk we should use from the dharma trading co?

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Post image for what are you in love with?

valentine’s day isn’t just about your significant other…it’s a celebration of all the things we love in life- even the simplest things.  here are some of the things we’re in love with right now!

“i’m in love with my new ring!” – graphic designer

“i’m in love with lipstick! especially my new orange one…and i cant wait till spring to wear the pink one.” – office coordinator


“i love japanese masking tape….it comes in such pretty colors and patterns.” – graphic designer


“girl scout cookies!!!!!” – everyone


“i’m in love with these flowers my friend sent me.” – director of design and image


“i love my cat!” – designer


“i love america…i just moved here from london!” – designer


“i love these sweet cards a co-worker sent me…the bunny on the left below is wearing a little piece of one of my knits!” – designer



“i love shrunken denim jackets like this one on our creative director! i’m going to buy this one.” – creative design assistant


“i love really old vintage valentines! the free library (in philly) has some that you can look at but they’re so old you’re not allowed to touch them.” – creative director


“my dog monster is my valentine :)” – designer


tell me, what are you in love with right now?

calla -Feb 15, 2011, 1:57PM
those greeting cards are adorable!
Sarah -Feb 15, 2011, 1:31PM
I love your graphic designer! I've always been an admirer of her work on FP's website. What is her name??

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Post image for valentine downloads!

valentine3 small

valentine4 small

valentine5 small

our vintage buyer found a stack of adorable vintage valentines at a flea market recently, and our graphic designers made them into little valentines that you can print out and use! she told me that vintage valentine cards are difficult to find and very expensive- and it is not known who many of them are designed by.

valentine’s day was not always a loving and romantic day, and early valentines were actually intended to be mean and insulting – called “penny meanies” – and were sent unsigned.  by the early 19th century the practice of sending more sentimental valentines grew in popularity, and the ones above are from the early 20th century. i think its so interesting to see how valentines have evolved…the vintage ones are so sweet and innocent compared to some of the racier ones we see today!

click on each image to go to our flickr page and download the large size!

Anette -Feb 14, 2011, 1:17PM
Am I just grumpy and getting old when I think that Valentines day is made to sell more stuff, and that is so much more romantic to get flowers any other day...? My boyfriend was easily convinced that this was a good idea:)
elizabeth -Feb 14, 2011, 1:07PM
happy valentines day to all!!! i send my love =)

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Post image for you know i dreamed about you 29 years before i saw you















click on images for sources.

serena -Feb 13, 2011, 1:17PM
i love these random photo posts, always inspirational. more please? :D
emme -Feb 13, 2011, 6:33AM
i looove those pictures, all the colors are so wonderful and happy. my fave is the one with the two girls sitting on skateboards .. remindes me of me and my bestie sallie ..

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Post image for event at fp upper east!

Join Free People Upper East in NYC on Saturday February 12th, as they celebrate Valentine’s Day with special treats while you find that perfect Valentine’s Day outfit! Owner Jenny Bee from Jenny Bee’s Bakery will be providing delicious vegan Red Velvet cupcakes for our customers.

All day, any customer that shops has a chance to enter into a raffle for a Free People gift card, or a yummy sweetheart basket from Jenny Bee!

“Jenny Bee’s Bakery is an alternative vegan baking company that uses the finest ingredients to create the most amazing baked goods. We are 100% dairy-free and egg-free, with gluten free and nut free options. Saving the planet one dessert at a time!”

This will be an all-day event so we hope you stop by! Free People upper east is located at 1319 3rd Avenue in New York City. Visit them on facebook here.

alex -Feb 13, 2011, 10:30PM
soo delish!!!!
maya from fp upper east -Feb 13, 2011, 11:31AM
thanks to everyone that came out!!! we had a great time and the baked goods were fabulous!!!

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Post image for fp houston girls!

a few of our houston fp girls did a photo shoot with studio 88 in houston and they look amazing…they’re each wearing looks representing one of the free people girls.

here’s courtney as tomboy lou:


lina as the bohemian meadow:





and claire is sweet like candy:




you girls look awesome… are you sure you’re not models?! :)

army brat! -Jul 19, 2013, 11:48PM
I love. The. Last photo. Because. It's. Springable. And. Very cute. To. And to wear out. For a family. Reunion <3
army brat! -Jul 19, 2013, 11:43PM
I'm. In love with. Her. Outfit. And. All of them!: )

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Post image for thursday poll – edition 131

we have a new lookbook for february, featuring smoking hot model marloes horst!  she has such unique and striking features…i love the above photos of her taken by benny horne- she also just did a gorgeous editorial in jalouse.  but what i love even more are these lookbook photos, featuring a sweet little prop that might look familiar :)  so tell me, which look are you in love with?

SHOT 1 20713

SHOT 2 20756 1

SHOT 3  20804 1

SHOT 4  20862 1

SHOT 5  20703

SHOT 8  20923

SHOT 9  20986

SHOT 10  21022

vote vote vote!


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stylebook -May 28, 2011, 3:48PM
I think she looks amazing, love the red lipstick

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Post image for wednes-diy

in the dressing room area of our pittsburgh store, look up and you will see these amazing chandeliers made out of deconstructed paper umbrellas dancing overhead. they were inspired by the amazing work of artist sylvia marius:

i was immediately intrigued by them and went down to ask our display team how they were made. they were kind enough to give me a little lesson on how to do it and let me use their supplies to make my own! it’s actually not hard, as with most projects it just takes a little time and patience.




what you need:

a paper umbrella- you can find these in chinatown or online at amazon or party supply stores. don’t worry about the design or quality of the umbrella because you’re going to cut it up!

you’ll also need some cord or heavier string, thread, beads and scissors. i used some strips of fabric our display team had lying around as well, but just for decorative purposes.

our display team had some really pretty beads they let me use, but you can find beads at any craft or art supply store.


start by cutting the paper out from between all the framing – make sure not to cut the white string part! also our team, and i, opted to leave some of the paper on the frame because we like the way it looks and it gives the chandelier some color. i was able to pretty much just tear the paper right off, this part was easy.



for the next step, measure out pieces of string to reach from the end of one spoke to the end of the umbrella handle – i tied some of the fabric strips just below where i was attaching the string so it wouldn’t slip down – you could also tape it into place.



it’s ok if the spokes curve a little bit too – i actually liked how it looked that way. i also wrapped the entire handle in fabric strips… which i probably should have done before tying all the string on… ;)


now its time to start stringing beads! to leave spaces of empty string in between beads, just knot the thread around a bead and continue.


tie the strands of beads right to the spokes of the chandelier at random intervals.


and you’re done! hang the chandelier somewhere that you can admire it, and enjoy :)


Jessica -Apr 05, 2011, 3:40PM
I am doing this one this weekend! Loving going through all the DIY posts! I check this blog daily.. you guys are awesome!
margaux -Mar 07, 2011, 1:32AM
i don't think words can express how much i adore these.

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Post image for free people pittsburgh

even though our stores all get the same seasonal displays, there are always little touches our fp girls put into each one to make it unique. our new pittsburgh free people looks incredible, right down the tiny little details…

welcome to steel city!



i love all the oddly-angled beams. as for the scarves, our display team dyed and hand-panted each one themselves!



i adore this wall! it has such a great vintage, fifties feel.


and perhaps my favorite part, this suitcase filled with trinkets is amazing! i would love to do this as a way of commemorating a special trip…take the suitcase you used on the trip and adorn it with decorations and trinkets from your travels!




another gorgeous store! stay tuned because there’s one part i didn’t show you yet…

-Feb 11, 2011, 6:01AM
Welcome to Pittsburgh! First store I ever saw of yours was on Greenwich Avenue in CT....
-Feb 09, 2011, 9:56PM
which is the white top with the scarf in the last picture? love it!

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Post image for spring in our stores!

i mentioned last week that we opened two new stores – one in houston and one in pittsburgh. they both debuted our new spring displays, making them a bright and inviting space beckoning for people to step out of the cold and inside their doors. our display team blows me away every time – this spring’s combination of strips of fabric in cheerful easter-egg shades, parasols and colorfully patch-worked suitcases is like a warm burst of sunshine for the soul.

here are some images from houston:


the scarves sewn together remind me of prayer flags!



this suitcase “sculpture” is beyond amazing…the suitcases are covered with fabric and dripping with trinkets that the free people girl has picked up on her travels.








beautiful work, display team! stay tuned for pittsburgh photos later this week.

Patricia -Mar 02, 2011, 12:05AM
Can you do a DIY on the fabric suitcase covers? I was in the Chicago store today and fell in LOVE with them!!!
Patricia -Mar 01, 2011, 11:29PM
I was in the Chicago store today and saw the covered suitcases. I am in LOVE!!! Can you do a DIY on how to make them? Or, can I buy them somewhere? I'm obsessed with them!!!

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Post image for thursday poll – edition 130

hats… whether it’s sun hats or fedoras they’re without a doubt my favorite accessory. i’m actually rarely without one.  we have some seriously awesome hats right now, the only problem is deciding which one i want! which one do you guys like best?

the bleached floppy hat:

the riviera hat:

the seine wide brim hat:

the lorimer straw hat:

or the fallon felt fedora:

and here are your results from last week’s poll:

elle -Feb 03, 2011, 5:38PM
I LOVE Free People Tahoe I'm rocking the creme knit beenie everywhere! Cant wait for warmer sunnier days ahead so I can get some new hats :) xoxo, L

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Post image for snow day valentines

i hear chicago had quite the snowstorm yesterday…one of our fp girls sent along these great photos and said she and her roommate, who also works for fp, were snowed in with drifts up past the windowsills and no shovel – the fp store was even closed!

she wrote that they have a rule with every catalog: save one to cut up, and one to keep (i do the same thing girls!). so, being stuck at home, she decided to use old catalogs to make valentines! love this idea, might have to steal it…





thanks for sharing lauren!

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