A Love For London – From American & British Points Of View

London can have different impacts and hold different feelings for different people. I went around the office and asked a British person and an American person what London means to them, but first here’s what comes flowing back to me when the word “London” is spoken.

Read More

5 Things You Never Knew About Our Bloggers

It’s been awhile, so I thought I’d check in with our BLDG 25 blog team to find out even more about this creative, inspiring group of women. Brigette, Jemma, and Julia sat down to answer a few questions about themselves and things they love, and once you read them you’ll have even more insight into what makes our bloggers the people they are. Plus, I love conversations that go beyond small talk to find out really cool, intimate details about individuals you admire, the things that set them apart from others. Read below to find out where my interview led us… Read More

Store Opening: Our 2nd Store In Canada Opens In Calgary Tomorrow!

A few weeks ago we opened our much anticipated Toronto store. It was our very first international store and we could not have been happier with the great reaction it generated.

This Friday we are opening our second store in Calgary, located at Chinook Centre, and it will feature an all new cottage-inspired store design concept. To celebrate, this Friday we are having a grand opening event!   Read More

September Catalog Sneak Peek: Who’s That Girl?

Our September catalog was shot by Guy Aroch, who captures model Martha Hunt on the streets of London in a paparazzi-inspired style. Based around the concept of the modern “it girl” whose every move is documented, Martha dodges the camera as she does everyday things like taking out the trash and going to yoga, working on set and going out at night with her boyfriend, played by model Danny Fox. We love this book and the story it tells, and can’t wait for it to drop on Tuesday along with our new site for Free People UK! Here’s a sneak peek. :) Read More