Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for new store opening!

we have a new store opening next month at the grove shopping center in shrewsbury NJ! we’re hiring for all positions  – for more info and to apply click here!

irene -Apr 06, 2014, 1:48PM
Would love, love a Free People in Jax fl!!!
Katie -Aug 13, 2011, 11:15PM
we NEED a free people in Savannah, GA on Broughton St!!!

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Post image for thursday poll: edition 134

yesterday we introduced you to our newest line, “new romantics” (if you missed it, read about it here), so today i wanted to ask which of these beautiful new romantics pieces you like best!

the cala luna tunic:

the asymmetrical sea top:
asymmetrical sea top

the fringe cami tunic:
fringe cami

the first bloom maxi dress:
first bloom maxi

the one shoulder top:
one shoudler top

or the windows on the world top:
windows on the world

morgan -Mar 07, 2011, 1:39PM
I'm in love with all the lace and splashes of floral prints everywhere!! btw does anyone know the models name on the last picture?
margaux -Mar 07, 2011, 12:47AM
i am in love with the cala luna tunic, but the shoulders were so wide that it kept falling off! it looks beautiful on every girl in the catalogue, though! i bought the must-haves windows top in black, and i am in love with it and wear it to work all the time!

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Post image for march calendar!

monday’s can be a little rough so i thought i’d try to make it a little better by giving you the march calendar a day early :)

i love march…those first few days when you realize a light jacket is enough, the trees begin to come alive again and the air isn’t quite so bitter, you leave work and it’s still light outside…it’s the best feeling. i am very much anti-winter but it’s worth suffering through just for the sweet feeling when spring thaws the earth.

i think our graphic designers captured that feeling perfectly with the march calendar… click here to go to our flickr page, where you have the choice of downloading either the regular or widescreen version.

-Mar 01, 2011, 12:24AM
I love it!
kristen -Feb 28, 2011, 8:41PM
love it! I always look forward to these! thanks :)

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Post image for fp topanga puppy pow wow!

free people topanga is throwing the first ever “puppy pow wow” at our store tomorrow, saturday february 26th from 3-6pm! during these hours, come in with your furry friend and shop all our new spring product. your pup won’t go home empty handed either – every pup who comes receives a special “doggy bag” filled with treats, and everyone will get a special fp frame mailed to them with a picture of them and their pup at our event! what a cute and fun idea, i wish i could go :)

sammy -Mar 02, 2011, 1:03PM
omg amazing! i wish i lived in philly and could be a part of this!
nicole fp -Feb 28, 2011, 5:31PM
omg love this! Those doggies are too cute!!

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Post image for fp san antonio event!

hey san antonio girls! stop by our store this sunday, february 27th, between 12 & 6pm and receive a free feather hair extension with any $20+ purchase!  plus you can meet some of our lovely san antonio fp girls!


Ricki -Mar 05, 2011, 9:05AM
I want this!! bring it to long island?
evdeneve nakliye -Feb 27, 2011, 6:37AM
tnhank you very much

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Post image for fp greenwich style

check out fp girls taylor and haley of our greenwich store, rocking outfits they styled with some of our new items!

left: cropped bib tee, fp cargos, convertible traveler’s bag; right: shadow maxi cardi, eyelet dress, fp bra.

left: first bloom maxi dress, cropped trench coat, ombre braided belt; right: windows on the world top, printed wideleg pant.

window on the world top, into your heart tank, printed chiffon maxi skirt.

left: rugby tunic, eyelet scalloped short, chantilly trim sock; right: rugby tunic, macaroni dress

left: floral fields wideleg pant, fine gauge top, sinclair sunglasses; right:snappy florals buttondown, polka dot short, tyler cinched hat.

left: bow back cardi, seamless cap sleeve, lacey pedals layering skort; right: floral fields wideleg pant, fine gauge top, sinclair sunglasses.

looks like they had a blast, and they look lovely :)

alexis -Feb 25, 2011, 6:28AM
i LOVE those moccasin booties in the first and last pictures. they would really tie together a lot of my outfits. i need to buy them
Allie -Feb 25, 2011, 1:42AM
Wow....yes, the wide leg pants, the gauge top, and the sinclair glasses (plus a cute crossbody bag?)...absolute best look ever!! Definitely want.

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Post image for thursday poll – edition 133

did you guys know we have a vintage loves lookbook? featuring one of our beautiful stylists and a cute little pup called georgie :) which of these looks do you guys like best?

look one:

look two:

look three:

look four:

look five:

look six:

look seven:

look eight:

look nine:

and here are last week’s results:

cool pictures -Mar 17, 2011, 10:31AM
the first 4 i love, the next 4 i adore
Jen Smith -Feb 24, 2011, 12:54PM
We love them ALL!!!! You look great Amanda.. xoxo jen and christi....

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Post image for like ripples on a blank shore



erin wasson 3












it’s friday, it’s 60 degrees and there’s a new radiohead album out today :)

click on images for sources.

karen -Feb 19, 2011, 10:08PM
ahhhhhhhhhh, so happy about the king of limbs.... and thom yorke's choreography kills me.
-Feb 19, 2011, 9:55PM
ahhhhhhhhhh, so happy about the king of limbs.... and thom yorke's choreography kills me.

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Post image for more signs of spring!

here in philly we’re dreaming of spring and so are our fp girls all around the country… here are some great photos from our stores to give you more spring outfit and color inspiration!

planting flowers in walnut creek, california.

cute floral pant street style spotted by our 5th avenue girls.



bright colors and balloons in austin domain for valentine’s day…






…and some style inspiration and spring display photos from austin downtown.



style inspiration from portland.


displays going up in denver




…and in dallas.



summery outfit inspiration from south coast plaza.



and some inspiration from santa barbara :)

audra k -Mar 13, 2011, 3:47PM
what dress is the girl in the first pic wearing? ;)
Gena -Feb 18, 2011, 10:20PM
How cute are those Denver gals!! ;)

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Post image for thursday poll – edition 132

spring is in the air today in philly! warmer weather is on its way, i can feel it in my bones, and i’m so excited to wear lighter clothes and brighter colors and prints.  like maybe…floral shoes and socks?  it’s such a sweet look and literally puts some spring in your step.  which of these floral shoes would you wear?

the bed of roses platform:

the dandy brogue:
dandy brogue

the daydream saddle shoe:
daydream saddle shoe

the foxy fabric platform:
foxy fabric platform 2

or the rose cloud lace up boot:
rose cloud laceup boot

here are your results from last week’s lookbook poll!

-Feb 18, 2011, 12:14AM
i really don't get the whole frilly sock trend. it doesn't look cute to me. maybe i'm missing something.
laura T -Feb 17, 2011, 9:44PM
i love all of them... you can't make us choose between such beautiful shoes!

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good morning! today’s DIY is once again inspired by our spring store displays – specifically, the colorful silk scarves floating around the ceiling.  our team dyed and hand-painted each one of these scarves themselves! i think they’re beautiful and such a great way to add some color to a space for spring.

what you need:

for our displays, our team used silk scarves from dharma trading co. and dye-na-flow silk dye.


the dye can be applied to the fabric by simply dipping it in the dye or by using a brush, squirt bottle or sponge to create different patterns on the scarf. once dry, iron the fabric for a few minutes to fix the dye, then wash in cool water with synthrapol and rinse.



i love the mixture of printed and solid scarves our team used!

if you check out the instructions for the silk dye here, there are a number of other cool dying methods you can try, such as sun printing:


i never heard of this method before but what you do is arrange cutouts or found objects like leaves and flowers on the fabric while the dye is still wet, and lay out in the sun for a couple of hours.  when you remove the objects you’re left with ghosts of the shapes that look really beautiful.



i love the idea of sewing a bunch of scarves together like our display team did…they look like prayer flags. i am definitely going to try this and string them up in my apartment!


Jenny Vega -Apr 07, 2012, 10:47PM
I am so going to try this. My silk is a old one its has some slub to it. I hope it goes well
Ely -Mar 06, 2011, 12:52AM
Do you happen to know what kind of silk we should use from the dharma trading co?

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Post image for what are you in love with?

valentine’s day isn’t just about your significant other…it’s a celebration of all the things we love in life- even the simplest things.  here are some of the things we’re in love with right now!

“i’m in love with my new ring!” – graphic designer

“i’m in love with lipstick! especially my new orange one…and i cant wait till spring to wear the pink one.” – office coordinator


“i love japanese masking tape….it comes in such pretty colors and patterns.” – graphic designer


“girl scout cookies!!!!!” – everyone


“i’m in love with these flowers my friend sent me.” – director of design and image


“i love my cat!” – designer


“i love america…i just moved here from london!” – designer


“i love these sweet cards a co-worker sent me…the bunny on the left below is wearing a little piece of one of my knits!” – designer



“i love shrunken denim jackets like this one on our creative director! i’m going to buy this one.” – creative design assistant


“i love really old vintage valentines! the free library (in philly) has some that you can look at but they’re so old you’re not allowed to touch them.” – creative director


“my dog monster is my valentine :)” – designer


tell me, what are you in love with right now?

calla -Feb 15, 2011, 1:57PM
those greeting cards are adorable!
Sarah -Feb 15, 2011, 1:31PM
I love your graphic designer! I've always been an admirer of her work on FP's website. What is her name??

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