Step Inside Free People Aspen

We opened a new store in Aspen, CO on Friday and it is beautiful! The store is decorated with our new holiday displays, so it fits right in with its wintery setting! It’s like a snow globe on the inside and out :) Here are some photos of the magical new store…

Our beautiful new store front! And check this out, here it is back in the day:

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Before and after :)

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“Sequining” the display bike! And how cute are the sweater pedals?!?

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Stay tuned for a tutorial on the awesome wrapping paper!

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The FP Spun Sequin Knit Shorts are so beautiful – and I love how they look on the right paired with the red opaque tights, plaid shirt and cropped fairisle pullover!

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More great outfitting ideas! On the left, the Sequin Bodycon and Fairisle Triangle Scarf; On the right, the Miles of Lace Dress with the Plaid Buttondown with Gingham over top.

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Beautiful accessory display! One of our FP girls made the little tags for higher price-point bags and accessories using Aspen postcards! I love this idea for holiday gifts – check out a tutorial here ;)

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So pretty :) Welcome to the family, Aspen!

Free People Philadelphia!

It’s finally happening!!! We are SO excited to be opening a store in our hometown of Philly! The store will open in January and we are currently looking for an Assistant Store Manager & Assistant Visual Manager. Our fp girls put together this really cute video to give potential applicants some insight into a day in the life of an fp store manager!

Check out the video, and for more info about the position and/or to apply click here.

We are also currently looking for a Santa Barbara Store Manager and all positions in Birmingham, Alabama (coming soon)!

Blogger’s Diary – The sweet scent of Fall

This weekend I enjoyed the feeling of Fall, the leaves have turned all fiery here in Philly. The rustic leaves brings a vintage feel, a feeling of age and decay that I’m drawn to; throughout my life I’ve loved the juxtaposition of the beautiful and the ugly finding old buildings and seeing the beauty in them. This nostalgic feeling comes flowing into me during fall – the trees decay ready to transform into something beautiful come spring. I kinda love that.

After a scrumptious brunch at one of my favorite restaurants here in Philly “Parc” that recalls the chic brasseries of Paris and a long walk in my vintage French military boots I returned home and got be-dazzled by party hats for these coming festive months – DIY soon perhaps!

Happy Monday all!!

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Be the Stylist!

For all of you in the Philadelphia area – you’ll want to head to our KOP store this Saturday from 11am-1pm! A professional photographer will be in the store snapping photos of your best holiday styling creations in his “Winter Wonderland Photo Booth.” The store will then pick their four favorites which will go up on Facebook to be voted on. The look with the most votes will get featured on the BLDG 25 blog, right here!

More details on the store’s Facebook page.

Get out to the store and show us what you got. Can’t wait to see all of the amazing styling ;)

Vegas Opening

Our brand-new and very first Las Vegas boutique opens today! We threw an opening bash last night with live music by Avalon Landing and styling by Lauren, Free People’s Art Director and Head Stylist. There was an amazing turnout flooding the store with fashionable women from far and wide. Fashion addicts that we are, we couldn’t help but snap some shots of our favorite looks…

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These ladies drove all the way from Utah! #dedication

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Not only is she an awesome fan for having driven all the way from Utah, but she also tried out the fishtail diy from last month’s guest post – so awesome!

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Lastly, a look styled by Lauren using the Gini Top, amazingly detailed Fleur Godet Maxi Skirt, and Jenoah Floppy Brim Hat.

11/11/11… Make a Wish!!!

It’s that time again… to enter for a chance to win your wishlist!!!

*One grand prize winner will receive the contents of their freepeople.com wishlist… up to $1,000!”*

*Two 1st prize winners will receive a $500 Free People gift card!*

*Five 2nd prize winners will receive a $100 Free People gift card!*

For the official rules and to enter please click here. Good luck!!

Free People Aspen Opens Today!

Free People has entered winter wonderland! Our new Aspen store opens today – if you’re in the area stop by and say hello :)

Free People Aspen – 406 East Hopkins Ave
Visit them on Facebook!

And don’t forget, Free People Las Vegas opens today as well! Located at Fashion Show Mall.

Once… Pop-Up Shops

Our limited edition dresses have launched online and in our special pop-up shops! The Pop-Up shops are at our Brentwood, CA and 5th Ave, NYC stores through Sunday and we held special preview parties at both stores last night. Here are some photos of the beautiful pop-up shops that our visual display team designed, the lovely ladies who attended the events, and of course the magical gowns!

Once… in New York City

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Our friend Natalie Suarez stopped by, and Christina Caradona!

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Two of our beautiful designers posing with their limited edition dresses :)

Photo Credit: Nathan Kula

Once…in Los Angeles

In LA we had a photo booth set up so attendees could try on the dresses and have their photos taken. They all looked amazing!

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Photo Credit: Taylor Dunfee

The dresses are now available online or you can see them in person at the two pop-up shops through Sunday 11/13!

Finally, we had a very special performance at our Brentwood store last night – Jade Castrinos performed solo for the very first time and she was amazing. Here’s one of the songs from her intimate set.

What a magical night, from coast to coast!

FP Limited Edition Dresses: Coming Tomorrow

Here it is, a sneak peek at the last of the six limited edition dresses we will be launching online and in our pop-up shops (in Brentwood and 5th ave, NYC) tomorrow!

Or, if you’re in LA tonight stop by our Brentwood store at 8pm and see the dresses in person AND a live performance from Jade Castrinos!

Viva Las Vegas!

Free People Las Vegas is opening this Friday!!!  To celebrate, we’re having a special preview party tomorrow, November 10, from 4-7pm!  Come check out our new digs at Fashion Show Mall and enjoy live music by Avalon Landing, while checking out the new merch and getting styling tips from our Art Director and lead stylist. There will be sweet treats provided by Retro Bakery and awesome goodie bags stuffed with jewelry by Wild & Free, too :)

For more info and to RSVP go here.

Cambridge Crafting Party Photo Diary!

Early Saturday morning I flew to Boston for our Holiday Crafting Party at Free People Cambridge. It was such an amazing day – we were blown away by the creativity of everyone who came to the event, and it was so great to just sit around a table, talking and crafting for a few hours! Here’s a photo diary of the day :)

It was an early flight…very early… but this sunrise made it ok.

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Hello, Boston!

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Our Cambridge store is located at Harvard Square, a really cute little spot just outside Boston where Harvard University is located.

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I loved these friendship bracelets one of our fp girls was rocking.

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And this sick tattoo another fp girl drew herself!

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Sweet Meghan, our Harvard-area stores manager.

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Printed Kimono twins!

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One of our crafters, Nicole, blew me away with her style and creativity! She made the following braided hat band, necklace and bracelet. And her rad printed jacket is actually a men’s shirt that she found in Africa – amazing.

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Fall layering done well by Kerrin.

Get the look: oversized sweater, tights, slouchy socks, buckle boots, light jacket and chunky scarf. Piece of cake!

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Friendship bracelet making :)

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So many amazing holiday ornaments were made!

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One girl used the embroidery thread and tied a bunch of tiny bows that she glued to the inside of the ornament – soooo beautiful.

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Wouldn’t it be a sweet gift to put a ring or something small inside a homemade ornament?!?

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Such a wonderful day :) Thank you so much to everyone who came, and to our Cambridge FP girls for being so amazing!

Would you guys be interested in having an event like this in your area? Let us know, maybe we’ll come to your hood next!

FP Limited Edition Dresses: Coming Tomorrow!!

They’re almost here!!! Our special limited edition dresses will launch tomorrow and I can’t wait to show them to you :) Here’s a sneak peek at dress number five.  I’ll give you a peek at the last dress later today before we reveal them tomorrow and open up our pop-up shops in Brentwood and 5th ave, NYC!