Post image for Blogger Diary: Memory Lane

As you guys may have heard by now, we are opening our very first Free People store in Philadelphia this Friday! It is definitely a homecoming of sorts, as we open our doors on Walnut Street in Center City, not far from where the company began. You’ll hear much more about all the special touches we’re putting into the store over the next few days, but today Jemma, Naomi and I decided to take a field trip and head to some spots in the city that are nearest and dearest to our hearts, to shoot our own little Philly lookbook.

I knew right away what my location would be – the street where I grew up. A three story brick townhouse in the Fairmount neighborhood, walking distance from the Art Museum and just a few blocks from the stone walls of the penitentiary. A quiet, tree lined street, where the same construction truck still parks in the spot across from my old house, and marble steps climb up towards doors painted varying shades of blue, red and green.

It was a magical time in my childhood, full of block parties, neighborhood cleanups (when we’d all go out and rake leaves and clean up together), bike rides, scraped knees, and water ice from the park grocery across the street that has since closed its doors for good. Sometimes its nice to take a little trip down memory lane.

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blogger-diary

blogger-diary

After wearing the wingtip boots today I became slightly attached.

Stay tuned for our photos, they’ll be up later this week!

Photos by Julia.

nicola -Jan 30, 2012, 4:10AM
What camera are you using for these shots?
sassyj -Jan 26, 2012, 9:27AM
love these photos!!!!! <3

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Post image for The Year of the Dragon

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Images of the Chinese new year celebrations are always so incredible. I love that they take each new year and the symbolism behind it so seriously. 2012 is the year of the dragon – a symbol of power, strength and luck…a year to take control and breathe fiery life into everything you do.

image source.

Punctuation Mark -Jan 26, 2012, 10:49PM
I'm a dragon and I'm conviced this year is going to be spectacular!
Christina -Jan 23, 2012, 11:44AM
Happy Chinese New Year! Check out some tasty soups I had yesterday! http://becauseofmadalene.blogspot.com/ Christina

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Post image for Event tomorrow at FP Costa Mesa!

Come celebrate the new year AND the Year of The Dragon at Free People South Coast plaza! We will be having a special Lunar New Year celebration tomorrow, Saturday January 21st, 10am – 1pm.

What better way to kick off the new year then to refresh your wardrobe or try a style you’ve never dared to try before! We will be partnering with our lovely neighbors, AVEDA, to help you achieve the look you’re going for!

Of course there will be yummy treats for you to snack on while we style you from head to toe AND a gift from AVEDA with every purchase (while supplies last).

When you’re done with us go next door and let the ladies at AVEDA give you a whole new makeover!

We’ll see you there!

For more info and to RSVP visit their facebook page.

Post image for Blogger Diary: “Sometimes the light shines bright”

This weekend my mind was running overtime, running overtime with inspiring thoughts. Sometimes I just need a new twist to my weekend in order for the light to come back on again; you can get stuck in a routine and that routine can kill your mind, so Friday I went to New York to see the future Free People collection for June Wholesale. The collection was bright and poppy and reminded me of the Sun, Sand and Sea just what I needed on that brutal cold day.

Being in a new place for a couple of days gave me a new light I saw things that made my inspiration bank fill up and it made me feel alive all weekend, don’t you just love when that happens?

blogger_diary

! -Jan 16, 2012, 1:07PM
Yes, sign me up! The east coast weather is just brrringing me down.
andrea lynne rose -Jan 16, 2012, 12:30PM
It never fails that I get inspired away from home. Sometimes it can be just so suffocating to be in the same place with the same things. http://madnessanmusings.blogspot.com/2012/01/and-im-lovingpolka-dots-all-around.html

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Post image for Babaganoush and Homemade Pita Chips with Allison Narofsky

This past weekend I had a fun little cooking blogger meet up with local blogger Allison of Allison Eats! We’re both big lovers of food, but we also like to eat healthy. To kick off the New Year, we decided to put together three healthy snacks for eating healthy in 2012. Read more »

tiffanie -Jan 23, 2012, 2:57AM
i added artichoke hearts. youm youm for the tum tum
tiffanie -Jan 23, 2012, 2:56AM
made it love it.. guiltless treat

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Post image for Cool Job Alert!

We have two very cool job openings on our store team! We are looking for a Midwest District Visual Manager, who will be based out of Chicago, and a Northeast District Display Coordinator, who will be based out of Boston!

For more info and to apply for one of these positions, click on the links below.

Midwest District Visual Manager – Chicago

Northeast District Display Coordinator – Boston

(psst… the image is a sneak peek at our spring store displays, going up next week!)

aryn -Jan 24, 2012, 11:48PM
I know this is a bit old, but when will you open a store in Milwaukee, WI. I want to work for you!
Olivia -Jan 19, 2012, 12:39PM
Is the job position for Boston still available? Because when it opens, it says for New York, New York.

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Post image for New York vs. LA Style Contest!

Do you have New York or Los Angeles style?

We’d love to know! Submit a photo of you wearing your favorite FP piece and tell us which city best suits your personal style! We will select a winner for New York and a winner for LA, who will each receive a $250 gift card.

Click here to enter!

Taylor -Jan 10, 2012, 3:39PM
Should what we're wearing be from the January catalog? Www.forsurejadore.blogspot.com
hippiebohoreloaded -Jan 10, 2012, 2:34PM
I'm the one with the stars n'stripes shorts :) love that contest theme, currently, I'm planning a trip from europt to l.a. and san fran, couldn't match much better, I guess. xx

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Post image for Don’t Forget to Send us Your Love

We’ve been getting some pretty awesome love letters from all of you. Just a reminder for those that haven’t sent theirs in yet – you have until this Friday! You can either email in to blog@freepeople.com or mail to:

Free People

Attn: Love Letters

5000 S Broad St, Bldg 25

Philadelphia, PA 19112

One lucky fan will win a $200 FP gift card, so hurry and get yours in! We can’t wait to see all of them. :)

holly cromer -Jan 10, 2012, 2:30PM
oh no i can't believe i missed that post... i'm going to send one, i hope it reaches you in time!

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Post image for Store Style: NY & LA, Part 2

Here is part two of store style featuring our lovely New York girls!

“And love won’t play any games with you
Anymore if you don’t want ‘em to
The world won’t wait and I watched you shake
But honey, I don’t blame you
Hell, I still love you, New York”

- Ryan Adams

The sequin button down is perfect for a night out on the town!

The seamless texture top looks too adorable under the velvet overalls.

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How cool are these two? Get the look: vintage tee worn over a sequin skirt or striped dress, vegan leather buttondown and ankle boots!

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A similar look, with a vintage tee worn over the scallop lace tube dress with the printed kimono. So cool!

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The ankle crop colored skinny jean, marled yarn pullover and sugar mountain ankle boot.

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I love everything about this – the reverse it kachow thermal with a seamless layering top underneath, vintage wash straight leg denim, flannel and killer boots.

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Such a cute layered look with the fp skinny cord, sequin cami, anita faux fur jacket and beaded necklace scarf.

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The costas striped maxi dress looks super cool with the marled yarn pullover on top!

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On the left, get a sophisticated look with the extreme flares by adding a button-down shirt, sweater and fedora. On the right, model off duty Brooke Nesbitt spotted in our chevron sweater dress!

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From left to right – the printed kimono looks awesome layered under a thick cardigan; vegan leather to the max with the pleated skirt (coming back in stock soon!), lace button down, vegan leather jacket, and beaded necklace scarf (how cute does it look tied in a bow?!); and another vegan leather jacket on the right.

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Lastly, get this awesome look with the medallion seamless slip, flannel and vegan leather buttondown.

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fp julia -Jan 10, 2012, 9:47AM
jenny - yes its fp! it doesn't look like its available anymore online, but you might be able to find it in stores! we also have this one - http://www.freepeople.com/ruffled-edge-maxi-buttondown/
jenny -Jan 08, 2012, 4:37PM
LOVE the red plaid dress in the background of the overalls shot - is that FP? Where can I find it!

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Post image for Store Style: NY & LA

We can’t wait for our catalog to drop next week! In anticipation of the January book and its coast to coast theme, I thought it would be fun to check out the style of our California and New York store girls – they all have such amazing style, and you can definitely see the difference in the style of the opposite coasts. I love them both!

“Made up my mind to make a new start, Going To California with an aching in my heart.
Someone told me there’s a girl out there with love in her eyes and flowers in her hair.
Took my chances on a big jet plane, never let them tell you that they’re all the same.
The sea was red and the sky was grey, wondered how tomorrow could ever follow today.
The mountains and the canyons started to tremble and shake
as the children of the sun began to awake.”

- Led Zeppelin

The reverse it kachow thermal screams Cali style – and it goes with everything! Worn here, from left to right, with: the sequin cami, destroyed denim flares and marrakesh floppy hat; denim cutoffs and zigzag turban; pieced lace maxi and headband; zig zag lurex pant and headpiece; extreme flares and hat.

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On the left, a super-cute summery look with the o-town muscle tank, colored skinny jean and straw fedora. The look on the right looks like it’s straight out of our blue hues collection! The destroyed denim flares, seamless texture top and caldra pullover.

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Perfectly laid-back cool: the reverse it kachow thermal, extreme flares and galloon lace bralette.

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Our California girls can’t get enough of the high waisted extreme flares! So flattering and cool – wear them with a muscle tee and kimono; multi stripe pullover; embellished crop tee and floppy hat.

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The printed kimono looks awesome over the graphic moto tank and voile trapeze slip!

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Easy dressing perfection! The voile trapeze slip with the cotton fairisle pullover, tall socks and boots.

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On the left, the reverse it kachow thermal again, worn over the the sequin cami and ruffle leggings – such a cute laid back outfit! On the right, the zig zag lurex pant worn with a tee and maxi cardigan.

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Great minds think alike! Two of our Cali girls wear the fp one pacific trails printed pant with a basic tee and denim button down.

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The pieced lace maxi looks lovely paired with the lurex crochet top and a floppy hat.

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I love this outfit! The mad cool maxi skirt, crochet bell sleeve top and floppy hat.

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The beautiful hauz khas village top is perfect with the extreme velvet flares.

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The lace bell bottoms, multi stripe pullover, and some pretty rad street art :)

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los-angeles

Stay tuned for some NYC style later today!

Alexandria -Jan 13, 2012, 12:32PM
My fav. Led Zepplin song and one of my favorite songs all together. It's the ringer on my cell phone : ) My fav. line- Someone told me there’s a girl out there with love in her eyes and flowers in her hair.

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Post image for 1 Day, 2 Parties

We had two reasons to celebrate today! First we had a birthday breakfast celebration for our amazing office coordinator, and then we had a baby shower at lunch for our email marketing manager who is expecting very soon. You ladies both rock!!

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She loves scooters and scooter rallies, so one of our co-workers brought in this adorable Barbie scooter for her! I’m so jealous I never had one of these!

A big congrats to the mom-to-be :) xo

Nikki Qiao -Jan 06, 2012, 12:37AM
Which address should I write to if I want to send Doub a gift for her baby. Is she going to be a baby girl?? THanks Julia:)) Nikki
Nikki Qiao -Jan 05, 2012, 11:37PM
WOW! Free seems to be a fantastic environment to work in. :) Fabulous!!

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Post image for The 2012 Calendar is Here – UPDATE!

*UPDATE – here is the horizontal version!*

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Our lovely graphic design team did a great job putting this calendar together! You can download the January calendar from our flickr page, and we’ll post them each month here on the blog! Enjoy :)

*UPDATE: a horizontal version is now available! Download it on our flickr page. *

Brittant -Jan 05, 2012, 12:19PM
Thank you for the updated version!! :)
fp julia -Jan 04, 2012, 11:09AM
oh and yes the I is a roman number 1

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