a couple of weeks ago i got an email from a reader named katie, who wanted to tell me about a website she started called art wall. i wanted to share this cool site and a brief interview with you…

a lover of art with a background in display and visual merchandising, katie always felt that there was something missing from the experience of shopping for art online: the “wow” factor that inspired display can add to the equation. with art wall she saw an opportunity to bring the two together. read on for a brief interview with katie about the website.

what inspired you to create art wall online?

if i think back it was really out of a desire to showcase special picks and finds for a fan-based site i run: savegocco.com.  i wanted a way to feature and highlight my picks:  enter the “studio” room.  it was going to stop there as just a page in the save gocco domain, but then i thought: why not make a whole website with pages dedicated to different rooms in a house?  i have a total crush on art walls, i find them fascinating and think it takes a special skill to create them in a way that looks interesting. i’ve studied them in magazines for years so it was only natural that i used that type of display to highlight multiple pieces of art that worked together…i used my own home as inspiration.

the website features different rooms- an entryway, dining room, master bedroom, etc. – each with a selection of artwork displayed on the walls. viewers can click on the artwork to see an image of the piece, and information about the artist.

i read on your blog that february’s master bedroom had a “love” theme – do all the rooms have themes?
all the rooms have a very subtle theme in the sense that each one has at least one piece that relates to the room.  read: a key lino print in the entryway, the gocco prints in the studio, a sultry portrait in the bedroom.  i don’t love themes for rooms in general but i do appreciate that different pieces may work better in specific rooms.

i love all the artists you feature on art wall – do you select who you’re going to feature, or do people submit their work to you?

the displayed pieces are a mix of artists who have submitted their work to me and artists i’ve invited to display.  i want the site to continue to have a specific look and feel so i think it’s important for me to keep scouring the indie marketplaces for that look.

lucy snowe

marcy davy

check out art wall here, and also check out the art wall blog, its full of inspiration! thanks katie!!