space 15 twenty spring outfit winner!

the winner of the space 15 twenty spring outfit contest is adalinda! i love how she took a simple outfit and played it up with accessories – she looks comfy and stylish! as winner, she received a gift card and her outfit was featured on the space 15 twenty blog.

the items pictured above are: we the free solid swept away tunic; worn in leather belt; twisted chain & rock bracelet; bonnaroo braided headband; tied tight rock necklace; fp destroyed skinny jeans; lace trimmed bandeau; turquoise raw stone ring.

spring outfit contest at space 15 twenty!

our free people store at space 15 twenty in los angeles is holding a spring outfit contest this sunday! stop by the store between 1pm and 3pm and put together your perfect spring look at the store.  they will photograph you in your outfit and select a winner who will receive a free people gift card and be featured on the space 15 twenty website! the winner will be announced on on tuesday april 13.  make sure you rsvp for the event here!

so what’s your favorite look for spring? i’d love to know!

who’s that girl…

this is heidi – an adorable customer who came into our bucktown, chicago store already wearing our lightshow babydoll tank and raving about how much she LOVES free people! our fp girls got to know her while she had fun modeling some outfits for them…

where are you from?

what is it that draws you to free people?
i love the attention to detail!

what’s your favorite free people item in your closet?
i’m buying it right now! these jeans are amazing!

in case you’re wondering, heidi walked out with the FP destroyed skinny jeans she’s wearing in the photo. the other items she’s modeling with the jeans are the rib & lace tank in citron over the pucker up corset cami with the pacific coast jacket, and on the right she’s wearing the floral tiered halter dress. she looks great!

this week at the home office…

our team was hard at work in the web studio…

our creative director sat amongst a trail of (magazine) tears…

photo (8)



one of our creatives spray-painted shirts for the free people kickball team…



and swedish punk-rock group the bombettes stopped by our office to say hello!

another party!

happy happy birthday to our amazing web and graphic designers!! you guys rock.



she loves cats and he loves bunnies, so that explains the awesome decorations on the cake- i especially love the cats climbing up the sides :) here’s a closeup:



her birthday gift was a ring by the amazing eric saeter, who we love. lucky girl!


a dog bed made of free people bags! our store manager in greenwich sent me the following photos and blurb that was so cute i had to share…

alison is from new york city and is one of our favorite customers in greenwich connecticut.  she saved and recycled our free people shopping bags to make a bed for her dog!  alison cut the fabric into small pieces and wrapped it carefully around a wire cord to create a base for the bed.  she then continued to double the wire cord and wrap the free people fabric strips around as she built the bed walls.  we think it looks amazing and her dogs are very happy campers!

alison made the bed for chelsea, the english cocker spaniel pictured above – but her other dog, ollie (below), likes to steal it because it’s so comfy!


those dogs do look very content! i love this project…it also sort of reminds me of the rag rugs we posted a little while ago (here). hmmm…maybe you could make a rag rug out of free people bags??

thanks for sharing alison!

more SXSW photos!

the first music festival of the season has come to a close… from what our fpgirls tell me, it’s a five day marathon of hitting as many possible shows as you can and going on very little sleep – but the opportunity to see so many amazing acts, many of them up-and-coming, makes it all worth it.

our free people store in austin had an event on friday featuring bands the boo who’s, jrl and the second grace, along with treats from hey cupcake! and giveaways for customers. luckily they had a camera on hand to capture all the fun!










how adorable is this little girl in the last pic? our youngest fp fan :)

did any of you attend sxsw? what was your favorite moment?

thursdays on nw 23rd

any portland readers out there? on the third thursday of each month, northwest 23rd street, where our store is located, has a day of special events and discounts. celebrate the start of spring and stop by our store today for special treats, and a music mix with purchases over $50!

i’ve always wanted to visit portland and these photos are making me want to even more…that street looks so pretty.

for more info click here.

golden filter

well sxsw is officially underway in austin… our fp girls are there and told me they’re excited about the urban outfitters shows starting today – they’re going to be pretty killer this year!  a ton of great bands will play at urban’s backlot throughout the festival – including local natives, who i wrote about yesterday, and this band, the golden filter:





i think these photos are amazing – taken by our fpgirl at last year’s sxsw.

lots more info on the urban shows here.