So we received this anonymous comment on one of the August catalog postings…
“I think you guys should do a write up in the blog on how to tie scarves! There are so many new beautiful scarves in stock now and there put on the models in such a neat way, I would love to know how its done.”
What a great idea! Some girls from our creative team made this little video for you, with one of our web stylists showin how it’s done. Enjoy!
I managed to get a hold of some more pictures of our new showroom to share with you. The visual/display team adorned the walls with tons of artwork, similar to the way they do the fitting rooms in all the Free People stores.
The way they work is they gather inspiration and ideas and make some sketches. The designs are all roughly planned out before they attack a wall. But then the scale is enlarged and each piece is hand drawn or painted, so each one comes out a little bit special. Here are some photos of the finished pieces!
The Free People display team is in the process of decorating our new New York showroom. The showroom is where we sell to all the other stores that sell Free People. We display all of our upcoming collections there and the girls in the showroom work with the buyers of each store to choose the best styles for their particular customers and locations.
So here’s a few shots of the supplies and process. I’ll try to get some photos for you of the finished showroom too!
Just wanted to share a few photos I snapped in the display team’s workshop. Doesn’t that first picture look like the most girly hardware store you’ve ever seen? So out of all this madness comes our beautiful displays. Our fall store displays are being installed now, so I’ll get you some photos and the inside scoop later this week!
We get a million girls asking how we cast our models. Well here it is, from our team that holds the castings…
about every 2 or 3 months, we at free people host a model casting to check out new faces for our upcoming web and catalog shoots. we start by contacting modeling agencies – usually based in new york – and ask them to send girls to our showroom.
then, for anywhere from 4 to 6 hours on a given day, we’ll sit and meet with whoever visits.
the girls (and once in a while, guys) bring their comp cards for us to view…these cards usually show 4 or 5 photos, along with the models’ measurements, contact info for the agency who represents them, etc.
and then we’ll flip through their portfolios…
it gives us a chance to see their versatility, how they’ve been styled in the past, what magazines they’ve appeared in…
and then we’ll snap a few pix of our own, which we usually take back to philadelphia and look at with our bosses before deciding who we want to hire!
we get a lot of emails from folks who want to model for us…
we love your enthusiasm to work with free people! but, please know that we use only models from those agencies who we’ve contacted.
if you’re interested in modeling, feel free to contact a local agency; or, look some up in the bigger cities – new york, los angeles, miami – and they can help you get started!
Urban Outfitters Inc. has a building called 543 in the Navy Yard that is the center of employee life. This building is shared by the three brands and is also open to the public. 543 houses our restaurant/cafeteria, gym, yoga studio, coffee shop, and magazine shop among other things. Since it is a space the employees visit so often, we thought it would be a great place to set up an art gallery to display the artwork or collections of the employees. Our company is filled with creative people and we want to showcase all of their hidden talents…
So to kick it off, Free People employee Kris Chau set up a show of her art work with her best friend Brielle. You might recognize Chau’s style from a few illustrations that have been posted on the blog. Check out the video of Kris and Brielle and the gallery opening, and Kris Chau’s website!!
Meet Kit Yee. She works for one of the factories we work with in Hong Kong and visited our office last week…
It was an awesome opportunity to get to know each other, and to work
hand-in-hand with our designers and production team.
She saw a lot of Philadelphia during her stay, including a visit to Franklin Fountain on Market St. She loved the egg cream!
Here’s a little message Kit Yee sent us…
6/23 3pm: I am on the flight CO099 way back to home
6/24 8pm: 15 hrs later, I am in HK international airport
Can¹t believe 5 days is just like a flash, remember all the nice and cool
people I met in Free People office, the tasty ice cream I have had, the cool
hair cut, and the surprise birthday party for Carrie!! (correct me if I
spell your name wrong. TKS!)
Haha! Seems I just have fun in Philly though I did. I need to mention
something about my hard work here!
This is really my pleasure to have chance work with all FP people in Philly.
Thanks everybody for providing me such memorable experience and especially
Lorie, Doub and my boss Andy and Joey help to arrange this wonderful trip
Hope to have chance to see you all in HK!
Last week, the Free People display team, the merchandisers, and the retail teams were all busy setting up our new store in Greenwich, Connecticut! You should definitely go visit the store and see how it came out, but here are some “behind the scenes” of the preparation.
The above photos are of the finished art in the fitting rooms. The display team hand paints, draws, stencils something unique in each room. Don’t they look amazing???
And here we have the transportation of the giant yarn balls. Looks like a comfy ride…
This is the first Free People store to have this cool new cash-wrap. (Don’t mind the mess, remember this was from setting up the store) The little windows are filled with treasures found in Hong Kong. Some have flowers, stationary, and other crazy sparkly Chinese decorations. One of our sweater designers, Amy, lives in Hong Kong and she found all of these incredible bits for us. She said she sourced them in these tiny hole-in-the-wall shops and alley ways. She had lots of fun finding them and it was so different from working on the sweaters. Thanks to Amy, the cash-wrap looks awesome! Go check out the store for yourself!
Lots of people ask about the history of Free People, how the brand was started, about the relationship with Urban Outfitters, etc. Well, now we have posted our story on our website for all to read. Check it out here!
We had a baby shower last week for our Planner (she figures out how much we need to buy of each style, what stores to send which styles, she manages all the numbers). All of her coworkers from the buying and web teams made her these adorable onesies! They have heat transfer graphics and are hand dyed. So cute, right!
Our web team was working on a photoshoot with new product for our website, so I made a visit and took some random photos. Here we see hair & makeup…
I’m sure you’ve noticed our latest backgrounds that look like photographs, and sometimes they look so real you’d think they shot on location. Well here’s a photo of just the backdrop. Our creative assistant discovered how to make these in Illustrator. She tiles out a photo and then prints each piece on a regular color printer. Then you put all the sheets together like a puzzle. Looks awesome right? Check out them out on our website.
Another background, a personal afghan belonging to one of the girls on our display team.
And just a silly candid of our photographer (part of the Cracker Farm team) and the two FP girls that make all the webshoots happen…
Our accessories designer has just returned from a month of travelling in India and Hong Kong. She brought back all of these amazing trims and ribbons to use for inspiration. They all looked so great together, so her team made this cool display and hung them on the wall in their office. Don’t you just love the huge pompoms?