this week at the home office…

our team was hard at work in the web studio…

our creative director sat amongst a trail of (magazine) tears…

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one of our creatives spray-painted shirts for the free people kickball team…

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and swedish punk-rock group the bombettes stopped by our office to say hello!

book club selection #2

for the next book club selection we have decided to read stephen chbosky’s the perks of being a wallflower.  we haven’t had the chance to read the book yet, and hope that if you have, you will read it again with us and perhaps you will take away something new or add to our experience.  it’s a quick read so this book club session will be short – we will take two weeks to read the book and will post things that the book inspires along the way.

and of course, if you have a suggestion for future book club selections, please let us know.

images: top right; bottom.

alexandra in the forest

i’m in awe over this photography by alexandra valenti.  sunsoaked and infused with bohemian spirit, her images evoke summer and hikes in the woods, cooling off in hidden springs, and backyard barbecues with friends.  i want to step inside these photos and be a part of them.

check out her website here.

valley green

on the outskirts of philadelphia, past manayunk and mount airy, you’ll find the wissahickon valley of fairmount park and a hidden wonderland known as valley green. the sound of traffic and horns are replaced by birds and trickling water and its hard to believe you’re still technically in the city. this scenic little valley is one of my favorite spots to go for a day of hiking, relaxing, and escaping when i’m feeling a little drained by the hustle and bustle of living downtown. sometimes you just need to get back in touch with nature.

california girls

as you may have seen by now, free people has categorized our customers into 5 different styles and given them names. well today for the blog our carlsbad, california, location put together an outfit for each style using their favorite fp items! check out the five fp girls: california style!

sandy is the beach-going, laid back surfer girl. she is usually outfitted in our beach line or our sundresses but plays them down with sandals or flip-flops. here she is wearing the gorgeous lace embrace skirt as a dress, with the seed bead stretch waist belt and charlie hat!

lou is a tomboy and she loves we the free – she wears tees and boyfriend jeans and throws on a pair of converse or funky boots to complete her look. she lives in our jersey raglan top, shown here with the acid wash knit pant!

meadow
meadow is bohemian and she loves our flower headbands, crochet tops and woodstock-inspired clothing. she pairs her outfits with gladiators or cowboy boots and she most definitely is attending coachella! she adores tops like the lace flutter tunic or chrissy lace drape top, worn here with a crochet flower on lace headband and patchwork rugged cutoffs, and hippie jewelry like the devandra layered necklace.

ginger
ginger is the girl that comes in looking for a stunning dress to wear out on the town! she loves our tight-fitting dresses like the downtown date dress and sexy tops that show off her figure. here she’s wearing the poison ivy tunic (similar to the ruffled flowers shift dress) over the ruffled layers skirt.

candy
candy is our pretty in pink girl – everything she picks out has beautiful detailing and is very girly! she loves sweet floral and ruffle dresses like the dazzling ditsy dress and the streamer ruffle dress, shown here with the field of dreams necklace.