february catalog location #1: zuma beach

as i told you last week, dan martensen was the photographer for our new february catalog.  the photos were shot in california in two outdoor locations and in a studio.  the first location was zuma beach, a large and popular beach in malibu, california that is known for its good surf.  our producer took these pics while our team was shooting – i wish i was there now!

zuma beach

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you can read more about the inspiration behind the catalog here –  and stay tuned for more photos!

fantasy luv spectacular

there’s a cool event taking place tonight at space 15 twenty in LA, the location of one of our newest free people stores.  they’re having a special “valentine’s fantasy luv spectacular” with a pop-up shop and a performance by sister act pearl harbor. really mellowed out, warm and fuzzy pop – perfect music as you browse for last minute gifts for your sweetie…

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back to work…

technically we didn’t actually have a snow day yesterday- there were a brave few who ventured out, despite blizzard warnings, and came to work for a couple of hours! but by mid afternoon everyone had been sent home.  when we came in this morning, this snowman was outside one of the navy yard buildings welcoming everyone back :)

a day in the life

we thought it would be fun to give you a little glimpse into the world of some of our fp girls, so to start out, we followed one of our designers for a week! we watched as she designed a garment from start to finish, had some of her designs tested out on a fit model and presented concepts and finished items to our design team. i can’t show you too much yet, but here’s a preview of what you’ll see in the video (coming soon)! stay tuned!

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