Check out this video one of our readers suggested in a comment. The haunting beauty of the video reminded her of our Dark Fairy theme. It’s beautiful and just a bit creepy… Thanks for sharing Conni!
Have you seen our FP Dark Fairy video yet?
Here’s a little intro to our new September catalog dropping on Monday!
The two trend concepts for the collection were Dark Fairy and Sport. I’ll tell you a little more about each trend next week. We were really inspired by this photography book called “A Fairy’s Child” by Ann Dahlgren and Douglas Foulke. We loved the book so much, we contacted Douglas and asked if he would be interested in shooting our catalog! He agreed and he and his wife shot our catalog at their home in Connecticut. (The photos above are from his portfolio on his website…)
As far as art direction, the creative team was really into old books, bindings, bookplates… One of our creative assistants did the fairy painting above on the pages of an old book, and then painted lines over the text too. Below are just some other old books we looked at for ideas.
I posted the video of our first Urban Outfitters Inc. art installation a little while back (check it out here).
The latest artist exhibiting in Building 543 (the Urban Inc. common building hosting our restaurant, book shop, gym, etc) is also a Free People girl. Luren works on our display team and is an amazing artist in her free time.
This installation was originally titled “One Wall is an Edge.” It addresses the idea of creating a nomadic but holistic environment for yourself to move in. The yurt is a nomadic shelter, meant to be put up in a few hours, made hospitable, lived in, and deconstructed to move to a different place. The painted backdrop completes the illusion of creating a new environment for the yurt dweller. This is a fantasy place for being far away while grounded in a common routine. It is an escape to an exoticized space, yet it is made of common materials around us all the time: plastic, PVC, zip ties, canvas and wood. Decontextualized from its usual location on the planes of Central Asia, the yurt and its landscape act as an object of escapism and as a space for contemplation and surprise.
A little about Luren… She graduated from Rhode Island School of Design with the department of Textile Design. She has been working within the scale of environment creation through interior design and textile design, as well as installation. Her interests in the decorative arts lie mainly in the intersection of the surreal and the conventional. She is currently living and working in Philadelphia with Free People making artwork for new stores and designing seasonal displays.
You may have seen this around the blogosphere, but I thought I’d give my recommendation as well. Core 77 did this back to school guide with helpful tips for all of you designers and designer wannabes. From key items to invest in to simple photoshop tricks, with some wit and humor thrown in. There’s some good advice that translates for those of us that have graduated to business world too. So check it out, because they used hot pink glue guns in the image.
I came across this beautiful video trailer for the film “1960′s Butterfly Girl” by designer/artist Susan Cianciolo. I wish the entire 10 minute film was on youtube, but now at least I know to keep my eye out for a live screening. Looks amazing, right? Have any of you seen this in it’s entirety?
Thank you to Bloesem for intoducing me to the work of Margo Slinger. You have to check out her website of work. It is so clever and funny and beautiful. All of the buttons on her website are little vintage buttons (an one silly rabbit?). The navigation is a little tricky, and it’s easy to get lost in Slingerland, but so much fun…
We got a comment asking for more of the watercolors from the catalog. Most of them have been chopped up at this point, but here is one more that is still in tact. Enjoy!
I managed to get a hold of some more pictures of our new showroom to share with you. The visual/display team adorned the walls with tons of artwork, similar to the way they do the fitting rooms in all the Free People stores.
The way they work is they gather inspiration and ideas and make some sketches. The designs are all roughly planned out before they attack a wall. But then the scale is enlarged and each piece is hand drawn or painted, so each one comes out a little bit special. Here are some photos of the finished pieces!