Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for XPoNential Music Festival 2011 Photos

This past weekend I attended WXPN’s annual three-day music festival over in Wiggins Park Camden – The XPoNential Music Festival. It was a great time as always – despite the oppressive heat there was a nice breeze on the river and the amazing music made it well worth it!Read More

Post image for Sun Airway Sits Down For A Post Pitchfork Chat

While we were at pitchfork festival we were lucky enough to meet Sun Airway the bliss pop band from right here in Philadelphia at Schubas Bar where they played an amazing set for an after show gig.Read More

georgie -Jul 28, 2011, 6:49AM
Great, great post!
fp jemma -Jul 27, 2011, 1:53PM
no it's not her real hair, still looks great though!

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Post image for Indie fashion from Pitchfork Music Festival 2011, part two.

Here’s our second round of festival street fashion at Pitchfork Music Festival 2011 from quirky couples to unique details. Pitchfork sure gave us a whole inspiration overload; we adored the style Chicago had to offer!Read More

phil -Nov 15, 2012, 10:28AM
These people are remarkably clean for being at a festival.
indie women clothing -Mar 16, 2012, 12:54PM
really like the jewelry featured here. and overalls....reminds me of great memories of childhood

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One of my favorite festivals is taking place this weekend at Wiggins Park in Camden NJ: the XPoNential music festival! The festival is put on every year by the University of Pennsylvania’s public radio station, WXPN.Read More

Taylor -Jul 19, 2011, 6:14PM
I really want to go! I love WXPN! It's a really great station to discover new music and get away from all of the mainstream stuff!

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Post image for Pitchfork Music Festival 2011 Lineup: Who We’re Watching

Pitchfork Music Festival starts tomorrow and the lineup is pretty awesome — a mixture of indie cool and electronic. nothing beats live music and the open air.Read More

Stargirl -Jul 15, 2011, 1:33PM
I'm always looking for new talent, thank you for this!(:
mer -Jul 15, 2011, 10:45AM
I love the Smith Westerns! What day are they playing at Pitchfork, though?! I don't remember seeing them in the lineup. *Wild Nothing is going to be awesome.

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When I first heard model Abbey Lee Kershaw was in a band, I was intrigued with a hint of skepticism. Gorgeous model, gone rocker?Read More

-Jul 13, 2011, 12:14AM
She comes in and shops at the 5th ave store sometimes!
BohoQueen -Jul 12, 2011, 11:14PM
Not my favorite music, but she is too pretty! I love the 2nd picture of her. It's so Stevie Nicks and bohemian looking! xoxo

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paige works in one of our nyc stores and sent along this lovely post about a weekend getaway to martha’s vineyard :)Read More

-Jul 11, 2011, 7:57AM
i figured FP would feature my little island at some point...we perfectly embody so much the company represents. next time check out Blissed Out in vineyard haven, the coolest new age organic smoothie bar ever! (and just about the only place you'll find a truly healthy meal)
Dyana -Jul 11, 2011, 12:59AM
beautiful! ironic, because im on the island for the whole month of july right now! it truly is as beautiful and free feeling as explained!

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Post image for song download from the happen-ins!

Things to consider before, during and after listening to this record.Read More

BohoQueen -Jul 01, 2011, 2:23PM
I absolutely L~O~V~E the two girls' outfits in the first picture! So Stevie Nicks and bohemian! xoxo
Aida -Jul 01, 2011, 12:25PM
Oh my goodness i want everything!especially the "all the best embroidered dress" !!!! Love you guys!!!!

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Post image for We’re going to Pitchfork

On July 15th, me and few girls from the Free People stores are heading to the pitchfork music festival in Chicago. We‘re pretty thrilled to be heading to such an awesome festival. The lineup is incredible! Pitchfork is the No1 go-to site for new music and up-and-coming bands, so it makes sense that they are featuring some of the coolest performances.

What’s more exciting is that while we’re there we WILL BE style stalking to capture lovely girls in great outfits for our blog. Over the next few days you will see the outfits that we’ve created and a low down on what bands we are soooo excited to see. Post-festival you will get a run down of our style stalked outfits, candid photos, and close-up action of the bands on stage. We look forward to seeing you if you are attending, if not be sure to follow the experience of FP goes festival!

Pitchfork is set in the ever so stylish city of Chicago, so you’re able to dress somewhat nicer. I’m teaming the spin me wrap skirt with the crochet long sleeve top, these festival perfect leather ankle boots available come August and the and a cute little fringed bag – most items will be available when our Rock steady July book hits next week.

Here’s some of the items featured above – Spin me wrap skirt riviera hat

Stay tuned for more of our festival outfits these coming days!

Ashleyanne -Jul 26, 2011, 10:12AM
are the sunglasses the manager on the right is wearing in the first picture, the fresno aviators?? I want to buy them but I want to make sure I know what they look like on someone :)
Melissa -Jul 01, 2011, 9:21PM
I'll be there. Chicago welcomes you! :)

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the errant charm is a superb soundtrack for an afternoon idyll…”Read More

Keely -Jun 30, 2011, 9:53PM
Some current albums that are on my summer playlist are City and Colour - Little Hell (amazing cd) Bon Iver - Bon Iver My Morning Jacket - Circuital
rey cole -Jun 29, 2011, 5:45PM
i just got back TODAY from a 2 1/2 week stay in the richmond district (swoon). miss it so much already, but these tunes will make me smile until i get back there! xo

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Post image for tunesday: twin shadow

we had a surprise concert right outside our office today at noon – and guess who it was? twin shadow, who’s song you may remember from our january catalog video :) not too shabby for a tuesday at work!







thanks twin shadow!

karacter -Jun 26, 2011, 8:15PM
I love Twin Shadow! I saw them Friday in Central Park, they opened for Florence + the Machine.
BohoQueen -Jun 21, 2011, 7:55PM
Fun! I ADORE the outfit of the Asian girl in the floral top and jeans, and that is the coolest jewelry in the following picture! Also, it must be soooo cool to work at where the Navy Yard is! xoxo

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Post image for this friday – exile in austin!

just a couple of days to go before we head down to austin for our july catalog release party! we are so excited to go back to the live music capital to celebrate with the happen-ins, who are featured in the catalog, and photographer alexandra valenti!

i’ll have more photos and info (and a free download!) from the happen-ins once the catalog drops, but today i wanted to introduce you to the guys who will be playing a live show at our party on friday!


the happen-ins are (from left): ricky ray jackson – guitar/vocals, john michael dayspring – bass, falcon valdez – drums, and (front) sean faires – guitar/vocals.

formed in early 2009, the happen-ins quickly grew a following in austin where their blend of r&b grooves and gritty americana rock suit the live music capital to a t.   their sound and style has an authenticity to it that is refreshing, setting them apart from other up and coming acts. they pride themselves on developing their own culture and building a community around their music – their connection to their fan base is a huge part of what makes them so loved.  for all of these reasons, we knew they were perfect to appear in our austin catalog! their long haired, bell bottomed, vintage rock style and good looks were of course a plus :)

here’s a little preview of some of their tunes to get you ready for friday’s party. check them out and just try not to shake your hips!

MusicPlaylistView Profile
Create a MySpace Music Playlist at

the happen-ins myspace and facebook.

photos by alexandra valenti.

fp julia -Jun 16, 2011, 8:47AM
nikki - awesome!! see you there :)
Nikki Qiao -Jun 16, 2011, 1:20AM
I was so excited to find out you guys are coming back to Austin for the release party. I picked out my Free people outfit for the party a couple days ago already. Can't wait to meet you and express how passionate I am about Free people!!! Not sure if you have seen a sneak peak of the video I am working on with a friend. It's going to be a Free people promotion videos of the clothes I've purchased from Free since March 2011. I am totally hooked, and just want to show other girls how to dress in Free from a customer's point of view instead of a professional model. Anyway!!! I am soooo excited. I use Nikon D90, and will take photos of the party. Then my friend may record, and we will post a video of July catlog release party video on Youtube. Anyway, it should be fun!!!!!!!!!!! Can't wait!!!!!! :)

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