SXSW 2013 Photo Diary

I am back from Austin, but there is still music ringing in my ears.  People describe SXSW in many different ways, from wonderful and amazing to overwhelming, crowded, and chaotic. But in spite of those things, or in addition to those things, they will all agree that there’s nowhere else they want to be during this one week each year. Read More

Piece Together An Outfit With A Mood Board

Whenever I like certain clothing items, I like to create a mood board around them to create a story and a feel that will help me when I’m trying to style myself. I choose fashion photos that have emotions or attitude in them and then I start adding my items to the board. It’s a great way to get inspired to create looks, or if you want to try out a new trend for a new season make a fashion mood board and it will help you. Read More

Trend We Love: Khaki Touches

This spring, utility and khaki are on our minds… that effortless, casual-cool look. We love the idea of teaming pretty tops with khaki bottoms like Victorian blouses or floral camis, and then adding some attitude boots. It creates a perfect balance of boy/girl and a perfect look to wear on those sunny spring days when all you want to do is be outside riding your bike, sitting in the park, or going on hikes. Read More

A Photo Diary From LA

The streets of LA smell like jasmine, it’s true! Every morning when we left The Chamberlain, our senses were woken by sweet flowering scents making us drift happily through the West Hollywood hills. The LA voyage was a research trip where our buyers seek vintage finds for inspiration for future trends. And I… I was there to photograph our lovely Beach Designer at her Echo Park cottage and to hunt down street style at the famous Rosebowl Flea Market.

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Shop-able Street Style: Glam Overalls

This week’s Shop-able Street Style is another look from London Fashion Week. You can always count on London to sophisticate any look, even overalls. We love how this look comes across as effortlessly chic. Overalls can actually be dressed up, all you have to do is team them with the right accessories.

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Layering With Mixed Prints

We are huge layering fans here at Free People, and it’s rare that I go a day without having some sort of layered component in what I’m wearing. A while back we posted about how to create the ultimate layered outfit, and got some requests for more, so today I wanted to create a slightly simpler outfit in terms of layers — but one with mixed prints. Read More

Travel Lust: LA

There’s more to LA than meets the eye, it’s vintage fashion scene and holistic way of living is booming. I’m excited to head there this weekend to explore the City of Angles down to it’s very core. I’m heading there with our buyers for a research trip and to create features that will be coming to our blog in the next couple of months. Read More