Blogger Lookbook: Ode to Philly

January 26th, 2012 / Posted by fp julia / Permalink

The other day I mentioned that Jemma, Naomi and I hit up some of our favorite spots in Philadelphia to shoot a mini “Ode to Philly” lookbook in celebration of our store opening on Walnut St! We had so much fun shooting these photos, and we hope you love them too :)

Julia

My location was the street I grew up on.  I felt it was symbolic in many ways, as our Philly store opening definitely feels like a homecoming for Free People.  Despite a brief time in San Francisco, I’ve lived in Philly my entire life – from the Fairmount neighborhood pictured below, to the suburbs just outside the city, to West Philadelphia, Manayunk, Center City, and now Old City. Home is where the heart is, and my heart will always be in Philly.

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I’m wearing the FP Light Weight Stretch Skinny Jeans, California Love Tee, Studded Plaid Buttondown, Vegan Leather Jacket, Wingtip Boot, Sam Feather Trim Fedora and Mari Flap Bag.  This is pretty much the type of thing I wear every day – I’m definitely a jeans and tee girl, and I am currently in love with the studded plaid shirt and wingtip boots!

Naomi

My favorite spot in Philadelphia is the train station. I first discovered it when I came to the city for college. On breaks, I would often travel by Amtrak to get home. The first time that I walked into the giant hall, my breath sort of leapt from my body. It feels exactly how you’d imagine a train station should feel. Sounds echo off of the huge high ceilings and passengers await their trains on long wooden benches. The elegance takes me back to days when people traveled on trains everywhere. The station also reminds me of my dad (he has a bit of a train fascination/hobby) which was a very comforting feeling when I first left home for college. I’ve now lived in Philly for about five years, and I’ve spent a lot of time in that train station. For six months I was commuting to NYC three days a week to intern, and that place became my best friend.

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I wanted to wear my favorite new Free People item there for this shoot. I fell in love with the Thrifty Eyes Dress the minute I saw photos come back of Karlie Kloss in our January book. I just got it this week, and I can’t wear it all different ways. This time around I paired it with our new Denim Button-Down and these awesome platforms which we’ll have on the site soon!

Jemma

My favorite place in Philly is Johnny Brenda’s, a bar in Fishtown, but yesterday I wanted to go to a place that I’ve been itching to go to for a while – I’m still kinda exploring Philly having moved here from the UK so… Franklin Fountain was the place I wanted to feast my eyes upon. I’m a girl who loves sweet things and things that are pretty to look, and during the summer months ice cream is my No1.  Franklin Fountain apparently has the best ice cream so I went to try and it didn’t disappoint – I was like a young girl in a candy store.

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Wearing the Retro Sleeve Dress, Lace Up Leather Jacket and Marrakesh Floppy Hat.

  • miss b says:

    yeaaahh philly!! represent :)

  • Maddie says:

    Love, love,love this post ladies.
    I too am a Philadelphian and I loved seeing the city through your eyes as well as spotting my new adventures (Franklin Fountain is number 1).

  • nina says:

    as a fellow UK-er, on my summer holidays to phili my first stop was of course fanklins fountain! so glad you featured it on here, makes me yearn for the summer again!
    <3

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Spring Store Displays

January 25th, 2012 / Posted by fp julia / Permalink

One of the things I’m most looking forward to when our Philly store opens on Friday is seeing our new spring store displays! Our display team has transformed the entire atmosphere of our store from rich, sparkling winter to a light and airy spring.  The floating wire and floral elements catch the light, creating intricate patterns that dance on the walls and bring the store to life like a gentle breeze blowing through tree leaves.  The colorful Free People intimates pop happily out of a moss-covered wall and star-like floral and string creations pepper the bare surfaces. Spring, we are ready for you!

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  • Lauren says:

    This is at the KOP Mall!

  • Jennifer says:

    This job would be amazing!..If you ever have a position open give me a call! :)

  • Lauren says:

    I would LOVE to see tutorials for these- especially the hanging spherical decorations with flowers and ribbons at the bottom! It’s great to see a store put this kind of effort into their display. Believe me, it doesn’t go unnoticed or unappreciated. Seeing this while shopping at Free People (and Anthropologie) only reinforces for me the fact that you’re a thoughtful, creative, and inspiring company with a style and ascetic very much like my own. Now…if only I could afford all of your clothes and accessories!

    One question- do you look for employees at your store locations who will specifically work on the displays/be part of the visual display team, or do most of the people hired there work on the displays as part of the job?

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Cool Job Alert!

January 25th, 2012 / Posted by fp julia / Permalink

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These could be your feet!

We have a bunch of job openings in our stores - click on the links below for more info and to apply!

Assistant Store Manager – Las Vegas

Store Manager- Kansas City (opening March 2012)

Store Manager- Denver, CO

Store Manager, Towson, MD

Store Manager, Rockefeller Center (Opening March 2012)

All positions- Toronto, ON Canada (Opening Summer 2012)

Yes, that’s right, we’re comin’ to Canada!!

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Glamping

January 25th, 2012 / Posted by fp julia / Permalink

Lately I have come across a few pretty stellar examples of “glamping.” This is not something I was familiar with until recently, but glamping is, basically, glamorous camping. Ideal for those who love the great outdoors, but don’t exactly love roughing it. I for one would definitely be down for some glamping – especially in either of these amazing spots.

Whitepod Resort, in the heart of the Swiss Alps, Switzerland

WhitePod Alpine Ski Resort 3 Glamping

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www.whitepod.com

Treehotel, Sweden

664 mirror cube exterior 22a Glamping

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900 birds nest exterior 2a Glamping

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www.treehotel.se

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Madi Diaz

January 24th, 2012 / Posted by fp naomi / Permalink

In my memory of the night it was raining – although – I’m pretty sure that it wasn’t. I left work late at night with a boat load of stuff: clothes, a dog carrier, backpack, camera bag… quickly stopping at home to pop a pita in my mouth and twirl my hair into a bun. When I got to Johnny Brenda’s with an armful of clothes, it was the dead of a winter night. Making my way up narrow stairs with rosy cheeks, I crawled into the intimate bar setting. It was warm and welcoming – calm. As soon as I saw Madi she gave me a huge hug and a grin, “you must be Naomi!”

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Off into the back room – an irregularly shaped, and bare space, painted all-over green. On the lone table sat a half-eaten middle-eastern platter of falafel goodness. The snacks were flanked by Kyle, Madi’s band-mate, Lucy Schwartz, the show opener (beautiful voice on this one as well), and Madi’s long-haired brother. She quickly picked out something to wear: the Striped Low Back Top and the Double Breasted Vegan Leather Jacket. Quick, comfortable, and easy – there was no trouble dressing this one in Free People.

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After getting dressed, Madi and I snuck out to the stairwell for a quick interview. Her album dropped today, and I was excited to get to know her love of music more intimately. She’s one awesome chick.

FP Naomi: Tell us a bit about your album coming out on the 24th.

Madi Diaz: Well, it’s kind of a long story – it’s taken us a while to get it out. Kyle and I started recording it two years ago. We started it in Virginia where it rained for 8 or 9 days, and then we recorded it in Nashville where it rained for 8 or 9 . It rained everywhere, I swear! As soon as someone walked into the studio and sat down to do anything it just started. But yeah, I don’t know, I mean – it’s a relief to have it in my hands. It’s finally physical – it embodies how much work we’ve been doing. Hopefully it kind of pushes us on. We’re excited.

FP Naomi: How long have you been shaping the tracks?

Madi Diaz: The writing process for us is pretty continuous. There are a couple songs on there that we have been shaping for a long time. And then there are another batch of songs that we finished right before we recorded it. They all just fit all in the same family of songs, so it’s kind of a marrying which is cool.

FP Naomi: How long have you been on tour now?

Madi Diaz: On and off for the last three years. It’s been kind of a weird process because when we recorded the record we were kind of in a hiatus. Then we shopped the record around for a while. We got a deal, and then they recently folded because they lost all of their Sony funding. I’m out on the road, going to Austin, and I get this phone call. This was like a month ago – so close to the album drop date. We told ourselves that it was okay. They gave us all of our masters back, they just sort of shoved everything off on us. Then there was this awesome Indie label that swooped in like horses in shining armor. They’ve been amazing. We found something really awesome.

FP Naomi: Who are some of your inspirations?

Madi Diaz: I think…over the summer I started listening to Forever Your Girl – Paula Abdul. That record, from start to finish, as soon as I put it in –instant recall. I remember every sax solo, every chorus, every line. I’m kind of a huge pop sucker. I’m very song heavy, I like a really good written song, but I love good sounds. Washed Out sounds really good to me, Kathleen Edwards, Bon Iver – there are some incredible sounds. Like if there was a way to marry Bon Iver and Taylor Swift together, I would try. They create the perfect sounding pop baby. Yah, that would be amazing.

FP Naomi: What is one of your earliest memories of music?

Madi Diaz: Actually yeah, as soon as you say that… I lived in Norwalk, CT for a couple of years before we moved to PA, and so I was young. I just remember these huge drawers that my dad used to keep all of his CD-R’s in, and just pulling them out and putting them back. He was anal retentive about all of them being in alphabetical order. He had his tapes and his vinyls that nobody touched, but I could touch all of the CD-R’s I wanted.

FP Naomi: What is one dream venue for you to play in?

Madi Diaz: The Orpheum in Boston is f***ing beautiful, the Troc in Philly, the El Ray in Los Angeles, The Ryman in Nashville  – there are a couple of places that you can go in and just feel it.

FP Naomi: What is your personal style like?

Madi Diaz: I am pretty low maintenance. Especially being mobile 90% of the time. I rely on things that I don’t have to wash that often, or can wash in the sink and hang up. I have a purple top from Free People that I literally can scrunch up, I can slam it in the door of the van and it’s, you know, fine.

My manager, TY, has snuck your stuff into everything that I’ve had for a little while. She’ll just sort of leave it on my pile. She’s so funny. I need my basics though, and then I will accessorize from there.

FP Naomi: What do you love about free People?

Madi Diaz: Free People style is easy. It’s relaxed. It’s good quality. It won’t fall apart on me after I wash it – or forget to do whatever special thing it is I’m supposed to do. I love bright colors too. You guys have an awesome color palette.

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For more on Madi Diaz’s music, check out FP Julia’s previous post on the artist.

Also, pick up Madi’s new album, Plastic Moons –out today!!

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Blogger Diary: Memory Lane

January 24th, 2012 / Posted by fp julia / Permalink

As you guys may have heard by now, we are opening our very first Free People store in Philadelphia this Friday! It is definitely a homecoming of sorts, as we open our doors on Walnut Street in Center City, not far from where the company began. You’ll hear much more about all the special touches we’re putting into the store over the next few days, but today Jemma, Naomi and I decided to take a field trip and head to some spots in the city that are nearest and dearest to our hearts, to shoot our own little Philly lookbook.

I knew right away what my location would be – the street where I grew up. A three story brick townhouse in the Fairmount neighborhood, walking distance from the Art Museum and just a few blocks from the stone walls of the penitentiary. A quiet, tree lined street, where the same construction truck still parks in the spot across from my old house, and marble steps climb up towards doors painted varying shades of blue, red and green.

It was a magical time in my childhood, full of block parties, neighborhood cleanups (when we’d all go out and rake leaves and clean up together), bike rides, scraped knees, and water ice from the park grocery across the street that has since closed its doors for good. Sometimes its nice to take a little trip down memory lane.

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After wearing the wingtip boots today I became slightly attached.

Stay tuned for our photos, they’ll be up later this week!

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