Our trend this week, Dark Rose, conjures up this season’s dark side in feminine lace and opulent onyx. A mixture of lace and chiffon play contrast with black leather and studs. A perfect trend capsule as we start to transition from our winter wardrobes into a spring/summer one. We caught up with our Web Merchandiser to find out how the concept came about. Read more »
My most profound memories of my younger years are the caravan holidays I went on. My parents, my sister, and I used to pack small suitcases and then we would drive 4-6 hours to our destination. The destination was usually the English coast line and there, my imagination used to run wild. Having four of us crammed into a little caravan was kind of magical; small little beds, a tiny kitchen and a sitting area that could barely seat 2 people, but I loved it, it was quirky there were no mod-cons, just quality time with the family. We would wake up in the morning, get inventive with breakfast, and then head out for long coastline walks. Read more »
It is officially spring, and this year I am all about cleansing everything – my wardrobe, my home, and my body. I love coming up with my own smoothie concoctions and decided that it was the perfect time for a spring cleanse smoothie! Read more »
This was my first time shooting “Scenes From The Office” since interning here, and I had so much fun doing it! It was neat to walk around and check out what everyone was up to and say hey to the many pups we have running around. Here’s whats been going on in BLDG 25 this week! Read more »
As soon as that first true spring day hits – the day when I’m awoken by the sound of birds and bright sunlight streaming through my curtains – I start getting really excited about sunglasses. I’ve always felt that sunglasses have the ability to elevate any outfit for a cooler, more pulled-together look. To get the most out of your sunnies, it helps to realize that certain sunglasses are more flattering on certain people. Read more »
Each week, we pull some of our favorite FP Me photos from our new style community. If you’re not familiar with FP Me, now is the time to check it out! It’s fun once you start seeing all the different ways women are wearing Free People product, we often get some great styling tips from those who upload photos. So, if you find yourself wearing a Free People item one day, find the product on our site and upload a pic of yourself. Every week we will post looks we love. Here are a few favorites from this week, and click on the link below the photos to check out each profile! Read more »
To kick off the summer music festival season, Free People stores in Southern California will be hosting a series of events to celebrate! From festival fashion to fun DIY projects, each event will offer something unique to prepare for the season ahead. Read more »
While I was in LA, I had the opportunity to visit one of our designers that used to design for FP Beach and now purely creates a collection from LA, right out of her Echo Park home. It goes without saying that her style oozes the laid back, cool LA vibe, but it has a twist… leaving you curious for more. There’s always a story behind each piece of clothing she owns, you just know there’s something unique about what she is wearing. Read more »
The Hush Sound is an indie rock group out of Illinois who are back with their first new music in five years! The band consists of lead vocalist Greta Salpeter, Bob Morris, Darren Wilson, and Chris Faller. They formed a decade ago when Greta and Bob were in school together, and over the years their music has developed and matured along with them. Read more »
This week we were inspired by our Dark Rose lookbook that was all about mixing the perfect amount of feminine lace with darker touches of onyx. For today’s DIY, we used those elements to create a beautiful glass bottle centerpiece that incorporates the pretty but also gothic feel that the featured looks have. This is so simple to make and can be used anywhere! It would look great as the centerpiece for a candle lit dinner or even as decor on your desk.
For this week’s Office Style we had a lovely mix of spring Bohemia mixed with cool androgynous pieces like an over-sized mens coat, a chunky vintage grandpa cardigan, and boots that look like well-traveled. We loved the mix of lace, velvet, prints, and layered jewelry with menswear pieces.
As much as you can attempt to prepare for SXSW, once you are there it’s like being dropped in a pinball machine – bouncing around from place to place with very little control. The music festival has grown immensely each year, meaning not only more shows to see but more people to fill up the venues. Read more »