LA, a visual diary – part one

October 29th, 2010 / Posted by fp julia / Permalink

the trip has been magical so far…from an early morning plane ride to a wild night out in west hollywood, shopping in santa monica and watching the sunset on venice beach… california, you will always have a piece of my heart.

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A fashion blogger’s desk

October 29th, 2010 / Posted by fp jemma / Permalink

photos 0061 A fashion bloggers desk

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This is my workspace at Home Office; I love to decorate my surroundings and put things around me that inspire. Polaroid’s, vintage photo frames and postcards, found feathers and gems. I have a little habit of collecting post it’s that people leave me too, I don’t why but I can’t throw messages that people leave me away!

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Studio Time

October 28th, 2010 / Posted by fp jemma / Permalink

Our studio has been shooting looks for holiday this week for our web. Here’s a couple of snapshots; we invited Natalie from Natalie off duty here… she’s like a giant pixie being, so beautiful!

The looks are very exciting and are going to make for some must have outfits ready for holiday!

Our Holiday Catalog launches very soon, can’t wait for you guys to see. It’s very nice!

collage1 Studio Time

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november catalog sneak peek!

October 28th, 2010 / Posted by fp julia / Permalink

cover november catalog sneak peek!

this year’s holiday book is incredible- not only is it twice the length of our usual catalogs but it is put together beautifully.  the book is split into six sections, each with a different focus, setting, photographer and models. here is a sneak peek at the book, which drops tuesday november 2nd.

chapter one: be the belle of the ball

131 november catalog sneak peek!

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chapter two: treasures

page18 november catalog sneak peek!

page20 november catalog sneak peek!

chapter three: the sketchbook

21 november catalog sneak peek!

one1 november catalog sneak peek!

chapter four: wee people

page38 november catalog sneak peek!

page411 november catalog sneak peek!

chapter five: grab a bag

page46 november catalog sneak peek!

page49 november catalog sneak peek!

chapter six: wrap me in a sweater

62 november catalog sneak peek!

page66 november catalog sneak peek!

stay tuned for lots more info on where the book was shot, the amazing photographers and models, and behind the scenes coverage!

  • fp julia says:

    the catalog drops tomorrow! everything will be up online then :) ariana- i think there are some lovely options in this book, check out the belle of the ball section :)

  • ariana says:

    im so looking forward to this! im looking for a dress to get married in(a civil wedding) and i think i just might find something here… can anyone give any suggestions or ideas??id love some help with this… thank you fp for always creating such inspiring catalogs!!! cant wait to see it:)

  • Courtney Milford says:

    I got this catalog the other day and want to order the dress on the cover, but I don’t see it on the web site. How do I order it? I tried calling but the man I spoke with wasn’t familiar with this catalog. Thanks for any info.

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introducing wee people!

October 28th, 2010 / Posted by fp julia / Permalink

intro introducing wee people!

i am so excited to introduce wee people… a line for our tiniest muses!

the collection captures the spirit of the free people girl in her earliest stages, when fairy tales are real and imagination knows no boundaries.  whimsical party dresses to release her inner princess, cozy sweaters and items with free people’s unique details and elements to make her feel as special as she is.

the line is the baby of our managing director of design and image, who drew her inspiration from her daughter and the desire to create a wardrobe for her that had the same uniqueness as free people. the focus of the first collection, which falls during holiday season, are girly party dresses countered with cozy, comfy items made to be played in all winter long.

the size range for wee people is 2t – 6t. the collection will debut online and in our november catalog on november 2nd.

here are some outtakes from our wee people photo shoot, featuring some of the cutest little models you’ll ever see!

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  • shannon says:

    This was a great line. Loved it. When will it come back?

    So much better than most of what is out there for kids.

  • Mary says:

    Just loved wee people, purhased couple of outfits for my granddaughter Lily. WHEN will wee people offer more clothing? Can’t find anything on web site since Jan. 2011?

  • Chesley says:

    I just had a little girl, and i bought everything wee people had to offer for her. I know she wont be able to wear it for 2 years, but i couldnt resist. She is going to be so cute walking around dressed just like mommy!!

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thursday poll – edition 116

October 28th, 2010 / Posted by fp julia / Permalink

there’s nothing i love more in winter than a soft, cozy scarf! we have some amazing choices right now, which of these is your favorite?

the beauty scarf:
beauty scarf thursday poll   edition 116

the floral ruffle scarf:
floral ruffle scarf thursday poll   edition 116

the in the forest chunky scarf:
in the forest chunky scarf thursday poll   edition 116

the navajo blanket scarf:
navajo blanket scarf thursday poll   edition 116

or the neppy blanket scarf:
nappy blanket scarf thursday poll   edition 116

time to vote!


the winner of last week’s bralette poll was the lacey racerback bralette with 32%.

  • Anonymous says:

    i love the navajo blanket scarf, but would wear the forest chunky scarf

  • navada says:

    i’m curious who that same model is also – i have the same hair and skin shade so it helps to see different colors options on her.

  • emma says:

    Who is the model in the 1st, 3rd and 5th shots? After years of browsing the Free People site, I’m dying to know this woman who is always modeling the clothes I love!

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