One trend of the season: Chinos rolled up a little to show sandals and letting your cute little ankles breathe. Our intern has styled her high-waisted chinos with a cropped jumper and a statement necklace, making a sophisticated look playful by adding braids to her hair. This is a perfect look for those mild, breezy days going into spring.
i have been waiting, patiently, ever since our meeting back in january about the april catalog product when i saw them all lined up in a rainbow of colors. birkenstocks definitely carry a strong sense of nostalgia with them… it is hard to look at them and not be reminded of a time in my life when i was too young to know or care about fashion, all that mattered was comfort and ease. i’m not gonna lie, wearing them now i even start to feel like a kid again. the famous photos of kate moss by corinne day capture that carefree feeling perfectly.
if you’re like me and grew up wearing birks, you already know how comfy they are, and that they mold to fit your feet to perfection. but another reason why i love these so much right now is that i’m a big flip flop girl- i like sandals that can slip on and off easily so if you’re at the beach or chilling at a park you can kick them right off. but i’m getting a little tired of the same old rainbows i’ve been wearing for a few years now and i have already decided that they will be replaced with these sunkissed tangerine birks very soon.
sasha pivovarova rocks the birkenstocks in a couple of awesome ways in our april catalog. our shoe buyer loves the look on the left – she says birks are the perfect shoe to pair with girly, feminine skirts and dresses this season to add a touch of laid back cool. the look on the right is one of my favorites in the entire catalog – the pop of color is perfect to complete this fun & funky look.
check out our birkenstocks online here – and tell me, what do you think about their comeback?
the theme for the catalog was the elements – contrasting a muted palette and soft colors for earth and air on day one with bold, bright colors and tribal elements for fire and water on day two. keeping with this theme, the makeup on day one was very natural and clean, giving sasha pivovarova the appearance of not wearing any makeup at all. Read more »
a couple of weeks ago a package came in the mail for me and i opened it up to find this insanely cute pair of owls that one of our fp girls in denver had made. i immediately had to find out how she made them and she was kind enough to send me photos and instructions!
what you need:
needle & thread
2-3 fun mismatched fabrics (perfect use for an old free people bag!)
small piece of felt
use a paper template like this one to cut out your pieces of fabric – use different fabrics for the top and bottom to give it a fun mis-matched look! you’ll need two pieces of fabric for the top (front and back) and two pieces for the bottom (front and back).
the first thing you want to do when sewing these little guys is sew on the eyes and beak - use buttons or felt for eyes and a felt triangle for the nose. for the smaller owls, add on a little piece of fabric at the top if you want to be able to hang it (these would be awesome christmas tree ornaments!)
get funky with this little project, the more fabrics and different things you use, the better! you can use beads, buttons, felt or embroider them.
next you want to sew the the head to the body, for the front side of the owl and the back. sew on the reverse side of the fabric, which will be on the inside of the owl.
after completing this step, you can add a thin strip of fabric to cover the spot where you sewed the top to the bottom, if you choose – just adds to the mix of patterns and looks super cute!
Finally you get to sew the front and back together! place the right sides of the fabric together and start sewing the little owl together all the way around, leaving a small opening the bottom. turn the owl inside out and stuff the owl – you can even put a little lavender in there to make him smell beautiful!
last but not least, sew up the opening & you are finished!
we are looking for an assistant stylist! this is a full time position at our offices here in philadelphia. for more info on responsibilities and qualifications, and/or to apply for this job, please click here.
i’m in the process of moving at the moment and feeling like a bit of a nomad, spending time on other people’s couches and living out of a bag and my car. but moving into a new space is always nice, once the moving part is over. some images that are inspiring me lately…click for sources.
for this month’s survival guide i went to our art director, who is in charge of our web studio team and stylists. i love her style – it’s classic and very parisian, and she always look so well put together. here’s a look at what she’s loving right now!
1. i love the monarch wings dress from the april catalog- easy, feminine dressing- perfect for a spring day!
2. the hispaniola hat – i wear a hat almost every day, and always love to pair a little “boy” with a little “girl”. this one is my favorite from our current selection.
3. simple white tee – i buy mine from hanes’ boys in a medium- i love this photo of kate bosworth in a simple tee, she has amazing style! i also love boyfriend blazers like her’s draped over my shoulders or with dresses.
4. l’artisan parfumeur safran troublant- our design director introduced me to this scent, and i love that it lingers in my fabrics.
our lead designer for color and print just returned from a research trip to morocco and shared these amazing photos of color inspiration from her travels. ever since last year’s april catalog (shot in morocco) i have been dying to go there, and these images are making me want to even more so…
on a crystal clear thursday in january i took an early morning train up to new york city to meet up with our catalog team for the april shoot. anticipation and excitement were running through my veins as i listened to mellow tunes and thought about what the day ahead would hold – super model sasha pivovarova, one of my favorite photographers, guy aroch, exotic animals, and seeing our catalog team in action for the first time.
we shot at milk studios in NYC, an amazing space in the meatpacking district across from the chelsea market. studio three would be ours for the next couple of days, a large and inviting space flooded with light and located at the end of a quiet hallway.
when i arrived our team was setting up for the day. the set and the lighting have to be perfect, the outfits are all hung up and organized, and hair and makeup begins.
our catalog team chatted over coffee and breakfast as hair and makeup was underway. the team typically consists of our creative director, art director, producer, a stylist, hair and makeup artists, and the the photographer and photo/tech assistants.
sasha chilled with her laptop as she got her hair and nails done.
the clothes were separated into two racks to correspond with the catalog’s element theme – day one was air and earth, consisting of a soft color palette, natural makeup and all white animals. day two’s theme would be fire and water, with bright colors and tribal accents.
our stylist, creative director and art director looked over the outfits and made some last minute changes.
shoes were lined up and accessories carefully arranged on a table.
the day prior our team had done some prop shopping – the props above would be used day one.
guy aroch arrived and got set up, taking a couple test shots to make sure the lighting was just right. i was so nervous to meet him but he’s extremely laid back and cool.
guy and sasha talked for a few minutes and then it was time for shooting to begin!
it may be spring but that doesn’t mean you should put away your scarves just yet! there are so many ways to wear them well into spring and summer, and our team made this awesome video (featuring one of our stylists and our assistant web merchandiser) demonstrating several of those ways. i am in love with the scarves shown above on sasha pivovarova from our april catalog…check them and more out online here, but first watch the video below :)