Post image for Store Style: Grunge

Our store girls are great at styling looks, so I was really excited to see what they’d come up with for our grunge trend. They did not disappoint!

Kassandra works in our Seattle store – located in the birthplace of grunge at its best, no wonder she rocks the trend so well :)

Here she wears skinny jeans, the imagine me graphic tee, the caldra layer pullover and plaid buttondown.

Here she pairs the imagine me graphic tee with the floral widelegs, stripe hooded cardigan and open knit beret.


For her third look she’s wearing skinny jeans, the lace buttondown over a floral tank with a leather jacket and beanie.


Here we have Megan from Portland wearing the jilly maxi dress with the washed floral baby tee and vegan leather buttondown over top, with the sunbleached leather trim tote and multi stripe beret.


Morgan from Portland wears skinny jeans, textured tall sock, stripe hooded cardigan, plaid buttondown, washed mini satchel and leopard beanie.


Hayley of Seattle wears skinny jeans, the imagine me graphic tee, and kimono stripe sweater.


Meg from Seattle wears the fp skinny cords, plaid buttondown, and vegan leather buttondown.


I like this interesting take on grunge from Katie from San Jose – she’s wearing the sequin bodycon skirt with the plaid crop buttondown and a cute little top that will be available soon!


Raven from Atlanta wears the knit legging, hacienda lace up boot, sequin bodycon skirt, plaid shirt and cropped vegan leather jacket.


Jen from Topanga wears the valhalla velvet short with the American rebel tee.


And lastly, the flannel onesie is (sadly) no longer available, but this look was too good not to share!

Shop our grunge themed December lookbook!

Laura -Dec 22, 2011, 9:50PM
I would Anna!
Meg -Dec 22, 2011, 9:49PM
The romper is still available at the Soho Store. Only one left. 212-226-7497

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Post image for Be a part of our new stores!

Wanna join our team?

We’re hiring for the following new store locations, opening in 2012!!!

Click on the desired location for more info and to apply.

Birmingham, AL – opening 2/10

Victor, NY – opening 2/23

Kansas City, MO – opening 3/30

New Orleans, LA – opening 3/30

Rockefeller Center, NYC – opening 3/30

kb -Mar 22, 2015, 9:25PM
STL needs a FP! please please please
sol -Feb 17, 2015, 9:53AM
okc! & i would love to work there!

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Post image for Blogger Picks: Claire Geist of DeLune Blog

The final series in our blogger picks for grunge comes from Claire Geist of DeLune Blog. She’s a little pixie redhead who you wouldn’t normally think of as a grunge girl. Because of this, she brought an interpretation to the trend that was fun to see. It felt fresh and very downtown. The ditzy print of the Floral Shirt Tail Pucker Dress came alive when she paired it with the Vegan 3 Eye Gibson Shoe and ankle socks. The result was grunge but she brought an elegant and feminine twist to the table.

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From all of the grunge items she saw that day, Claire told us which her top five must haves are for the trend: the Ramsey Oxfords, Vegan Leather Double Breasted Jacket, Tattered Flag Scarf, Caldra Layer Pullover in Sherbert, and the Cutoff Denim Vest.

Picnik collage

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I couldn’t agree more with her choices. And now, her favorite sweet treat, what’s on her holiday wish list and other insights into Claire’s personality….

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Post image for A Creative Baby Shower

Our creative director is expecting a baby very soon, and today we had a surprise baby shower for her in the cruise ship terminal next to our building at the navy yard.  Our display team helped create an incredible setup full of all the things she loves – like American flags and denim – and even pitched a little teepee surrounded by a ring of comfy pillows. The mom-to-be was picked up in a golf cart draped with a flag :) She’s a special lady, very deserving of such a beautiful celebration!  Read more »

alexa -Dec 21, 2011, 11:18PM
yeah, how was the tipi made? I want to make one!
heather -Dec 21, 2011, 2:35PM
this was a magical day for an amazing person!

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Post image for DIY Charm Bracelets & Gift Toppers

I have a special two-part DIY for you today! I started out wanting to make little charm bracelets inspired by one I saw on the wrist of a co-worker. Read more »

Kelsie -Dec 17, 2012, 7:57PM
I am having a hard time finding thread for these... the silk thread I found is too thin. help!
sabrina -Apr 07, 2012, 10:26PM
Hi! What is the exact brand names of the thread, beads, charms etc. I really want to make them but living in socal there is no ac moore store near me! thanks!

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Post image for Catalog Travel Diary: Goodbye Vietnam

We’re on our way home!!! As you can see we are all very sad… what a trip!  Now you’ll have to wait until March to see some magic :)


Alex Salvesen -Jan 01, 2012, 8:56PM
This is so strange! I'll be in Vietnam in March!
Dvo -Dec 24, 2011, 5:20PM
I cannot, cannot wait for the catalog! Thank you so much for going there to shoot it!

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Post image for Our model today

Cora Keegan was our model today she’s American born and raised. Her home town is Las Vegas. She has been on the runway for Jason Wu and various other designers. She reminds us of Gemma Ward meets Arizona Muse, and we love how she transforms the clothes at Free People with her edgy attitude. Her favorite snack is Banana and she loves Led Zeppelin.


You can read a beautiful interview with her here at Elle and her top is by A.S.I.S

christina -Jan 09, 2012, 5:25PM
I bought a top like this from a.s.i.s while I was over in New York. It washes really well and goes with everything. I only wish I had bought more colours. I get lots of nice comments whenever I wear it. Unique ! A very talented lady Angela Spencer .
Maggie -Jan 09, 2012, 4:23PM
Cora looks so cool in this edgy top! Thanks for posting the link to A.S.I.S. - so glad to know I can get my hands on one!

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Post image for On Our Wishlist

Being surrounded by amazing fashion all day at work, it can be a little overwhelming at times.  I’ll often find myself up in our studio, browsing through the racks, or in meetings, staring longingly at all the upcoming designs and samples hanging on the walls, wishing I could own them all.  With Chanukah upon us and Christmas in just a few days, Jemma, Naomi and I each narrowed it down to a few select items that are on our wishlist this year.

Naomi’s Wishlist




Glitter Mesh Longsleeve Layering Top in Gold – I’ve had my eye on this top for a bit. I love how it’s a regular crew neck tee, but it’s sheer and glittery. I want to juxtapose it’s sparkleyness with some sportswear-ish styling. Since it’s sheer, you can take advantage of that and layer a tank bra or racerback underneath. My inspiration comes from here and here.

Perfume Amulet Necklace – I love the hammered nail form of this necklace. I want to layer it on with mixed metals and necklaces of varying length – something like this. It’s also made from recycled metal which is always a feel good plus.

Lora Cutout Wedges – I’m such a wedge girl – they’re so much more stable and comfortable than regular heels. I can’t get enough of the sweet pattern and ethnic feel of these babies. The stripe up the back and triangle cutouts make them a must have. It’s nice how they’re statement shoes, yet pretty neutral at the same time. I would definitely style them with skinnies to let them shine, but I think you could wear any range of styles on top.

Jemma’s Wishlist




Throughout the holidays I like to feel comfortable with a bit of sass!  The items I’ve chosen make for the day but also can be carried into the evening.

I like to live in jeans a lot and the new vintage washed straight leg thrift jeans are a new move away from my usual skinny jean I opt for. I’d team them with the vegan leather button down shirt to give them an edge and for extra comfort I’d throw this unique fashion sweater kimono over the top. Come the evening I’d put on these Jazzy studded loafers and I’m ready to go to the local bar.

My holiday wishlist is all about comfort with an edge.

Items:  Vegan Leather Button Down Shirt, Vintage Thrift Washed Straight Leg Jean, Kimono Solid Sweater, Hardware Loafer

Julia’s Wishlist






Vegan 3 Eye Gibson Shoe – I’ve been wanting a pair of doc martens for a while now, and I think I’ve found “the one.” These would go with absolutely everything, and I love that the oxford style as opposed to boots.

We The Free Reverse It Kachow Thermal – Two shirts in one, need I say more?! I love the wash on this thermal and it’s incredibly soft and easy – idea for Christmas morning, or a casual night out.

Tanner Shoulder Bag – This bag reminds me of an older FP bag that I have had for a while now, and have loved to bits – literally.  I can no longer justify using it as my carry-on every time I travel, so I think this is a perfect replacement. I like bags that are brown or neutral in color so they go with everything!

-Dec 21, 2011, 2:54PM
Hi there, the links on this post do not work!

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Happy Chanukah!

Post image for Happy Chanukah!

Happy Chanukah, everybody!

Here’s a fun little DIY we found for a cool at home menorah. Enjoy!

Morgan Krhin -Dec 20, 2011, 10:59PM
I love this! My mother and I love the fact that FP honors diversity within the holiday season! This is a great new idea for a fun menorah! Hanukkah is such a festive holiday and its great to see it being accompanied by a festive menorah! YAY! :)
Dori Hoffman -Dec 20, 2011, 9:28PM
This is such a cute idea! But technically its called a Channukia not a Menorah.

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Post image for Details: Grunge

Here at the home office we have completely embraced the grunge trend. I think it’s the time of year, chilly weather and the upcoming holidays lend themselves to comfy layering tinged with cool grunge elements – think ripped tees, vests, cozy flannel & thermals, tights & denim and the ever-present beanie. It’s all in the details…

The tattered flag scarf looks awesome over denim and stripes.


I love how our designer paired the floral chambray overall with a delicate blouse – and I especially love that slightly tattered cuff detail!





Ruby’s got her old grunge sweater on too!


The vegan leather shirt looks so cool with a denim jacket.



We love doc martens!


Get the look with a vintage tee and vegan leather vest.


I <3 the painted distressed boot.


FP denim cutoffs and intarsia leggings.


The striped lovebug thermal looks cute under a hoodie vest.



Another fp denim cutoff sighting in a lighter wash.



And not really grunge, but her nails and accessories were too good not to share!

Check out our 90′s grunge inspired december lookbook!

Aly -Dec 21, 2011, 10:19AM
Love the pics! Though the flag scarf in the picture is not the tattered flag scarf. It's the first flag scarf that sold out like instantly. The tattered flag scarf is brownish (thought still cool. I have it.) I wish FP would do the initial one again. I liked it much better. Thanks for posting pics, love this trend!

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Post image for Send Us Your Love

One lucky winner will win a $200 FP gift card!

For the design of our newest store we’re looking to do something really special, and we’d love for you all to help us out! What we’re asking is to send us your love letters. It can be a photo, drawing, letter – whatever – just be sure to mark down where you’re writing from and share what you love with us. You can send it via snail mail, or scan and email it to In the end of it all, the love letters will become a part of our upcoming Center City Philadelphia location, and one lucky winner will be chosen to receive a $200 FP gift card! So get on it – you have until January 13th to send us your love letters and enter. xoxo Free People

Claire -Jan 13, 2012, 4:17PM
When will you be announcing the winner?
Claire -Jan 13, 2012, 2:52PM
When will we find out the winner of this contest?

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I can’t believe Christmas is in 5 days?! Someone still has a lot of shopping to do… to help get you all (and myself) in the holiday spirit, here’s a playlist of xmas tunes for you to enjoy today :) Read more »

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