Post image for February Lookbook Behind the Scenes

Our February lookbook is so full of light and soft colors, it’s hard to believe it was shot on a chilly day in New York City in an abandoned building… our team shot at 5 Beekman St (more on this location to come) with photographer Anna Palma, who you may remember from this amazing video. Here’s a peek behind the scenes!

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Photos by Thomas Northcut.

View the February Lookbook!

Morgan -Feb 24, 2012, 4:17PM
I love how Free People is still the only design team to use the rustic white and offset it with a neon orange print. So interested to see what happens with the grapefruit project, im sure good things are in store for us!
holly -Feb 23, 2012, 10:52AM
those last three shots are to die for... love this sneak peek!

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Post image for Style File: Assistant Designer – Beach

Have you ever looked at a girl and thought, “there’s someone who knows what fashion is?” This week’s Style File is one of those girls. She’s not scared of an Avant Garde print or dressing head-to-toe in monochromatic tomato red. Her styling is spot on, the way one images a top fashion editor being styled. Although she always looks relaxed and comfortable, you just know that she’s into fashion. The sweater she throws on is perfectly nubby, and oh, that insanely cool necklace she’s wearing? It’s the logo for her friends’ young fashion line that is blowing up in the UK right now. Her style is flawless with great attention to detail. Look close and you’ll see a dreamy braid hidden in her waves. This girl knows how to dress herself.

Get the red look with our Easy Days Off the Shoulder Sweater, Five Pocket Seemed Legging, and Vegan Docs

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Try a vintage-inspired floral dress like the Floral Shirt Tail Pucker Dress

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Load on the rings, you can never have enough!

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Cristina -Jun 12, 2012, 7:05PM
Awesome style!! Loved the questionnaire too! Seems like a really cool person :) my bf is going to teach me to surf in a few weeks and Im glad to hear a newbie say they fell in love! I'm super excited! And also so lucky you're going to lake Powell!! It's unbelievably beautiful!
Casey -Feb 24, 2012, 12:54PM
Where is that black and white printed blouse from? (the second one) LOVE her style!!

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Post image for A Photo Diary from LFW

London Fashion Week is underway and we have the beautiful blogger Sarah from Baby is a Sinner blog documenting what’s hot in the Big Smoke.

From the city to the style on the streets it’s quite apparent that London has a slightly more Rock N Roll/ Punk vibe than New York and again the colours of Neon made an appearance – a trend we all love!

has any London Fashion Show caught your eye yet?

Here’s a photo diary from LFW! More to come tomorrow!!

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ilse -Feb 21, 2012, 3:35AM
I like the style photo's, especially the skull bracelet! LOVE!
kassia -Feb 20, 2012, 4:53PM
these are some nice pics there style is punk rock and its fab and great love it

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Post image for Shades of Spring

Last week we told you about the pastel trend we love for spring, and today we released our February lookbook, a pastel story.  This week we’ll take a closer look at some of the pretty hues we love for spring, starting with rose… the color of delicate petals, sun-kissed cheeks and grapefruit, symbolic of gentleness, grace and sweetness.

Items pictured: Emma Too Fer Dress, All Over Lace Babydoll Top, Lace Up Skinny Cord, Neon Tide Layering Necklace, Colored Denim Cutoff Shorts, Muddy Waters Sneaker, Neon Nugget Friendship Bracelet, Auburn Pyramid Bracelet, Climbing Vines Blouse, Midtown Mini Dress, Side Slit Cami.

We also love the shade peach on the face right now – check out what’s in our makeup bag.

View the February lookbook!

Post image for Makeup Monday: As Fresh as a Peach

For spring we love the colour Peach! The colour warms your skin in a natural way and gives you a fashiony, quirky cute glow.

DKNY, Preen and Jaeger were all about it on the runway for spring 2012, and now we’re big fans too!

“Peach is an enhancement of who you are already” ~ Vogue Beauty

It’s not too fake or overdone, just fresh and cute and we love that! It gives the impression of healthier glowing skin with the help of a tinted moisturizer and sheer powder for a flawless finish.

Check below for our ideal makeup bag for this spring, and if you have any questions feel free to ask we can get them answered for you by our makeup artist!

Chanel nail polish in inattendu, Nars satin lip colour in Casablanca, Shu Uemura creamy dome blusher in Sunlight Peach, Mac mineralize skin finish in Natural, Stila sheer colour tinted moisturizer

Marlboro Cigarettes -Mar 28, 2013, 6:48PM
Thanks for any other great article. Where else may anyone get that kind of info in such a perfect method of writing? I have a presentation subsequent week, and I’m at the search for such info.
fp julia -Feb 22, 2012, 10:52AM
Ann - it's Sally Hansen mint sorbet!

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Spring is coming, I can feel it… you start to notice a little change in the air, it carries with it a scent of the warmth that is on its way, flowers poke their heads out of the ground to see if its safe to bloom yet, and the sun fights to stay out a little bit longer. Read more »

Emilie -Mar 06, 2012, 11:00AM
It's apity I cant find this one on youtube for my blog.. Anyway thanks for sharing..
Linda -Feb 21, 2012, 8:13PM
Miss Martha gives vintage love a whole new light. Love her in all the pics..She totally rocks it. Love your February lookbook!

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Post image for Monday Quote

“Pursue some path, however narrow and crooked, in which you can walk with love and reverance.”

– Thoreau

Photo by Anna Palma for our February lookbook.

kassia -Feb 20, 2012, 5:37PM
CANT WAIT.
fp julia -Feb 20, 2012, 11:16AM
sofie - the march book drops on the 5th, it's a beauty we can't wait either!

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Post image for Kitchen Confidential: Charred Fennel and Carrot Salad

In this episode of Kitchen Confidential we caught up with Chef Jamie as he prepared a charred fennel and roast carrot salad with lemony herbed agave dressing for our prepared salad station. Read more »

KK -Feb 20, 2012, 6:09AM
I absolutely love radishes. This looks like a very interesting salad, but suuper delicious!! http://www.skyandkai.blogspot.com/
aria -Feb 19, 2012, 4:36PM
yuuuum! hey when does that amazing march catalog come out??cant wait to see what you did in vietnam!!! :)

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Post image for The Worlds Inside of Us

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Incredible double exposure series – done in camera – by the talented Dan Mountford.

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importing car from usa to uk -Sep 26, 2014, 10:15PM
Hi there to all, the contents present at this website are genuinely awesome for people knowledge, well, keep up the nice work fellows.

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Post image for Saturday DO

DO: Stay in touch

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It’s funny how life events coincide around similar themes to get you thinking. I went back to my hometown for visit the other weekend and brought a good friend from Philly along. I got to see some old friends and spent quality time with family. The warmth I felt from seeing everyone made for a good weekend, and also coincided with the conversation my friend and I had had on the car ride up.

She was telling me about an article she read that summarized the top five life regrets people report on their deathbed – one of which was losing touch with friends. They wished that they hadn’t let themselves get so caught up in the day-to-day here and now, and instead, picked up the phone or written a letter once in a while. People who once really mattered got lost in the mix of life, but in the end what’s going to matter is who you’ve loved and who loves you back.

In the days following my visit my thoughts resonated on this article and my hometown visit. Some of my friends weren’t around when I was home, and I found myself wanting to give them a call. I’ve vowed to try and do better at staying in touch, so that I don’t let those people get away. Especially today, with all of our technology – smart phones and email – there’s no excuse to not take a little bit of time. Learn from what the dying have said and stay in touch. When you come to the end of your road, you don’t want to be looking back with the same regrets.

click on images for source

Ann Vidgoff -Feb 18, 2012, 11:29AM
Great Photos! Loved every one of them!
Charity Poole -Feb 18, 2012, 11:29AM
It's so true. This has been something that's come up for me a few times over the years, and I try to make sure to stay in close touch with those relationships that have been significant. Facebook helps, but a phone call means so much more.

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Post image for Happy Friday!

A little peek at our lookbook, coming next week!

Have a great weekend :)

Taylor -Feb 19, 2012, 8:14AM
Aww Martha! ~She needs to do a FP shoot with her new puppy, Boss Lady! www.forsurejadore.blogspot.com
Savannah Marie -Feb 18, 2012, 1:23PM
I can't wait to see!

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Post image for Trend: We’re All About Denim

Denim is a fabric we can’t get enough of! It’s so easy, so versatile and so cool. This week we’re all about denim dressing as you can see by our Homepage.

The trend: Head to Toe Denim! That’s right we’re mixing and matching different tones of denim to create a bohemian rock and roll look. Yesterday we went up to the studio to see what looks we could create out of our Denim Collection ; from long and bohemian to short and funky, denim sure made us cool and easy towards the end of the day!

Items: Sweetheart Denim Romper, Contrasting Denim Maxi, Radio BBC Boot

Items: Mason Tee, Roadie Denim Shirt, Beach Cruiser Short, Studded Seattle Love Boot, Jenny Floppy Hat

denimItems: High Waisted Seamed Chloe Short, Top coming soon, Bag coming soon, Daphne Platform

denimItems left: On the Fringe Crochet Cami, Made to Last Denim Short, Zipper Ankle Boot, Marrakesh Floppy Hat, Where The Boys Are At Beaded Bracelets, Delhi Floral Crossbody, Ladder Quill Necklaces

Items right: Denim Cutoff  Shorts, Scallop Edge Lace Crop Top, Seamless Directions Top, Crochet Cardigan, Mainland Studded Boatshoe, Necklace coming soon.

threader -Feb 18, 2012, 4:12AM
That skirt is following me. It's the third time I've seen it today. Therefor I must buy it. I just can't bring myself to do the denim on denim thing though. Did that in the '80s....
Mary R. -Feb 18, 2012, 2:11AM
Very cute, and girl #3 is beautiful! As are the others!

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