Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Our Coachella Picks

It’s almost here… Coachella! Today we’re busy packing our bags for the 3 day festival in beautiful California. Our videographer, PR manager, Senior Marketing manager and I the Fashion Writer will be sourcing the ground for the best fashion and giving 20 people the opportunity to photograph the festival through their eyes.Read More

Post image for Handpicked by Stevie Dance

Stevie Dance is a contributing editor at Oyster Magazine and sought after stylist – most recently she has launched her own personal zine, Shop Ghost, which curates the shopping experience through fashion industry insiders’ eyes. She is also wildly obsessed with music, which is why we chose her to have a go at this month’s festival edition of handpicked.Read More

Taylor -Apr 27, 2012, 10:28PM
she's adorable! she has to do a shoot with her pup, Boss Lady!!

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Post image for Festival Inspiration: April Catalog Behind the Scenes

I can’t get enough of the colorful hair and face paint used in our April catalog…so much festival inspiration! We have some hair tutorials coming your way, and be sure to check out our festival paint video too :)Read More

Mike -Oct 25, 2012, 3:35PM
Misa -Oct 25, 2012, 3:32PM
This is disrespectful. Take it down. WE ARE NOT A FAIRY TALE

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Post image for Coachella Lineup 2012: Who We’re Excited To See!


We’re getting pretty excited to head to Coachella this weekend – as usual, the lineup contains some of the hottest acts of 2012. It’s always a challenge deciding which of the many shows are a can’t miss – here’s a rundown and playlist of some of the bands we’re most excited to see this weekend!Read More

Post image for Free People Chats with First Aid Kit

On a chilly gray Saturday in Philly last weekend, Naomi and I made our way to Union Transfer in the afternoon to meet the beautiful and talented sisters Johanna and Klara Söderberg, who make up the band First Aid Kit. Read More

zelina -Apr 10, 2012, 3:31PM
Gosh I love them I've been listening to them for years and it's great to see them finally get noticed. Theya re so talented.
Laura -Apr 10, 2012, 12:42PM
I saw them in New York and I can definitely say it was something quite extraordinary. LOVE these girls and their style!

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Post image for Makeup Monday: Go GOLD

Festivals are here starting with Coachella this Friday, and we love the idea of expressing ourselves in terms of makeup when we’re there. We love the gold eye look! Read More

-Apr 10, 2012, 4:09PM
love your makeup tips- more please!! :)
Claire -Apr 10, 2012, 7:26AM
This is so pretty especially for summer solstice party!

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Post image for Style File

We’re moving into warmer months, so who better to feature as this week’s Style File than our head beach designer? Read More

Sanne -Apr 10, 2012, 4:22PM
Gotta love her!
-Apr 10, 2012, 1:40PM
i really want to be friends with this chick:)

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Post image for Free People will be at Coachella – Will you?

If you’re heading to Coachella come and find us!! Search for the Free People flag pictured below and us girls will be there ready to capture your beautiful style and smile. We’ll be handing out special gift bags and a few with a disposable camera inside — we’ll be giving you your very own opportunity to documented Coachella through your very own eyes and then have it placed on our Free People BLDG 25 Blog!!

Stay tuned throughout the week to find out what time and where to meet for a group Free People photo and to take away special gift bags! And follow our Free People Twitter and Instagram to keep track of us!

Sarah -Apr 23, 2012, 5:38PM
I WISH! ;) xxx
chinese food -Apr 10, 2012, 2:33AM
Great to read about it.

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Can you tell we’re excited for Coachella this weekend and the festival season ahead? If you’re looking for some festival styling inspiration, we’ve got you covered with this beautiful video from our April lookbook shoot with photographer Anna Palma and model Linda Vojtova!Read More

Amanda -Jun 12, 2012, 10:36AM
I have been looking for the name of this model forever, Linda Vojtova, thank you for posting it!
Sarah -Apr 10, 2012, 4:01PM
Hi Free People! I love the festival look book and the vintage festival pieces! I wore a thrifted dress so similar to some that you have displayed .... captured on my blog: I am not trying to be an annoying commenter that is begging you to check my blog -- so sir -- I just thought it was coincidental that I be so Free People-like in my attire yeterday. Y

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Post image for Blogger Diary: Mixed Emotions

Last week was a week of rest, recovering from surgery I was locked up indoors doing little. It was quite strange for me, just laying there playing games with my thoughts.Read More

Morgan -Apr 09, 2012, 9:18PM
rhonna -Apr 09, 2012, 4:59PM
Thank you for the uplifting inspiration. :) Hope everything will go well for you!

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Post image for Monday Quote

“You have to let go at some point in order to move forward.”

-C.S. Lewis

Carley -Apr 09, 2012, 10:24AM
Im going to me my newly ex boyfriend for lunch today; this quote hit hard. Thank you.
Nicole ( -Apr 09, 2012, 9:57AM
I like this one. For more quotes and photos, check my blog!

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Post image for Coachella, Coachella, Coachella

Coachella is just around the corner and we can’t wait until Thursday when four of us Free People girls will be stepping onto the plane and heading to the festival that has some of the greatest style and headliners we know! On Monday we will be posting a fun post on how to find us at the festival, for now here’s a little homage to why we love this festival called Coachella so much.Read More

charlotte -Apr 10, 2012, 12:01AM
What about M. Ward? If you love Bon Iver and the Shins, you will die for M. Ward. check it.
-Apr 09, 2012, 2:08PM
Thom York!!!!!!!!??? SHINS???!!! <3 wish I could go! :) Thom York <3 <3 <3 He has an amazing voice <3

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