The day is finally here! We will be heading over to our brand new Philly store in a little bit for a private celebration, and the doors officially open tomorrow morning at 10am! The store is full of special touches – one thing I’m excited to see, is some of our incredibly talented fp girls painted the walls of the dressing rooms. From what I’ve seen in photos (above right), they look incredible. I also can’t wait to see the Love Letters installation, made up of all the amazing letters you guys sent us! And the necklaces pictured above were made by local jewelry designer and friend of fp, Sarah Lewis, who specially designed them to represent our Candy, Lou, Meadow and Ginger fp girls! I’ll take some photos of the store tonight so stay tuned for a peek at the store tomorrow :)
Also opening tomorrow is Free People Boulder! Doors open at 10am, so if you’re in the area, stop by and check it out :) The photo above is one of our fp girls hand painting the storefront window!
Lastly, this Saturday Free People Houston City Centre is turning 1 !! Stop by and enjoy snacks, cupcakes and beverages, a trunk show from jewelry designer ViaChrista Chains, gift cards and prizes for a night out in City Centre, and free fringe goodie bags for the first 50 attendees!
This January, we traveled to Palm Springs, CA to shoot our lookbook with Alexandra Spencer of 4th and Bleeker. In the book, she takes on the look of a domesticated 70’s wild child as she hangs by the pool and goes about her day in a 70’s ranch style home. The looks are filled with stacked sandals, flowing bohemian prints and ditzy patterns elevated with hard-edged suede, sequins, and funky shades. There’s no doubt this woman is beautifully Free People. Which look is your favorite?
The other day I mentioned that Jemma, Naomi and I hit up some of our favorite spots in Philadelphia to shoot a mini “Ode to Philly” lookbook in celebration of our store opening on Walnut St! We had so much fun shooting these photos, and we hope you love them too :)
My location was the street I grew up on. I felt it was symbolic in many ways, as our Philly store opening definitely feels like a homecoming for Free People. Despite a brief time in San Francisco, I’ve lived in Philly my entire life – from the Fairmount neighborhood pictured below, to the suburbs just outside the city, to West Philadelphia, Manayunk, Center City, and now Old City. Home is where the heart is, and my heart will always be in Philly.
My favorite spot in Philadelphia is the train station. I first discovered it when I came to the city for college. On breaks, I would often travel by Amtrak to get home. The first time that I walked into the giant hall, my breath sort of leapt from my body. It feels exactly how you’d imagine a train station should feel. Sounds echo off of the huge high ceilings and passengers await their trains on long wooden benches. The elegance takes me back to days when people traveled on trains everywhere. The station also reminds me of my dad (he has a bit of a train fascination/hobby) which was a very comforting feeling when I first left home for college. I’ve now lived in Philly for about five years, and I’ve spent a lot of time in that train station. For six months I was commuting to NYC three days a week to intern, and that place became my best friend.
I wanted to wear my favorite new Free People item there for this shoot. I fell in love with the Thrifty Eyes Dress the minute I saw photos come back of Karlie Kloss in our January book. I just got it this week, and I can’t wear it all different ways. This time around I paired it with our new Denim Button-Down and these awesome platforms which we’ll have on the site soon!
My favorite place in Philly is Johnny Brenda’s, a bar in Fishtown, but yesterday I wanted to go to a place that I’ve been itching to go to for a while – I’m still kinda exploring Philly having moved here from the UK so… Franklin Fountain was the place I wanted to feast my eyes upon. I’m a girl who loves sweet things and things that are pretty to look, and during the summer months ice cream is my No1. Franklin Fountain apparently has the best ice cream so I went to try and it didn’t disappoint – I was like a young girl in a candy store.
One of the things I’m most looking forward to when our Philly store opens on Friday is seeing our new spring store displays! Our display team has transformed the entire atmosphere of our store from rich, sparkling winter to a light and airy spring.
Lately I have come across a few pretty stellar examples of “glamping.” This is not something I was familiar with until recently, but glamping is, basically, glamorous camping. Ideal for those who love the great outdoors, but don’t exactly love roughing it. I for one would definitely be down for some glamping – especially in either of these amazing spots.
Whitepod Resort, in the heart of the Swiss Alps, Switzerland
In my memory of the night it was raining – although – I’m pretty sure that it wasn’t. I left work late at night with a boat load of stuff: clothes, a dog carrier, backpack, camera bag… quickly stopping at home to pop a pita in my mouth and twirl my hair into a bun. Read more »
As you guys may have heard by now, we are opening our very first Free People store in Philadelphia this Friday! It is definitely a homecoming of sorts, as we open our doors on Walnut Street in Center City, not far from where the company began. You’ll hear much more about all the special touches we’re putting into the store over the next few days, but today Jemma, Naomi and I decided to take a field trip and head to some spots in the city that are nearest and dearest to our hearts, to shoot our own little Philly lookbook.
I knew right away what my location would be – the street where I grew up. A three story brick townhouse in the Fairmount neighborhood, walking distance from the Art Museum and just a few blocks from the stone walls of the penitentiary. A quiet, tree lined street, where the same construction truck still parks in the spot across from my old house, and marble steps climb up towards doors painted varying shades of blue, red and green.
It was a magical time in my childhood, full of block parties, neighborhood cleanups (when we’d all go out and rake leaves and clean up together), bike rides, scraped knees, and water ice from the park grocery across the street that has since closed its doors for good. Sometimes its nice to take a little trip down memory lane.
After wearing the wingtip boots today I became slightly attached.
Stay tuned for our photos, they’ll be up later this week!
My introduction to First Aid Kit actually came here at our home office, when they played a surprise show for us during lunch, and they’ve been winning me over with their sweet harmonies and graceful style ever since. Read more »
It was so fun photographing our Assistant Stylist for this week’s Style File. Her carefree spirit just communicates through photographs so well. Living up to her aura, she has some of the best boho pieces around. Getting up close, you notice all of details she piles on, and sneaks in there. There’s no such thing as less is more with her, but she makes it work. She’s a true modern day hippie – loaded with fringe, feathers, and bangles. There’s something about this girl that makes you feel peaceful and smiley.
Our new January Lookbook features the lovely Alexandra Spencer of 4th and Bleeker – and although she’s an Australia native, she rocks the California style flawlessly! Tan skin, sun-kissed hair, barely there cutoffs and daring mini dresses are some of her signatures, and she showcases her bold style through the amazing photography on her blog. Take a look, and read on to learn a little bit more about this beach babe!
My name isAlexandra Spencerand I live in Sydney/Los Angeles/ London.I’ve been living here forsplitting time for 3 years!
On a typical day off, the first thing I do ischeck my emails!I’m usually wearingwho knows!!?
My favorite coffee shop is in Sydney- Andys coffee, In LA – coffee bean on Hollywood and Orange and in London – the Marylebone Starbucks,andmy parents make the best breakfast!
If I’m in the mood for some shopping, my destination of choice isParis!!My favorite store isBalenciaga on Melrose!Last time I went there I bought a white shirt I’m too scared to wear.
Shopping can work up an appetite, and the best lunch isthe Spaghetti at Chateau Marmont.
I love checking outMoMA for a little culture and inspiration, and no day is complete withoutNathan Webster!
The last movie I saw wasThe Bourne Supremacy.It was last night in bed at The Ace, Palm Springs.
A typical night out on the town for me consists ofgreat shoes and a lot of wine!
If I feel like going to a show, the best venue is definitely O2 Arena in London.The best show I ever saw there was I took my parents to see Arcade Fire.
If my life had a theme song, it would be Sympathy for the Devil by The Rolling Stones or Solsbury Hill by Peter Gabriel for a dramatic flashback montage.
On my iPod right now you’ll finda lot of Neil Young, I got a harmonica for Christmas and I’m driving my boyfriend crazy with it one Neil young song at a time!
Three words to describe my style are4th, And, Bleeker!
This summer I’ll be in the South of France! And back to Rio.