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Post image for Free People Through the Decades: The 1920s

Last week you saw a sneak peek of our holiday catalog, which explores the influential decades of the 1920s, 50s, 70s and modern day.  The catalog is now online and each week we’ll be exploring one of these decades here on the blog!

Chapter One: The 1920s

Paris in the twenties – a magical place and magical time.  When the “Lost Generation” found itself and found its voice in Left Bank cafes and cabarets. Gertrude Stein and Ernest Hemingway.  James Joyce and Pablo Picasso.  Josephine Baker and F. Scott Fitzgerald.  Freedom, jazz, and love and joy.

Clockwise from top left:

Ernest Hemingway, pictured in his army uniform, who popularized the phrase “une generation perdu,” or Lost Generation, in his novel The Sun Also Rises. The term referred to the generation that came of age during the first World War, and included other writers and artists like F. Scott Fitzgerald and Gertrude Stein.

The automobile became a widespread means of transportation in the 1920s, when Ford introduced the affordable Model T.  Pictured is a Crossley, a popular car in 1920s Europe.

A shot from our holiday book that captures the 1920s Parisian cafe scene.

An example of 1920s fashion; the 1920s were a time when women were liberated from constraints – they wore flapper dresses, pants, and skirts that bared their calves, menswear style shoes and cloche hats that covered their short bobs.

One of the most iconic novels to come out of the 1920s was F. Scott Fitzgerald’s The Great Gatsby.  Set in 1920s New York, his words paint a picture of glamour and sadness, and of the lost generation that was struggling to find itself.

One of the most influential fashion figures of the 1920s, and still today, was Coco Chanel. She was an innovator in setting trends of the 1920s like menswear-inspired fashion, and launched the famous Chanel No. 5 perfume in 1921.

Stay tuned for more on the fashion of the 1920s and behind the scenes from our shoot in Paris!

View the complete November catalog here!

Marlin Sanchez -Nov 05, 2011, 11:05AM
Hace pocas semanas he descubierto este blog y desde entonces no me lo pierdo,,, buen trabajo por el catalago de las decadas, espero no perderme ninguna....
-Nov 03, 2011, 5:22PM
love love love the catalogue. the pics, the clothes, the photography and landscape used. with all the ethnic blending of the brand would be really cool to see some more ethnic diversity in the models..indian, asian, african. keeping my eye on FP and hoping this brand grows:-)

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Post image for Monday Quote

Happy Halloween!


karly -Oct 31, 2011, 2:35PM
every monday i look forward to revealing the monday quote. somehow it always ties into my day or even week. not only are the quotes beautiful and piercing in their own ways, but the photos paired with them are breathtaking as well! Xo
Nicole -Oct 31, 2011, 10:38AM
I always love the monday quote. happy halloween! for more quotes and creativity check our my blog: xo

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Post image for Stuffed Acorn Squash with Pistachio and Dried Cranberry

Yet another thing to love about fall is the plethora of squash varieties you can discover at farmer’s markets and the grocery store. It’s a great time of year to dream up dishes, and experiment around. The following recipe is one of my favorite results from doing so thus far this season.


1 Acorn Squash

1 Pint of Non-Fat Cottage Cheese

¼ Cup Dried Cranberries

¼ Cup Pistachios – shelled and chopped

1 Tbsp Honey

½ Tsp Cinnamon

½ Tsp Allspice

2 Tbsp Macadamia Nut Oil

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Preheat oven to 400F. Cut your acorn squash in half

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Scoop out insides with a spoon

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Brush squash with macadamia nut oil

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Cover a baking sheet with tinfoil

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Place acorn squash face down onto baking sheet, and place into the oven to cook until soft (approx 30 min).

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When your squash is almost cooked, throw cottage cheese, honey, cinnamon, allspice, and pistachios into a blender.

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Stir in cranberries, and then spoon filling into squash. Garnish with cinnamon.

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Betsy -Nov 04, 2011, 11:26PM
I finally got around to trying this. It looked really interesting, so I was intrigued, and wanted to try it. I must admit my friend and I were pretty skeptical, but it turned out to be really delicious! I used a sweet dumpling squash instead of an acorn, and Daisy 2% cottage cheese. I think if I were to make this again, I would stir in coarsely chopped pecans along with the cranberries.
response to naida -Nov 03, 2011, 11:57PM
naida. try using the tofuti better than cream cheese. you can find it at any grocery store. it'll be a little smoother and probably even more delicious!

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Post image for Invisible Geological Universes

I saw this work by Carly Waito on Oracle Fox and immediately assumed they were photographs of actual gems and minerals – but no – they are oil paintings. Can you imagine the patience and attention to detail that must go into them? So amazing.

I like this quote from the artist’s website:

“Each painting expands the infinitesimal traits of the artist’s tiny subjects, rendering them as detailed maps of an otherwise invisible geological universe.”














Go see more on her website!

hillary -Oct 31, 2011, 3:27PM
i think my heart just skipped a beat. amazing and so inspirational.
Dani -Oct 30, 2011, 11:34AM

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Post image for Saturday DO

DO: sleep in







Sometimes you just need to sleep in and not feel an ounce of guilt about it. Life is go go go, and there are ten million things you want to do. It’s easy to forget how exhausted you are sometimes. Or maybe you take note, but that doesn’t stop you from packing more things into your day and limiting the hours of sleep.  Take advantage of the weekend. Don’t set an alarm, and sleep until your heart desires. Hang out, read a book, cuddle with your pet, and take time getting up. Just for once, don’t rush yourself, and relish in the sea of calm. The body needs this to rebuild. It’s healthy to do once in a while, and there’s absolutely no reason to feel bad about it.

click for sources

Priscilla Francine Makeup -Oct 30, 2011, 3:02AM
I pack waaay to much into my week...This is so true...your body does need to recover! great reminder
Naughty Baubles -Oct 29, 2011, 6:44PM
perfect for a day like today when it snowing....before Halloween I might add which I haven't seen happen in almost forever

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Post image for Friday Fun: Girls & Their Dogs

How well do you know your Free People home office pups?! See if you can match the Free People girl with their furry friend :)

Here are the answers!

1 – c

2 – d

3 – b

4 – e

5 – a

thanks for playing!! :)

nathaliecrozier -Oct 29, 2011, 9:12PM
Jen -Oct 29, 2011, 7:21PM
OOopps, I change my mind. 1d , 2a , 3b , 4c , 5e

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Post image for Office Style

Western-inspired looks were everywhere around the office this week. Sprinkled throughout, I picked up on notes of fringe, brass, and hide.  People were tying handkerchiefs around their necks and throwing on boots like the old cattle ranchers. Others interpreted a more feminine side, piling their heads high with braids and showing off lace-up stockings.

my jaw is on the floor – gold-tipped snakeskin cowboy boots…

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Picture 003 great outfits

moxie -Nov 18, 2011, 6:32PM
i was so wowed by the snakeskin booties i went anon! shot is so great at the the synergy xo
-Nov 18, 2011, 6:29PM
loved this. wowza: snakeskin boots.

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Post image for Trend inspiration: Mod

Stepping into my mod world…

When free people launched this trend I became all nostalgic, being British I studied this movement through my fashion and design course and feel honored that one of the significant designers of this time is from my homeland Wales. When I think of MOD I think of Mary Quant amongst other things. She was a Welsh fashion designer and British icon, who was instrumental in the mod fashion movement; she was one of the designers who took credit for inventing the miniskirt and hot pants and showed a generation how to dress to please themselves, she created the ‘London Look’ that was so apparent during this time.

What mod means to me?

To me mod means ‘swinging London’ a time when fashion and style was everything, a time when mods and rockers became huge rebels and pop culture influenced fashion in a big way, psychedelic rock and bob haircuts… now I wish I was right in the thick of things in carnaby street London, 1960’s

Here’s my inspiration and a great editorial I found in self service magazine starring Arizona Muse and Daphne Groeneveld

items: russian print mini skirt, Mohair plaid mini skirt, polka dot blouse, rhiannon two tone platform

chitarra squier -Nov 19, 2011, 9:02PM
Hi, this is a great post! Thanks..
jade -Oct 28, 2011, 12:34AM

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Post image for This Weekend’s Store Events!

Studio City

Snuggle up with the LA Free People Showroom

Anyone who comes in and purchases a sweater, thermal, or sweater legging will be entered into the raffle to win a trip to the LA showroom! The trip includes a sneak peak at the spring line, lunch with the showroom team as well as a styling/fit session with the new product. The more items you purchase the more chances you have to win. Opportunity ends Monday!

For more information and to RSVP click here.

King of Prussia Mall

The store will be participating in the mall-wide trick-or-treating going on 11am – 1 pm on Saturday, October 29th. There will be candy and cookies, live children-friendly music, and pumpkin decorating with glitter, feathers, gems, and other crafty items!

Pumpkin decorating will take place from 1-3pm.

Music featuring live jazz, with Max Christian on piano and Ryan Hux on double bass, will play from 1-5pm.

All Day – purchase a black, orange, or “ghostly” white item to be entered into a raffle for your chance to win a unique piece from the Fall display or an FP gift card.

For more information and to RSVP click here.

If you live in the area we hope you can make it!

Post image for Thursday Poll: Hung Up on Prints Collection

One day while I was walking back from getting lunch, an adorable little clothesline caught my eye. A collection of printed bras hung all in a row, fastened by wooden clothespins and swaying in the wind. A bit later the scene was up on our site as the gateway for our “Hung Up on Prints” collection of printed bras. The assortment is out of this world. I almost want to buy one of each and recreate the scene in my bedroom.

Which would you pick for your clothesline?

The Little Hearts Cropped Bralette

Textured Foil Crop Bra

Textured Foil Crop Bra 2

Cheeky Lace Bra

Cheeky Lace Bra 3

Cross Dye Crochet Bustier

Cross Dye Crochet Bustier 2

Floral Bandeau

Floral Bandeau 2

Tonya -Oct 27, 2011, 4:59PM
AHH I LOVE them All, I can't choose haha
! -Oct 27, 2011, 3:24PM
I really love the Floral Bandeau print and how it ties in the back - too cute!

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Post image for Holiday Book Sneak Peek: Free People Through the Decades

I am beyond excited about this year’s holiday book and today I can finally give you a sneak peek! This year we decided to pay homage to the fashion of bygone decades that still influences us today.  We traveled back in time to Paris in the 1920s, America in the 1950s and Morocco in the 1970s before finishing up with the Modern Girl, a girl who mixes her favorite trends from the past with her vision of the future.

Behind the scenes photos by Thomas Northcut.



1920s – shot in Paris by David Bellemere featuring Elsa Hosk, Zuzanna and Julia Bijoch.




The 1950s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk.





The 1970s – shot in Morocco by David Bellemere featuring Elsa Hosk and Marianna Santana.





The 2010s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk, Tallulah Morton and Chrishell Stubbs.

Stay tuned for more about the Decades all November long on the blog, and lots of great behind the scenes coverage!

Which decade is your favorite so far?

Caroline -Nov 20, 2011, 10:07PM
More pictures of the American flag! So good
Nikki -Nov 02, 2011, 4:57PM
You guys working for Free People realize that almost everything you list under your description of the 1970s actually occurred in the 60s, right? As in, the summer of love was 1967 and The Beatles broke up in 1970. Haight-Ashbury was a hip thoroughfare in the mid-1960s as well. Pretty egregious error for a company branding itself as representative of the hippie attitude.

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Post image for Office Space

Another long, satisfying day at the office…

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Hope you all had a great day!

jade -Oct 28, 2011, 12:36AM
Dana Pavelsky -Oct 27, 2011, 6:29PM
This post is the exact reason why I need to be part of the free people gang! Not only do I have a world map hanging on my wall as well, I also have all the spots I want to travel marked with a pin!

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