Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Office Style

Despite the fact that the weather has been a little strange lately, the fashion in the office has still been quite innovative;

Cute beach dresses found in surf shacks by the oceans worn with biker boots, heavy vibrant embroidery, denim skirts tied in knots and texture in lace.

Come rain or shine we still get inspired.




Baja Hoodies -Aug 28, 2011, 9:58PM
I think I'm now a fan of office style...classy
ele -Aug 27, 2011, 12:34PM
hi! is the 3rd picture of the white dress/top an fp product? omg i love the details!!!

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Post image for Thursday Poll: Corduroy

As sad as it may be, I always get excited when it cools down enough to wear corduroys again! I love cords, and I’m really excited that we have so many great different styles to choose from this year! which one is your favorite?

the extreme corduroy flare:

the fp skinny cords:

the super 70s cord:


the floral skinny cord:


or the high rise corduroy:


take your pick!

see all corduroy pants.

hippiebohoreloaded -Aug 30, 2011, 11:49AM
love the skinny cords, well done, free people!
anna -Aug 25, 2011, 7:09PM
LOVE cords! And FP does have a great selection right now! :) I NEED those floral print ones!

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Post image for Free People Atlanta Opening!

The day has finally come! I know a lot of you have been anxiously awaiting the opening of an Atlanta store (I feel like every time I post about a new store opening, I get people asking for an Atlanta store!)…the doors officially open tomorrow morning, but there will be a special preview event taking place tonight at 6pm! Stop by and say hello if you’re in the area :)

Let’s meet the lovely ladies who will be managing this store!


What is your favorite thing to do in your spare time? Vintage Shopping. I spend my weekends planning out what estate sales or vintage spots to check out!

How long have you lived in Atlanta? 2 days!

What is your favorite movie? The Rocky series.

What is your favorite item in your closet? My father’s fur coat, I have had it since he passed away.


What is your favorite thing to do in Atlanta? Walk through Piedmont Park.

Where is your favorite place to eat out? I have so many but sushi at Mijori in Oakland, Ca, chicken tacos at Tacubaya in Berkeley, Ca and grits from Flying Biscuit in Atlanta are some of my favorites!

What is your favorite vintage find? My Burberry leather clutch, I found it in a thrift bin for $2 bucks.

What is your favorite Free People purchase? I recently bought the Scoot Inn Oversized Pullover in black and love it. It is super comfy and can be worn over most things in my closet.

Where is your favorite vacation spot? Barcelona, Spain! I went there to visit my best friend and had a blast.


Who is your celebrity style inspiration? Emma Roberts, we both have a similar edgy style.

Where are you from? Chattanooga, TN

Who is your favorite band? Needtobreathe. Southern Rock & Roll!

What is your favorite thing about Atlanta? The Starlight drive-in, it is the perfect date night. And the Braves!

What is your favorite food? A chili dog from Turner Field.

Beautiful girls! Welcome to the free people family :)

Sara Kate -Apr 18, 2012, 8:48AM
Are there any job openings in Atlanta, GA for the summer?
mel -Aug 26, 2011, 6:11PM
yesssssssss! this makes me so happy!

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Post image for Store Style: The Extreme Vintage Flares

One of our favorite fashion trends going into fall is the wideleg pant. We have several wideleg styles right now, including one of my personal favorites, the extreme vintage flares (and their new cousin, the extreme corduroy flare!). These jeans can be a little intimidating if you don’t now how to style them, and luckily our store girls are here to help out with just that! They always have great styling ideas, and these photos demonstrate our love for another trend as well – the crop top! In particular, one of our newest, cutest ones – the thermal love crop top. We love pairing wideleg bottoms with cropped tops, adding extra layers over top or underneath as the weather gets cooler.

From San Jose: The extreme vintage flares worn with the thermal love crop top, arizona blanket wrap and jenoah floppy brim hat.

From Burlington, MA: the extreme vintage flares worn with the stripe cowl neck sweater.


From Pittsburgh: the extreme vintage flares worn with the cannaregio mesh top and tribal triangle collar.


From Costa Mesa, CA: the extreme vintage flares worn with the vivaldi voile and lace slip and thermal love crop top.


From Bucktown, IL: the extreme vintage flares worn with the shrunken stripe pullover, ancient stone pendant and eagle gem bib necklace.


From San Vincente, CA: the extreme vintage flares worn with the crochet fringe tunic, the we the free lou flannel cuff thermal and ancient stone pendant.


From Natick, MA: the extreme vintage flares worn with the rialto bridge crop top and colorblock cardigan.


From Studio City, CA: left; the extreme vintage flares worn with the open stitch pullover, right; the extreme vintage flares worn with the thermal love crop top and dursoduro maxi cardigan.


From Towson, MD: again, the extreme vintage flares worn with the vivaldi voile and lace slip and thermal love crop top!

shop all wideleg denim and wideleg bottoms.

the girl from San jose -Aug 25, 2015, 8:05PM
so from what I can tell, my photos have been removed from every blog post that I was in. If you guys wanted to erase me from FP history, maybe you should have deleted the caption too. Work your ass off for the company for 4 years with SHIT pay and then get deleted. Is that how this works? really smooth guys.
KERI KROW -Aug 31, 2011, 10:13AM
THIS IS JUST SOO ME! :) Cannot wait to finally go CRAZZZY in a STORE!! Everything just ~speaks~

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Post image for Office Space

No, there is not something wrong with my camera…that is pink string hanging in our lobby as part of a little installation we are doing! I love the concept:


Each employee will attach an item to one of the strings that represents what they love most about their job or what motivates them most about their job. We’ve just started attaching our objects, it’s so fun to see what people choose!





The object I hung was thank you card from one of our blog readers – every once in a while I get a card or package in the mail and it always makes my day to hear that something I wrote on the blog inspired you or made you feel good.  So thank you guys!

And now I have to introduce you to this little cutie pie, Carter – he belongs to a fp girl’s roommate and I’m smitten with him! I love how puppies tire themselves out and crash, they’re so cute when they’re sleepy :)




Beth -Aug 26, 2011, 11:48AM
That puppy is SO adorable!
-Aug 25, 2011, 6:05PM
that dog isn't even real!!!! Too cute!!

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Post image for Wednes-DIY: Flannel Lantern How-To Video!

Yesterday I showed you our incredible new fall store displays, and today I have a really fun DIY project featuring an item from those displays!

One of my favorite parts of the displays are the patchwork flannel canvases hanging on some of the walls – I love all the detailing like cutouts, tassels, beading, fringe, etc.  But in addition to looking awesome on their own, these flannel blankets can also be used to make a pretty sweet lantern!

Wouldn’t these look amazing at an outdoor party? They’d look good inside too, of course, but I just keep envisioning them outside at night, with the light bouncing off of the sequins and creating a beautiful sparkly light.  I love the rustic touch of the tree branch to hang them, too :)

Wanna learn how we did it? Watch the video!

Vanessa KIKI -Sep 13, 2015, 11:08AM
Just reposted this on my face book page because I think it's adorable!! I am going to try this with some embroidery hoops and a couple tag sale flouncy children's skirts! You guys ROCk!! :)
annnnnnaa -Dec 21, 2011, 8:38PM
soo cool but where did you get the flannel sequin fabric? <3

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Post image for Decor Inspiration: Montauk Surf Shack

The founder of a New York ad agency renovated a vacation house in Montauk, creating this zen-like surf shack as a weekend getaway for his employees. I would be there every weekend!Read More

lauta diaries -Nov 09, 2014, 12:38PM
So amazing! Wanna go there! :)
Jessica -Sep 05, 2011, 1:08PM
Uh, wow... love it!

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Post image for Tunesday: Washed Out

I’ve been listening to this album nonstop for about two weeks now. I don’t even know where to begin to describe it, because the terms like “chill wave” and “synth pop” just sound overused and clinical. Read More

jeannie -Aug 29, 2011, 6:50PM
this post just made me happy.... i completely understand that feeling music can give!!
Taylor Rae -Aug 24, 2011, 10:01AM
Thank you for the new music to download. I'm traveling around the east coast right now and music is key to survival.

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Post image for Free People Book Club: Jitterbug Perfume, Part 3

There are so many amazing quotes and passages in this book, I find myself dog-earing almost every page.  Here are some that have stuck with me lately, along with some inspiring photos.

“What difference does it make if you live a million more lifetimes? At least, you can enjoy this one.”



“I have found peace here.  Years of one sort of turmoil or another had rubbed against my spirit until it was raw, but it has been healed by tranquility, a calm that comes from within as well as without.”


“He excited her because he was as damned as she was, yet had no regrets.”



“When we accept small wonders, we qualify ourselves to imagine great wonders.”


“the highest function of love is that it makes the loved one a unique and irreplaceable being.”


“[they were] uncertain, intrepid, possibly immortal, decidedly in love…”


One of the main themes throughout the book is immortality, as Alobar and Kudra go back and forth with the idea of living forever. It’s definitely an interesting concept…

…if you could, would you want to live forever?

click on images for sources.

Sehrish Akbar -Jun 05, 2012, 6:46AM
I love the Baby wolf Bite... <3<3<3
-Nov 15, 2011, 7:42PM
Love it!

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Post image for Fall Displays are up in Free People Stores!

Our display team continues to blow my mind… for Fall they have turned our stores into an enchanted forest of color and texture.  Window screens crafted out of tree branches, sweater fragments, neon tape, yarn and other embellishments invite you into the store, where you are greeted by walls hung with embroidered canvas sacks, wooden flowers,  patchwork flannel canvases embellished with sequins and cutouts, and even a magical free people deer. Take a look!


One of our fp girls cut pieces of her own sweater to use in the branch screen, making a cute crop top!


I love the colorful branches! Some are wrapped in fabric or string and some are painted. There are so many different fun combinations you can try!



Some of the canvas sacks are stuffed with sticks, while others hang flat on the walls. I love the bright colors and patterns of the embroidery!




The detail in these sequin blanket canvases is incredible.



All the tiny details make me smile.


This might be my favorite part – wooden flowers are taped in rows to the walls with neon pink duct tape! I am definitely thinking about doing this at my apartment.



how amazing do the flowers look on the wood panels?!


One store made their own little “barn” with wood and drew on it with chalk :)


pretty rad bike.


And last but certainly not least… the deer! Each store has one, and it arrived at the store as a plain statue which they then paint and embellish.  So amazing! I love that each one is unique and special.




What do you guys think of the fall displays? What’s your favorite part?

Shelley -Nov 29, 2012, 1:59AM
These are incredible. How did you attach the sticks to the walls?
val -Sep 01, 2011, 5:58PM
i love the display... i was wondering if someone could tell me where can i find the wooden flowers! thanks

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Post image for Facebook Fan Photos

It’s been a while since I posted some facebook fan photos! That just means there were lots of good ones to choose :)










we love you guys!

evelyn -Aug 23, 2011, 2:22PM
A couple of weeks ago I did a photoshoot with one of your dresses!
Cathy -Aug 23, 2011, 1:58PM
The third pic from the bottom with the girl in the sheer skirt and hat is awesome. The red lipstick pops and the high belt...Amazing!

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Post image for Trend Spotting: Monochromatic Street Style

Monochromatic dressing is one of our favorite fall fashion trends – we love the idea of outfitting from head-to-toe in shades of color that amplify a certain mood or feeling. Jemma and Naomi worked with our senior photographer to capture some monochromatic street style right here at the navy yard! Here’s how we would wear this trend:

In this look: open stitch pullover, fp skinny cords, archduchess platform, tina patched satchel.

shop all seafoam and emerald shades of color.

In this look: long sleeve vintage lace dress, delancy backpack, boots coming soon!

shop all mustard and camel shades of color.



In this look: dancing in the dark lace tunic, super 70s wideleg cord, large amulet necklace, lust cuff.

shop all blush and rust shades of color.


In this look: jenoah floppy brim hat, ripper crossbody, velveteen docs, velvet shorts and polka dot blouse coming soon!


Items coming soon.

shop all shades of color.

Which look is your favorite?

nicole -Aug 30, 2011, 12:20AM
can i pretty please get the date the last skirt will be in stores!! xo
A Casa da Vá -Aug 27, 2011, 11:50PM
I want the white dress from the last pic so bad, please let me know as soon as it is available for purchase! Beijos,

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