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new store music for spring! enjoy part one of our new store playlist :)

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our reader lea sent these beautiful photos and wrote:

“i’m so inspired by your blog…two days ago my friend and i shot these photos with my yashica and the flowers remind me so much of you.  greetings from zagreb, croatia!”

thank you so much for sharing, lea! these are lovely.

talia -Apr 21, 2010, 10:47PM
hey, loove your clothes! i was just wondering if there are any casting calls for models coming up? thanks! xo talia
LeA -Apr 20, 2010, 9:34AM
I'm so glad you like them, thank you for posting! :))))

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Post image for Coachella The last Day :( :( :(

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Coachella is done and dusted and yes I am so sad. Nothing beats the epic adventure of a Festival, it’s like you morph into another world for a couple of days then your transported right back into reality.

Our last day started off again, with another amazing cooked breakfast – french toast!
A guy was staying with us who was out of this world ( he’s the one that has been making us 5* feasts every morning) - A nut bag at night/incredible host by day ( he’s the one dancing like a crazy fool above with the head band on).

We tend to take it easy in the day and head into the festival @ 4 because we know for sure alot of energy is going to be needed. So yep Yogo and lazing by the pool were the activities that took up most of our afternoon.

We got dressed up and headed to soak up the last evening of Coachella. The girls of Sunday were very relaxed, denim shorts, cute tops and loose dresses. My favourite looks of the day were the two girls wearing dresses, wayfarers, Dr Martins and Converses and yep there was hundred girls wearing Free People again.

Headliners of the night Thom Yorke and aaaahhhhhhhhh GORILLAZ!!! didn’t disappoint, as you can expect from Gorillaz the animations were on another level and Thom Yorke really made us dance our souls away.

At the end of the evening everyone stampeded to the exit, cheering with little sad faces as Coachellla has yet again proved to be an awesome festival.

Coachella I want you every year!!!

Thanks for following my news feeds and I hope Free People can bring to you more Festivals in the future.

Anne -Apr 22, 2010, 4:42PM
Coachella every year for Free People please..!!xx Enjoyed these free spirited, fun loving posts. Thanks Jemma...xxx
emma Curran -Apr 20, 2010, 1:06PM
Jems you are living your wildest dreams totes jel

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Post image for the perks of being a wallflower – part 4

“maybe it’s good to put things in perspective, but sometimes, i think that the only perspective is to really be there.”

“even if somebody else has it much worse, that doesn’t really change the fact that you have what you have.”

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“so, this is my life. and i want you to know that i am both happy and sad and i’m still trying to figure out how that could be.”

smycze reklamowe -Oct 24, 2011, 3:30PM
Really very beautiful and mystique..
fp julia -Jun 03, 2010, 1:30PM
hi melissa! they're from the book, the perks of being a wallflower.

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Post image for meet lou!

lou is our guy’s girl – a tomboy with a feminine side who can be sexy without losing her rough and tumble, rock n’ roll edge.   she’s the type of girl who can roll out of bed and throw on cutoffs and a t-shirt and walk out the door without any makeup. the key to her style is being ready to hop on her skateboard or bike at a moment’s notice and disappear in a cloud of dust, because she’s always moving – with the wind in her hair and her beat-up sneakers or boots on her feet.

to capture the gritty style and energy that is lou we went to FDR park in philadelphia, a perfect location with its mix of grunge and beauty.  it winds around a scenic lake with ducks and blossoming trees and ends under the highway with a skatepark, where the sound of wheels grinding on concrete made our ‘lou’ right at home.  here are some of our special shots to give you some insight into the spirit of lou!

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more photos below!

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fp julia -Feb 25, 2011, 3:42PM
scout - she's actually one of our stylists and she's beautiful, she was the perfect lou, especially since she's a real girl!
scout -Feb 25, 2011, 3:20PM
I wish you guys had chosen a better model to fit this role! love the concept of this all but definitely need to find a girl who is truly lou to rock this look!

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She grew up building dams in rivers and climbing trees. She’s been nurtured into one of the boys. She’s adventurous and not afraid of the outdoors.  Spontaneity calls to her and Skate parks are where you’d find her, swinging on bars, teasing the air around her. This girl likes to twist her favorite classics – fedoras, cargos, pinstripes and retro sneakers until they are out lived. Say hello to Lou…

I’ve been trying to get into this mindset ever since I watched the Lords of Dog town film starring Heath Ledger and Emile Hirsch (2005) however I don’t think I have the attitude!

As soon as I heard about this trend I jumped straight to Erin Wasson for inspiration (who wouldn’t… right?)

She’s at the top of the hierarchy when it come to skater cool. I take a note out of her book when it comes to styling.

“Bring your spirit into your style”

items pictured above: 1. pucker up corset cami, levis lvc 1933 baggy 501; 2. short sleeve voluminous v-neck tee; 3. we the free collectors tee; 4. leopard bralette; 5. reed runner by frye; 6. old english boot.

shop twisted classics!

dergexyquex -Jun 06, 2010, 2:41PM
Just want to say what a great blog you got here! I've been around for quite a lot of time, but finally decided to show my appreciation of your work! Thumbs up, and keep it going! Cheers Christian,Earn Free Vouchers / Cash
dergexyquex -May 31, 2010, 4:07PM
Just want to say what a great blog you got here! I've been around for quite a lot of time, but finally decided to show my appreciation of your work! Thumbs up, and keep it going! Cheers Christian,Diet Guide!

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“don’t walk behind me; i may not lead. don’t walk in front of me; i may not follow. just walk beside me and be my friend.”
- albert camus

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Only one more day left, and im already feeling a little blue, its going to be hard to leave this fun land.
Saturday was one of our Fp girl’s birthdays and of course we celebrated in style. Woke up to a champagne breakfast, which after a night of heavy dancing was the best thing ever!

We chilled out on the patio soaking in the sun rays then headed into the festival giggling to cheesy pop in the car. Parked in VIP then snap happy me got to work. The look for Saturday was definitely long dresses (the Meadows were out in full force) loads of girls were wearing feathers tied in their hair too, which i thought was pretty cute.

An inspirational idea i had from the girls here was to wear the cute lingerie slips with denim shirts an idea i might just steal!
It was so nice to see a lot of people recycling their Free People shopping bag too and using it as a great festival bag, i was also choked to see a guy sporting one and still managing to look cool!

The music of the night made me so proud to be British…
Hot Chip, The XX ( oh oh oh Jay-Z came on and collaborated with them, which was beyond amazing) and headliner of the night MUSE. Geeeezzzzz Louise the MUSE was incredible – a great performance that blow me off the face of the earth. A visual masterpiece with the sickest light show ever!

Got back to the villa feeling pretty dazed – an amazing day!

Ivana -Apr 22, 2010, 4:46PM
An inspiration to read and pics to admire.....wish I was there...xx FAB and FUN...what else is there..xx Love it..!!!xx
Ashley -Apr 19, 2010, 1:41PM
Where are the pics from the Store Birthday Event in Topanga on Saturday???

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the house where our team stayed in essaouira (and shot several images in the book) was so special it deserved its own post.  named “atlantic,” the house is located right off of essaouira’s medina and looks so cozy and relaxing i would never want to leave.  wooden stairs climb towards the sky and rooftops fade into mountains on the horizon while the atlantic ocean laps against the shore.  an opening in the roof allows natural light to flood the space, and even an occasional sprinkle of rain. when the heat of the sun is replaced by a cool evening breeze, there’s a fireplace to curl up next to and a cozy nook awaits to fall asleep and dream about what the next day will hold.

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from the rooftop

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when you wake up in the morning head to chez driss for some coffee, orange juice and potates! they might look like potatoes and the name sounds like potatoes, but these are potates- one of our team’s favorite things to eat in morocco.  these little almond flavored pastries are not easy to find- they are actually unique to essaouira, where you can find them at a bakery located on the place moulay el hassan called chez driss.  another neat fact – orson welles filmed several scenes for the 1952 film othello in essaouira, and it is said chez driss is where he would sit and have his morning cup of coffee at a patio table.

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It was a long drive from Santa Monica to Indio where Coachella is held the traffic was crazy but worth it when we finally arrived at the La Quinta resort. Wow Weeee it was beautiful like a little Mexico getaway. We threw our bags in our room and headed into the Californian Sun drenched music land
The festival was like a free people summer camp, I couldn’t believe my eyes so many girls were wearing Free People and looking adorable in it too J
The most seen items were the; Ends in Sequin Dress, the long maxi dresses and the Bag for Coachella was no doubt the studded side sling bag!
My look of the day was the girl above in the yellow crochet dress; she had the look spot on!!!
After stalking the Style Savvy crowd we headed to see Passion Pit perform and yes we danced so hard, the warm desert breeze came as the sun went down ready for LCD Sound system and of course headliner of the night Jay-Z who finished off the night with a storm, bringing Beyonce onto the stage wasn’t a bad idea either everyone went wild.
Happy thoughts-àsleep
Stay tuned!

-Apr 18, 2010, 2:23PM
Love Love Love Love
-Apr 18, 2010, 1:15PM
keep your eyes peeled for emile hirsch walkin around coachella! take a picture :) great outfits and the festival looks amazing. lovin' these updates! xo

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Post image for artwork from morocco

continuing with our exploration of morocco, today i wanted to share some of the work of moroccan artist, andre elbaz.  i was first drawn to his landscapes…they have such amazing texture and color that capture the energy and spirit of morocco.  the use of cubism gives them a surreal quality but the varying sizes and colors make them appear to sparkle like a living, breathing city.  the second one reminds me of looking down at urban landscapes from an airplane, seeing only clusters of light, thinking about all the tiny ant-like people that are down there going about their everyday lives.

more below…

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-Apr 17, 2010, 12:29PM
Incredible <3

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Post image for it’s coachella time!

We’ve landed in California and are ready to hit one of the best Music festivals around.

The anxiety was unbearable @ the airport… so we thought the best way to beat this before the 5 hour flight was to wash it away with crabby fries and Blue Moon beer. My did it work… followed by  a blast of our pre Coachella playlists on our iphones!

We packed light as we figured there will be no time for 5 hour dress ups. Denim shorts, crop tops neon lingerie and yes an array of the free people bandeaus. Oh, and one must not forget the leather jacket and wayfarers. You can’t do a music festival without having that little touch of rock ‘n roll to your attire.

We landed in California and packed up our SUV and drove down to Santa Monica (where we were staying for the night) with Jimi Hendrix vibrating the air around us.

We arrived at our destination tired and nauseous. However, the flood lit pool that welcomed us was enough to perk our spirits up again. Spag ball and red wine followed with chats of our next day plans.

Heads hit pillows at 10.30 with dreams of Coachella…

Now we are up and ready to go eeeeeee the excitement is unbearable.

Stay tuned for Day 1 Coachella!!!!

(via fp jemma)

eliza -Apr 17, 2010, 11:52AM
I wish I was there!!
-Apr 17, 2010, 5:24AM
So jealous can't wait to hear more

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