Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Holiday Gift Guide: Ginger

For the sexy, nightlife-lover that you love!

1. Velvet Bike Short
2. Bodycon Sequin Skirt
3. Gilded Coil Cuff
4. Silverspun Headpiece
5. Seamless Crochet Crop Top
6. Joplin Necklace
7. Handprinted Holiday Cards
8. Victorian Backseam Tight
9. Almost Famous Clutch
10. Lace Crop Bralette
11. Lurex Long Sleeve Crochet Top
12. Denim Cutoff Short

kate -Dec 16, 2011, 12:01PM
noooooo! redheads look much better in greens, blues, purples, and neutrals. red and black end up looking goth and harsh.. more green clothing please!! :)
catarina -Dec 15, 2011, 8:16PM
oh I like that Seamless Crochet Crop Top!!

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Office Style

Post image for Office Style

First off – I just have to post the phenomenon that was the cold shoulder denim shirt today. Everywhere you turned it was like there were clones wandering the building. Each girl styled it differently, just going to show how much of a personal thing style can be – even when you’re all wearing the same item.

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The top looks great paired with a statement necklace. The use of the Tribal Collar Necklace is great here.

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Our assistant stylist changed it up by layering the Dotty Lace Tee underneath.

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It’s not cold shoulder, but everywhere I turned there was chambray today, so I had to include this one. Below, more double – or should I say “triple” – vision. We’re all rocking the Boucle Textured Jacket (pssst… it’s on sale)

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And now, a few more fashion moments that caught my eye this week..

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Not sure how to wear the sheer NR Glamourai Pant? I think this might be the perfect example.


I’ve noticed this look (pumps and anklet) on Ashley Olsen, and when I saw our intimates buyer sporting it, I think I got a bit too excited.

annie -Jan 06, 2012, 3:07AM
great kimono style jacket, may i ask where i could purchase that?
Opoku Alexander -Dec 17, 2011, 4:45AM
I love all the faution, i a glade so far i like it

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Post image for Holiday Party at Free People Austin!

Hey Austin! We have an amazing event taking place at our store on Lamar this weekend! Stop by this Saturday, 12/17, from 12PM-8PM and enjoy sweet treats and a hot cocoa bar! One of our favorite Austin bloggers, Indiana Adams, will be there as a special guest stylist from 12PM-2PM, followed by live music by The Lovely Brigade from 2:30-4:30PM! With purchases of $50 or more get a special gift bag (while supplies last), and spend $250 and you’ll be entered in a raffle to win a gift card and homemade snow globe!

For more info and to RSVP visit their Facebook Page.

Post image for Thursday Poll: Western-Inspired Jewels

You all saw our December Catalog last week. Its pages are full of western-inspired apparel, but what you may not have noticed is that we’re also showing some pretty awesome jewels to go along with it. These pieces combine Native American influences with leather-clad, tobacco spittin’ cowboys to form what we now think of as western jewelry.  To get the right feel, it’s about rough organic elements with a sort of practicality to them. The pieces combine tarnished metals and statement leather with hints of turquoise and ivory.  Did I mention that these would make great gift items for a special someone? Which is your favorite western-inspired piece?

The Concho Beaded Pendant

The Cut-Out Grecian Leather Cuff

The Tarnished Rose Collar

tarnished rose collar

The Mixed Stone Ring

mix stone ring

The Tarnished Rose Cuff


The Treviso Stone Bracelet

treviso stone bracelet

karacter -Dec 16, 2011, 10:47AM
LOVEEE ALLL of the jewelry! check mine out ;D

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Post image for December Catalog Behind the Scenes, Part Two

Poppy Cutout Leather Cuff, Tarnished Rose Cuff





Cotton Fairisle Pullover, Denim Cutoff Short


Ashbury Bell Sleeve Top, Rocker Vegan Leather Pant


Caballero Ankle Boot, Chambray Floral Overall, Tape Yarn Boxy Pullover


New Romantics Daisy Sequin Tank, Classic Denim Jacket, Denim Cutoff Short, Caballero Ankle Boot


Caldra Layer Pullover, Aegean Leather Pant, Buckle Back Ankle Boot.


Open Back Tunic, Rigid Tier Mesh Slip, Knox Boot


Marled Yarn Pullover, Lace-Up Cord Shorts, Tory Fringe Boot, Ranger Washed Bucket Bag, Athena Disc Belt


New Romantics Crochet Crop Blouse


I so love this look… Denim Cutoff Short, Lace Buttondown, Amoudi Striped Cardigan, Caballero Tall Boot


Stunning photos by Thomas Northcut.

Shop the December Catalog.

Anami Blog -Jan 05, 2012, 5:42PM
Love that shadow playing with light, such a great idea! Really good images.
g! -Dec 16, 2011, 4:25PM
Love this! The December/Jan/Feb catalogs are always so inspiring and hold a quite liberating feel in a way.

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Post image for Holiday Gift Guide: Meadow

A gift guide for all the bohemian, flower children out there :)

1. Zodiac Cuff
2. Daisy Chain Double Wrap Belt
3. Sketched Holiday Cards
4. FP One Palace Block Printed Pant
5. Hauz Khas Village Top
6. Hand Woven Yarn Refills
7. Poppy Cutout Leather Cuff
8. Vintage Necklace
9. Embellished Friendship Cuff
10. Jacquard Bucket Bag
11. Pocono Leggings

I’ve always been a Lou but lately I find myself skewing kinda Meadow… I want everything above!

(…hint hint)

Taylor -Dec 15, 2011, 4:52PM
Oh yes, I am most definitely a meadow!!
fp julia -Dec 15, 2011, 3:22PM
mary - we're doing one now!!!

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Post image for FASHION trend: Colored shirts and high neck jewelry!

As of late I’m pretty much all about shirts, I feel like I’m back in my school days again but I like it. I button them right up to the top, wear them under dresses or sweaters with the collar peeking out or just on their own with jeans. My new obsession is collar detail and finding ways to jazz up the collar and make it stand out a little. High neck necklaces are perfect for this; I like to wear them under the collar so it achieves a lovely centre piece. It’s sophisticated but with a bit of fun.  To wear with these shirts to finish the look off I’m addicted to cobalt blue nail polish just like in our December book!

Would you wear this look?



Here’s the items: Casbah Necklace Joplin Necklace Tarnished Rose Collar Shirt: Sheer Buttondown Tunic

-Dec 15, 2011, 4:39PM
Ive been getting into blue & blue-grey nail polish similar to the chanel colors. Love it
Sushi -Dec 15, 2011, 7:51AM
Wow, cool I really enjoyed this. If I was to wear this look I would choose the white shirt

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Post image for DIY Wrapping Paper

For those of you who are in the midst of doing your holiday shopping and preparations, this DIY will come in handy! Our display team provided this tutorial showing how they made the awesome gift wrap used in our holiday store displays.Read More

Margo Isadora -Jan 17, 2012, 10:32PM
LOVE the idea! I have other stencils at home that I plan to use as well, might try some multi colored spray techniques too! Great idea!
Andee -Dec 23, 2011, 1:24PM
wow, obviously if you want it to be more "eco-friendly" you can use a natural paint and not spray. Also, I agree this is definitely more green than what 90% of Americans do, which is support some nasty corporation like walmart, buying paper that has never been recycled and processed with twice the amount of chemicals, then simply chunking it in the trash after the gift has been opened.

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Post image for Fashion Bloggers invade Free People Home Office!

Yesterday was such a fun work day! We invited New York City based fashion bloggers Natalie of Natalie Off Duty, Christina of Trop Rouge and Claire of De Lune to come down to our home office for a day of styling with some of our newest product.  These girls are beautiful and SO much fun! We had a blast hanging out with them and they went to town trying on clothes and taking photos around our home office. We ended the day by taking them to one of our favorite restaurants in Philly, Parc, a Parisian style Brasserie on Rittenhouse Square, for delicious food and drinks.

Here are some photos from the day, and stay tuned because next week we’ll show you some of the outfits they put together and which items they liked best!







I’m in love with Christina’s hair! So beautiful… she’s wearing the Marrakesh floppy hat and deco choker.



Natalie looked amazing in the Academy Bodysuit! And they all loved the cutoff Denim Vest.


Love those Floral Docs… so much.


Claire looks adorable in the Floral Shirt Tail Pucker Dress – I love how she wore it with the Vegan Doc Martens and Spacedye Neon Socks!


Natalie looks like a bohemian beauty in the sheer printed jumpsuit and bare feet – and it looks amazing with the vegan leather vest over it.


Christina and Claire shooting behind our office :)


Christina in the O-Town Muscle Tank, cutoff Denim Vest, washed Vegan Leather Short and Floral Docs; Natalie in the Academy Bodysuit, Cropped Biker Jacket and Double Shanghai Pendant; Claire in the Floral Shirt Tail Pucker Dress, Vegan Doc Martens, Spacedye Neon Socks and Kachow Reversible Thermal.


Pretty Parc


I had the most amazing drink called a “Romarin” made with grapefruit vodka, rosemary, elderflower liquer and grapefruit juice – with a piece of grapefruit in the drink. SO GOOD.






Thank you Claire, Christina and Natalie for coming down, we had a blast! Next time maybe we’ll come to NYC ;) xoxo

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zia -Jan 25, 2013, 11:57PM
I would love to have a big thing of fries

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Post image for Catalog Travel Diary: Sa Pa

We just arrived in Sa Pa! Sa Pa is located in northwest vietnam, a quiet mountain town known for its dramatic rice fields. It feels like Christmas here, foggy and cold. Going to a be challenge to shoot outside in this weather:)


-Dec 14, 2011, 10:59AM
Part of my family lives in Vietnam! :) oh, and i'm wearing a free people dress today for my birthday:)

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Post image for Holiday Gift Guide: Lou

Here’s a gift guide for the tomboy, rock ‘n’ roll girl in your life, Lou!

1. Mini Satchel Crossbody
2. Sweater Knit Pants
3. Suwannee Ring
4. Neve Ear Flap Beanie
5. Imagine Me Graphic Tee
6. Cut-Out Grecian Leather Cuff
7. Aged Leather Camera Strap
8. Gola Retro Sneaker
9. Tattered Flag Scarf
10. Ski Bunny Tall Sock
11. Washed Floral Baby Tee
12. O-Town Muscle Tank & Smokin’ Betty Flares

holly cromer -Dec 14, 2011, 1:18PM
Love all of those so much! Especially the Smokin' Betty Flares!
Cheska -Dec 14, 2011, 7:02AM
Amazing pieces, I'm especially in love with the tattered scarf.. and the ring... and the hat... and the tshirt...x

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Post image for Tunesday: Twin Sister

I was first introduced to Twin Sister over the summer, when they were at Pitchfork Festival and singer Andrea Estella made waves with her amazing seafoam hair. Read More

Jennifer -Dec 14, 2011, 2:02PM
I'm absolutely in LOVE (obsessed) with TWIN SISTER! I have been listening to them nonstop this past year. I have been to two of their shows and they just blew me away with their amazing sound. Andrea can be a bit awkward at times but she def. puts on a wonderful/mesmerizing show with the rest of the band. They're gonna be playing in LA in February and I'm def. not missing it :-) So glad you guys blogged about them <3 P.S. If anyone wants to check out some pics and vids I made for their past shows, you can visit my blog: :-)
Hannah -Dec 14, 2011, 12:20AM
I LOVE her hair, my favorite song right now is Lady Daydream, =] xoxo

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