April kicked off with a beautiful Easter weekend and our direct business kicked off with a beautiful visual – Sweet Jasmine which is out story for April.
Here’s the mindset:
A girl’s life captured through accidental snapshots, a memoir…
Reminiscent of a girl who has just come back from a well-travelled journey in Asia. She’s brought back with her a beautiful wise story full of depth and emotion. She’s pinned her thoughts in photos, incidentals that are placed together creating a feeling of solitude and luminosity.
Sweet jasmine was born through Asian watercolor landscape and simple floral illustrations. Think apple branches, lotus flowers, daisies and doves, made up of cool blues, royals, pinks and purples as well as minty greens and Chinese red. Pretty/sweet elements are toned down with crude/rough collages of graph and ripped paper. Branches and pencil detail contribute to a flux of affection.
Portraits of flat shot clothes have charm, while beautiful wallpaper backdrops animate a soft feminine feel.
when we did a survey on the blog earlier this year we asked you all to answer the question “if the free people blog were a travel destination, where would it be?” topping out the responses was india, and a close second was morocco…which was interesting because we had just finished shooting our april catalog there! morocco is a mythical place with an incredibly rich culture and fabled cities like tangier, the vibrant gateway to africa, casablanca, made legendary by the 40s hollywood movie named after it, and of course marrakech, where our team stayed.
“all moments, past, present, and future, always have existed, always will exist…it is just an illusion we have here on earth that one moment follows another one, like beads on a string, and that once a moment is gone it is gone forever.” – kurt vonnegut
a fellow fp girl told me about illustrator daniel egneus and in looking through the work on his website i found myself lost in the realm where fantasy and reality meet. egneus combines dark, edgy imagery with pops of watercolor and careful and realistic detail with sketchy lines to create images that can only exist in your wildest dreams… but leave you wishing they were real.
Its official Isabel Lucas is a true Free People style icon. Her cherub beauty and wholesome girl next door attitude brings a sparkle to our everyday whenever we see a picture of her.
She’s come a long way since her Home and away Days, don’t you think? Gracing numerous magazine editorials – French Jalouse, Australian Vogue, Nylon, styled by Erin Wasson for an American Elle story, staring in blockbuster movies and seen hanging out with super hot guys (Adrian Greiner). Geezzzzzzz you kinda make me envy you!
But we love her, and it’s only fair that we give tribute to her style because I must admit I think I stalk her every day.
Isabel come to our office and play dress up in our closets!
“for the past 2 years i have visited a beautiful mound of earth that i have come to call “the hill.” each time i have come to the hill a new story is told to me as if the hill is my stage and the locals are the actors in this daily play.” – photographer, paul octavious