Post image for Our New April Creative Concept

April kicked off with a beautiful Easter weekend and our direct business kicked off with a beautiful visual – Sweet Jasmine which is out story for April.

Here’s the mindset:

A girl’s life captured through accidental snapshots, a memoir…
Reminiscent of a girl who has just come back from a well-travelled journey in Asia. She’s brought back with her a beautiful wise story full of depth and emotion. She’s pinned her thoughts in photos, incidentals that are placed together creating a feeling of solitude and luminosity.

Sweet jasmine was born through Asian watercolor landscape and simple floral illustrations. Think apple branches, lotus flowers, daisies and doves, made up of cool blues, royals, pinks and purples as well as minty greens and Chinese red. Pretty/sweet elements are toned down with crude/rough collages of graph and ripped paper. Branches and pencil detail contribute to a flux of affection.
Portraits of flat shot clothes have charm, while beautiful wallpaper backdrops animate a soft feminine feel.

And, as always… our fp girl in mind.

The items above are:

Barbary Coast Dress, Blank Beavis Relaxed Straight Legged Levis, Hand Drawn Henley and the Beaded Chandelier Earrings.

Post image for april catalog drops tomorrow!

when we did a survey on the blog earlier this year we asked you all to answer the question “if the free people blog were a travel destination, where would it be?”  topping out the responses was india, and a close second was morocco…which was interesting because we had just finished shooting our april catalog there!  morocco is a mythical place with an incredibly rich culture and fabled cities like tangier, the vibrant gateway to africa, casablanca, made legendary by the 40s hollywood movie named after it, and of course marrakech, where our team stayed.

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“all moments, past, present, and future, always have existed, always will exist…it is just an illusion we have here on earth that one moment follows another one, like beads on a string, and that once a moment is gone it is gone forever.” – kurt vonnegut

image: alison scarpulla

Post image for ginger shorties with love

one of our designers departed last week to pursue new endeavors, but she left us with this fabulous recipe for ginger shorties that would make an amazing treat!

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happy easter!

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-May 11, 2014, 6:33AM
So awesome!
Encarna -Apr 11, 2010, 11:25AM
fantastic!

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Post image for daniel egneus

a fellow fp girl told me about illustrator daniel egneus and in looking through the work on his website i found myself lost in the realm where fantasy and reality meet.  egneus combines dark, edgy imagery with pops of watercolor and careful and realistic detail with sketchy lines to create images that can only exist in your wildest dreams… but leave you wishing they were real.

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faizan khan -Apr 04, 2010, 12:56AM
if you look deep into these, this is actually one of the best peice of arts i have ever seen, especially from someone who is not educated. This clearly shows he is a complete genious. All these mean something, something that may go beyond a normal humanbeings way of thinking...

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Post image for good friday indeed

half day today! we get to go enjoy the marvelous weather we’re having in philly.

hope everyone has a beautiful weekend full of warmth and sunshine…

kendal croix -Apr 02, 2010, 4:48PM
beautiful weather everywhere.

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Style Stalker

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Its official Isabel Lucas is a true Free People style icon. Her cherub beauty and wholesome girl next door attitude brings a sparkle to our everyday whenever we see a picture of her.

She’s come a long way since her Home and away Days, don’t you think? Gracing numerous magazine editorials – French Jalouse, Australian Vogue, Nylon, styled by Erin Wasson for an American Elle story, staring in blockbuster movies and seen hanging out with super hot guys (Adrian Greiner). Geezzzzzzz you kinda make me envy you!

But we love her, and it’s only fair that we give tribute to her style because I must admit I think I stalk her every day.

Isabel come to our office and play dress up in our closets!

Items

1.Bright Side Dress 2. Vlatava Convertible Skirt  3. We the Free Cosmic Symphony Top  4. Daniella Clutch  5. Rugged and Ripped Cut Off  6. Tea Party Skirt  7. Nicky Slouch Moc Boot  8. We the Free Leaving Town Tee  9. Scaled Metal Belt  10. Rider Hat  11. Bonarroo Braided Headband

Luana Gabriella -Apr 02, 2010, 2:05PM
she is definitely a Free People style icon..that's why i love her looks!! peace www.foreverboho.com

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jagger was looking extra adorable today in his new shirt…

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gazing adoringly up at mom :)

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what a cool project…

“for the past 2 years i have visited a beautiful mound of earth that i have come to call “the hill.” each time i have come to the hill a new story is told to me as if the hill is my stage and the locals are the actors in this daily play.” – photographer, paul octavious

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Post image for this week at the home office…

our team was hard at work in the web studio…

our creative director sat amongst a trail of (magazine) tears…

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one of our creatives spray-painted shirts for the free people kickball team…

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and swedish punk-rock group the bombettes stopped by our office to say hello!

Chloe C -Apr 02, 2010, 12:38PM
what fun it would be if your kickball team could come up and play the Stilettos in Providence!!! (Providence Kickball League) If there is any way in the coming season that would be possible, I will help facilitate logistics - aside from being fun, it would also be an epic fashion meetup. ????? Love, Chloe C. (mother of a Stiletto)
mags -Apr 01, 2010, 9:15PM
if you are ever looking to get rid of that sofa 5 pics up... I'll be glad to come down from Canada to take it off of your hands.... ;-) love being a fly on your wall!!!

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trend alert!

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shop our jeggings here!

becca -Apr 07, 2010, 1:59AM
Ditto Jody, i'm from London...I WISH this was an April Fools!
jordan -Apr 03, 2010, 11:58AM
hahahahhhah April Fools!!!

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