Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for September Catalog Photographer: Yelena Yemchuk

Our September catalog was shot by the amazingly talented Yelena Yemchuk, originally from Ukraine. After working for several years doing video and photography for bands – most notably the Smashing Pumpkins – she turned her focus to fashion photography. Her work has a moodiness to it that translates beautifully through her lens, making her the perfect photographer to shoot our September catalog with its autumnal feel.

Here are some behind-the-scenes shots of the photographer at work, as well as some of her previous editorial work that is absolutely breathtaking!











Go see more on her website.

Behind the scenes photos by Thomas Northcut.

Jasmine -Sep 13, 2011, 7:03PM
The socks are my favorite (:
Olivia -Sep 13, 2011, 9:06AM
Any tips on how to create the braids and hair styles from the fall catalog? It's all so beautiful!

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Post image for Love is in the Fan Photos

There’s love in the air in the latest batch of fan photos…

Love this photo by Genevieve Blais.



Looking lovely in the floral halter maxi dress.


The much-loved voile and lace slip.


Beautiful Elsa of Stylebaad wearing our sundial maxi dress.




The Andean beauty dress in a shot by Taylor Herron photography.


Rocking the super 70s wideleg jean!


Reader Leah sent in some gorgeous shots from her Free People inspired engagement shoot, in which she wore one of our older fp one dresses and the sunburst maxi! Photos by Priscila Valentina.



so sweet :)

Miss Fashion -Sep 13, 2011, 11:18PM
There are some so touching photos! I like them and hope to see more such wonderful photos!
-Sep 13, 2011, 6:09PM
hanna i will check out your photos!! xoxo

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Post image for Monday Quote

“With freedom, books, flowers and the moon, who could not be happy?”

– Oscar Wilde


Abigail Mitchell -Sep 12, 2011, 1:39PM
love that quote! might have to feature it in one of my next projects...

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Post image for Homemade Tomato Sauce

As requested, a recipe for delicious, fresh, homemade tomato sauce.

If there’s one thing an Italian child is raised on, it’s tomatoes. Italians are obsessed with tomatoes. I’ve even seen it go as far as a dinner conversation centered around the different kinds of tomatoes and their individuals uses – for a whole hour! Anyways, their obsession led to tomato sauce, which is something I think many of us could not live without. They’ve perfected it into one of the world’s best comfort foods, and it’s also pretty easy to make. I’ve taken tips from various individuals and come up with my own personal recipe. There’s nothing like homemade tomato sauce, so enjoy :)


1 – 28oz Can of Whole Peeled Tomatoes

1 – 6oz Can of Tomato Paste

2 Extra Large Garlic Cloves (minced)

Approx 10 Basil Leaves (ripped into thirds)

2 Tbsp Olive Oil

1 Tsp Dried Oregano

10 Cherry Tomatoes

½ Cup 2% Milk

Salt and Pepper to taste

Picnik collage

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Place olive oil, garlic, and half of your basil into a sauce pan to sauté


Once your garlic is browned, lower the heat as low as it will go, add in tomato paste and whole peeled tomatoes (it’s important to lower the heat A LOT so that it doesn’t explode all over you when you pour in the peeled tomatoes). Sprinkle with oregano, add remaining basil, and stir.


Turn the heat up to about a medium flame. Once it starts boiling, lower heat and let simmer for about 25 minutes. Be sure to stir every 5-10minutes.


While the tomato sauce is thickening you’ll want to peel the skins off of your cherry tomatoes. After you’ve peeled them, quarter each one.

Picnik collage2

Once the sauce is almost to the desired consistency, put water on to boil for your pasta. As you do this, add the cherry tomatoes into the mixture so they have about 5-10 minutes of simmer time. Once you’re ready to throw in the pasta, turn off the sauce’s burner, and slowly stir in milk. Let sit until pasta is ready.


Drizzle over or mix into pasta.


kaleigh -Sep 13, 2011, 3:25PM
i made this tonight with organic whole wheat pasta, absolutly delicious! thank you for sharing :}
Corina -Sep 12, 2011, 4:32PM
This looks amazing. It's very similar to a recipe one of my aunts gave me (sans milk). There's nothing like homemade pasta sauce. :)

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Post image for Illustrations by Sandra Dieckmann




Original Arctic Fox_640

Helen Birch final





arctic foxweb

Fox Tree

In love.

Thank you to blog reader Heather for the tip! More on her website.

VASARELLE -Sep 12, 2011, 5:37PM
Absolutely beautiful!
Kori -Sep 12, 2011, 6:33AM
Ahh! I love these intricate designs. It's so different from everyday art, that's why I love it so much!

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Post image for Saturday DO

DO:one thing at a time.




I recently read, My Life as an Experiment, by A.J. Jacobs. Each chapter explores a new lifestyle experiment, and there was one in particular – “The Unitasker” – which made a significant impact on my thinking. In this chapter, Jacobs makes a commitment to do only one thing at a time. They say that people who unitask, as opposed to multitask, actually get more done. In addition, they are more aware of the task they are doing – rather than performing it as a rote task with disengaged cognition.

Jacobs has to work hard at “unitasking.” It involves eating dinner with no TV on in the background, talking on the phone with his eyes closed, writing his book without intermittently surfing the internet, and tough mental work to stay concentrated while seeing a task through to its end.

To assist in his concentration, Jacobs tries out meditation and implements a method self-deemed as, “The Bill Murray Method.” It’s simple: he cognitively says to himself what he is doing as he does it. For example, I’m walking down the street, smelling the leftover rain, and looking at the storm-cleared sky. It sounds ridiculous, but there is a point. It’s active participation in whatever you’re doing.

Active participation allows you to fully take in what’s going on and appreciate things as they happen. It’s a hard thing to achieve if you are doing 10 million things at once, but today try not to. Do one thing at a time. Talk to your friend on the phone and listen. Don’t play a game or try to get your bills done while she’s talking. You don’t have to implement “The Bill Murray Method” and speak to yourself, but take note of what’s going on. It will help you to fully experience life, soak up things as they happen, and, in the end, actually get more things done.

Surfing Rote -Feb 19, 2013, 4:26PM
I would love to take that helicopter Surfing Rote. Pull in to all the breaks and just jump out !
bohobagel -Sep 18, 2011, 3:35AM
This is great! Uni-task and spread the word!

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Post image for Free People’s Fashion Night Out Event

Today we are recovering from an exciting yet hectic evening – our fashion night out event in NY last night was a blast, it was amazing to see so many of our New York customers come out and celebrate.

It was definitely one of the best fashion parades in NY. During the day we stopped by Lincoln Center where New York fashion week is being held to do some style stalking and yes… the fashion was interesting… from the relaxed model off duty look to polka dots, vibrant colors and the odd quirkiness here and there. It was sure fun to see the fashion savvy out and about.

We had a great time! Here are a few photos from the evening stay tuned for a full photo diary next week plus our favorite fp looks in the stores!

We’d love to thank Kanon Vodka, bakedbymelissa, Honestly WTF, Jeremy Current, Adam and Dave’s Bloodline and everyone involved for participate in such a great event.

photo credit ~ Nathan Kula









Ange -Sep 22, 2013, 3:26PM
Very nice photos! I love that envelope clutch.
leah -Sep 21, 2011, 11:39AM
true that. its a personal lifestyle choice to smoke.if you're that opposed to people expressing themselves freely than this probably isn't the page for you.

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Post image for Style File: Office Coordinator

Our office coordinator has a courageous coolness about the way she dresses. There’s nothing quiet about how she presents herself. You can almost guarantee she’ll have on an awesome loud print or a bright color if not pasted across her lips. Perhaps what I covet most about her wardrobe, are the true pieces that make it up – her funky fringe jacket, cool vintage pin, artisan rings, and perfectly grunge tee – all seemingly one-of-a-kind (if not so). She knows how to pull them all together with attitude. Whatever look she is going after she makes it fearless and exhilarating. Check out what she wore this week…












I should also mention she’s a pro at braided hair styles!

Now for a little bit more about her, in her own words :)


cherie -Dec 28, 2011, 4:53AM
I am definatelu am a FP Gal! I wANT, I want, I want!!!!!!
Megan -Sep 13, 2011, 4:51PM
Always looks so cool!

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Post image for Getaway: Hong Kong

It’s tough to come up with an all-encompassing answer when people ask me how my trip to Hong Kong was. I jump to, “it was great,” because it definitely was – but it was also more…

The city has a lot to take in. Just walking around, your senses are overloaded with incoming sights and smells like you’ve never experienced before.



Visually, it’s a city full of contradictions. The city is half built on an island and winding up a mountain full of lush greenery and wild animals. As you wander through its labyrinth-like pathways, your eyes take in the many skyscrapers (each a mind-bending architectural fete) juxtaposed against an abundant natural foreground.








The people and setting are a mixture of old-world and new. Modern-day businessmen walk amongst temples and traditional street vendors while at every turn you are discovering something of British influence alongside the Chinese heritage.



And the smells! Markets with strange foods waft new scents your way. Dried seafood, bubble tea, and strange grills line the street.





I loved learning more about some of the traditional Chinese practices. One of which – ancient Chinese medicine – is very interesting. From what westerners who have sampled the remedies tell me, it really works!

I hunted down this neat place where they prepare you remedies using obscure ingredients. Once you are given the makings, you take them home and brew everything into a bitter tea-like concoction that you drink down for healing. It was amazing how busy they were doling out remedies for a crowd of clients.

In addition, I picked up some Tiger Balm which is found everywhere. I’ve fallen in love with the stuff. It works on anything from sore muscles to head-clearing for a stuffed up cold.



Lastly, there was a lot of food sampling on my trip – some good, some bad, and some just okay.

Traditional Dim Sum was as I expected. I’m not a huge dumpling fan, but it was consumable. Sadly, the congee didn’t really fly with my palette. I wasn’t a fan of the texture and overall flavor. What I really fell in love with though, was hot pot and the century egg.

Not only is hot pot a fun sociable activity, but it also tastes great. I made my sesame dipping sauce extra spicy which left me in heaven, but, if you’re not into spicy, you can prepare it however you want and it still tastes great. For those that don’t know what Century eggs are, they are eggs that are buried underground for a supposed 100 years before they are dug up to be eaten. You have to have an open mind to consume these black eggs, but I swear – they taste amazing. Also, if it’s on the menu, order a milk iced tea to go along with your meal. It has a particular, creamy, tea flavor that is well worth the try.

On top of these suggestions, I also enjoyed the variety of noodle soups, munching on dried mango, and hydrating with a selection of great iced teas that comes in fun juice boxes. There are so many things to try! If you ever go, I suggest tasting anything you can stomach. It’s an entertaining eye-opening experience – and for those who like to cook, it’s always fun to expand your horizons.


026 (2)



samantha Klein -Sep 10, 2011, 8:39AM
I live in Hong Kong BEST CITY IN THE WORLD so glad you posted this, i recognize all these places
-Sep 09, 2011, 6:24PM
I studied abroad in China this summer and one of the cities was Hong Kong! This city is so awesome! It's like the feel of Times Square, and the waterways are beautiful. Also, there are sooooo many foreigners there, super westernized. I wished I had the chance to go to Macau though, super close to Hong Kong.

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Post image for Office Style

It looks like the rain has people dressing a bit more casually this week. Today in office style we have some great laid back tees, close-toed shoes, high waters, and cozy sweaters or jackets. Where people decided to battle the elements and thrown on something more put together, we have great combinations of color and texture. Who would have thought to layer plaid over lace or to throw in and pop of blue with rusty orange and zebras? I love it all!

Picture 011

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The Sleeveless Printed Tie Buttondown

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The Dursoduro Maxi Cardigan

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import z chin -Oct 24, 2011, 12:31PM
JT -Sep 11, 2011, 7:43PM
Is the beauty in the GNR tshirt is she wearing the pull flares?? I love look!

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Post image for Thursday Poll: September 2011 Catalog

The much anticipated September catalog dropped this week, and in my eyes it’s the perfect depiction of fall – my favorite season. I can’t get enough of activities like apple picking, the smell of crisp air, jumping into piles of leaves…and the clothes, oh the clothes…

I love fall fashion. It’s chunky knits, cozy fabrics, jackets, scarves, and ankle boots. It’s plaids and flannels – furs and fairisle. The September catalog falls nothing short of what I love about fall fashion. I can’t wait to get all cuddled up in these clothes with a good book and a mug of something hot. Which outfit will you all be wearing to enjoy autumn delights?

Look 1

The Ihamana Scarf, Polka Dotted Boho Top, Daisy Chain Plaid Dress, and the Helios Waist Belt

Look 2

The Pretty Cozy Romper and Floral Woven Pullover

Look 3

The Oversized Fairisle Trimmed Sweater and the Vermont Knit Sweater Shorts

oversized fairisle trimmed sweater

Look 4

Textured Turtle Neck, Native Floral Silk Slip, and the Linea Blades Necklace

textured turtleneck

Look 5

The Americana Jumper Sweater and the Medford Lace-up Boot

americana jumper sweater

Look 6

Enchanted Eyelet Dress, Open Stitch Cardigan, and the Devendra Lace-Up Boot

enchanted eyelet dress

Post image for FNO 2011: Getting Creative with Free People in NYC

Tonight is our fashion night out event; we’re kicking off fashion week with style!! if you’re around that area please come and join us – we’ll be there with our creative directors and these ever so cool bloggers from Honestly WTF who will be carrying out a special DIY project.

 Here’s what inspires them about NYC

New York in 4 words…

Ambitious, home-away-from-home, sleepless, and fashion, baby.

What we are packing…

We’re totally embracing the grunge-chic trend this season: ankle boots, skinny pants, oversized sweaters and a little sparkle to top it all off. Of course bell bottoms, maxis, and hats will forever be staples in our closets. 

Best Places to go in NY?

 1) We love brunch in NY. It’s a battle between the baked eggs at Café Gitane and the Turkish eggs at Public . . . I’ll have both, please.

2) Christie’s Auction House in Rockefeller Plaza is a great place to go see an art exhibition. Not a lot of people know that it is free and open to the public.

3) Daha in the Lower East Side has the most extensive collection of vintage boots in New York City.

4) Whenever we’re in New York, we always stop by The Little Branch for a sweet libation.

5) Dropping by the first floor of ABC Carpet & Home is always a must – it’s full beautiful things and perfect place to pick up a gift for someone.

One Free People item you’ll be taking into fall…

We’re kinda dying over these Hatchett ankle boots – love the asymmetrical cut and distressed details. They are the kind of boots you live in all season long!

Laura -Sep 09, 2011, 7:18AM
love these guys!! I love you are doing fashion night out. I have been enjoying these interviews!

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