Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Store Style: Lace and Kimonos

There are a couple of items on our website right now that we’re all going crazy for! Check out some of our lovely store girls rocking the scalloped hem lace shorts and the printed kimono (which i actually have and love very much)!

i love how the lace shorts look with the polka dot shirt!




the printed kimono looks good with everything…


…especially with the scalloped lace shorts! love this look :)

Christina -Jul 26, 2011, 7:59PM
Where did that polka dot blouse come from? It is not the new mink pink one because the dot's are too small and too many. I love her shirt and would love to know where I can pick one up to wear with my ivory scalloped hem lace shorts!!!
luvfreeps -Jul 23, 2011, 12:42PM
also the polka dot top is super cute!

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Post image for Snapshots from NYC

Our catalog team just left for a shoot in NYC! Here’s a little peek at what they’re up to…


alyssa -Jul 20, 2011, 5:47PM
oooooooooohhhhhh this makes me even more excited for fall. free people gets better and better and better as each fall passes. can't wait to see the october book & any lookbook on the way!!! <3,

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Post image for Austin Photographer Alexandra Valenti Shows FP Her Home

While down in Austin for our July Catalog shoot we had the opportunity to visit the beautiful bohemian home of photographer Alexandra Valenti. Her home is amazing and full of positive energy – you can tell a very creative and spiritual person lives there.Read More

Reyan -Sep 18, 2011, 6:50PM
Really cool jewelry!
Danielle -Jul 28, 2011, 6:24PM
I have a ring like the blue flower one!! And I just love this house. It's adorable and the books were super cool.

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Post image for Indie Fashion From Pitchfork Music Festival 2011

Indie fashion was at the forefront when it came to style at the Pitchfork Music Festival and this weekend, girls with an eccentric sense of fashion awareness paraded around in the sweltering heat.Read More

StephanieJessup -Sep 03, 2014, 3:45AM
Where could I find that embroidered bag? I would love to have it. Please reply back.
tiadanae -Jun 07, 2014, 12:40PM
Where can I get this bag!? I'm in love with it!

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DIY Bleached Denim

Post image for DIY Bleached Denim

I’ve been seeing this cool bleached look popping up in jeans and denim shorts all over the fashion scene, so I thought I’d try it out to vamp up an old denim jacket of mine. My goal was to get a half and half jacket, but I love how it came out with random splatters further up as well. I think this will be the perfect piece to add a touch of grunge to any outfit.

To get the look for yourself you’ll need about 3 cups of bleach, a denim jacket (or anything else denim), a towel, and some sort of large bucket or basin.

Pour bleach into the bucket or basin, then dip lower half of jacket into bleach. You’ll want to let it sit in the bleach for about 20min. Be sure to move it around every few minutes to make sure every spot gets well soaked. When you pull it out, everything won’t be white white, but the bleach will continue working as it dries. Let the jacket dry in a good spot where it won’t bleach any unwanted items. I spread mine out on the old towel for about a day.


Once the jacket is dry, you’ll want to wash it to get out the bleach stench.

Picnik collage

Et voila – a whole new piece in your wardrobe. I paired it with my super stripe tee and black denim pants from urban outfitters for a weekend bbq. =)

Other related posts: Dip Dye Clothing DIYDistressed Jeans DIYDIY bleach tie dye


May -Mar 06, 2013, 11:25PM
I'm doing some jean shorts and its going perfectly! So excited!
Viviana -Jun 28, 2012, 7:47PM
Sorry I didnt actually provide the link! lol here it is

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Post image for some much-needed inspiration

every once in a while i hit a creative block and need to do something to snap myself out of it, and get inspired. this helped last week.

ways to stay creative via; part of my new desk moodboard.

what do you do to spark your creativity?

Hanz Tolo -Jul 20, 2011, 6:14PM
Oh, and did I mention M.Ward?
Hanz Tolo -Jul 20, 2011, 6:11PM
I usually clean my house to spark my creativity. Cleaning the house, no matter if it's dusting, laundry, or organizing usually puts my head and heart in the right place. While cleaning, I usually find little things that create interest or inspire me. When I'm feeling really void of productive workflow I usually take the time to set aside a day for gardening, since it not only gets my hands in the dirt and outside but also helps to clear my mind. Gardening puts me at ease. Under a shady tree, amongst all of the life and the smells of summer, who wouldn't be at peace?

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One of my favorite festivals is taking place this weekend at Wiggins Park in Camden NJ: the XPoNential music festival! The festival is put on every year by the University of Pennsylvania’s public radio station, WXPN.Read More

Taylor -Jul 19, 2011, 6:14PM
I really want to go! I love WXPN! It's a really great station to discover new music and get away from all of the mainstream stuff!

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Post image for Boutique Fashion from Jen’s Pirate Booty

Calling all “sandy” girls! We have an exquisite collection of pieces by Jen’s Pirate Booty on our website right now that scream summer and beach!  The timing is perfect as we just launched our Endless Summer shop and these pieces are the epitome of summer styles that can be worn and loved all year long.  In addition to being the perfect beach cover-ups, they can be styled in different ways to wear as casual weekend attire or even dressed up to wear out on the town.

Our buyer told me that she fell in love with the brand because of the soft, flowy fabrics and amazing silhouettes that are bohemian but in a modern way.  The pieces are undeniably summery, right down to the fabric they are made in – light and gauzy, or peek-a-boo patterns with sun-like shapes. Most pieces come in one or two sizes, with the idea that they will look different on each girl that wears them.

On that note- here are some of our home office ladies wearing Jen’s Pirate Booty in ways that could totally work beyond just the beach!

The perfect outfit for a casual summer day. Denim cutoffs and the janis crop top – the color of this one is amazing!


The warrior robe looks awesome worn over top of a dress and would look just as cute over a bathing suit on the beach when you need to cover up!


Our buyer loves the eclipse babydoll tunic because the silhouette is unexpected in this type of fabric.  It looks adorable styled with cowboy boots and a floppy hat!


The poetic kaftan is my favorite – I love the dusty rose color and the fabric is so light and soft! It looks really cute with one of our floral bralettes peeking out from underneath.


The treasure tank is super cool – it has two very long tails on either side that you can leave hanging or knot together to create different shapes.


shop all jen’s pirate booty.

which of these pieces is your favorite?

Ramona Cruz -Jan 05, 2012, 6:43PM
Love these looks as beach cover ups ! just throw on a pair of sandals with any one of them and youre set for a day at the beach and shopping after!
BohoQueen -Jul 19, 2011, 10:47PM
I love these, but some of them I would have a hard time getting myself to wear. My favorites are the Janis Crop Top (the color is so refreshing!), the Warrior Robe (it is so flowy and gorgeous, I almost have no words to describe it!), and the Treasure Tank (so unique and fun!). Oh, and BRING BACK THE GAUCHOS!!! xoxo

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Post image for Free People Book Club: Jitterbug Perfume by Tom Robbins

I looked into all of your suggestions for the book club and decided to pick Jitterbug Perfume by Tom Robbins! I’ve mentioned my love for this author before on the blog, and have always considered doing one of his books, but I actually just happened to re-read jitterbug perfume and felt like the time was right.

Tom Robbins has a way with twisting and spinning words to create vivid scenes that awaken all of your senses. The way that he tells stories is magical, and even the most impossible scenarios seem very real, and very possible. In Skinny Legs and All he convinces you that a can of beans, a spoon and a sock have feelings and can move on their own. And in Jitterbug Perfume he imagines that you can live forever, if you set your mind to it.

The book is quite a ride – I hope you’ll come along with me.
Stay tuned for inspiring quotes and imagery in the coming weeks :)

p.s. for those of you who are new to the book club, click on the library category and you can go back and see posts from previous books like on the road and the perks of being a wallflower.

Sasha -Jul 19, 2011, 4:21PM
I LOVE THIS BOOK!!! AND I LOVE that this you are recommending it to others. Right on. This is why this is one of my favorite blogs evahhhh. xoxo
Tamberine -Jul 19, 2011, 9:34AM
I'm so glad you chose this book! I just finished it up a month or two ago so it'll still be fresh for me. I'm stoked to be able to talk about it with you all! Thanks!!

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Post image for Guest Post from Tolly of Austin Eavesdropper!

another guest post from one of our austin friends, tolly of the blog austin eavesdropper! tolly is awesome and i wish we had more time to hang out with her in austin, she’s so much fun :)

The 5 Things I Love About Austin, Texas

By Tolly Moseley

Free spirits. Hippie maidens. Band groupies and mustache-wearing gents. These are our kin here in Austin, Texas, where Free People came to play recently.

When I found out that Austin band The Happen-Ins would be the stars of Free People’s July 2011 catalogue, and that they’d be shooting at some of our favorite clubs in town, I squealed in delight. Where better to celebrate the delicious lazy days of summer than in Austin, a city where even the suited CEO’s loosen their ties for a rock concert? Where you can take your lunch break at a swimming hole, or bust out vintage cowboy boots regardless of seasonality or dress code?

I had an awesome time meeting the Free People girls when they came to town for The Happen-Ins show, and wanted to show them everything there was to see here in Austin. I also want to show you. Here are my 5 favorite things about my beloved city, a place I hope you get to visit sometime:

1. Even when we’re fancy, we’re a little hippie.

It’s true. We can’t resist vintage. The entire zip code of 78704 in South Austin has been officially zoned for the selling of hip, recycled clothing. I’m kidding. But the great thing about Austin is that we never see an occasion NOT to rock a gently used frock, be it SXSW or a gala. So if you’re ever here and have a hankering for vintage, check out some of my faves: Feathers Boutique (for boots), Laced with Romance (for dresses), or tweet my girls Homebody Vintage for accessories/home stuff.

2. We like to play dress up.


Austinites love a good dress-up party. That’s me above, dressed as David Bowie. Isn’t the resemblance striking?

3. We make things.


DIY is huge here. That applies to crafts, food, and even businesses. I wish I could tell you I knit-tagged that whole car above … but I didn’t, it’s the handiwork of Knitta Please, one of our local craft artists. You’ll find her knit-tagged objects scattered about all over Austin, from parking meters to statues, and they reflect how much we adore handmade – not to mention the creative spirits behind it.

4. We can’t get enough live music – ever.


In terms of survival, music is second only to air. For Austinites, I mean. We’re the city who invented Austin City Limits (the show and the music festival), Spoon, Stevie Ray Vaughn, and of course The Happen-Ins! Stroll down Red River at night, by The Mohawk, Club DeVille, Stubb’s, Emo’s … and your ears will fill with honest-to-goodness rock n’ roll, screaming guitars and pounding drums. This city is a music-lover’s dream, and if you’re ever here, chances are a friend of a friend of a friend is playing the same nights you’re in town. If we’re not a musician ourselves, we’re probably dating one.

5. We welcome visitors and vagabonds with open arms.



I have a personal belief that Austin chooses people, and if you’re reading this post, chances are she’s chosen you, too. You can find me here, and if you ever venture down to Texas for a visit, I’d love to show you around. We’ll bask at Barton Springs Pool, eat tofu and/or bacon (we are equally enthusiastic about both), and find multiple excuses to play dress up.

All photos by Tolly except for last one (Austin Motel sign) which is courtesy of Ellen Jo Roberts.

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Post image for Endless Summer Means Beach Wear All Year Round

who wants summer to end? I most definitely don’t. i love the easy breezy beach lifestyle too much.

so, when we decided to launch an endless summer shop i was very happy indeed. our new concept introduces a wardrobe that is season-less, relating to the beach lifestyle – easy items that can be layered and carried through from summer to early fall.

our new concept shop, “endless summer”, will carry swim, long sleeve textured shirts, cotton pullover sweaters and cardigans, denim jackets and shorts, knitted maxi dresses and lose, cozy items, which can be worn to the beach as a cover up, or can be worn all year long.

beach is a lifestyle the fp girls love, so we wanted to make it last, because if you’re like me, I also enjoy strolls on the beach when it’s a little chilly outside.

here’s a little ‘endless summer’ inspiration quote from our beach designer about season-less dressing ~

“When I first moved to Philadelphia in the fall, all I had for winter was my denim jacket, a hoodie and my chucks, because in San Francisco that’s all I needed to take me through the winter. I soon found out I needed a little bit more than that. I just recently learned the concept of seasonal dress, put away coats, and take out shorts.

These, I find are staple items, that can easily be layered up or pared down, I never have to put them away. The season-less items in my wardrobe include: my vintage crochet sweater, my 501 cut offs, my Cheap Monday white V-neck Tee, and my white cotton button up.

The design concept for Endless Summer would be clothes at its loveliest most basic level, nice feel, flattering going out or staying in, layered up or layered down.

Or simply

Clothes you never want to put away.”

We love endless summer! do you want summer to end?

Go visit the store here Endless Summer Shop

-Jul 21, 2011, 3:19AM
my grandpa actually made a surf documentary called the endless summer wayyy backk when surfing was just getting famous. love what the words have inspired here <3
anne -Jul 19, 2011, 9:08PM
So pretty! Love the liine. Also, I've been wondering what fonts you use for the logo and in catalogs and such. Can I find them somewhere? Or just get the name?

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Post image for Monday Quote: Complete the Sentence

I picked up this vintage postcard at Uncommon Objects in Austin. I loved it because it made me think – so for today’s Monday quote, I want you all to write your own quote by completing the phrase:

“I never did, but always thought I would like to _____”

(top image source)

-Jul 21, 2011, 1:19PM
I never did, but always thought I would like to take an archery class and be like Katniss from The Hunger Games <3
Lee -Jul 20, 2011, 12:54AM
...tell him that I love him.

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