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Our February Catalog is here, and this time it stars none other than the fiercely beautiful, Freja Beha Erichsen! For the book’s concept, Freja takes on each of the brand’s girl types: Candy, Meadow, Ginger, Lou, and Molly. The fashion changes with each girl, from Lou’s graphic tees and sporty touches, to Candy’s polar opposite (…) Read more »

You may typically think “maxi” when you think of Free People, but this coming Spring we’re mixing it up, and delving into an assortment of mini’s. They’re fun and flirty – definitely a playful item to have in your wardrobe. Some are sexier while others are more lady-like. Which style do you all prefer? (…) Read more »

This January, we traveled to Palm Springs, CA to shoot our lookbook with Alexandra Spencer of 4th and Bleeker. In the book, she takes on the look of a domesticated 70’s wild child as she hangs by the pool and goes about her day in a 70’s ranch style home. The looks are filled with (…) Read more »

It’s no secret that as a brand, Free People has a little infatuation with tribal prints. Right now there are a whole slew of them on our website – popping up in fun and creative ways. I would happily add any of these to my closet, but which is your favorite way to rock ethnic (…) Read more »

Ok everyone – it’s time to decide: which is your favorite look from the January catalog? Are you Karlie in NYC or Jess in LA? NYC Look 1 NYC Look 2 NYC Look 3 NYC Look 4 LA Look 1 LA Look 2 LA Look 3 LA Look 4 (…) Read more »

The color blue sometimes gets a bad rap. It can be associated with feelings of sadness. Perhaps the cold winter has you “feeling blue.” Well, there’s nothing depressing about our Blue Hues collection on the website. Some of the hottest FP pieces fall into the category, and contrary to the color’s reputation, they’re quite fun (…) Read more »

The Free People girl is not one to shy away from a statement. She’s bold, she takes up a lot of room, and she’s not afraid of color. She likes to push the limits, and that’s exactly why we have the most amazing collection of printed voluminous pants on the site right now. These pieces (…) Read more »

Publications are always telling us which colors to wear. Are we calling it nude or blush this season? Open up a magazine, and you’ll see how neons are all the rage. We’re color obsessed! One of the most fun things to do is experiment with color. We’ve been doing exactly that here at Free People which has (…) Read more »

You all saw our December Catalog last week. Its pages are full of western-inspired apparel, but what you may not have noticed is that we’re also showing some pretty awesome jewels to go along with it. These pieces combine Native American influences with leather-clad, tobacco spittin’ cowboys to form what we now think of as (…) Read more »

Have you seen the Baroque Shop on freepeople.com?  It’s full of great items to pull off this Abbey Lee-inspired trend that we’re loving. It’s a look that’s a bit Goth with jewel tones, metallic embroideries, and rich textures. We’re loving it paired back to a day-time look, but the styling possibilities are truly endless. Which (…) Read more »

We’ve been gearing up for holidays for quite some time now, and the release of our November lookbook (staring models Linda Vojtova and Ruby Aldridge) confirms that the festive season is finally upon us. It’s a magical time of year that inspires a uniform of glitter and glitz. Everywhere you look ladies have out their (…) Read more »