Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for summer store displays!

i’m so excited to show you our new summer store displays now that they’ve been installed in all of our stores! these photos are from the opening of our new houston galleria store.

here at the navy yard our display team gets to work painting straw baskets! these photos make you realize just how much hard work and crafting they do…




ombre rope dying for what will be a very cool part of the display!




welcome to houston!


the new store space is like a blank canvas about to be brought to life.


the display team works their magic with the ombre rope to create an amazing macrame wall installation!





the opposite wall is adorned with this incredible rope tapestry pieced together with yarn, pom-poms and trims from india.



the delicate “sari dori” display that drapes from the ceiling is made of strips of fabric from indian saris strung together.



i love all the beautiful dark wood.


the bottoms of the baskets have been painted with neon colors and hung on the walls and above the cash-wrap as lights! so awesome.




they’re also great for holding plants :) which leads me to my favorite part of the new displays…


the window display, where these incredible swings live! i would kill to have one of these at my beach house. i mean really…




so beautiful.  and stay tuned, because i have not one but two amazing pieces of the summer displays to give away on the blog… trust me, you don’t want to miss this one ;) -Nov 27, 2014, 9:02PM
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Trina -Oct 20, 2014, 11:33AM
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Post image for fan love





Free Peeps












another amazing batch of photos from our facebook fans. you guys rock!

Jessica -May 16, 2011, 8:01PM
Great post! I love the first photo. It is so inspiring.
Taylor -May 16, 2011, 3:15PM
love it!! :D

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Post image for monday quote

top image source.

-May 16, 2011, 12:25PM
thrilled to see my photography posted here!! :) Celeste was a great model for the painter inspired shoot. -Kelsey Chance
Tanya -May 16, 2011, 10:20AM
this quote is simply devine. it's now my new matra :) xo

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Grilled Cheese?

Post image for Grilled Cheese?

I was raised in an Italian family with real Italian cooks, so I have a tendency give anything an Italian spin in the kitchen. Hence this week’s recipe – my favorite grilled cheese sandwich – is nothing short of delicioso. It’s crazy easy to make and tastes just as good as any fancy Panini.


2 Slices of bread (I like wholegrain, but if you want the traditional thing, go for ciabatta bread)

1tbsp Pesto

1 Canned artichoke – quartered

1 roasted red pepper – cut into 3 pieces

2 slices of fresh mozzarella (Mozzarella is traditional, but I didn’t have any when I made the sandwich, so I substituted a blend of jack cheeses. You can experiment with whatever cheeses you like. I highly recommend it.)

Spread pesto on both halves of your bread


Place roasted red pepper on one half


Place artichoke pieces on top of the roasted red pepper


Place cheese on top of the artichokes & then toast both sandwich halves in the toaster oven – or regular oven at 350F if you don’t have a toaster oven – until cheese melts (approx 5 minutes).


Place the top slice of bread on top, cut in half, and you’re done!

Colehaber -May 16, 2011, 9:17AM
that. looks. AMAZING! I want one!!
ashley -May 16, 2011, 8:50AM
this looks absolutely AMAZING! must try it out asap! {a little dash of ash}

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Post image for surfer’s pad

in case you haven’t noticed, we can’t get enough of surfer style right now- in our may catalog, on our website, in our guest blogger series, we LOVE it. so when i saw this art installation/exhibition by photographer keegan gibbs on another blog i had to share. i love that it mixes a traditional exhibit- art hanging on gallery walls – with installation. and its so realistic, i could definitely imagine some surf rats hanging out in this space!













so rad. check out his blog for more!

paige -May 15, 2011, 8:40PM
love the summery vibe in these pictures, making me crave the beach and cute surfer boys haha
Faith -May 14, 2011, 7:13PM
It's always interesting to see art spaces taken over by interesting installations! ~Faith p.s. On another note, your site is being spammed... FYI.

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Post image for Saturday DO

That’s right, we’re adding something to your Saturday to do lists, but don’t worry – we’ll always make sure it’s worthwhile ;)

DO: laugh too hard at one of your own jokes





Never hold back an opportunity to laugh – even if it’s at yourself! Laughter is one of the most important and powerful human abilities. It can dispel anger or sadness, bring people together, and even boost our immune systems. Self entertainment keeps life fun. So lose all embarrassment, let loose, make a bad joke, and cackle your head off. Think of it as the simplest way to keep yourself healthy – emotionally & physically. =)

click on images for sources

tori -May 16, 2011, 12:43AM
what kind of bike is in the 5th photo
Zoe -May 14, 2011, 1:27PM
This post made me smile! Zoe

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Post image for friday fun






a birthday party for our awesome senior photographer…

two phones in one…(who remembers the “camera phone” from flight of the conchords?)

and a message from marley to our stylist who just left for our august catalog shoot: i miss you already!

have a great weekend guys :)

Lauren -May 13, 2011, 7:25PM
fp seems like such an amazing place to be. you seem like one big happy family and the chill atmosphere is so cool. such a creative place. love the pictures! p.s. i have to admit i once created my own version of bret's camera phone as well:)

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Post image for seamless style

here at the home office we’re crazy about our seamless intimates.  they’re very “ginger” pieces on their own but are essential layering pieces for all the fp girls.  today some of our buyers all came in wearing their favorite seamless piece styled in some very different but equally awesome ways  – check it out…

a seamless bodysuit is perfect for layering under something semi-sheer like the finale in fringe slip!


she’s wearing the seamless tupelo honey top over the seamless scoop tank – a great combo with a printed skirt!



the seamless corset top looks adorable under a button-down shirt!


the seamless bodysuits are perfect to wear under a skirt too.


and a little pop of cheerful color goes a long way :) love the color of this eyelet crop bralette!



beautiful girls :) check out all our seamless items here and tell me:

what’s your favorite seamless item and how would you style it?

Joy -May 26, 2011, 9:15PM
I love the picture.there are more pic here
Maggie -May 18, 2011, 9:42PM
Is the cream fringe cardi in the first picture by FP?

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Post image for fancy feet

our creative director rocking some patriotic new jeffrey campbell shoes. amazing! happy friday :)

Oda -May 13, 2011, 6:42PM
Happy Friday! :D
Anna -May 13, 2011, 5:56PM
great shoes!

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Post image for guest blog post: the gold coast

australia’s gold coast is located in south east queensland, on the country’s eastern shore. with 35 miles of coastline that includes some of the most popular surf breaks in australia and the world, the area has been a huge draw for both tourists and surfers all over the world. it was also inspiration for a special shop launching today on our website that is our nod to surfer girls everywhere – denim shorts in bright colors, easy knits, bathing suits, summery shoes and pops of neon, its a collection that screams summer fun and adventure.

for her second guest post for us, mandy of the amazing blog oracle fox went down to the gold coast and took some beautiful photos to capture the atmosphere there. i am thinking a trip to australia is definitely in order!

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all images by oracle fox – thank you so much mandy!

and here’s a little collection i made inspired by the gold coast. click on the image to go see more details, and check out our gold coast shop here.


TESS -May 20, 2011, 8:40AM
THANK YOU!!! this is the first time in ...well for ever..that I have the Gold Coast (and the women that live here) represented properly!!!!! I am absolutely stoked to see the style and ideologies of the Gold Coast girl portrayed accurately - we don't all have fake boobs and orange skin - YEY!!!!!!!
salima -May 14, 2011, 10:53AM
Oracle fox is one of my favourite !! Mandy is so stylish and her pics are so wonderful and full of sun ... I'm happy because I bought your friendship bracelets yippieeee !! I can't wait !! xoxoxo

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Post image for Be bold with colour blocks

Our office went crazy this week with bold colours a new trend we’re all loving, it brought a smile to everyone’s face – worn with simple tops and finished off with a touch of ethnic in accessories.

This Colour Block fashion is one of the hottest new trends for the season. It combines the use of two or more blocks of colour in an ensemble. This could be for a top, bottom, tunic, a dress and even a handbag or shoes. Simply it means – creating an outfit by putting areas or blocks of solid color next to each other. It can include monotone, bright colours, muted colors, contrasting and complimentary colors creating an impact outfit for the summer.

We’re also pretty excited about one of our new hires, Dylana – I’m sure you all know her blog Colour Me Nana. She started Monday as our new assistant stylist!!!
I asked her to pull together a colour block outfit for us and she did it perfectly. The ocean green and peach work well together don’t you think?

Here’s her take on colour blocking;

“I love mixing and matching brightly hued pieces together into one look. It is a lot of fun, but if not done correctly, the result can be disastrous. Try to stick to just two really strong colors at one time (like electric blue and shocking pink), and only three at the most (in this case, the colors must complement each other and have similar undertones . . . think orange, pink, and yellow . . . these are my favorite colors to color block with, especially in peachy, almost pastel tones). Don’t try to get too experimental . . . it takes away from the overall effect that the color blocking trend sets out to make. You want to be statement-making, not an eyesore. Just pick your favorite color and pair it with something that meshes well, and just go for it. Keep your accessories simple, and leave behind strong patterns and prints when going for this trend. Simplicity is key when you want color to be the subject of attention in your outfit”

nini scalzo -May 15, 2011, 2:17PM
Free People really got it right to hire Dylana, not only is she talented but to boot she is extremely down to earth and real. She connects with such a broad audience of vintage & relevant tones. Im happy for FP but Im happier for us because I know she will inspire an already phenomenal company.! Felicidades!!!!!!!!!!!!!!!
-May 14, 2011, 9:59AM
I Love the Urban campus in the Navy Yard !!! Free People's Kelly is beautiful and amazing !!! You all have a wonderful work place. The entire Free People gang are wonderful, go Philly !!! I love your catalogs, and your blog is very cool !!

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Post image for may catalog behind the scenes, pt.2






















more behind the scenes from our may catalog, shot in hawaii by frédéric lagrange featuring tallulah morton and elsa hosk. i want to dance on the beach barefoot so badly right now!

all behind the scenes photos by thomas northcut.

shop the may catalog online here!

amy -Jul 30, 2011, 7:56AM
what is the name of the blonde, model she is sooo cute xx
Hannah -May 17, 2011, 6:52AM
This is a really great blog. Thx to the auther

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